5.0 out of 5 stars | My favorite
Color: 05 LIGHT
Hands down, my current favorite foundation. It's a little pricey for a "drugstore" brand, but, honestly, I have rosacea and all sorts of weird coloring on my face these days, and this stuff works wonders. I use NYX Honey Dew Me Up primer under it (after a light moisturizer) and it's a great combo for me. I do have pretty dry skin, so I go easy on setting powder, but even with powder, that combo seems to prevent my skin from drying out. It will rub off eventually, but not nearly as easily as any of the other (many, many, MANY) kinds I've tried, and it keeps my rosacea covered until I take it off. I use a damp beauty blender sponge to blend it after I've used my fingers to apply it to the places that need the most coverage. I usually need about five small squirts, but it's heavy duty and covers rosacea without concealer so I'm not complaining at all. I've included pictures with and without makeup for reference.
Reviewed in the United States on May 30, 2019 by cXb
4.0 out of 5 stars | Not full coverage, but easily buildable and wears beautifully!
Color: 06.3 WARM VANILLA
First off, if you have dry skin*, you should NOT be purchasing a “Matte” foundation whatsoever as these will always be more drying than any other formula. I have normal-to-oily skin, so this formula wears very well on my skin. This foundation feels super light weight and looks very natural when applied correctly to clean, moisturized skin (the key is minimal product in T-zone). It blends to perfection whether you use a damp makeup sponge or foundation brush. This particular formula also has a wonderful shade range and I was easily able to find a shade that matched my yellow undertones precisely (shade Warm Vanilla). My skin becomes more and more oily throughout the day, so this foundation does begin to transfer for me after about 5 hours of wear. However, this isn’t a big deal for me, as I can easily apply a little more foundation or powder if I need a longer wear, without worrying about a heavy thickness. I am giving this foundation 4 stars because the initial application is not “Full Coverage” as advertised. However, this foundation does build beautifully and can become full coverage after an additional layer. Overall, I am very happy with this affordable foundation and have repurchased it 3 times now. I do my makeup almost every day and each component has lasted me about 6 mos. *For more dry-leaning skin, I would recommend Rimmel’s Lasting Finish 25Hr Breathable Long Wear Foundation (wow that’s a mouthful). It’s the most beautiful non-matte drugstore formula I’ve tried. (Check out my ELF Brow Kit brows in shade Medium for an affordable brow option(; )
Reviewed in the United States on June 20, 2019 by Dianne
4.0 out of 5 stars | Good quality for the price and close enough in shade to continue purchasing
Color: 22.3 WALNUT
Always had a hard time finding a decent affordable foundation that matches my skin tone, but I’m not gonna lie this one doesn’t match to absolute perfection, however it is the only brand in this price range that even comes close. I tried a shade darker and a shade lighter in the brand just to be sure this one was the closest. Love the coverage and it’s definitely light weight. Used to buy at Walmart and it’s no longer available so I knew exactly which shade to get beforehand, but I don’t think I would’ve purchased this product “blind”
Reviewed in the United States on January 26, 2020 by Fedorah Chiu
5.0 out of 5 stars | Great match for my skin tone!!
Color: 12 CLASSIC TAN
This color (Classic Tan) was a perfect match for me, I have pink/red undertones. I also have oily skin and it did great with controlling oil and it didn’t dry my skin out. It was easy to apply and I only needed one small pump for my whole face a little goes a long way!!
Reviewed in the United States on June 19, 2019 by Crystal C.
3.0 out of 5 stars | NOT WHAT I EXPECTED
Color: 17.5 SIENNA
THIS FOUNDATION IS A HARD TRUE MATTE. EXTREMELY HARD TO REMOVE EVEN WITH FACIAL WIPES AND SOAP AND WATER. THE COLOR I PURCHASED WAS SIENNA, BUT I FELT IT WAS ABOUT 2 SHADES DARKER THAN IT SHOULD HAD BEEN. COVERS BEAUTIFULLY BUT JUST BEWARE OF THE SHADE YOU CHOOSE. BETTER TO GO TO ULTA AND LOOK AT SHADES BEFORE PURCHASING.
Reviewed in the United States on July 24, 2019 by Taylorone
5.0 out of 5 stars | Keeper
Color: 01 PALE
I am one of the palest of the pales so it makes finding foundation that’s light enough and budget friendly very difficult. I love this foundation so much! It matches perfectly and it medium to full coverage. Definitely recommend
Reviewed in the United States on June 25, 2019 by Austyn Killebrew
5.0 out of 5 stars | Love this Matte Foundation!!
Color: 15.8 HONEY
This is a Matte foundation so if you have oily skin this is for you. I have tried it and it works well for me together with a my MAC Face Primer..... I have very oily skin with yellow undertones. The shades OMG......a wide range to choose from....I am in the shades Honey and Nutmeg. I will recommend this foundation just make sure that you know your skin undertone to select your shade online and pair it with a good face primer (especially a matte primer for oily skin). Cannot wait to try the Powder foundation in it!!!
Reviewed in the United States on February 5, 2019 by Nics & Ty
5.0 out of 5 stars | Great buy!!
Color: 16.5 NUTMEG
First of all, I’m super happy my item wasn’t broken or damaged!! Second.. it’s a decent size for the price I paid, which means I will def order again. I ran out of my usual Clinique foundation and when I tried to re buy it at the mall, found out it’s getting discontinued!! I was so hurt bc finding a foundation that works and matches your skin tone is so hard. But after a couple weeks of going without makeup, I was desperate to find something to even out my hyperpigmentation. I jus happened to go on Amazon and after reading several reviews and pictures and using Google/YouTube to compare colors ...I settled on this brand and this color. Wow, I can’t believe the color actually matches me pretty well, almost perfectly!! I order so much on Amazon that I usually don’t write many reviews, but when it’s a great product for a great price, I hope this review helps someone in their decision of whether buying this make up or not.
Reviewed in the United States on January 14, 2020 by S. Mack
