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It Cosmetics

IT Cosmetics Your Skin But Better Foundation + Skincare - Hydrating Medium Buildable Coverage - Minimizes Pores & Imperfections - Natural Radiant Finish - With Hyaluronic Acid - 1.0 fl oz

  • Based on 2,908 reviews
Condition: New
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$46.00 Why this price?

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As low as $11 / mo
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Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.

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This item's return window has been extended for the holiday season: FREE refund/replacement until Jan 31, 2026

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

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Color: 22 Light Neutral (light to medium complexion with neutral undertone)


Brand: IT Cosmetics


Item Form: Liquid


Item Volume: 5 Milliliters


Scent: Unscented


Special Feature: Lightweight


Product Dimensions ‏ : ‎ 1.38 x 1.46 x 5.39 inches; 4.16 ounces


Item model number ‏ : ‎ S3872700


Manufacturer ‏ : ‎ IT Cosmetics


Best Sellers Rank: #25,005 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #236 in Foundation Makeup


#236 in Foundation Makeup:


Customer Reviews: 4.4 4.4 out of 5 stars 2,908 ratings


Frequently asked questions

This product is currently out of stock. Please check back later for shipping info.

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

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Top Amazon Reviews

    • Best Foundation I’ve Ever Found 🤍💛
Color: 12 Fair Warm (fair complexion with yello...
Review Image by Amazon Customer Amazon Customer
Honestly so impressed with the light and airy coverage that really adapts to your skin. I just ran out of my first one, ordered Estée and tried it once to see how incredible the naturalness of It cosmetics is comparatively. No cake, buildable and NEVER sets into fine lines. Wear all day like a dream. 😍 You truly only realize how great a product is until you’re missing it. You can see how similar to my skin tone and light in the picture. This is by far the best foundation I’ve ever found. I know it for sure now. 😇 Thanks for the beautiful product It! 🤍💛 ... show more
Reviewed in the United States on August 2, 2025 by Amazon Customer Amazon Customer
    • Holy Grail Foundation
This is my favorite foundation, hands down. It has medium, buildable coverage that goes on sooo smoothly and never pills no matter what I use underneath (including serums, sunscreens, etc). The texture is creamy and it blends really easily. The color match is perfect as well. It's fragrance free which is important to me. 10000% recommend. ... show more
Reviewed in the United States on August 31, 2025 by Natasha
    • Love
This foundation delivers exactly what it promises! It blends seamlessly, feels lightweight on the skin, and gives a beautiful, natural finish that lasts all day. I love how it evens out my complexion without looking heavy or cakey. My skin looks fresh, radiant, and truly like my skin—but better!
Reviewed in the United States on August 9, 2025 by Lara Spalding
    • Medium coverage without sunscreen
This is a light foundation with medium coverage which looks nice when applied with a sponge. It does not have sunscreen which I like. Everything these days are loaded down with sunscreen which does not allow for any Vitamin D absorption. If you want sunscreen, theres plenty of moisturizers with that. This is not think and does not rub off on people when you hug and kiss them, like family members. It looks very natural. ... show more
Reviewed in the United States on June 30, 2025 by Beth S.
    • excellent product - good coverage but looks natural
excellent product. recommended to me by several friends so i tried it and was very pleased. I like it because it doesn't smear across your face and streak like some foundations do. it goes on nice and has good coverage for blemishes but doesn't cover your face like a thick sheet of plastic either. i use a brush to apply it and i moisturize lightly beforehand and it goes on great.... will buy again!!!! ... show more
Reviewed in the United States on July 24, 2025 by Angel
    • texture not what I expected
Color: 22 Light Neutral (light to medium comple...
light but too liquidy!!
Reviewed in the United States on August 11, 2025 by Lois Kaliner
    • Great smooth coverage.
Color: 33 Medium Neutral (medium complexion wit...
My color was discontinued . I chose a close match and it worked perfect. I love the natural look and coverage.
Reviewed in the United States on September 5, 2025 by Amazon Customer
    • Good product
Color: 22 Light Neutral (light to medium comple...
Very nice makeup, not heavy but good sheer coverage.
Reviewed in the United States on September 4, 2025 by Karen Sibley

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