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Milani

Milani Color Fetish Matte Lipstick for Women Long Lasting Lip Color- Secret | Ultra-Creamy, Pigment-Rich Moisturizing Lipstick Infused With Hyaluronic Acid. Velvet Finish. Vegan & Cruelty-Free.

  • Based on 3,215 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon
Arrives Thursday, Sep 10
Order within 18 hours and 37 minutes
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Color: 430 Secret


Features

  • MATTE COLOR LIPSTICK: Color Fetish Matte Lipstick is an ultra-creamy, pigment- rich lipstick in a range of nudes designed to complement every skin tone. With a luxurious soft velvet-matte finish, this high-comfort lipstick glides seamlessly onto lips for full coverage, one-stroke payoff.
  • HYALURONIC ACID INFUSION: Premium moisturizing formula is enriched with Hyaluronic Acid to continuously hydrate condition and smooth rough skin texture for softer lips
  • FLATTERING ALL SKIN TONES: Highly pigmented everyday lip color collection features universally flattering shades crafted to complement fair medium and deep complexions
  • ULTRA CREAMY GLIDE: Lightweight non drying makeup texture glides on effortlessly without dragging or settling to provide long wearing comfort and rich high payoff color
  • VEGAN AND CRUELTY FREE: Certified 100% vegan formula is crafted in Italy and never tested on animals to offer a premium ethical beauty experience

Description

With a luxurious soft velvet-matte finish, this high-comfort lipstick glides seamlessly onto lips for full coverage, one-stroke payoff. Color Fetish Matte Lipstick is an ultra-creamy, pigment-rich lipstick in a range of shades designed to complement every skin tone. The long wearing formula helps keeps lips smooth & soft with moisturizing Hyaluronic Acid. Try our fan favorite lipsticks and see what the hype is about ;)

Product Dimensions ‏ : ‎ 0.87 x 0.87 x 2.99 inches; 0.14 ounces


Item model number ‏ : ‎ LLS176-430


UPC ‏ : ‎


Manufacturer ‏ : ‎ Milani


Best Sellers Rank: #11,181 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #80 in Lipstick


#80 in Lipstick:


Customer Reviews: 4.2 4.2 out of 5 stars (3,215)


Item Form: Cream


Finish Types: Matte


Product Benefits: Long lasting, Softening


Special Ingredients: Hyaluronic Acid


Specialty: Mattifying


Skin Tone: All


Container Type: Tube


Package Type Name: Tube


Additional Features: Long-lasting, Vegan, Cruelty-free


Lip Color Type: Lipstick


Lip Color Undertone: Neutral


Lip Color Shade Depth: Light


Lip Color Intensity: High Pigment


Coverage: Full


Skin Type: Normal


Brand Name: Milani


Color: 430 Secret


Age Range Description: Adult


Target Audience: Unisex-Adults


Manufacturer: Milani


UPC: 717489375030


Global Trade Identification Number: 30


Model Number: LLS176-430


Manufacturer Part Number: LLS176-430


Item Weight: 4 g


Item Dimensions: 0.87 x 0.87 x 2.99 inches


Number of Items: 1


Material Type Free: Phthalate Free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Sep 10

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews

    • Pretty shades and not drying
Color: 370 Flushed
Great lipstick. I have several of these in different shades. It has a slightly matte finish but is not drying and stays on fairly well. Milani offers many fashionable shades. I highly recommend that you try this lipstick.
Reviewed in the United States on May 16, 2026 by Jill North
    • Favorite go-to Favorite go-to
Color: 380 Smitten
Review Image by Katrina
Gorgeous color. Better than the ad pic. Buttery, rich and smooth.
Reviewed in the United States on June 26, 2026 Reviewed in the United States on June 26, 2026 by Katrina
    • Best lipstick for price point
Color: 390 Red Flag
The colors that Milano offers are amazing. The pigment is rich and the colors are flattering. There lipstick is one of the best options if your looking for something that is affordable but also is a quality product. I have only tried their lipstick but I’m curious to check out there other products to see if they are this good. ... show more
Reviewed in the United States on June 3, 2026 by Shannon
    • Awesome lipstick, terrrible order fulfillment Awesome lipstick, terrrible order fulfillment
Color: 350 Fleur
Review Image by D. Perez
Review Image by D. Perez
Review Image by D. Perez
Review Image by D. Perez
Review Image by D. Perez
My review for this order is not based on the product quality, rather the fulfillment of my order. In order to give a fair review of the product itself, let me start by saying this Milani lipstick is a great value. It is a very good quality lipstick without the high end price point. If you are looking for a matte lipstick that is true to a matte finish without the typical dry texture of other matte lipsticks, you will love this. The color is beautiful and its creamy texture makes it easy to apply, while still retaining a matte finish. Now, on to the reason for my poor review. I ordered a quantity of two of these lipsticks to stock up because I love this particular brand as well as the color and creamy matte texture. One of the two was in perfect shape, while the second was clearly damaged at some point in the warehouse BEFORE it was even packed for shipment. I don’t understand why Amazon does not have a better system in place to ensure the item is in good condition before it is shipped. This is the second time this has happened to me with orders placed in last two months. It is a waste of time and effort to have to call and/or send items back due to damage NOT caused in transit, but clearly damaged IN THE WHEREHOUSE so it should not have been shipped in the first place! The outer packaging was intact and in good shape upon arrival. The lipstick, however had clearly been tampered with. To start with, the safety seal was broken. Please see below photo of the two lipsticks side by side (one with safety seal intact, and one without). Upon removing the cap, one could clearly see that the lipstick had been smashed into the inside of the cap, destroying the tip of the lipstick. ... show more
Reviewed in the United States on June 10, 2025 Reviewed in the United States on June 10, 2025 by D. Perez
    • Just what I was looking for, except… Just what I was looking for, except…
Color: 350 Fleur
Review Image by Abkeda
Review Image by Abkeda
I needed this color for a wedding and was not able to order from the website and receive the product in a timely manner. Lipstick received in perfect timing and the color is just what I was looking for. Unfortunately I did receive a damaged lipstick, as if the lipstick had been turned up and cap was put back on without twisting lipstick all the way back down. Lipstick was not sealed. Price was right and since I need it, I am keeping it. I used a lipstick brush to scoop out what was in the cap for trying out purposes. And again for the price, it’s a great lipstick. Color is deep and bright, moisturizing and not drying after being on lips for a few hours. It also stains the lips and I like this. Overall, though I would like perfection but what is perfect anymore. It is a bit concerning when a product is not sealed and looks like it was tampered with, but with time not in my side this week before an out of state wedding, I need to deal with what I have. It’s not drying and provides a moist, rich color pay off. I do recommend though buyer beware. ... show more
Reviewed in the United States on October 19, 2025 Reviewed in the United States on October 19, 2025 by Abkeda
    • Perfect!
Color: 370 Flushed
Love the color!! It’s really hard to purchase a lipstick online given the color variances you see on screen. This one is a winner!!
Reviewed in the United States on June 21, 2026 by Dog Mom
    • Love the color but... Love the color but...
Color: 340 Poppy
Review Image by Angie
Purchased Color: Poppy Excuse the improper line up but I was incredibly excited to try this! Pros: True blue undertone red, which for us fair skinned queens we do adore. Orange undertone isn't as impactful, hence blue is our bestie. Cons: For me, it does dry my lips out after about 2-3 hours on. It is not food or sip safe, keep that in mind. Reapplication is 101% required. It seemed even when in a cold room, very easy to break if not a super soft light brushing lip technique applied. The safety seal was not on the entire product, only on the bottom you twist. Odd. Give it a try! I still love it even with the cons. ... show more
Reviewed in the United States on April 22, 2026 Reviewed in the United States on April 22, 2026 by Angie
    • Great
Color: 340 Poppy
Great color. Long lasting!
Reviewed in the United States on June 16, 2026 by nina

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