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Availability:
In Stock.
Arrives
Thursday, Nov 5
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At a glance
- Condition
- New
- Flavor
- Turkey & Venison
- Size
- 36 lb (Pack of 1)
- Dimensions
- 6 x 19 x 32.5 in; 36 lb
- Weight
- 36 lb
- Item Form
- Pellet
- Age Range Description
- Adult
- In the box
- One (1) 36 lb. Bag - Purina ONE High ProteinNatural Dry Dog FoodTrue Instinct With Real Turkey & Venison
- Warranty
- Purina guarantees outstanding quality and taste. If for any reason youāre not satisfied, simply let Purina know why. Please contact Purina directly at within 60 days of date on receipt for assistance. Or, feel free to mail your original purchase receipt with the price circled, a brief explanation of why you were dissatisfied with our products, the āBest If Used Byā date box from the package, along with your name and street address (P.O. Box not accepted) to: Purina, Consumer Services, PO Box 340, Neenah WI 54957
Features 5
- Real turkey is the number 1 ingredient in this dog food with venison to help deliver 30 percent protein that helps support strong muscles, including a healthy heart
- Natural dog food with added vitamins, minerals and nutrients and with no poultry by-product meal or artificial flavors or preservatives
- High protein dog food with 100 percent nutrition for adult dogs, 0 percent fillers. Every ingredient has a purpose
- Premium dog food with omega-6 fatty acids to help support his healthy skin and radiant coat and with four antioxidant sources to support a strong immune system
- Complete and balanced dog food kibble for adult dogs crafted by a veterinarian recommended brand in Purina-owned, U.S. facilities
Description
Your dog craves a meal with a real meat taste and 100 percent complete and balanced nutrition, so serve him Purina ONE True Instinct With A Blend Of Real Turkey and Venison dry adult Formula Natural Dog Food with Added Vitamins, Minerals and Nutrients. A high protein dog food, each serving offers up real turkey as the number one ingredient, along with real venison while delivering 30 percent protein to support your dogās strong muscles, including a healthy heart. Made with 0 percent fillers and no artificial colors or preservatives, this adult dog food meets your high standards, while giving your dog everything his body needs and nothing it doesnāt. Not only that, but this high-quality dog food is highly digestible to ensure more protein goes to work inside his body while also including natural sources of glucosamine for dogs to support dog joint health. With nutrition backed by research and crafted by a veterinarian-recommended brand, Purina ONE True Instinct dog food turkey and venison lets you feed your dog the way nature intended.
Specs 33
| Brand | Purina ONE |
|---|---|
| Flavor | Turkey & Venison |
| Age Range (Description) | Adult |
| Item Form | Pellet |
| Specific Uses For Product | Heart Care, Hip and Joint Support, Muscle Care |
| Product Dimensions | 6 x 19 x 32.5 inches; 36 pounds |
| Item model number | 10 |
| Department | Pets |
| Manufacturer | Nestle Purina Pet |
| Brand Name | Purina ONE |
| Age Range Description | Adult |
| Special Ingredients | Real Turkey |
| Container Type | Bag |
| Breed Recommendation | All Breed Sizes |
| Allergen Information | Allergen-Free |
| Dog Breed Size | All |
| Animal Food Ingredient Claim | No Artificial Colors, No Artificial Flavors |
| Product Benefits | High-Protein;All Natural;Nutrient Dense;No Artificial Preservatives;No Artificial Flavors;No Artificial Colors;With Vitamins;No Animal By-Products;Heart Health;Hip & Joint Support;Energy & Vitality Support;Active;Muscle Support |
| Animal Food Nutrient Content Claim | High Protein |
| UPC | 017800171410 |
| Additional Features | Active, All Natural, Energy & Vitality Support, Heart Health, High-Protein, Hip & Joint Support, Muscle Support, No Animal By-Products, No Artificial Colors, No Artificial Flavors, No Artificial Preservatives, Nutrient Dense, With Vitamins |
| Recommended Uses For Product | Maintaining an active and healthy lifestyle for adult dogs of various breed sizes |
| Animal Food Diet Type | Veterinary Diet |
| Global Trade Identification Number | 10 |
| Target Species | Dog |
| Pet Type | Dog |
| Item Type Name | Dog Food |
| Model Number | 10 |
| Occasion | Birthday |
| Manufacturer Part Number | 10 |
| Unit Count | 576 Ounce |
| Number of Items | 1 |
| Item Weight | 36 pounds |
No specs match.
Frequently asked questions
Purina ONE True Instinct stands out because it combines real turkey and venison in its ingredients, catering to dogs' natural carnivorous diet. This blend not only provides high-quality protein to support strong muscles but also satisfies a dog's instinctual cravings.
Yes, Purina ONE True Instinct is designed to be suitable for dogs of all breeds and sizes, offering complete and balanced nutrition. However, it's always recommended to adjust serving sizes based on your dog's size, age, and activity level.
Absolutely. Purina ONE True Instinct is enriched with omega-6 fatty acids that are vital for maintaining healthy skin and a shiny coat. This formula helps nourish the skin and coat from within.
Venison is a novel protein source that provides variety in a dog's diet and is less likely to cause food sensitivities. It's also rich in nutrients and helps support lean muscle mass while adding a unique flavor that dogs love.
Top Amazon Reviews
š Abunda's Overview
This is our summary and key points to consider based on customer reviews.
The reviews collectively highlight the high satisfaction of pet owners with Purina ONE True Instinct dog and cat food, praising its quality ingredients like real turkey, venison, beef, salmon, and chicken, which cater to the needs of dogs and cats with various preferences. Notably appreciated are the benefits observed in pets' health, including improved coat, energy levels, and muscle development. Both dog and cat owners commend the digestible quality and palatability of the food, indicating its ease on pets' stomachs and eagerness to eat it. Additionally, the affordability and value for the quality offered make it a recommended choice among reviewers.
Pros
- š Contains high-quality, real meats as primary protein sources.
- šæ Includes a blend of vitamins, minerals, and antioxidants for overall health.
- š No artificial flavors, colors, or preservatives ensuring natural nutrition.
- š¾ Positive impact on coat, energy levels, and muscle development.
- š° Offers great value for its quality, considered affordable by many pet owners.
Cons
- šØ Some pets may experience slight gassiness.
Should I Buy It?
Given the overwhelmingly positive feedback on the quality, nutritional value, and palatability of Purina ONE True Instinct, it comes highly recommended for pet owners seeking a balanced, high-quality diet for their dogs or cats. The minor concern of gassiness in pets seems to be an exception rather than a rule, making it a worthwhile purchase for the well-being of furry family members.
My boy loves this food!
Flavor Name: Turkey & Venison
Size: 27.5 Pound (Pack of 1)
My English Bulldog gives this food two dew claws up! Heās tried a few different flavors and loves them all. Since he was a puppy heās been a very picky eater. We tried raw, Purina Pro Plan dry, wet and everything in between but he just wouldnāt eat the recommended amount daily. Since he stared eating Purina One True Instinct heās a card carrying member of the clean bowl club! I rotate flavors with each bag and he loves the variety. Heās gained weight, he has more energy and he seems much happier. He HIGHLY recommends this food!
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Reviewed in the United States on July 8, 2026 by Janny B
Dog Loves it!
Flavor Name: Turkey & Venison
Size: 15 Pound (Pack of 1)
My dog loves his food! He looks forward to it every meal. I like that there is turkey & venison as the first ingredient. He has allergies in the past with other foods but this hasnāt upset his stomach since he has been eating it.
Reviewed in the United States on August 7, 2026 by Carrie D
My Baby loves this!
Flavor Name: Turkey & Venison
Size: 36 Pound (Pack of 1)
My dog is a very picky eater, so finding a food he actually loves is a challenge. He absolutely LOVES this Purina ONE True Instinct! He gets excited when itās time to eat and actually finishes his food instead of picking at it. The turkey and venison flavor seems to be a big hit with him. Iām definitely happy to have finally found a food that my picky eater enjoys!
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Reviewed in the United States on August 19, 2026 by Michelle
TODAY, this food gets 5 STARS
Flavor Name: Turkey & Venison
Size: 27.5 Pound (Pack of 1)
I have purchased probably a dozen different brands of dry dog food for my two dogs (one 57 pounds, the other 105 pounds) trying some of the most expensive, nutritionally perfect, supposedly highly recommended dog foods, and spent a lot of money searching. My dogs liked none of them. I tried the Costco Kirkland brand that they would eat until last year when the maker of this dog food started using chickens from China (so I was informed) and my dogs as well as the dogs of a good friend all stopped eating the Kirkland food, one dog suffered extensive rashes from it (according to the vet). So for the past year I have been searching for a food that these two very spoiled dogs would like and eat. Again, I have tried numerous premium brands, none of which my dogs liked and would readily eat. They would only eat these foods after getting so hungry that there was nothing else in their bowls, these expensive foods being there for two days. I have avoided Purina products for a long time, ever since Nestle bought Purina and started cheapening and making the dog and cat foods pure junk (all for greater profits --- Nestle is good at this, doing this very thing with most of the people foods that they have taken over from other companies too --- I had one dog who lived over 12 years on Purina Pro Plan and loved it, well that is until Nestle bought Purina and changed the food, then suddenly he would not eat it). So, I avoid anything with the Nestle name on it. But early last week at the supermarket, this particular Purina One Smartblend True Instinct Turkey and Venison food was being put on the shelves for the first time there. The employee shelving the food told me that it goes off the shelves as fast as he can put it up there, that apparently dogs like it and lots of owners are buying it. I read the nutrition on the package, looked at the ingredients and both looked nearly as good as some of the very costly premium foods (read some of my other reviews here on Amazon) that I had tried for my dogs and they refused. The only two things that I did not like about this food was first, it is Nestle, and secondly, the second ingredient is corn. However the first ingredient is Turkey, which is supposed to make up at least 50% of the food. The protein and fat counts were good as any of the foods I have tried. So I bought a 15 pound bag. I brought it home and put it in my two dogs bowls and they instantly went for it, emptying their bowls clean. I have not seen them eat dog food in this manner for a long time, and they both are 3 years old. I was surprised, but happy, and decided that I would buy more for them, and if they continue to eat it, well, it will become their food. I will keep the vet checks up just to make sure that they are getting good nutrition and watch their coats, their eyes, and observe if their levels of activities remain high. A couple months of this food will tell me all that. If it is good, and if Nestle does not decide to cheapen and adulterate this food --- my dogs I am sure will stop eating it if this happens --- then perhaps we three can live a very happy life together. As of today, I love this food, and I truly hope that my search has ended. Should something different result from this food, I will come back and amend this review with that information. Today it gets 5 stars. Since writing this review, my order of one 27.5 bag and one 7.5 bag (two bags to get $35 free shipping from Amazon) arrived today UPS. We will see how long my dogs will eat this food, hopefully they will eat it the same as the first bag that prompted this review. While I dislike the fact that Nestle is making this food, it still remains that this is the only dry food I have found in over a year that both dogs eat till none is left in their bowls. I do hope that they do not get sick from it, and I will be watching them very close, because I still do not trust Nestle for anything food, people or pet food.
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Reviewed in the United States on August 2, 2014 by John in SoCal
High-protein and well-liked, but not the cleanest ingredient list
Flavor Name: Turkey & Venison
Size: 15 Pound (Pack of 1)
This dog food is a solid option if youāre looking for something high in protein with real meat as the first ingredient. It uses real turkey and venison and delivers around 30% protein, which helps support muscle and overall health. My dog seemed to enjoy the taste, and the mix of crunchy kibble and meaty pieces makes it more appealing than basic dry food. Itās also widely available and reasonably priced compared to premium brands. On the downside, while it markets itself as natural, the ingredient list still includes fillers like grains and some processed ingredients, so itās not as ācleanā as higher-end options. Overall: A good mid-range dog food that balances nutrition and cost wellāgreat for everyday feeding, but not top-tier if youāre looking for premium ingredients.
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Reviewed in the United States on April 13, 2026 by Amanda D.
Our pups LOVE it, all varieties.
Flavor Name: Turkey & Venison
Size: 7.4 Pound (Pack of 1)
These pups, ages 7 and 2, go crazy over this food. I such back and forth between the turkey and venison, and beef and salmon, both in the True Instinct line. They gobble it up immediately. Dry kibble mixed equally with suffer meaty chunks gives it interesting textures. It's a decent price for quality food. There are not a bunch of weird colors or dyes in this food so far as I can tell. My pups never get sick on it and it keeps them happy.
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Reviewed in the United States on May 25, 2026 by Joni
My picky eater finally cleans his bowl!
Flavor Name: Turkey & Venison
Size: 36 Pound (Pack of 1)
I have two dogs with very different needs, and this food has been a win for both of them. My German Shepherd/Great Pyrenees mix used to sort through his bowl and pick out the pieces he actually wanted leaving half his food behind depending on the brand. With Purina ONE True Instinct, he eats every single bite. No sorting, no leftovers. That alone sold me. My older Pitbull is the other reason I keep coming back to this food. She had some noticeable joint stiffness for a while and I wasn't sure how much longer she'd be her active self. Since switching, she's been moving around like she's got a new lease on life. I can't say enough about the difference it's made for her. The 36 lb. bag is great value for multi-dog households. Highly recommend, especially if you've got a picky eater or a senior dog who needs a little extra support.
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Reviewed in the United States on May 28, 2026 by Kristen
Best dog food for my Dobermans!!!
Flavor Name: Turkey & Venison
Size: 27.5 Pound (Pack of 1)
Purina one true instinct is my go to brand for my Dobermans. š¾ so many nutrients, helps my dogs joints considering her breed, age and weight (Doberman, 4 y/o, 83lbs), healthy gums, skin and coat. This one in particular is one of my dogs favorite considering the venison flavor. I like to make white rice and boil chicken to sprinkle on top of her dog food or just simply adding 1-2 eggs. This bag is worth your money! So much food. The dog food of course stinks to me but my dog loves it š
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Reviewed in the United States on May 6, 2026 by Rayanah Vigil