NYX PROFESSIONAL MAKEUP Can't Stop Won't Stop Foundation, 24h Full Coverage Matte Finish - Soft Beige
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Color: 07.5 SOFT BEIGE
Size: 1 Fl Oz (Pack of 1)
Features
- Matte Liquid Foundation: Lightweight, waterproof and highly pigmented, NYX Professional Makeup Can't Stop Won't Stop Full Coverage Foundation is a long wearing waterproof liquid foundation that comes in a wide range of flattering tones that dont transfer
- Long Lasting: Every creamy liquid shade glides on smooth, delivering matte coverage that stays true up to 24 hours; This overachiever also works to control shine and mattify your complexion all day
- Face From Foundation To Finish: Complete your makeup look with our full line of face products to aid in color correction and coverage from concealer, blush, bronzer, foundations and contouring to palettes and powders
- Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
- Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup
Description
Lightweight, waterproof and pigmented AF, our new Can't Stop Won't Stop Full Coverage Foundation hustles as hard as you do. This comfy liquid formula comes in 45 flattering tones that don't transfer. Every creamy shade glides on smooth, delivering matte coverage and color that stays true for up to 24 hours. Our little overachiever also works to control shine and mattify your complexion all-day long. But it doesn't stop there: this foundation is waterproof, noncomedogenic and suitable for normal, oily, combination, and sensitive skin types.
Is Discontinued By Manufacturer : No
Product Dimensions : 1.21 x 1.21 x 4.6 inches; 3.84 ounces
Item model number :
UPC :
Manufacturer : NYX PROFESSIONAL MAKEUP
Best Sellers Rank: #13,269 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #162 in Foundation Makeup
#162 in Foundation Makeup:
Customer Reviews: 4.3 4.3 out of 5 stars (20,014)
Item Form: Liquid
Color: 07.5 SOFT BEIGE
Skin Type: All
Recommended Uses For Product: Face Makeup
Container Type: Bottle
Brand Name: NYX PROFESSIONAL MAKEUP
Product Benefits: Long-Lasting
Skin Tone: All
Age Range Description: All
Specialty: Waterproof
Package Type Name: Tube
Global Trade Identification Number: 41
UPC: 800897157241
Model Number:
Manufacturer Part Number:
Manufacturer: NYX PROFESSIONAL MAKEUP
Additional Features: Not Tested On Animals
Finish Types: Matte
Coverage: Full
Item Weight: 0.24 Pounds
Item Dimensions: 1.21 x 1.21 x 4.6 inches
Number of Items: 1
Unit Count: 1 Fluid Ounces
Material Type Free: Cruelty Free
Frequently asked questions
Yes, the NYX Can't Stop Won't Stop Foundation is particularly beneficial for oily skin. Its matte finish means it helps to reduce shine and control oil production throughout the day, keeping your complexion looking smooth and even.
Yes, as the name suggests, this foundation is designed for 24-hour wear. So it's perfect if you need a foundation that will last all day and well into the evening without requiring touch-ups.
The Soft Beige shade is a medium beige with a neutral undertone. It's perfect for those with neutral or mixed undertones in their skin.
Despite its ability to offer full coverage, the NYX Can't Stop Won't Stop Foundation has a comfortably light texture. It blends seamlessly into your skin for a natural-looking yet flawless finish.
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Top Amazon Reviews
🚀 Abunda's Overview
This is our summary and key points to consider based on customer reviews.
The product received mostly positive reviews, with customers praising its coverage, matching skin tone, and long-lasting properties. The foundation seems particularly loved by individuals with oily skin as it does not separate after application. However, individuals with dry or combination skin might face issues with it. Some users mentioned that the product is not full coverage and tends to transfer slightly.
Pros
- ✅ Good coverage
- 🎯 Matches skin tone well
- ⏱ Lasts all day
- 💧 Ideal for people with oily skin
Cons
- ❗ May not be suitable for dry/combination skin
- ⚠️ Not full coverage
- 🔄 Tends to transfer
Should I Buy It?
If you have oily skin and are looking for a foundation that matches your skin tone well and lasts throughout the day, this product comes highly recommended. However, if you have dry skin or desire full coverage, you might want to consider other options. Overall, the product seems to provide good value for its price.
Color: 02 ALABASTER
Size: 1 Fl Oz (Pack of 1)
Tip to prolong use of this product at the end of this review. I've purchased this NYX Can't Stop Won't Stop Full Coverage Foundation many times. I have fair skin and find that the shade Alabaster works well for me as it isn't too dark or orange but also doesn't white wash me out either. I find that in some cosmetic brands the lightest foundation is still a bit too dark for me or just not the right shade. I believe this brand offers a few good options for fair-skinned people, it may just take some testing to find the best one. I like that this foundation is vegan and cruelty-free. I also like that there isn't any strong scent with it because I don't like using cosmetics that have much smell to them. This foundation offers good coverage and is buildable. I apply it with a damp real techniques foundation sponge by tapping it into my skin and it applies very evenly, easily and quickly like that. I wear it on top of a lightweight SPF moisturizer (Eucerin) and a primer (ELF luminous putty primer) and it works well over those. I then set with a powder (ELF halo glow). I don't find the finish of this foundation to be too matte/drying, but not greasy either. It feels comfortable over my moisturizer and primer and doesn't ever feel too built up. TIP: When you use up most of it and not much or nothing comes out of the pump anymore, you can still get several uses out of the bottle if you just twist the lid so that it is no longer aligned with the bottle (you can do this with lid on or off) and then pretty much just force it off by pulling/bending the top and the bottle away from each other until it pops off. If this is too hard to do by hand you can also use pliers or something, but I've been able to do it by hand. Just be careful and maybe do it in your sink so if it pops off suddenly you don't get makeup flinging anywhere. I've gotten used to doing it in a way where that isn't a problem but until you've done it a few times. I then just turn the bottle upside down and shake the product down onto my finger (or whatever you want to pour it on) and apply, then repeat as much as needed. NOTE: I recommend popping the lid back on for storage so that the makeup doesn't dry out inside between uses and you get all you can out of it. To me it isn't difficult to remove every time until it's gone.
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Reviewed in the United States on January 25, 2024 by A.K.
Color: 02 ALABASTER
Size: 1 Fl Oz (Pack of 1)
I may have written a bad review beneath a different shade and I'll talk about that in a minute. But what I like about this foundation so much is the texture. It is not a heavy, goopy foundation full of moisturizers. Its not sticky, or tacky. It is also not a sheer dewy foundation with next to no coverage that makes you glow. It also isnt a heavy opaque matte foundation thats so thick it adds texture. What it is is a highly pigmented, light feeling fluid that dries super fast. Excellent for oily skin. Full coverage, so full that I dont need concealer with it.But it adds no texture which is super important to me as I've returned so many for that reason. It has no sunscreen in it but most dont and I find adding any foundation over sunscreen adds texture but again, this one is so thin as far as lack of goop that it doesn't add texture. But it is so pigmented that it covers everything. For this reason, I would not only recommend it for oily skin, for which I believe it it the perfect makeup for but for all skin types, because if you have dry skin you are wearing lots of moisturizing products underneath it anyway. Many years ago Maybelline had a foundation called Great Wear.. This feels and looks exactly like it minus the smell which was sort of like nail polish. I have been trying to find a dupe for that foundation since I was a teenager. Never even came close. Until now. BTW this doesnt smell at all. As far as shades are concerned, I ran into some trouble at first because alabaster was perfect in undertone but a little too light and yet the next neutral shade on their wheel was 4 shades darker. I tried every shade in between and none worked and I felt like bottles had been mismarked with the wrong shades or something but I tried other foundations and kept thinking of this one cause none could compare. So I tried again and porcelain which is one shade up from alabaster is perfect now even though the first time I bought it it was too dark. So whatever went wrong there I'm glad it was fixed because this is the only foundation that really works for my oily skin without looking heavy and textured. I will say that I'd not use it on bare skin because it does dry fast and for me, bare republic gel sunscreen or neutrogena liquid sunscreen works perfectly under it. A primer works great under it and sunscreen or just a primer alone.
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Reviewed in the United States on August 15, 2020 by sunflower
Color: 06 VANILLA
Size: 1 Fl Oz (Pack of 1)
Nothing at all wrong with delivery and product, as I've purchased this type of makeup before. It's just the wrong color. While the return page says I have 30 days to return the item, I actually cannot return it based on Amazon policy, even though the package is unopened (clear plastic bag through which I can see the color is not a match).
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Reviewed in the United States on March 12, 2026 by HM
Color: Black
Size: 0.03 Ounce (Pack of 1)
I have an old NYX foundation brush that I love, but I always like to have a back-up. I bought the new NYX Can't Stop Won't Stop brush, which is much smaller than the old one. I stipple my liquid foundation on with the brush, which gives me good coverage with less product. I've tried other foundation brushes in the past, most of them more expensive and some separated from the handle. These NYX brushes are just as good and seem to last a long time. Two thumbs up from me.
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Reviewed in the United States on May 8, 2026 by Ajax
What can I say about NYX. I love, love, love NYX and feel you get quality makeup at a bargain price. The CVS by my house did not have the shade Fair so I ended up ordering it off of Amazon. Before appying this foundation I usually use a concealer. It seems to go on light but covers very well. I have a bit of a scar or spider vein on my cheek and although the color is so pale, it covers the mark exceptionally well. I used it today again and noticed that my skin looks almost doll-like, even, and poreless which can be hard to achieve with ghostly-white skin that has alot of red in it at times. I'm guessing it doesn't really have a smell because nothing follows my nose when I put it on. The color stays the same throughout the day with no oxidation. I took a shower when I had it on and sort of wiped my hands over my face and noticed it is a very different texture that has staying power. I hate to say "rubbery" because I don't want people to be scared of it but it is definitely not super liquidy once it's on or thin. I would also say it's not the easiest to remove but a good makeup remover could probably alleviate that. It doesn't smear or come off on stuff or feel sticky which I really love. Another thing, although the formula is extremely stay put, my skin is not dried out when I wear it.
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Reviewed in the United States on February 12, 2020 by Dr. Sparkles
Color: 10 BUFF
Size: 1 Fl Oz (Pack of 1)
I used to use Revlon Colorstay foundation for years, but I feel like the coverage isn't as good as it used to be...so I was trying this as a new regular everyday foundation that was long-wear. The first experience using it was actually really good...it does seem to have better coverage and I feel like it does last a long time. However, that's until you use maybe 3/4 of the bottle. Then, you can no longer get product out! For the life of me I couldn't figure out how to get the lid with the squeeze top off to get into the bottle. I kid you not - I had to google it and watch YouTube videos. Let's be honest, should there be a NEED for YouTube videos on getting the top of a brand of makeup? Clearly I'm not the only one who had the issue, because there were several videos about it. So here's what to expect. You'll need to use something like a strong metal butterknife to wedge the top off. It will fly off and a piece of the top will break and you will fling foundation onto the wall of your bathroom. The crazy part is that it's not like this effort is just to reward yourself with the last scrape of makeup left in the bottle. I continued to use it for WEEKS like this, where I dip the top (which has a tube sticking down) into the liquid in the bottle and get it out. So shame on NYX. Either they have terrible testing and design of their packages, or they want you to waste at least a 1/4 of the bottle thinking it's done and hope you throw it away and buy a new one. Either way - pretty poor for a decent quality brand. If you're going to buy this, be warned!
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Reviewed in the United States on December 9, 2023 by D. Kelly
Color: 01.3 LIGHT PORCELAIN
Size: 1 Fl Oz (Pack of 1)
Warning this sets quickly, so you must be fast when applying/blending it. I got the light porcelain and it is beautiful on my pale pink skin. The coverage is buildable. It is a very good price for such a generous amount. The texture is creamy and it is easy to apply. It doesn't settle into my lines either. I am very pleased.
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Reviewed in the United States on December 15, 2025 Reviewed in the United States on December 15, 2025 by Jubilee
Color: 06.3 WARM VANILLA
Size: 1 Fl Oz (Pack of 1)
First off, if you have dry skin*, you should NOT be purchasing a “Matte” foundation whatsoever as these will always be more drying than any other formula. I have normal-to-oily skin, so this formula wears very well on my skin. This foundation feels super light weight and looks very natural when applied correctly to clean, moisturized skin (the key is minimal product in T-zone). It blends to perfection whether you use a damp makeup sponge or foundation brush. This particular formula also has a wonderful shade range and I was easily able to find a shade that matched my yellow undertones precisely (shade Warm Vanilla). My skin becomes more and more oily throughout the day, so this foundation does begin to transfer for me after about 5 hours of wear. However, this isn’t a big deal for me, as I can easily apply a little more foundation or powder if I need a longer wear, without worrying about a heavy thickness. I am giving this foundation 4 stars because the initial application is not “Full Coverage” as advertised. However, this foundation does build beautifully and can become full coverage after an additional layer. Overall, I am very happy with this affordable foundation and have repurchased it 3 times now. I do my makeup almost every day and each component has lasted me about 6 mos. *For more dry-leaning skin, I would recommend Rimmel’s Lasting Finish 25Hr Breathable Long Wear Foundation (wow that’s a mouthful). It’s the most beautiful non-matte drugstore formula I’ve tried. (Check out my ELF Brow Kit brows in shade Medium for an affordable brow option(; )
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Reviewed in the United States on June 20, 2019 Reviewed in the United States on June 20, 2019 by Dianne