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It Cosmetics

IT Cosmetics Your Skin But Better Foundation + Skincare, Medium Neutral 31.5 - Hydrating Coverage - Minimizes Pores & Imperfections, Natural Radiant Finish - With Hyaluronic Acid - 1.0 fl oz

  • Based on 237 reviews
Condition: New
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$44.00 Why this price?

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This item is eligible for return within 30 days of receipt

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon
Arrives Nov 30 – Dec 1
Order within 20 hours and 12 minutes
Available payment plans shown during checkout

Color: 31.5 Medium Neutral (medium complexion with subtle neutral peachy undertone)


Skin Type: All


Finish Type: Radiant


Recommended Uses For Product: skin imperfections, Skin, medium coverage, Moisturizing, Face


Package Information: Bottle


Brand: IT Cosmetics


Package Dimensions ‏ : ‎ 9.29 x 5.08 x 1.85 inches; 4.97 ounces


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Nov 30 – Dec 1

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

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Top Amazon Reviews

    • Over 50 makeup
I was looking for a foundation that didn’t settle in my fine lines and moisturized my over 50 sensitive skin. This fit the bill and a little goes a long way. Very natural look and weightless.
Reviewed in the United States on December 4, 2023 by Johnny’s Gurl
    • Love it!
I did use their sample products from Sephora prior to purchasing so I was familiar with what color to order for my skin tone. IT is a really good brand!! very smooth cover up that doesn't fill into pores. I like the pump feature so u do not over use the product. I use this and their concealer which never folds into my under eye creases. ... show more
Reviewed in the United States on April 2, 2021 by Me
    • The coverage last all day
I love the way my skin looks when I wear it
Reviewed in the United States on June 26, 2021 by Maria1988
    • Wonderful foundation
Best foundation I’ve used!!
Reviewed in the United States on March 15, 2022 by dhooper
    • Wanted this to work so bad, but my face had other plans
**EDIT: I returned this @ Ulta and vented about my inability to find a good foundation & the worker recommended me the Shiseido Radiant Lifting foundation sold at Nordstrom (lol) & AFTER 26 YRS I FOUND MY HOLY GRAIL FOUNDATION!!! ** I love everything behind the IT cosmetics brand & as I’m acne prone, I only buy non-comedogenic products. I’m that girl with the pore clogging ingredient checker pulled up on my phone starring at Ulta products ingredients. I was so happy this passed! I have dryer skin I guess. I first tried this before a wedding because I had no other foundation due to not wearing making over COVID. I applied w/ a clean RT foundation buffer brush & was HORRIFIED after I finished applying. The product really accentuated/clung to my dry spots & at the same time, wouldn’t cover at all my acne scar redness on my cheeks for the life of me!!!! I tried spraying Mac Fix+ on a RT sponge to help blend better/add some moisture. Nothing worked. I had to wash my whole face &start over with my Garnier tinted moisturizer instead. Idk if I am just horrible at makeup, but I really freaking tried & this was sadly a big fail for me. :/ ... show more
Reviewed in the United States on July 2, 2021 by RALM
    • Perfect cover up
I love this product it’s light weight, covers well, and does make your skin look better.
Reviewed in the United States on February 12, 2022 by Ms b
    • It's okay
It comes out lighter than what the color appears to be.
Reviewed in the United States on December 20, 2021 by TERRY N.
    • Feels like I’m not wearing make up.
Very pleased with this make up. Forever I’ve tried to find a product like this! I’m very happy with it.
Reviewed in the United States on June 28, 2022 by Mona Ducharme

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