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Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success

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Description

Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is "Hire people with a sense of humor," and in-flight meals are never served--just sixty million bags of peanuts a year. By sidestepping "reengineering," "total quality management," and other management philosophies and employing its own brand of business success, Kelleher's airline has turned a profit for twenty-four consecutive years and seen its stock soar 300 percent since 1990. Today, Southwest is the safest airline in the world and ranks number one in the industry for service, on-time performance, and lowest employee turnover rate; and Fortune magazine has twice ranked Southwest one of the ten best companies to work for in America. How do they do it? With unlimited access to the people and inside documents of Southwest Airlines, authors Kevin and Jackie Freiberg share the secrets behind the greatest success story in commercial aviation. Read it and discover how to transfer the Southwest inspiration to your own business and personal life. Read more

Publisher ‏ : ‎ Crown Currency


Publication date ‏ : ‎ February 17, 1998


Edition ‏ : ‎ Reprint


Language ‏ : ‎ English


Print length ‏ : ‎ 384 pages


ISBN-10 ‏ : ‎ 0


ISBN-13 ‏ : ‎ 40


Item Weight ‏ : ‎ 2.31 pounds


Dimensions ‏ : ‎ 5.5 x 1 x 8.5 inches


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Top Amazon Reviews

    • Classic
Format: Paperback
Classic book about Southwest Airlines, history.
Reviewed in the United States on March 10, 2025 by Mary Brennan
    • ❤️ Southwest
Format: Paperback
The authors chose a great company to write about!
Reviewed in the United States on February 12, 2025 by Mer
    • This is my go-to book for a positive team culture.
I read this book when it was first published. Taking the values expressed to heart has allowed me to build exceptional, high-performance, teams. And I’ve accomplished this in multiple industries at both large enterprises and small companies. The message is so powerful I’ve purchased this book for every team member I’ve hired for more than 20 years, to help them understand the culture I’m hoping to build with their help. It’s getting a bit more challenging , though, as a new generation of workers would greatly prefer an electronic version. ... show more
Reviewed in the United States on June 8, 2024 by Cgullett
    • Great book great man
Format: Paperback
Bought for an employee who didn’t get the book when hired.
Reviewed in the United States on November 8, 2024 by HvYHtR
    • Good success story
Format: Paperback
This was a textbook for one of my college classes, good story of success for southwest airlines and teaches principles that can be applied to yourself. I'm not a huge reader but this was entertaining enough to keep me reading.
Reviewed in the United States on February 1, 2024 by Taiya
    • Review of Nuts, a story of southwest airlines
Format: Paperback
This book is great! It tells the story of how southwest airlines was created and up to 1996. now this may sound boring, but it's not. This story was told by a husband and his wife who do seminars in san diego. southwest does the opposite of how most businesses conduct their business. they are a people company where clearly they say that the employee comes first. southwest is not the biggest airline company, but they are the most profitable and most successful company on many fronts. they have never furloughed an employee and they started profit-sharing with every employee by choice. hard to explain this book. basically it's a totally new way to conduct business and to treat employees. easy to say that they are definately the funnest and most company to work for. This is a must read for anybody planning a small or large business. READ THIS BOOK! ... show more
Reviewed in the United States on January 14, 2011 by DjDarren
    • Book GREAT but the product binding fell apart
Format: Paperback
Loved the book. Had to go and re-order another one. The quality of the binding was not up to par. I believe it was the sellers fault not the author or publisher of the book. We bought it great book just be careful that you get a fresh new copy.
Reviewed in the United States on July 6, 2022 by sharlene
    • If you are interested in SWA from a historical perspective then it would be a good book to have on the shelf
Format: Paperback
Eh... I'm sure this book was much more relavent twenty year ago. The authors were definitely fans of the company but I guess that's why they wrote the book. A lot of time has passed since then, the company is under new management, and the industry has changed a lot since the publication. If you are interested in SWA from a historical perspective then it would be a good book to have on the shelf. As for reading up on the company today as a prospective employee or investor I'd stick to the internet. ... show more
Reviewed in the United States on September 17, 2016 by William

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