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FREE 30-day refund/replacement
To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.
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Availability:
In Stock.
Arrives
Thursday, Jan 15
Size: 30D
Color: Black
Is Discontinued By Manufacturer : No
Package Dimensions : 1 x 1 x 1 inches; 2 ounces
Item model number : 730023
Department : womens
Date First Available : February 6, 2009
Manufacturer : Natori Women's IA
Best Sellers Rank: #23,290 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry) #426 in Everyday Bras
#426 in Everyday Bras:
Customer Reviews: 4.2 4.2 out of 5 stars (2,208)
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Thursday, Jan 15
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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- Affirm Financing
- Afterpay Financing
- PayTomorrow Financing
- Financing through Apple Pay
Learn more about financing & leasing here.
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Top Amazon Reviews
I bought this bra in two different sizes and had to return them both because they did not fit right. I went on-line and was searching an on-line tool to find the correct bra size. I used https://www.victoriassecret.com/bras/how-to-measure-bras and ordered the Natori Feathers in the size recommended by this site and it fits PERFECT. (note: the size calculator here is not my normal VS size, but using the measurments from the VS size calculator does work perfect to size Natori --guess it should be called the Natori size calculator insead). I came back to order more colors. So if you do not know what size to buy, follow the measurement directions here and it works great! (This page says to measure band size OVER the bust instead of under--the difference resulted in the correct fit.) Love the material, quality and lightness of this bra. It is lightly lined, but not heavily "padded." It keeps the look more natural and comfortable. The lace and sheer is beautiful. Colors are exactly as pictured. I am very pleased with this brand as my first Natori purchase. Highly recommend.
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Reviewed in the United States on November 17, 2014 by mac girl*
This bra is AMAZING! I’ve heard about Natori bras for years, so I finally splurged. I don’t have a lot of money, but I really wanted to see what all the hype was about, so I purchased one. I’m so glad I did! It is comfortable, sexy and looks great under t-shirts… The trifecta! Thank you Natori, for making a INCREDIBLE bra!
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Reviewed in the United States on August 26, 2025 by Sarah Harman
Most importantly ***check the size chart*** and order what coincides with your measurements. My measurements aligned with a completely different bra size than my usual (32H in US sizing according to A Bra That Fits). I got a 36D and it's a nice fit. Not 100% perfect - the gore "floats" a tiny bit. I think I will try a larger cup size and go down one band size out of curiosity, but I am going to keep this one too. I have a lot more projection relative to my band size so I never get a perfect fit but this is just me As for price - I've been waiting months to get this on sale. And I'm glad I did. I don't think it's worth $70+, I got it for $40ish. The color (pink) is really pretty. It's a flattering bra too. However it does have some scratchy areas but personally it's something I can deal with. I slept in it to test it out and see how much I can tolerate it and it was fine. Overall I like it and I'd buy more if they're on sale! One star off because of the little bit of scratchiness and because the lace would show through tight/smooth shirts
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Reviewed in the United States on May 9, 2025 by L
Size: 34DDD
Color: Purple Haze
If you’re looking for a bra that fits well and is flattering on everyone this is the one! Get a cup size up for the best fit. They’re more comfortable than other underwire bras too. They come in so many different colors and they look great whether you’re dressed up or casual.
Reviewed in the United States on April 12, 2025 by Brett Jackson
Size: 30C
Color: Frose
I expected better for the price range and the hype for this bra but I’m going to try a bigger size. My first impression was: wow super tight band and super small cup but wow I feel like I have boobs! I found this bra through abrathatfits on reddit specifically for my shape etc (shallow, wide root, full on bottom). It definitely gave a beautiful shape to my small boobs which I’ve never found in a bra! But it was so uncomfortable and tight. I measure 30C but I was spilling out the sides and top (which has never happened to me before) and I couldn’t breathe without the band painfully digging into me. I checked the band by turning it upside down and backwards and it still felt very tight. When I remembered to “swoop and scoop” I was completely falling out of the cups. I think the shape is possibly a good match for me, hopefully a bigger size will work. I’m worried the wire and gore is still going to be uncomfortable though. I’ve been wearing 34A and 32B and lots of bralettes all my life and have never had a good fitting bra so I’m new to this size. I heard this bra ran small but wanted to order my real size for the first time and see for myself. I just ordered a 32D(?!) and I’m hoping it fits but nervous that it won’t. I will update my review when it arrives. Also noted this didn’t really look or feel like $70 bra to me. ***UPDATED REVIEW: The bigger size (32D) is a lot better fit wise, the cups feel much better while still giving some lift and support, although there is a very slight gap at the very top of the cup (I am flat on top and all my breast tissue is at the bottom). The band is better although still feels snug, but I cannot get over how uncomfortable this bra is!! Specifically the underwire. I can’t imagine ever being able to wear it. It’s been a while since I’ve worn underwire but the underwire on this bra feels unbearable. It digs in and the front of the wire sits right on my sternum bone in the worst way. The underwire also shows through when wearing a fitted tank which looks really odd and is disappointing since I’m looking for a t-shirt bra to wear with tank tops. I’m not sure if a bigger band size would help or not but I don’t really want to try another one, I don’t think this is the bra for me after all. My search continues. It seems like there’s a gaping hole in the bra market for comfortable, supportive, wire free bras for my shape and size.
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Reviewed in the United States on February 22, 2025 by ajane
I l-l-love this bra! I have a small chest that is wide-set so this design works perfectly for my shape. I am typically a 34B or 34C depending on the brand; while the 34B fit, the 34C was just a tad more comfortable as far as the band goes (both fit about the same cup-wise). I like that it's lightly padded to provide some extra coverage but not look or feel too bulky. The lace detail is pretty and does not itch. I bought 3 of these and hope Natori continues to make them because they're the best fitting bra I've found in a while.
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Reviewed in the United States on July 26, 2024 by Sarah Hamilton