Search  for anything...

Maybelline New York Fit Me Liquid Concealer Makeup, Natural Coverage, Lightweight, Conceals, Covers Oil-Free, Fair, 1 Count (Packaging May Vary)

  • Based on 78,158 reviews
Condition: New
Checking for the best price...
$8.98 Why this price?
Save $2.01 was $10.99

Buy Now, Pay Later


As low as $2 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

FREE 30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: In Stock.
Fulfilled by Amazon

Arrives Tuesday, Mar 3
Order within 9 hours and 45 minutes
Available payment plans shown during checkout

Protection Plan Protect Your Purchase
Checking for protection plans...

Color: 10 FAIR


Size: 0.23 Fl Oz (Pack of 1)


Features

  • Maybelline Concealer: In 12 shades, this oil free concealer matches skin tones to deliver a more even complexion, with a natural finish; The oil free formula is breathable for natural looking coverage that won't clog pores. Use to contour and highlight.
  • A Shade That Fits Me: Maybelline Fit Me liquid concealer provides coverage for a wide array of skin tones, from Fair to Cocoa; Use as a redness, blemish, pimple and under eye circle concealer for a flawless, natural-looking finish
  • Maybelline Fit Me For A Flawless Face: With Dewy+ Smooth foundation with SPF 18, Matte + Poreless foundation, concealer, powder, finishing powder, and blush, Maybelline Fit Me collection has everything you need to put your best face forward
  • Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
  • Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup

Description

Flawless that lets the real you come through. It's makeup that doesn't mess with you. No oils. No waxes. No nonsense. Natural coverage that leaves skin the way it was meant to be: fresh, breathing, natural. Exclusive translucent base and lightweight pigments allow skin's natural highs and lows to show through. Non comedogenic, dermatologist tested, ophthalmologist tested, fragrance free.

Specs & Other Info

Specification Information
Form of Product Powdered
Shade 10 FAIR
Suitable for Skin Type Universal (All skin types)
Tone Finish Natural
Specific Usage Fit Me® Concealer is used for achieving flawless, natural coverage. It blends with skin tones and refines complexion.
Availability in Manufacturer's Line Discontinued
Physical Dimensions 0.53 x 0.53 x 4.63 inches; Weight: 0.24 Ounces
Manufacturer's Model No. FMFCN015-00
Produced by Maybelline New York
Origin Country United States of America

Frequently asked questions

Yes, the Maybelline New York Fit Me Liquid Concealer is designed to suit all skin types. It's oil-free formulation ensures it sits comfortably on both oily and dry skin types.

While the concealer is noted for its natural coverage, it is buildable to a degree. This means you can achieve a more full-coverage look by layering, but it initially provides a lighter, more natural coverage suited for daily use.

The Fair shade of the Maybelline Fit Me Concealer is for very light skin with cool undertones. It's perfect for those with lighter skin tones looking to conceal blemishes or under-eye circles.

The product page indicates that packaging may vary, but it does not specify whether the packaging is eco-friendly. It would be best to reach out to Maybelline directly for this information.

Top Amazon Reviews

🚀 Abunda's Overview

This is our summary and key points to consider based on customer reviews.


The Maybelline Liquid Concealer has overwhelmingly positive reviews, with buyers praising its cost-effective, durable, and highly versatile nature. Many users found it perfect for covering age spots, contoured blending, and noted that it doesn't break them out despite having acne-prone skin. However, some users did note a chemical smell, which was a minor detraction.

Pros

  • 💖 Affordable yet high quality
  • 👌 Excellent age spot coverage
  • 😍 Great for contour blending
  • ✨ Doesn't cause skin breakouts
  • 👍 Compatible with other makeup (i.e., foundation)

Cons

  • 👃 Noted to have a chemical smell

Should I Buy It?

Yes, the Maybelline Liquid Concealer seems to be a great investment. It offers fantastic performance at a fraction of the cost of other high-end products. Despite the minor issue of a chemical smell, the majority of users are extremely satisfied, which makes it an excellent choice for those who need consistent concealment coverage.


  • Lightweight Concealer with Natural Finish
Color: 30 HONEY Size: 0.23 Fl Oz (PACK OF 1)
This concealer is lightweight, blends easily, and provides natural-looking coverage. It brightens the under-eye area without feeling heavy or cakey and lasts well throughout the day. Great quality for the price and perfect for everyday use. Highly recommend.
Reviewed in the United States on December 24, 2025 by JCEverything.official

  • greatttt for acne prone skin. couldn't say better things!
Color: 10 FAIR Size: 0.23 Fl Oz (Pack of 1)
This has been my go-to concealer for years! I have very acne-prone skin, and this concealer both looks good on my skin and does not cause more breakouts. This is a noncomedogenic concealer, so if you're acne-prone like me, this won't clog your pores (hooray)! I like the consistency of the concealer; it has a good match with my skin tone, etc. It also lasts a long time! ... show more
Reviewed in the United States on February 1, 2026 by Val

  • Great everyday concealer, but not completely perfect
Color: 25 MEDIUM Size: 0.23 Fl Oz (PACK OF 1)
I’ve been using this Maybelline Fit Me concealer in shade 25 Medium for a while now and overall I’m really happy with it. The shade works well for my skin tone and blends in easily with both brush and fingers. Coverage is medium but buildable — it does a good job on dark circles and redness without looking heavy or cakey. The formula feels lightweight and doesn’t make my skin oily or clog my pores, which I appreciate. It wears nicely for several hours if I set it with a bit of powder, and it doesn’t crease too badly under the eyes. My only complaints: it can fade by the end of a long day, especially in hot weather, and the applicator picks up a small amount of product so I sometimes have to dip back in a few times. Not a deal-breaker, just something to know. Overall, it’s a very solid everyday concealer at a great price. Not absolutely perfect, but definitely worth 4 stars and I’d repurchase. ... show more
Reviewed in the United States on December 1, 2025 by Zahin Fairuza

  • Highly recommend
Color: 11 VANILLA Size: 0.23 Fl Oz (PACK OF 1)
Texture is smooth and flawless, easy to apply and gives you a natural look but also a buildable lightweight look. Size is great . Dries and absorbs quickly. Giving you a long lasting look
Reviewed in the United States on February 25, 2026 by Jessica Perez

  • Concealer comes and goes, but dark circles are forever.
Color: 15 LIGHT Size: 0.23 Fl Oz (PACK OF 1)
If I were to apply only one beauty product before leaving the house, it would be concealer. My undereyes and my eyelids are so prone to dark shadowy-ness that I swear it looks like I have a penchant for punching myself in the face as part of my morning routine. If I want to run down the street in the morning to grab a coffee, I either need to put on concealer or wear sunglasses, or I fear that small children will run away from me, screaming in terror, convinced that they just saw a real life zombie coming out of their local Starbucks. As a result of my unrelenting dark circles, concealer and I have a very intimate relationship. I swear that I have tried EVERY concealer and eye brightener that any magazine, beauty blog, or friend has ever recommended. YSL Touche Eclat, Laura Mercier Secret Camouflage, Lancome Effacernes, Benefit Boi-ing, Smashbox Photo Op, Bobbi Brown, Clinique, Tarte....okay, I'm going to stop naming concealers I've tried because this is actually getting really depressing and kind of shameful. The point is, out of ALL of the concealers I've tried, this Maybelline one is my favorite. I realize that my dedication to this concealer, out of all the concealers in the world, is kind of weird and random, but I freaking love this product and I've been using it for years now. Actually, I take that back. I kind of hate this product - I would love to not be shackled to my drug-addict-like attachment to concealer. And no, it doesn't work miracles, my eye circles are still the bane of my facial existence. (Yes, I know, my life is SO hard.) But regardless, this concealer is the best one I've got. Sometimes I'll get curious and try something else, but I always come back to this. It's not too sheer but not too thick, it's not sticky, and it doesn't crease (especially not if I set it with a tiny bit of Make Up For Ever HD Microfinish Powder). This concealer comes in many different shades (sometimes I go lighter or darker based on the time of year, or mix a pink-based hue with a yellow-based hue.) It lasts a really long time, it's inexpensive (especially if you buy it online), and it doesn't irritate my usually-sensitive skin. The wand applicator is great. I've found that most concealers that have a similar consistency to this one are packaged so that you have to click a button or knob on a pen-like contraption in order to dispense more of the product, and then oftentimes too much concealer blobs out at once and you end up wasting it (which is especially annoying when you are dealing with a very expensive concealer). Several of my friends have started using this concealer based on my rave reviews (and this is probably also a good indication that my dark circles do in fact look far less horrifying once I have applied this product). ... show more
Reviewed in the United States on November 7, 2013 by Meredith R.

  • Just OK
Color: 15 LIGHT Size: 0.23 Fl Oz (PACK OF 1)
This concealer is decent for short wear and light, everyday use, but it does not hold up well for long workdays. The texture is lightweight and blends easily, which makes it nice for quick application, especially under the eyes or for minimal coverage. However, the wear time is limited. On longer days, it tends to fade, crease, or break down, particularly in areas that need durability or oil control. Coverage is also on the lighter side, so it does not fully conceal darker circles or blemishes without layering, which further reduces longevity. Overall, it is an acceptable option for casual or low-demand days, but not ideal if you need reliable, all-day performance. ... show more
Reviewed in the United States on December 25, 2025 by Jill

  • Good for neutral and cooler toned lovelies
Color: 01 COOL IVORY Size: 0.23 Fl Oz (PACK OF 1)
My favorite concealer currently. I love that they have cooler toned shades. Good coverage.
Reviewed in the United States on February 20, 2026 by Renee

  • Perfect! Good quality and works well!
Color: 11 VANILLA Size: 0.23 Fl Oz (PACK OF 1)
Perfect! Good quality and works well!
Reviewed in the United States on January 31, 2026 by JJ

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...