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NYX PROFESSIONAL MAKEUP

NYX PROFESSIONAL MAKEUP Can't Stop Won't Stop Foundation, 24h Full Coverage Matte Finish - Soft Beige

  • Based on 19,300 reviews
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Color: 07.5 SOFT BEIGE


Size: 1 Fl Oz (Pack of 1)


Features

  • Matte Liquid Foundation: Lightweight, waterproof and highly pigmented, NYX Professional Makeup Can't Stop Won't Stop Full Coverage Foundation is a long wearing waterproof liquid foundation that comes in a wide range of flattering tones that dont transfer
  • Long Lasting: Every creamy liquid shade glides on smooth, delivering matte coverage that stays true up to 24 hours; This overachiever also works to control shine and mattify your complexion all day
  • Face From Foundation To Finish: Complete your makeup look with our full line of face products to aid in color correction and coverage from concealer, blush, bronzer, foundations and contouring to palettes and powders
  • Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
  • Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup

Description

Lightweight, waterproof and pigmented AF, our new Can't Stop Won't Stop Full Coverage Foundation hustles as hard as you do. This comfy liquid formula comes in 45 flattering tones that don't transfer. Every creamy shade glides on smooth, delivering matte coverage and color that stays true for up to 24 hours. Our little overachiever also works to control shine and mattify your complexion all-day long. But it doesn't stop there: this foundation is waterproof, noncomedogenic and suitable for normal, oily, combination, and sensitive skin types.

Item Form: Liquid


Color: 07.5 SOFT BEIGE


Skin Type: All


Recommended Uses For Product: Face Makeup


Material Type Free: Cruelty Free


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 1.21 x 1.21 x 4.6 inches; 3.84 ounces


Item model number ‏ : ‎


UPC ‏ : ‎


Manufacturer ‏ : ‎ NYX PROFESSIONAL MAKEUP


Best Sellers Rank: #8,990 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #110 in Foundation Makeup


#110 in Foundation Makeup:


Customer Reviews: 4.2 4.2 out of 5 stars 19,300 ratings


Frequently asked questions

Yes, the NYX Can't Stop Won't Stop Foundation is particularly beneficial for oily skin. Its matte finish means it helps to reduce shine and control oil production throughout the day, keeping your complexion looking smooth and even.

Yes, as the name suggests, this foundation is designed for 24-hour wear. So it's perfect if you need a foundation that will last all day and well into the evening without requiring touch-ups.

The Soft Beige shade is a medium beige with a neutral undertone. It's perfect for those with neutral or mixed undertones in their skin.

Despite its ability to offer full coverage, the NYX Can't Stop Won't Stop Foundation has a comfortably light texture. It blends seamlessly into your skin for a natural-looking yet flawless finish.

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Top Amazon Reviews

🚀 Abunda's Overview

This is our summary and key points to consider based on customer reviews.

The product received mostly positive reviews, with customers praising its coverage, matching skin tone, and long-lasting properties. The foundation seems particularly loved by individuals with oily skin as it does not separate after application. However, individuals with dry or combination skin might face issues with it. Some users mentioned that the product is not full coverage and tends to transfer slightly.

Pros

  • ✅ Good coverage
  • 🎯 Matches skin tone well
  • ⏱ Lasts all day
  • 💧 Ideal for people with oily skin

Cons

  • ❗ May not be suitable for dry/combination skin
  • ⚠️ Not full coverage
  • 🔄 Tends to transfer

Should I Buy It?

If you have oily skin and are looking for a foundation that matches your skin tone well and lasts throughout the day, this product comes highly recommended. However, if you have dry skin or desire full coverage, you might want to consider other options. Overall, the product seems to provide good value for its price.

    • Perfect Foundation If You Get The Color Right
Color: 02 ALABASTER Size: 1 Fl Oz (Pack of 1)
I may have written a bad review beneath a different shade and I'll talk about that in a minute. But what I like about this foundation so much is the texture. It is not a heavy, goopy foundation full of moisturizers. Its not sticky, or tacky. It is also not a sheer dewy foundation with next to no coverage that makes you glow. It also isnt a heavy opaque matte foundation thats so thick it adds texture. What it is is a highly pigmented, light feeling fluid that dries super fast. Excellent for oily skin. Full coverage, so full that I dont need concealer with it.But it adds no texture which is super important to me as I've returned so many for that reason. It has no sunscreen in it but most dont and I find adding any foundation over sunscreen adds texture but again, this one is so thin as far as lack of goop that it doesn't add texture. But it is so pigmented that it covers everything. For this reason, I would not only recommend it for oily skin, for which I believe it it the perfect makeup for but for all skin types, because if you have dry skin you are wearing lots of moisturizing products underneath it anyway. Many years ago Maybelline had a foundation called Great Wear.. This feels and looks exactly like it minus the smell which was sort of like nail polish. I have been trying to find a dupe for that foundation since I was a teenager. Never even came close. Until now. BTW this doesnt smell at all. As far as shades are concerned, I ran into some trouble at first because alabaster was perfect in undertone but a little too light and yet the next neutral shade on their wheel was 4 shades darker. I tried every shade in between and none worked and I felt like bottles had been mismarked with the wrong shades or something but I tried other foundations and kept thinking of this one cause none could compare. So I tried again and porcelain which is one shade up from alabaster is perfect now even though the first time I bought it it was too dark. So whatever went wrong there I'm glad it was fixed because this is the only foundation that really works for my oily skin without looking heavy and textured. I will say that I'd not use it on bare skin because it does dry fast and for me, bare republic gel sunscreen or neutrogena liquid sunscreen works perfectly under it. A primer works great under it and sunscreen or just a primer alone. ... show more
Reviewed in the United States on August 15, 2020 by sunflower
    • Stays Put As Promised Does Not Dry Out My Skin
What can I say about NYX. I love, love, love NYX and feel you get quality makeup at a bargain price. The CVS by my house did not have the shade Fair so I ended up ordering it off of Amazon. Before appying this foundation I usually use a concealer. It seems to go on light but covers very well. I have a bit of a scar or spider vein on my cheek and although the color is so pale, it covers the mark exceptionally well. I used it today again and noticed that my skin looks almost doll-like, even, and poreless which can be hard to achieve with ghostly-white skin that has alot of red in it at times. I'm guessing it doesn't really have a smell because nothing follows my nose when I put it on. The color stays the same throughout the day with no oxidation. I took a shower when I had it on and sort of wiped my hands over my face and noticed it is a very different texture that has staying power. I hate to say "rubbery" because I don't want people to be scared of it but it is definitely not super liquidy once it's on or thin. I would also say it's not the easiest to remove but a good makeup remover could probably alleviate that. It doesn't smear or come off on stuff or feel sticky which I really love. Another thing, although the formula is extremely stay put, my skin is not dried out when I wear it. ... show more
Reviewed in the United States on February 12, 2020 by Dr. Sparkles
    • A game-changer for full coverage on a budget!
Color: 06.5 NUDE Size: 1 Fl Oz (Pack of 1)
For its price point, the NYX Can’t Stop Won’t Stop Foundation is a standout. It offers impressive coverage and longevity, making it suitable for daily wear or special occasions. However, individuals with dry skin should ensure proper skincare prep before application. Overall, it’s a fantastic option for those seeking a reliable, budget-friendly foundation. ... show more
Reviewed in the United States on June 13, 2025 by Lisabeth
    • NYX IS WONDERFUL
Color: 16.7 WARM Size: 1 Fl Oz (Pack of 1)
This makeup is a well kept secret. The foundation is a total coverage while maintaining a light feel. I hope NYX will continue making it. I believe there is a strong market for a liquid foundation .
Reviewed in the United States on September 13, 2025 by Barbara Wrushen

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