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St. Martin's Press

Modern Monopolies: What It Takes to Dominate the 21st Century Economy

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Description

In Modern Monopolies, Alex Moazed and Nicholas L. Johnson tell the definitive story of what has changed, what it means for businesses today, and how managers, entrepreneurs, and business owners can adapt and thrive in this new era. What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town, creating vast fortunes for its founders while dominating everyone's daily life. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather that making things, they simply connect people. The Internet today is awash in platforms - Facebook is responsible for nearly 25 percent of total Web visits, and the Google platform crash in 2013 took about 40 percent of Internet traffic with it. Representing the ten most trafficked sites in the U.S., platforms are also prominent over the globe; in China, they hold the top eight spots in web traffic rankings. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other, melding the digital and physical worlds and blurring distinctions between "offline" and "online." These platform giants are expanding their influence from the digital world to the whole economy. Yet, few people truly grasp the radical structural shifts of the last ten years. Read more

Publisher ‏ : ‎ St. Martin's Press


Publication date ‏ : ‎ May 31, 2016


Edition ‏ : ‎ Illustrated


Language ‏ : ‎ English


Print length ‏ : ‎ 272 pages


ISBN-10 ‏ : ‎ 5


ISBN-13 ‏ : ‎ 95


Item Weight ‏ : ‎ 14.4 ounces


Dimensions ‏ : ‎ 6.53 x 0.94 x 9.46 inches


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Top Amazon Reviews

    • This is an excellent book, and goes into great detail about its ...
Format: Paperback
This is an excellent book, and goes into great detail about its premise (the "modern monopoly") and how it is fundamentally different from the traditional monopolies that dominated (and exploited) capitalism in the past. Unlike many other books, Moazed and Johnson draw their evidence from modern examples: Facebook, Apple, Google, Uber, the large players whom have made their fortunes from the new "platform business model". Modern Monopolies discusses the power of networks, and how the traditional "one-to-many", B-to-C model is evolving into a "many-to-many", C-to-C model with a platform business as the supervisor. The authors combine theory with practice, bringing in economic theory but supplementing it with real-world, historical examples. This is useful for any business person, from an entrepreneur trying to make his/her way with a small startup to the largest Fortune 500 CEO trying to pivot and evolve their corporation. After reading this, I was inspired to think about what other sorts of traditional, one-to-many businesses could be transformed via a many-to-many model. Highly recommended. ... show more
Reviewed in the United States on January 31, 2017 by Amazon Customer
    • Great for anyone interested in economic trends as well as software entrepreneurs
Format: Paperback
I wish I had this book when I was launching my first platform business. The book cites the obvious examples today (Airbnb, Uber, etc.) while drawing clear contrasts against what could often be confused as platform businesses (Netflix). There are strong examples of the structure of the platform business model throughout without too much depth to get caught into specific weeds. Overall, it's a great primer to frame thinking around the platform business model and analyze existing or potential businesses more critically. I had hope the book would have gone into more detail on the revenue generation mechanics of the companies creating the connections between producers and consumers, but could see how that is a very extensive topic in its own right probably worthy of it's own book :) I definitely recommend for anyone interested in the economic trend towards the dominance of companies like Amazon, Google, and Apple as well as anyone who is starting a platform business of their own who wants to analyze their roadmap and strategy more critically. ... show more
Reviewed in the United States on April 2, 2018 by Matthew
    • Very Thought provoking
Format: Paperback
Gives you an inside look on the tech industry that has revolutionized and given rise to an array of platforms where groups of people can be connected. Whether it is for trade or conversation these platforms have shifted the business landscape from what it used to be with wonderful insights on how to adapt and use these new systems to our advantage. Modern Monopolies also contains a wealth of knowledge into how to build and sustain a platform. Truly an excellent read for those who need to learn about constantly adapting and evolving their online space and avoid stagnation. I truly recommend this book for anyone, whether you're starting a small business or a long time expert in their field, it provides valuable knowledge to anyone attempting to stay relevant. ... show more
Reviewed in the United States on March 5, 2020 by Matt Smedley
    • Compelling.....
Format: Paperback
This book makes some interesting points. I'm not sure that I agree that we need more monopolies, but the book makes the case that companies can be monopolies without being monopolistic. Even though I may still disagree with some of the points, the book is well written, and their case is well argued.
Reviewed in the United States on January 10, 2020 by Zack Brown
    • A fresh look at the changing business world
Format: Kindle
A modern take on how economic theories and the definition of success in a business change with the advancement of technology, and what it takes to keep a business at the top of the wave. This book goes through a detailed explanation of the shift from linear to platform businesses, why businesses fail, what it takes to build a platform business, and how to spot industries where platform business models will thrive. The authors break down some complex theories and ideologies in an easily digestible and relatable way. A must read for anyone interested in business and global economies. ... show more
Reviewed in the United States on April 29, 2021 by Leslie
    • Insightful deep dive into what makes modern companies successful
Format: Paperback
Modern Monopolies is a very insightful deep dive into the types of companies that are now dominating business landscape across the world. Moazed and Johnson offer a detailed look into what makes a company truly valuable in the modern age. These companies are not bound by their means of production; rather, their success hinges on a couple of crucial things: excellent technology and a network. Great tech is table stakes for a platform to be successful - it has to be easy to use, intuitive and beautiful. More importantly, however, is the ability for a company to create a vibrant and active network of users on the platform from to cater to the two interdependent sides of a transaction: the producers and consumers. I recommend Modern Monopolies to anyone who wants to understand the special sauce behind today's most successful companies like Facebook, Uber, Air BnB, and more. ... show more
Reviewed in the United States on May 16, 2017 by Amazon Customer
    • Page Turner!!
Format: Paperback
Driving traffic is the main goal of anyone running an online business. A lot of us blindly go into it without a clue where to start. Creating and implementing platforms that retain and draw in customers is vastly important. That's what companies like Air BnB, Uber, and Apple have figured out and this book delivers wonderful information on such. Commentary within Modern Monopolies will give you a deeper understanding, insights, and knowledge to how these companies rose to power and manage to maintain their popularity. Moazed and Johnson deconstruct and strip away the exterior with a deep dive into the infrastructure of digital business. Why and how such companies are successful, and why others failed along the way. If you want to be the entrepreneur crafting the next google, this will put you on the right track. ... show more
Reviewed in the United States on March 3, 2020 by Daniel
    • Libro para estrategias de plataforma
Format: Paperback
Recomendado muy interesante, en especial estrategias para plataforma. Hay que leerlo se enfoca en la economía digital.
Reviewed in the United States on April 2, 2026 by WANDA LEE CATALAN

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