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NYX PROFESSIONAL MAKEUP

NYX PROFESSIONAL MAKEUP Can't Stop Won't Stop Foundation, 24h Full Coverage Matte Finish - Soft Beige

  • Based on 19,300 reviews
Condition: New
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Color: 07.5 SOFT BEIGE


Size: 1 Fl Oz (Pack of 1)


Features

  • Matte Liquid Foundation: Lightweight, waterproof and highly pigmented, NYX Professional Makeup Can't Stop Won't Stop Full Coverage Foundation is a long wearing waterproof liquid foundation that comes in a wide range of flattering tones that dont transfer
  • Long Lasting: Every creamy liquid shade glides on smooth, delivering matte coverage that stays true up to 24 hours; This overachiever also works to control shine and mattify your complexion all day
  • Face From Foundation To Finish: Complete your makeup look with our full line of face products to aid in color correction and coverage from concealer, blush, bronzer, foundations and contouring to palettes and powders
  • Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
  • Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup

Description

Lightweight, waterproof and pigmented AF, our new Can't Stop Won't Stop Full Coverage Foundation hustles as hard as you do. This comfy liquid formula comes in 45 flattering tones that don't transfer. Every creamy shade glides on smooth, delivering matte coverage and color that stays true for up to 24 hours. Our little overachiever also works to control shine and mattify your complexion all-day long. But it doesn't stop there: this foundation is waterproof, noncomedogenic and suitable for normal, oily, combination, and sensitive skin types.

Item Form: Liquid


Color: 07.5 SOFT BEIGE


Skin Type: All


Recommended Uses For Product: Face Makeup


Material Type Free: Cruelty Free


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 1.21 x 1.21 x 4.6 inches; 3.84 ounces


Item model number ‏ : ‎


UPC ‏ : ‎


Manufacturer ‏ : ‎ NYX PROFESSIONAL MAKEUP


Best Sellers Rank: #7,587 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #91 in Foundation Makeup


#91 in Foundation Makeup:


Customer Reviews: 4.2 4.2 out of 5 stars (19,568)


Frequently asked questions

Yes, the NYX Can't Stop Won't Stop Foundation is particularly beneficial for oily skin. Its matte finish means it helps to reduce shine and control oil production throughout the day, keeping your complexion looking smooth and even.

Yes, as the name suggests, this foundation is designed for 24-hour wear. So it's perfect if you need a foundation that will last all day and well into the evening without requiring touch-ups.

The Soft Beige shade is a medium beige with a neutral undertone. It's perfect for those with neutral or mixed undertones in their skin.

Despite its ability to offer full coverage, the NYX Can't Stop Won't Stop Foundation has a comfortably light texture. It blends seamlessly into your skin for a natural-looking yet flawless finish.

Similar Products

Top Amazon Reviews

🚀 Abunda's Overview

This is our summary and key points to consider based on customer reviews.

The product received mostly positive reviews, with customers praising its coverage, matching skin tone, and long-lasting properties. The foundation seems particularly loved by individuals with oily skin as it does not separate after application. However, individuals with dry or combination skin might face issues with it. Some users mentioned that the product is not full coverage and tends to transfer slightly.

Pros

  • ✅ Good coverage
  • 🎯 Matches skin tone well
  • ⏱ Lasts all day
  • 💧 Ideal for people with oily skin

Cons

  • ❗ May not be suitable for dry/combination skin
  • ⚠️ Not full coverage
  • 🔄 Tends to transfer

Should I Buy It?

If you have oily skin and are looking for a foundation that matches your skin tone well and lasts throughout the day, this product comes highly recommended. However, if you have dry skin or desire full coverage, you might want to consider other options. Overall, the product seems to provide good value for its price.

    • A must buy foundation brush!
Color: Black Size: 0.03 Ounce (Pack of 1)
The softest makeup brush I've ever used. This one brush, which I've seen so much hype on, completely changed my makeup look. My previous brushes left a lot of streaks and no matter how much I tried to ignore it, it really did hurt my face using it. But this brush is soooo soft I always look forward to applying my foundation because of it. No streaks, no patchiness, and no poking! Its for sure worth the money and you wont regret giving it a chance! Very sturdy also, its made of great high quality material 👌 ... show more
Reviewed in the United States on January 27, 2026 by Amazon Customer
    • Good coverage, comfortable wear, fair-skin match
Color: 02 ALABASTER Size: 1 Fl Oz (Pack of 1)
Tip to prolong use of this product at the end of this review. I've purchased this NYX Can't Stop Won't Stop Full Coverage Foundation many times. I have fair skin and find that the shade Alabaster works well for me as it isn't too dark or orange but also doesn't white wash me out either. I find that in some cosmetic brands the lightest foundation is still a bit too dark for me or just not the right shade. I believe this brand offers a few good options for fair-skinned people, it may just take some testing to find the best one. I like that this foundation is vegan and cruelty-free. I also like that there isn't any strong scent with it because I don't like using cosmetics that have much smell to them. This foundation offers good coverage and is buildable. I apply it with a damp real techniques foundation sponge by tapping it into my skin and it applies very evenly, easily and quickly like that. I wear it on top of a lightweight SPF moisturizer (Eucerin) and a primer (ELF luminous putty primer) and it works well over those. I then set with a powder (ELF halo glow). I don't find the finish of this foundation to be too matte/drying, but not greasy either. It feels comfortable over my moisturizer and primer and doesn't ever feel too built up. TIP: When you use up most of it and not much or nothing comes out of the pump anymore, you can still get several uses out of the bottle if you just twist the lid so that it is no longer aligned with the bottle (you can do this with lid on or off) and then pretty much just force it off by pulling/bending the top and the bottle away from each other until it pops off. If this is too hard to do by hand you can also use pliers or something, but I've been able to do it by hand. Just be careful and maybe do it in your sink so if it pops off suddenly you don't get makeup flinging anywhere. I've gotten used to doing it in a way where that isn't a problem but until you've done it a few times. I then just turn the bottle upside down and shake the product down onto my finger (or whatever you want to pour it on) and apply, then repeat as much as needed. NOTE: I recommend popping the lid back on for storage so that the makeup doesn't dry out inside between uses and you get all you can out of it. To me it isn't difficult to remove every time until it's gone. ... show more
Reviewed in the United States on January 25, 2024 by A.K.
    • Great
Color: 10 BUFF Size: 1 Fl Oz (Pack of 1)
This foundation turned out to be a lucky mistake, because, although it was not the right color for me, it’s perfect for my daughter, and she loves it. I wanted to get as close to Estée Lauder Double WeR in 3W1 Tawny as possible. “Buff” looked like a pretty good match online, but when I got the bottle I could see right away that it was too light. I tried it on my face and I was very impressed with the liquid-to-power texture, the buildable coverage, and the attractive finish. It’s more sheer than what I wanted, but it is definitely a gentle, natural-matte, and if the shade had suited me I may have called it a win set. I was looking for an everyday, less-costly alternate for my most favorite foundation, Estée Lauder Double Wear. I have been looking for this illusive “alternate” for over a decade. Sadly, nothing ever came close, and I have spent more money on primers and powders to make the cheap foundations wearable, than I spend on just using my Double Wear everyday! This foundation looks beautiful on my daughter. It covers pores and acne beautifully, it doesn’t oxidize, and it truly does last throughout the day. I wish this foundation had been available when I was young, because it has good ingredients and it’s not clay-like, the way old matte foundations were. ... show more
Reviewed in the United States on June 2, 2021 by ShaniAZ
    • Lovely foundation
Color: 01.3 LIGHT PORCELAIN Size: 1 Fl Oz (Pack of 1)
Review Image by Jubilee Jubilee
Warning this sets quickly, so you must be fast when applying/blending it. I got the light porcelain and it is beautiful on my pale pink skin. The coverage is buildable. It is a very good price for such a generous amount. The texture is creamy and it is easy to apply. It doesn't settle into my lines either. I am very pleased. ... show more
Reviewed in the United States on December 15, 2025 by Jubilee Jubilee
    • NYX
Color: 01.3 LIGHT PORCELAIN Size: 1 Fl Oz (Pack of 1)
I’ve bought every single type of foundation from cheap to expensive. I decided I’m most happy with the NYX products for me. Does not leave any kind of a residue on my face. The texture was perfect for my skin type. It covered fine lines well without leaving crease marks. Will buy again
Reviewed in the United States on December 25, 2025 by DKLINY
    • Good makeup, TERRIBLE package
Color: 10 BUFF Size: 1 Fl Oz (Pack of 1)
I used to use Revlon Colorstay foundation for years, but I feel like the coverage isn't as good as it used to be...so I was trying this as a new regular everyday foundation that was long-wear. The first experience using it was actually really good...it does seem to have better coverage and I feel like it does last a long time. However, that's until you use maybe 3/4 of the bottle. Then, you can no longer get product out! For the life of me I couldn't figure out how to get the lid with the squeeze top off to get into the bottle. I kid you not - I had to google it and watch YouTube videos. Let's be honest, should there be a NEED for YouTube videos on getting the top of a brand of makeup? Clearly I'm not the only one who had the issue, because there were several videos about it. So here's what to expect. You'll need to use something like a strong metal butterknife to wedge the top off. It will fly off and a piece of the top will break and you will fling foundation onto the wall of your bathroom. The crazy part is that it's not like this effort is just to reward yourself with the last scrape of makeup left in the bottle. I continued to use it for WEEKS like this, where I dip the top (which has a tube sticking down) into the liquid in the bottle and get it out. So shame on NYX. Either they have terrible testing and design of their packages, or they want you to waste at least a 1/4 of the bottle thinking it's done and hope you throw it away and buy a new one. Either way - pretty poor for a decent quality brand. If you're going to buy this, be warned! ... show more
Reviewed in the United States on December 9, 2023 by D. Kelly

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