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This item is eligible for return within 30 days of receipt
To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.
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Availability:
Only 2 left in stock, order soon!
Arrives
Sep 8 – Sep 12
Recently Viewed
Size: 1.23 Ounce (Pack of 1)
Color: Beige
Features
- What TheFoundation? WTF is a tinted moisture balm meets traditional foundation.
- Blends seamlessly into the skinleaving you with an even, fresh complexion that looks like your skin on its best day.
- WTF includes skin-nourishing ingredients like Jojoba Oil and Sodium Hyaluronate; works flawlessly with the Face Pencil; and offers buildable, light-medium coverage.
- Color - LIGHT
Item Form: Stick
Color: Beige
Skin Type: Normal
Finish Type: Matte
Package Information: Tube
Package Dimensions : 2.95 x 2.87 x 1.65 inches; 6.74 ounces
Item model number : YHUJ373-1
UPC :
Best Sellers Rank: #161,584 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #1,245 in Foundation Makeup
#1,245 in Foundation Makeup:
Customer Reviews: 3.8 3.8 out of 5 stars 227 ratings
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Sep 8 – Sep 12
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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- Financing through Apple Pay
Learn more about financing & leasing here.
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Top Amazon Reviews
Size: 1.23 Ounce (Pack of 1)
Color: Beige
As an over 50 woman running my own business, I don’t have time for a makeup routine. I just want to look fresh, clean, and put together. This foundation goes on smooth, hydrates the heck out of my skin, and looks great all day. I use either my fingers, sponge, or large brush. The blush is also perfection. Foundation lasts about six weeks, conservatively. Blush last forever.
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Reviewed in the United States on January 3, 2025 by Harrison Grayson
Size: 1.23 Ounce (Pack of 1)
Color: Beige
Light coverage with soft glow. A little sticky but great with finishing spray.
Reviewed in the United States on May 5, 2024 by Heather
Size: 1.23 Ounce (Pack of 1)
Color: Beige
I wanted to love this product so much, since Bobby Brown was behind it. Also, it was advertised as a phenomenal, moisture-rich foundation, designed for middle-aged to mature skin. I was all in! Unfortunately, when I tried it, I quickly discovered that the coverage is minimal, the moisture-factor is OK, and the cakey-ness is high. The worst of it all is that their foundation came in, what seems a coagulated state, as a result is has these tiny pebbles. I suspect that this a result of the oils (which are in it) solidifying. Not pretty on any skin, especially not a mature one! Sadly, I cannot return this product and have to add it to the landfill...which for me is yet another major disappointment.
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Reviewed in the United States on December 21, 2023 by SPN SPN
Size: 1.23 Ounce (Pack of 1)
Color: Beige
I rarely ever bother to write a review, but because of the bad comments I feel compelled to give my two cents. I have 65 year old dry skin and have everything from Chanel, Dior and Yves St. Laurent to L'oreal and Maybelline in my drawer...I swear I must have fifteen different foundations, but I was intrigued by this so I thought I'd try it. The pros: it goes on very easily with fingers, brush or sponge and really melts into the skin. The color is perfect (light), no noticeable smell and despite what some say, is NOT oily; or any "oiler" than other non matte foundations. It left my skin with a pretty glow and really stayed all day without pilling. The cons: This is a very sheer foundation; it may look thick and full coverage but it's not, AND (at least in my case) it doesn't layer well, and I will remember to add a little extra when I use it next. That's the reason it received four stars, but perhaps I just need to play with it more. Overall though, it's exactly what I wanted in a sheer to medium coverage foundation, and it's (currently) my favorite!
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Reviewed in the United States on October 1, 2023 by Amazon Customer
Size: 1.14 Ounce (Pack of 1)
Color: Ivory
It's worth every cent! Color & blending are perfect & after all day your skin still feels natural..not greasy Love it. Also a good size amount of product. And I'm an older woman!
Reviewed in the United States on April 27, 2025 by Tootie
I've heard mixed reviews about WTF but really wanted to try it. I decided to go for it and love it. I get the coverage I want but it's still very sheer. How is that possible? I don't know but it is . No problem with it being oily, it was mixed perfectly when I opened it up, fresh out of the box, I have a little collection of Jones Road products, and this will certainly be a permanent part of my stash.
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Reviewed in the United States on June 19, 2024 by Laurel Jacobus
Size: 1.23 Ounce (Pack of 1)
Color: Beige
Not a fan. Selected the light color, reads very yellow on me. Feels greasy, did not like the coverage. Not feeling any value in the cost of this foundation compared to other easily available products. The worst for me was the scent. Too strong! Gave me a headache so I will not continue to use. If you have a sensitivity to perfumes, you may want to give this a pass.
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Reviewed in the United States on April 7, 2024 by LI Girl
Size: 1.14 Ounce (Pack of 1)
Color: Ivory
I had been using a matte finish foundation...pretty heavy... almost a mask. I saw this and tried it. I like the way it makes my face look natural, but better. Yes, you can see the red spots and blotches, but they are softened. I am a customer for life!
Reviewed in the United States on November 12, 2024 by Alice Aurilio