Bold Uniq Purple Hair Mask - Toner For Blonde, Platinum, Bleached, Silver, Gray, Ash & Brassy Hair - Remove Yellow Tones & Condition Dry, Damaged Hair - Cruelty Free & Vegan - 6.76oz
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Extended holiday returns
Returnable until Jan 31, 2026 Learn more
Returnable until Jan 31, 2026 Learn more
This item's return window has been extended for the holiday season: Returnable until Jan 31, 2026
To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.
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Availability:
20 left in stock
Arrives
Tuesday, Nov 4
Features
- STAY ICY COOL BLONDE - The Bold Uniq purple hair mask for blonde, platinum, gray, or silver hair is the perfect gloss treatment for revitalizing color-treated hair. Removes brassiness and yellow tones while conditioning the hair at the same time.
- SAY NO TO DRY & DAMAGED HAIR - Strengthen color-treated hair with a hydrating formulation of natural oils like coconut and marula oil. This purple conditioning mask also provides the perfect lightweight hair mask for all hair types.
- NEUTRALIZE BRASSINESS - This is the perfect product for toning bleached hair that's gotten brassy over time. The purple - violet colored mask subtly neutralizes brass for blonde, platinum, gray, or silver colored hair.
- BLONDE HAIR, DO CARE - Protect your locks with a scientifically-formulated blonde toner that absorbs UV rays from the sun to protect hair against color-fade and maintain vibrancy for salon fresh, healthy-looking hair.
- PARABEN & SULFATE FREE - Stylists worldwide recommend this vegan bleached hair mask made with soy protein, vitamin B5, and super oils for high-quality, at-home hair care. Regular toning will strengthen dry, damaged hair.
Brand: BOLD UNIQ
Item Form: Lotion
Material Feature: Natural
Hair Type: Dry
Product Benefits: Conditioning, Moisturizing
Is Discontinued By Manufacturer : No
Product Dimensions : 3.54 x 4.33 x 2.95 inches; 10.58 ounces
Item model number : BLU00125
Manufacturer : Second Glance Beauty
Best Sellers Rank: #8,176 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #6 in Hair Color Refreshing Masks
#6 in Hair Color Refreshing Masks:
Customer Reviews: 4.2 4.2 out of 5 stars 53,299 ratings
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Tuesday, Nov 4
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Similar Products
Top Amazon Reviews
There were pro's and cons to all of the products in this combo pack, but overall I have to say that I love this shampoo and conditioner. The shampoo was unfortunately the most drying of any purple shampoo I've ever used (and I've used many), but in contrast, the conditioner was by far the most hydrating, so they definitely balanced each other out. After using the shampoo (which I actually applied to dry hair for more color depositing), and then followed by using the conditioner in the shower, my hair was soft, smelled great, and the tone was absolutely brilliant. Currently I'm embracing my gray, so my natural hair is growing in silver and the ends are still yellow/blonde. This turned all of my hair a silver color and reduced the transition line, and really brightened it up. I'm so impressed that I'll probably tell my colorist about this line, as she is always keen to learn about new purple shampoo products that she can tell others about and use herself. As far as the purple hair mask goes, I am really disappointed. I tried this about a week after using and loving the shampoo/conditioning combo, thinking that it would give it an extra boost of toning. It softened my hair ok, but the color was terrible, nothing like the other products. It definitely has more blue color in it, which can be seen before even applying the hair mask. After leaving it in for a few minutes and rinsing, I found that it had completely darkened my hair. Even my natural silver was muted and dull, all of the silvery brightness was gone. It made my hair not only look like dirty dishwater, but about 3 shades darker than before. I will never use the hair mask again, and I'm extremely disappointed in this particular product, especially after how well the original shampoo/conditioner worked and how much I loved it. Every product works differently on different hair types, but unfortunately I cannot recommend the conditioning hair mask due to the fact that the toning properties were drastically different than the other products, and made my hair look really dull and lifeless. This is really unfortunate, because all of these products should work together seamlessly, but they do not. However... as I said...the shampoo/conditioner combo is wonderful, and I will be telling everyone about it who is looking to transition to their natural grey or just trying to make their light blonde hair more pale/to remove the yellow tones. It brightens perfectly, and really creates/accentuates the silver highlights. These products are a bit pricy, but I honestly believe that they are well worth the cost because I know that I will not have to use them as often as other products I've tried. Other than the purple conditioning mask, I'm very very happy with this purchase.
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Reviewed in the United States on February 21, 2025 by Oscar Murillo
LOVE THIS STUFF!!! worth the price, very good for removing brassiness from bleached or yellowing hair. Highly effective, love the lavender tones. MY RECOMMENDATION: If your hair is superrrr brassy, do not wet it down like the directions say. Glob it up and very heavily saturated your hair and leave it on 20 minutes before washing. I left it on 20 after application stopped and I was worried it would over tone but it didn't but IT DID heavily tone down the brassiness of my 8 weeks plus grown out and unkept bleached hair. I wouldn't recommend doing my suggestion right after a chemical process though due to the porosity of freshly bleached hair. If you haven't done a chemical process in a bit and your hairs brassy, do it tho! Very happy with bold uniq
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Reviewed in the United States on August 11, 2025 by Abigail Nicole
I am absolutely in love with the Bold Uniq Purple Hair Mask! After just one use, my blonde hair looked brighter, cooler-toned, and completely free of those stubborn brassy undertones. The formula is rich and creamy, making it easy to apply evenly from root to tip without dripping. I left it on for about 10 minutes, and the transformation was instant — my hair looked freshly toned, like I had just stepped out of a salon. Not only does it tone beautifully, but it also leaves my hair feeling incredibly soft, smooth, and hydrated. I appreciate that it’s cruelty-free, vegan, and free from parabens and sulfates. The jar is a generous size and will last a long time, making it an amazing value for the quality you get. If you’re looking for a way to keep your blonde, silver, or platinum hair vibrant and brass-free between salon visits, this is a must-have. Five stars all the way!
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Reviewed in the United States on August 13, 2025 by Carolyn C.
The media could not be loaded. I honestly didn’t expect this to outperform my usual ColorCharm toner — but it actually did, at least in the beginning. I’m a natural blonde, and I’ve tried all the typical purple shampoos and toners out there, but blue toning products are what really work for my hair. This Bold Uniq purple hair mask lightened and neutralized the brassiness in my hair noticeably during the first few uses. Over time, I noticed it started to plateau — it didn’t keep lightening past a certain point, but that makes sense. It’s likely reached the level my hair can go without further lifting. Even though the lightening tapered off, I still use it every two weeks as a part of my maintenance routine. It keeps my hair looking fresh, cool-toned, and not overly processed. It also didn’t dry my hair out — which is huge — thanks to the added oils like coconut and marula in the formula. Another plus? It’s vegan, cruelty-free, and sulfate/paraben-free, which makes me feel better about using it regularly. If you’re blonde (natural or bleached) and struggling with stubborn brassy tones, this might be the toner that finally works for you. It won't keep lifting forever, but it does a solid job of tone correction and conditioning.
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Reviewed in the United States on September 28, 2025 by Zenohji
Best masque I have used to remove the yellow from my gray hair. Only leave on for the suggested 3-5 mins though.
Reviewed in the United States on September 7, 2025 by Chad