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Rich AF: The Winning Money Mindset That Will Change Your Life

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NEW YORK TIMES BESTSELLER From TikTok star and Your (favorite) Rich BFF Vivian Tu, the definitive book on personal finance for a new generation When Vivian Tu started working on Wall Street fresh from undergrad, all she knew was that she was making more money than she had ever seen in her life. But it wasn’t until she found a mentor of her own on the trading floor that she began to understand what wealthy people knew intuitively—the secrets to beating the proverbial financial game that has, for too long, been male, pale, and stale. Building on the lessons she learned on Wall Street about money and the markets, Vivian now offers her best personal finance tips and tricks to readers of all ages and demographics, so that anyone can get rich, whether you grew up knowing the rules to the game or not. Vivian will be your mentor, dispensing fresh, no-BS advice on how to think like a rich person and create smart money habits. Throughout the pages of Rich AF,Vivian will break down her best recommendations to help you: Maximize your earnings to get more out of your 9-to-5Understand the differences between savings accounts, and where you should keep your moneyIdentify the tax strategies and (legal) loopholes you need to retire in styleOvercome investing fears to secure wealth for generationsAnd much more! Rich AF will equip readers with the tools and knowledge to not only understand the financial landscape, but to build a financial strategy of their own. And with Your Rich BFF at your side, you’ll be able to start your financial journey already in an affluent mindset, making the most of your money and growing your wealth for years to come. Read more

Publisher ‏ : ‎ Portfolio


Publication date ‏ : ‎ December 26, 2023


Language ‏ : ‎ English


Print length ‏ : ‎ 336 pages


ISBN-10 ‏ : ‎ 0593714911


ISBN-13 ‏ : ‎ 11


Item Weight ‏ : ‎ 2.31 pounds


Dimensions ‏ : ‎ 6.3 x 1.1 x 9.3 inches


Best Sellers Rank: #11,387 in Books (See Top 100 in Books) #4 in Budgetary & Cost Accounting #26 in Budgeting & Money Management (Books) #153 in Success Self-Help


#4 in Budgetary & Cost Accounting:


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Top Amazon Reviews

    • Comprehensive, Easy to Follow, Good Guidance
Great read and does a phenomenal job distilling not just the big personal finance subject areas (I.e. investing) that can often be confusing, but breaks down micro topics (I.e savings/checking accounts or asking for a raise) and supplements with a to do list that is easy to follow and action against. Probably the best book, least snobby, and easy to understand financial book I’ve read. Definitely well tailored for an audience that may not have had exposure to financial literacy or guidance and is that much more helpful because of it - don’t hesitate to purchase, it’ll instill confidence in you do get on track 🙏🏾 ... show more
Reviewed in the United States on May 17, 2025 by Paul
    • THE money book for today’s generation
Funny, bold, and so helpful through and through. Vivian lives up to her name as Your Rich BFF as it feels she is directly speaking to you to get up off your ass, invest your money, and save the rest in that high yield savings account. Great book!
Reviewed in the United States on June 14, 2025 by Sho Dewan
    • Empowering Your Financial Journey: A Refreshing Guide to Money Mastery
Rich AF: The Winning Money Mindset That Will Change Your Life by Vivian Tu is a transformative read that demystifies the often intimidating world of finance, making it accessible and engaging for everyone, regardless of their financial literacy level. This book is not just another finance guide; it's a refreshing take on how to cultivate a winning mindset towards money, wealth, and success. What sets this book apart is its approachability. Vivian Tu writes in a conversational tone that feels like chatting with a wise, financially savvy friend rather than sifting through a textbook full of jargon. This makes "Rich AF" an incredibly easy read, so much so that I found myself turning the last page after just three days, eager to apply the insights and strategies discussed. The book’s strength lies in its ability to speak to a broad audience. Whether you're a complete novice looking to make your first foray into financial planning or someone with a decent grasp of the basics aiming to deepen your understanding, "Rich AF" has you covered. Vivian’s guidance is practical, grounded in real-life experiences and examples that resonate with a wide range of readers. One of the most compelling aspects of "Rich AF" is its emphasis on mindset. It's not merely about the mechanics of managing money but about shifting your perspective to embrace abundance, strategic thinking, and proactive financial management. This approach ensures readers don't feel belittled or overwhelmed; instead, you'll finish the book feeling empowered, informed, and ready to take control of your financial future. I cannot recommend "Rich AF" highly enough. It's a must-read for anyone and everyone interested in transforming their relationship with money. Whether you're looking to escape the paycheck-to-paycheck cycle, save for a big life goal, or simply become more financially literate, this book will provide the tools, confidence, and mindset shift needed to make it happen. Give it a read – your future self will thank you. ... show more
Reviewed in the United States on March 15, 2024 by Leo Lemons
    • Solid and relatable basics
First, this is a beginner financial book but that is NOT a reason to discount stars. Appreciate the voice and perspective and the drive to remind people how to make money work for you in your life. Second, appreciate the author being relatable to so many, particularly to university generations or ties just starting out. So many “advisors” bury you in unnecessary financial jargon …. avoid those people at all costs. Overall, the book is good at core basics (the only part I don’t completely agree with is using debt) and it is easy to read and reference the way it is laid out. If you are starting out and looking to get your money to work for you, ESPECIALLY if you are a woman and or trying to gain your own financial independence, this book is a great place to start. ... show more
Reviewed in the United States on January 16, 2024 by Mama Bear
    • solid, actionable advice for everyone regardless of income or background
I consider myself somewhat financially savvy. I’m certainly not Warren Buffett- but I never carry a balance on my credit cards, I contribute to my 401k, and I have a brokerage account. I wasn’t sure how much actual actionable advice there would be in this book, but I truly felt like I was learning something new every chapter. All of the advice in here is written out in a way to not only educate, but motivate you to act on it. I was really impressed not only at how great the explanations for seemingly complicated concepts were, but also how step-by-step and clear it is to actually start DOING the thing. I really appreciated all the breakdowns regarding how to invest and how to prioritize your investing. I didn’t know anything about HSA’s, and they always seemed like kind of a niche, unnecessary thing (as a healthy 30 year old, a health savings account just doesn’t seem like something that would set me up for success), BUT! Now I know better thanks too Vivian! I highly recommend this book, no matter your financial situation or age. There’s a ton of fantastic advice and resources, and its written in a very fun and empathetic way. I plan on telling all my friends and mom about it! ... show more
Reviewed in the United States on October 19, 2024 by Fire Lord Zuko
    • great book
Loved it! A little bit of GenZ in it but I survived! Very inspirational, I learned a lot! I started applying many of the things I learned and can’t wait to complete them all!
Reviewed in the United States on July 28, 2025 by Saryta Dextre

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