Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams
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The start of everything is critically important - and every truly successful product or business starts with a successful launch. Unfortunately most entrepreneurs put all their focus into "getting the doors open" without giving much thought to creating a great launch. However, since 1996, Jeff Walker has been obsessed with creating hugely successful launches in our increasingly digital world. During those years Jeff created an unbroken string of amazing successes for himself and his clients. Operating tiny businesses in an almost underground society, they've collectively done over $400 million in sales. Launch is the "how to" manual for using Jeff's formula to follow a path of success - to create a product or business launch that gives you nearly instant momentum, sales, and positioning. Read more
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Top Amazon Reviews
I'm not a Internet millionaire. I'm an average digital business owner who enjoys minimal to moderate success so I have nothing to gain from this review of Jeff Walker's book, Launch. Jeff isn't going to ask me to do a JV launch with him anytime soon. It's not that the other reviews on this page are false or misleading, but some of these folks are so mega-successful that the average consumer might not connect with all of them. So here is my review; penned with the hope that you'll read it all the way through. A bit of history... Although I've run various iterations of my digital business at BarryMorris.net for about a decade, and despite spending thousands in that time on training programs and courses, nothing really brought it together for me. I don't blame anyone for not having achieved the success I envisioned. All the training programs were well-conceived and well-executed and I never for a second entertained the thought of a refund on any of them. My results are my results. I own them. When Launch came into my awareness, I figured, OK...after all, I've been around this block before more than a few times. I've written books, taught online courses, and run coaching programs and yet still hadn't 'broken through' at the level I wanted. So... there was Launch by Jeff Walker, not a name unknown to me because several of my online influencers have praised Jeff's work before. And being ever optimistic and always open to learning new things, I bought a copy for my Kindle. Here's where you probably expect me to start gushing praise, right? Not so fast. I'm made of tougher stuff. I'm not swimming in these waters for the first time. So...I started reading...slowly. What struck me right way about Launch was the honest voice that accompanied the text. I could hear Jeff speaking to me like there was an audio file running in my earbuds. It was kind of like I was sitting across the table at his place in Durango and he was simply sharing this information with me. I liked what I was hearing. His voice was genuine and in the same tone in which I write to my followers. But...still...I needed some additional time to get used to this seemingly straightforward manner. Jeff started his story my saying the he was once a stay-at-home dad trying to make something work. That he felt like a square peg in a round hole in the land of corporate cubicles.That's not something most successful men writing a business book lead with, considering his overt success over the years. I stop reading my Kindle and looked up. It was like a literary Jerry Maguire moment. It connected with me because I'd raised my youngest son alone for over a decade and I knew the struggles Jeff wrote about, but without the supportive spouse. I, too, felt completely out of place in the corporate world. Hmmm... So I read on...and on...and the deeper I got into this book, the more I saw what those other well-intentioned teachers tried to teach me years earlier. I read faster and faster and had to slow myself down to not miss anything. (I can get a bit excited at times.) Launch isn't the kind of book that you read and never pick up again. It's the kind of book that -if you buy the physical book- you'd keep open on your desk next to your Macbook. It's the kind of book that -if you buy it for your Kindle- you highlight light crazy and bookmark a lot. I haven't read anything since on my Kindle because I keep rereading Launch, making more notes and implementing as I complete a reread. Has Launch worked for me? Well, I'm not a millionaire yet, and I might ever be, but that isn't the point. The point is that Jeff's book connected with me on a level that allowed me to see that the strategies behind Launch that have worked -for many who wrote reviews on this page, if fact- and that they aren't just known in the darkened hallways within the secret societies of Internet marketing gurus. (kidding, y'all) But that there are some very straightforward strategies that work. And they work in almost any industry. I haven't fully launched a new product, but I have experimented with the 'Pre-Pre' and have seen the early collaboration Jeff promised that's helping me give my readers exactly what they want. If you're not an Internet millionaire (yet) and you have a few bucks to spend on this book, take it from me, there - is - hope. There is hope, and it's contained in Jeff's book, Launch. #ReadThisBook #ActOnWhatYouRead
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Reviewed in the United States on April 21, 2016 by Barry W. Morris
Jeff your book was great man, and I'm launching my first product right now on an online marketing forum. From there I'm launch stacking, and I've got my high ticket program built in place to stack my launches! I'm so happy I purchased this book, what you teach about the sidew..... wait I can't reveal that to the public - it's the most powerful piece of marketing information when it comes to launching your product - but let me say this type of letter is a game changer brother! I am so thrilled man - because the knowledge in this book is practical, useful, extremely valuable, and something that is going to change my life. I am so pumped right now, because I started with a zero list and now I have subscribers who have been opening my emails commenting on my content, and I know they are going to grab all that i have to offer on open cart day. Man this book is great bro, I can't wait to share my results from my first PLF style Launch. As a asidenote - I've done one launch before, but it only generated two handful of sales - but what I've learned here is what I've been waiting for since I first heard about the concept of product launching. And for the person reading this review who has not bought the book - I have no association with Jeff Walker (although after reading his book - I'm gonna meet him in Colorado and go Skiing with him) prior to my purchase of his book Launch. But now that I have this, I highly recommend that you buy this book! Even if you only have 20 bucks in your bank account, this will be the investment that will multiply itself many times over. I'm already getting results with it, and my launch isn't for a few days from now - however - by the time you read this, I'll have already launched my first "LAUNCH" style launch. Man thanks so much Jeff for sharing this with me bro. I know you're reading this, and I hope it touches your heart to know that your work has changed my business already. I'm looking forward to what will be coming next in regards to launches, launch stacking, and building my business with your knowledge and guidance. BUY THIS BOOK! Seriously if you're still reading my rant and rave about his product then it's time to make a decision, whip out your credit card, add this to your amazon cart, then buy this book! Buy two copies, heck buy three for your family! Man buy a whole box of these books and start handing them out to random people around the world - it will make your world a better place! I'm going off on a tangent here, but Jeff bro - thanks for the book! I've been recommending it to my clients, and I am applying what I've learned and getting small results so far. I'm only in pre-launch phase - but I'll find a way to let you know about what happens once I actually launch! Also - I am 'The Digital CEO' You'll hear about me soon! Thanks so much Jeff - for you reading who is not Jeff - BUY THIS BOOK RIGHT NOW! Or risk being banned from the internet and all the other cool things in life ;-). #BOSSSTATUS
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Reviewed in the United States on August 19, 2014 by Michael
I've been following Geoff and his blog for the last month. I wanted to know and understand his formula that he says most in the Internet marketing world have copied. As a digital marketer for 10 years and the owner of two marketing agencies I can affirm that his formula has been copied, and for good reason. The beauty in Jeff's material is that most resources on inbound marketing and lead generation and nurturing do not provide a concise predictable formula with key messages you should deliver and when. Jeff chooses an alternate route and spends most of his time giving you a step-by-step process. Additionally I found it entirely new to hear the language of launching every product and spacing things out so that you are continuously bringing new value to your customer base. I have traditionally believed in stocking your catalog and then building huge content and advertising efforts to drive traffic to the shopping cart. Reading this book will forever change the way I market and help others market too. That said, the reason I couldn't get the book 5 stars is because most of the stories in the book are fairly boring. They're not meaty enough in detail to give you any kind of insights. For the most part they are just doses of case study proof and encouragement. That's how I would define most of the material in this book. Really good insights shrouded in tons of fluffy stories. In fact I bet the entire book could be summarized into a single sheet of printer paper. That's fantastic because it means the formula is simple, but the reading quality wasn't as high as I hoped. It was more than worth the money.
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Reviewed in the United States on September 6, 2016 by Ryan McInerney