Maybelline New York Fit Me Liquid Concealer Makeup, Natural Coverage, Lightweight, Conceals, Covers Oil-Free, Sand, 1 Count (Packaging May Vary)
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Availability:
In Stock.
Arrives
Oct 24 – Oct 27
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Size: 0.23 Fl Oz (PACK OF 1)
Color: 20 SAND
Features
- Maybelline Concealer: In 12 shades, this oil free concealer matches skin tones to deliver a more even complexion, with a natural finish; The oil free formula is breathable for natural looking coverage that won't clog pores. Use to contour and highlight.
- A Shade That Fits Me: Maybelline Fit Me liquid concealer provides coverage for a wide array of skin tones, from Fair to Cocoa; Use as a redness, blemish, pimple and under eye circle concealer for a flawless, natural-looking finish
- Maybelline Fit Me For A Flawless Face: With Dewy+ Smooth foundation with SPF 18, Matte + Poreless foundation, concealer, powder, finishing powder, and blush, Maybelline Fit Me collection has everything you need to put your best face forward
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Description
Flawless that lets the real you come through. It's makeup that doesn't mess with you. No oils. No waxes. No nonsense. Natural coverage that leaves skin the way it was meant to be: fresh, breathing, natural. Exclusive translucent base and lightweight pigments allow skin's natural highs and lows to show through. Non comedogenic, dermatologist tested, ophthalmologist tested, fragrance free.
Product Dimensions : 0.53 x 0.53 x 4.66 inches; 0.35 ounces
Item model number : K0917101
Manufacturer : Maybelline New York
Best Sellers Rank: #1,333 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #9 in Concealers & Neutralizing Makeup
#9 in Concealers & Neutralizing Makeup:
Customer Reviews: 4.4 4.4 out of 5 stars (83,757)
Item Form: Liquid
Color: 20 SAND
Skin Type: All
Recommended Uses For Product: Fit Me® Concealer makeup for flawless, natural coverage. These oil-free concealers match skin tones to deliver a more even complexion.
Container Type: Bottle
Brand Name: MAYBELLINE
Product Benefits: Skin looks perfected with this natural coverage liquid concealer. These oil-free concealers conceal redness, flaws, and blemishes. Shades of concealers for various skin tones. Dermatologist tested. Ophthalmologist tested. Non-comedogenic concealer. Fragrance-free. Packaging may vary, what you receive may not be what is reflected on site.
Skin Tone: Shades of concealers for various skin tones
Age Range Description: Adult
Country as Labeled: India
Package Type Name: Bottle
Manufacturer: Maybelline New York
Model Number: K0917101
Manufacturer Part Number: 10047395
Set Name: Maybelline Fit Me
Sun Protection: 18 sun_protection_factor
Additional Features: oil-free concealers
Finish Types: Natural
Coverage: Light
Item Weight: 10 g
Item Dimensions: 0.53 x 0.53 x 4.66 inches
Number of Items: 1
Material Type Free: Oil Free
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Oct 24 – Oct 27
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Similar Products
Top Amazon Reviews
Color: 10 FAIR
Size: 0.23 Fl Oz (Pack of 1)
I’ve bought dozens of this exact concealer over the past several years. It never breaks me out (many other concealers do if I place them anywhere other than directly under the eyes), cooperates with any and every other face and base product regardless of formulation type, is non-greasy, non-drying, non-creasing (for me), and is something I use every day because it’s reliable and just works perfectly every time I apply. It’s a medium to full coverage and to get more of the full coverage side you need to apply it and let it sit for a couple minutes before blending it out. Works with fingers or with a dense brush (I don’t care for beauty blenders for any concealers so do with that what you will). I use it in this shade as well as a deeper shade which I use for contour, specifically nose contour since this is the only thing that’ll work on my stubborn nose that rejects all other contour and bronzer specific products, but this works every time. I’ve tried many concealers but this is the one I trust for my wedding day, for trips, for photos, and for every day.
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Reviewed in the United States on July 28, 2026 by Walt & Juliana McKee
Color: 05 Ivory
Size: 0.23 Fl Oz (PACK OF 1)
I had almost given up on concealer before I found this. I don't know why but I just have a terrible time with concealers, no matter what application strategy, no matter what kind of concealer. Maybe my skin just rejects thicker pigmented products. I'm in my 30s, so I'm contesting with some fine lines and some dry skin patches for sure, but even when my skin was at max hydration with no dry patches it seemed like every concealer I tried would just dry out on my skin immediately and be impossible to blend out, becoming flaky and grainy. My most recently tried concealer was the Nars radiant creamy one. There was nothing radiant or creamy about it for me, it went on like chalk. This Maybelline concealer however is SO creamy, nice and moist, and taps on so smoothly with a finger or brush or sponge. It looks like a second skin. There's definitely some creasage but with proper application technique it can be minimal. I've kind of just come to accept creasage as a part of my life the older I get and keep the heavy creams away from higher crease areas lol. However I don't feel like this concealer makes me look older, so that's a plus. Normally my foundation shade is the lightest in any product, but for concealer I picked the 2nd lightest shade, ivory, which has just a little peachiness to it too and seems to be good at counteracting blue-grayness under the eyes and the redness around my nose without making me look like a ghost. Glad to have finally found a product that works, & happy that it turns out it works better than any 8x priced crap Sephora would try to peddle to me while talking down at drugstore products. This stuff is the GOAT. You cannot tell me otherwise. I hope they never change it.
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Reviewed in the United States on May 4, 2026 by Em Bee
Color: 01 COOL IVORY
Size: 0.23 Fl Oz (PACK OF 1)
I am pretty pale so I got ivory, and even this was too light for me. I was reading in the reviews a lot of people were saying their color ended up a little darker than they expected so I went for the lightest color, and it looked practically white on me. Like actual ivory white. I’m glad there’s a concealer for our gorgeous porcelain skin babes, but you must have very pale skin for this to work. Consistency and everything else about it is nice, as well as the price, so I ordered in the next darker shade (fair) and it’s perfect. Love that it has shades specifically for cool toned skin and that it’s not heavy coverage because I wear tinted BB cream instead of foundation most days so it’s not going to look too thick with that. It’s not super creamy, so be sure to blend quickly before it dries.
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Reviewed in the United States on July 26, 2026 by Cara
Color: 05 Ivory
Size: 0.23 Fl Oz (PACK OF 1)
This is a really good under eye concealer especially for mature women. I’m in my early 40s and while I do not have a ton of wrinkles I do have deep under eyes as I have all my life this really does a good job but not creasing but also righting under eye. - recommend setting with a bit of translucent powder
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Reviewed in the United States on August 5, 2026 by Jessica
Color: 15 LIGHT
Size: 0.23 Fl Oz (PACK OF 1)
If I were to apply only one beauty product before leaving the house, it would be concealer. My undereyes and my eyelids are so prone to dark shadowy-ness that I swear it looks like I have a penchant for punching myself in the face as part of my morning routine. If I want to run down the street in the morning to grab a coffee, I either need to put on concealer or wear sunglasses, or I fear that small children will run away from me, screaming in terror, convinced that they just saw a real life zombie coming out of their local Starbucks. As a result of my unrelenting dark circles, concealer and I have a very intimate relationship. I swear that I have tried EVERY concealer and eye brightener that any magazine, beauty blog, or friend has ever recommended. YSL Touche Eclat, Laura Mercier Secret Camouflage, Lancome Effacernes, Benefit Boi-ing, Smashbox Photo Op, Bobbi Brown, Clinique, Tarte....okay, I'm going to stop naming concealers I've tried because this is actually getting really depressing and kind of shameful. The point is, out of ALL of the concealers I've tried, this Maybelline one is my favorite. I realize that my dedication to this concealer, out of all the concealers in the world, is kind of weird and random, but I freaking love this product and I've been using it for years now. Actually, I take that back. I kind of hate this product - I would love to not be shackled to my drug-addict-like attachment to concealer. And no, it doesn't work miracles, my eye circles are still the bane of my facial existence. (Yes, I know, my life is SO hard.) But regardless, this concealer is the best one I've got. Sometimes I'll get curious and try something else, but I always come back to this. It's not too sheer but not too thick, it's not sticky, and it doesn't crease (especially not if I set it with a tiny bit of Make Up For Ever HD Microfinish Powder). This concealer comes in many different shades (sometimes I go lighter or darker based on the time of year, or mix a pink-based hue with a yellow-based hue.) It lasts a really long time, it's inexpensive (especially if you buy it online), and it doesn't irritate my usually-sensitive skin. The wand applicator is great. I've found that most concealers that have a similar consistency to this one are packaged so that you have to click a button or knob on a pen-like contraption in order to dispense more of the product, and then oftentimes too much concealer blobs out at once and you end up wasting it (which is especially annoying when you are dealing with a very expensive concealer). Several of my friends have started using this concealer based on my rave reviews (and this is probably also a good indication that my dark circles do in fact look far less horrifying once I have applied this product).
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Reviewed in the United States on November 7, 2013 by Meredith R.
Color: 22 WHEAT
Size: 0.23 Fl Oz (PACK OF 1)
Meh. The tiniest sponge head I’ve ever seen. Product pretty good but ugh it’s way toooo small for application
Reviewed in the United States on July 12, 2026 by MarinaAnselmo
Color: 10 FAIR
Size: 0.23 Fl Oz (Pack of 1)
I have repurchased this product several times. Good coverage; however dries out the skin a little. Make sure to moisturize prior to application. Great for everyday use.
Reviewed in the United States on August 19, 2026 by Katelyn
Color: 25 MEDIUM
Size: 0.23 Fl Oz (PACK OF 1)
Wow!!! I spend way too much money on makeup, so I decided to give Amazon a try to see if I could find a less expensive alternative. I honestly didn't know what to expect, but I am pleasantly surprised. This liquid concealer goes on smoothly, wears beautifully throughout the day, and the price is unbelievable. It really made me wonder why I've been spending so much all these years just because of a fancy brand name and beautiful packaging. I definitely fell for the marketing! Needless to say, I'm very happy with this concealer. Goodbye YSL, Gucci, and the rest... I think I've found my new favorite!
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Reviewed in the United States on July 10, 2026 by Yolanda