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BOLD UNIQ

Bold Uniq Purple Hair Mask - Toner For Blonde, Platinum, Bleached, Silver, Gray, Ash & Brassy Hair - Remove Yellow Tones & Condition Dry, Damaged Hair - Cruelty Free & Vegan - 6.76oz

  • Based on 53,736 reviews
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Availability: 20 left in stock
Fulfilled by Amazon
Arrives Aug 20 – Sep 2
Order within 13 hours and 49 minutes
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Size: 6.8 Fl Oz (Pack of 1)


Style: Single


Features

  • STAY ICY COOL BLONDE - The Bold Uniq purple hair mask for blonde, platinum, gray, or silver hair is the perfect gloss treatment for revitalizing color-treated hair. Removes brassiness and yellow tones while conditioning the hair at the same time.
  • SAY NO TO DRY & DAMAGED HAIR - Strengthen color-treated hair with a hydrating formulation of natural oils like coconut and marula oil. This purple conditioning mask also provides the perfect lightweight hair mask for all hair types.
  • NEUTRALIZE BRASSINESS - This is the perfect product for toning bleached hair that's gotten brassy over time. The purple - violet colored mask subtly neutralizes brass for blonde, platinum, gray, or silver colored hair.
  • BLONDE HAIR, DO CARE - Protect your locks with a scientifically-formulated blonde toner that absorbs UV rays from the sun to protect hair against color-fade and maintain vibrancy for salon fresh, healthy-looking hair.
  • PARABEN & SULFATE FREE - Stylists worldwide recommend this vegan bleached hair mask made with soy protein, vitamin B5, and super oils for high-quality, at-home hair care. Regular toning will strengthen dry, damaged hair.

Description

Amazing transformations. Unlock the life in brassy, lacklustre locks using this super hydrating & potent toning mask! Nourish and tone with salon-worthy results using the most powerful purple hair mask! Yellow, be gone! Our Violet Technology, counteracts yellow, meaning unwanted yellow tones are banished with ease! A deeply hydrating treatment leaving your hair vibrant, silky, soft & smooth! Less time in the chair! This mask tones the hair & locks in moisture & shine between salon visits. "This mask WORKS! I apply weekly and I would never be without it, the results are instant and my hair is so grateful for the extra TLC!" - Holly "I am transitioning to gray and this mask saves my hair, keeps the dull tones under control & stops my hair from feeling coarse." - Kat "I love that this product tackles my two main concerns, tone & damage! My hair looks incredible and feels great after using this mask!" - Anna "Years of bleaching has left my hair really damaged, this helps to keep my tone fresh & hair looking healthier." - Ashley Does the Purple Mask work on all blonde, platinum, silver or gray hair? Yes, our product is designed for use on blonde, platinum & silver/gray hair types. It can also be used on blonde highlights or balayage to freshen your tone. Will this product help to remove stubborn brassy/yellow tones? Yes! That's the main use that over one million happy customers purchase the product for. It's potent, and gets to work quick to beat the brass! Does the Purple Mask help to revive damaged hair? Yes, this mask is perfect for adding hydration into damaged hair types. It's also infused with nourishing actives and emollients to lock in moisture to provide an intensive deep hydration. How often should I use this product? Usage depends on your individual hair type, but we recommend using this hair mask as a weekly treatment! You will work out what is best for you and your hair! Will the product dye my brown/brunette hair blonde? Unfortunately not; to transition from brunette to blonde you need to use a hair dye, this is not a hair dye and will not change your brunette hair to blonde. Please refer to the "before and after" product photos for expected results by hair shade. At Bold Uniq we aim to create products that are super effective but also work with in harmony with all hair types. We do not conduct, commission, pay for, or allow any tests on animals for our ingredients, formulations, or finished products. For every bottle you purchase we remove the equivalent plastic waste from our oceans & all our bottles & jars are made from 100% recycled plastic. Sustainability is a big part of our mission, we work with all stages of our supply chain to ensure we are always sourcing responsibly. A blondes best friend! Highly effective products that give you instant, salon-worthy results! Potent purple powers Revolutionary, intense purple pigments that work to restore and refresh the color you love. Smooth & tone A nourishing formula, neutralizing yellow tones to reveal a fresh look that is silky soft to touch. Multi-tasking toning An easy-to-use, leave-in treatment that tackles damage, detangles & protects the tones you love. A blondes best friend! Check out our bundles - created to tone & smooth all blonde, platinum, silver & gray hair types. Our team comes from a long line of hair and beauty manufacturers & salon-owners. Haircare runs in our blood and there aren’t many areas of it that we couldn’t offer expert advice on. We’re big on helping our planet. For every bottle you purchase, we have removed an equivalent amount of plastic from our oceans. Elsewhere, we’ve dedicated our entire business to be kind to our furry friends, by being cruelty-free and 100% vegan. Bold Uniq was founded on the principle of celebrating self-expression and enabling our customers to live their best lives. We believe that true happiness comes when we can fully be ourselves, whatever might take! Be Bold, Be Uniq, Be You.

Product Dimensions ‏ : ‎ 3.54 x 4.33 x 2.95 inches; 10.58 ounces


Item model number ‏ : ‎ BLU00125


Manufacturer ‏ : ‎ Second Glance Beauty


Best Sellers Rank: #11,147 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #9 in Hair Color Refreshing Masks


#9 in Hair Color Refreshing Masks:


Customer Reviews: 4.3 4.3 out of 5 stars (53,736)


Item Form: Lotion


Hair Type: Dry


Product Benefits: Conditioning, Moisturizing


Scent Name: Citrus


Additional Features: Detangling


Package Type Name: Box


Hair Conditioner Type: Hair Conditioning Mask


Unit Count: 6.8 Fluid Ounces


Number of Items: 1


Item Dimensions: 3.54 x 4.33 x 2.95 inches


Liquid Volume: 6.76 fluid ounces


Item Weight: 10.58 ounces


Size: 6.8 Fl Oz (Pack of 1)


Brand Name: BOLD UNIQ


Age Range Description: Adult


Manufacturer: Second Glance Beauty


Global Trade Identification Number: 74


Item Type Name: Purple Hair Mask for Blonde, Platinum and Silver Hair BOLD UNIQ by B Uniq Blue Masque to Reduce Brassiness and Condition Dry, Damaged Hair - Sulfate Free Toner (200 ml)


Model Number: BLU00125


Manufacturer Part Number: BLU00132


Material Features: Natural


Material Type Free: Paraben Free, Sulfate Free


Active Ingredients: Sodium Lauryl Sulfate


Special Ingredients: Natural Oils, Vegan, Cruelty-Free


Recommended Uses For Product: revitalize blonde hair, condition dry and damaged hair


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Aug 20 – Sep 2

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Similar Products

Top Amazon Reviews

    • WORKS SO GOOD
Size: 6.8 Fl Oz (Pack of 1) Style: Single
There were pro's and cons to all of the products in this combo pack, but overall I have to say that I love this shampoo and conditioner. The shampoo was unfortunately the most drying of any purple shampoo I've ever used (and I've used many), but in contrast, the conditioner was by far the most hydrating, so they definitely balanced each other out. After using the shampoo (which I actually applied to dry hair for more color depositing), and then followed by using the conditioner in the shower, my hair was soft, smelled great, and the tone was absolutely brilliant. Currently I'm embracing my gray, so my natural hair is growing in silver and the ends are still yellow/blonde. This turned all of my hair a silver color and reduced the transition line, and really brightened it up. I'm so impressed that I'll probably tell my colorist about this line, as she is always keen to learn about new purple shampoo products that she can tell others about and use herself. As far as the purple hair mask goes, I am really disappointed. I tried this about a week after using and loving the shampoo/conditioning combo, thinking that it would give it an extra boost of toning. It softened my hair ok, but the color was terrible, nothing like the other products. It definitely has more blue color in it, which can be seen before even applying the hair mask. After leaving it in for a few minutes and rinsing, I found that it had completely darkened my hair. Even my natural silver was muted and dull, all of the silvery brightness was gone. It made my hair not only look like dirty dishwater, but about 3 shades darker than before. I will never use the hair mask again, and I'm extremely disappointed in this particular product, especially after how well the original shampoo/conditioner worked and how much I loved it. Every product works differently on different hair types, but unfortunately I cannot recommend the conditioning hair mask due to the fact that the toning properties were drastically different than the other products, and made my hair look really dull and lifeless. This is really unfortunate, because all of these products should work together seamlessly, but they do not. However... as I said...the shampoo/conditioner combo is wonderful, and I will be telling everyone about it who is looking to transition to their natural grey or just trying to make their light blonde hair more pale/to remove the yellow tones. It brightens perfectly, and really creates/accentuates the silver highlights. These products are a bit pricy, but I honestly believe that they are well worth the cost because I know that I will not have to use them as often as other products I've tried. Other than the purple conditioning mask, I'm very very happy with this purchase. ... show more
Reviewed in the United States on February 21, 2025 by Oscar Murillo
    • Amazing results!
Size: 6.8 Fl Oz (Pack of 1) Style: Single
Review Image by Tricia
This stuff is amazing! It made my color the way it was supposed to be to begin with. It was easy to use and didn’t stain anything, easy clean up and left my hair, soft and manageable and beautiful!
Reviewed in the United States on July 5, 2026 by Tricia
    • Works great!
Size: 6.8 Fl Oz (Pack of 1) Style: Single
Review Image by Allison
It took the yellow out of my natural white hair first use. Thick, dark purple paste, wasn't hard to apply to below shoulder length hair, looked dark when rinsing out and took longer to rinse all of it out, but it was back to its pretty color when was dry. Today is day 2 since I used it, so not sure how long results last. ... show more
Reviewed in the United States on July 19, 2026 by Allison
    • Worked Better Than Expected — Especially for Brassy Tones
Size: 6.8 Fl Oz (Pack of 1) Style: Single
I honestly didn’t expect this to outperform my usual ColorCharm toner — but it actually did, at least in the beginning. I’m a natural blonde, and I’ve tried all the typical purple shampoos and toners out there, but blue toning products are what really work for my hair. This Bold Uniq purple hair mask lightened and neutralized the brassiness in my hair noticeably during the first few uses. Over time, I noticed it started to plateau — it didn’t keep lightening past a certain point, but that makes sense. It’s likely reached the level my hair can go without further lifting. Even though the lightening tapered off, I still use it every two weeks as a part of my maintenance routine. It keeps my hair looking fresh, cool-toned, and not overly processed. It also didn’t dry my hair out — which is huge — thanks to the added oils like coconut and marula in the formula. Another plus? It’s vegan, cruelty-free, and sulfate/paraben-free, which makes me feel better about using it regularly. If you’re blonde (natural or bleached) and struggling with stubborn brassy tones, this might be the toner that finally works for you. It won't keep lifting forever, but it does a solid job of tone correction and conditioning. ... show more
Reviewed in the United States on September 28, 2025 by FamilyLuv
    • Second purchase, still pleased with results! Amazing!
Size: 6.8 Fl Oz (Pack of 1) Style: Single
Review Image by AlyssaE89
This is my second time purchasing this product -I came back because of how well it worked however, I am going through some medical issues and my hair has changed a lot. My hair is dyed blonde with heavy grey at my temples and greying through out (currently covered). I have a medium thick strand with some wave. I do struggle with dry ends as I live in a very dry state. I used it on dry hair and left it on for about 7-8 minutes. I have a comparison photo below and a video of the product to show how it comes. Next time, I think I will leave it on a smidge longer as the results look good but somewhat patchy. I am confident this is due to timing and how I applied. Overall, even with the somewhat uneven result, I am really happy with it. My hair smells good, feels soft, and the color is far better. I have heavy greying at my temples and am maybe 1/3 grey through out, though currently dyed, I know from previous use it will absolutely make that grey shine so be mindful of that's not what you are trying to highlight. The product appears to be a dark blue/purple and goes on thick. Do not be shy! Lather away. Absolutely use the gloves and wipe away anything on your skin or you will be a smurf. Also, word of warning, be very mindful of any porous, light colored tiling, grout, clothing, towels, or countertop material as it will stain. Pros: Easy to apply/quick result Beautiful, platinum hue (on my hair type) Smells good Vegan material Soft/conditioned feel on my hair type (medium thickness/slight wave) Cons: Will stain skin and surfaces without care Appears some mixed results due to length of time varience in application ... show more
Reviewed in the United States on November 6, 2025 by AlyssaE89
    • Results depend on YOUR individual hair
Size: 6.8 Fl Oz (Pack of 1) Style: Single
Review Image by Juj
Like many of you, I saw all the reviews for this and hoped it would kick the brass in my lightened hair. My second bleach + tone appointment in the last 3 months was 10 days ago, and was all a good color at first; buttery with platinum streaks and a root tap. I have a lot of very fine hair, naturally dark brown with warm undertones. Something happened since to make some of it go brassy weirdly fast, especially near the roots. My colorist suggested a purple mask to tide me over until our next session in 7-ish weeks, trying to focus most of the product on my roots. It seems like there are three options based on all the reviews (which I read a TON of): 1) it works amazingly 2) it works *too* well and turns hair lavender 3) it doesn’t make a difference Not much of a loss either way for me, so I went for it. The instructions say to wash hair with shampoo & towel dry, then put the mask on for either 3-5 min or 10-20 min depending on your hair & the results you want. I decided to leave it on longer, after reading other reviews. I don’t mind if my hair gets a little purple for a few days (the instructions kindly include de-purpling advice if you don’t want that, which is nice of them!). It ended up closer to 30 minutes because I got distracted, and therefore was CONVINCED there would be a huge difference & probably be somewhat purple. I was so surprised to see otherwise!! I let my hair air-dry; when it was wet it looked a little better/less brassy than normal, but once it fully dried, there was hardly any difference, not to mention it was a bit dry at the ends (so weird!). I’m going to try again and just leave it for an hour this time (will update my review after that), but if that doesn’t work either, I’m just going to return it. Possible bonus for those of you who are interested: you can make a DIY toning leave-in conditioner by mixing a fingertip’s worth of this stuff with a few squirts of leave-in conditioner, or regular conditioner + water (mixture in your hands should be pale purple). It softens and isn’t sticky, and is a decent last-ditch effort to make this stuff worthwhile for those it doesn’t work well for. All that being said, I do think it’s a good product. It’s not drying, it washes out easily, it doesn’t drip, it smells alright, and it is very pigmented. I think the reviews & results differ so drastically because of different user’s hair porousness/absorbency. Maybe it didn’t work well on me because my hair is a dimensional blond with darks, and it just isn’t strong enough without bleach to tone my stubborn yellows? Who knows. You won’t know how it works for you until you try it. ... show more
Reviewed in the United States on March 2, 2022 by Juj
    • Works good
Size: 6.8 Fl Oz (Pack of 1) Style: Single
Put it on dry hair for about 5 mins and turned my very brassy hair back to a platinum color to match my platinum extensions I have in. I have hard mineral water so my hair turns brassy a lot, and I haven’t been able to find a shampoo or conditioner That has worked this good. I will definitely keep using. It also left my hair, nice and soft and smells good, it’s a hair mask so very conditioning. ... show more
Reviewed in the United States on May 26, 2026 by kyle l.
    • Amazing!
Size: 6.8 Fl Oz (Pack of 1) Style: Single
Love this product! I have tried a couple different purple shampoo products and this Bold Uniq is the only one I continue buying. This one makes my grey hair a light purple under the sun and I got many compliments.
Reviewed in the United States on July 15, 2026 by JasMoMama

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