IT Cosmetics Your Skin But Better Foundation + Skincare - Hydrating Medium Buildable Coverage - Minimizes Pores & Imperfections - Natural Radiant Finish - With Hyaluronic Acid - 1.0 fl oz
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30-day refund/replacement
To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.
To initiate a return, please visit our Returns Center.
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Availability:
Only 3 left in stock, order soon!
Arrives
Tuesday, Jun 10
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Color: 12 Fair Warm (fair complexion with yellow undertones)
Package Dimensions : 5.28 x 1.46 x 1.38 inches; 4.16 ounces
Manufacturer : IT Cosmetics
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Tuesday, Jun 10
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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- Financing through Apple Pay
Learn more about financing & leasing here.
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Top Amazon Reviews
Color: 22 Light Neutral (light to medium comple...
Best foundation ever! I have been using it for years. Lightweight on my skin and can be easily layered for heavier coverage. Has never caused breakouts and I have very sensitive skin.
Reviewed in the United States on June 4, 2025 by carolynb
Color: 33 Medium Neutral (medium complexion wit...
I understand this particular foundation has been discontinued by IT. I'm really not a fan of it's new foundations - they're either too glowy or too thick since they contain SPF. So pleased to find it on Amazon who delivered within a few days. I'm a happy camper till Amazon runs out of it
Reviewed in the United States on May 17, 2025 by Blondie
Even though I read the descriptions very carefully, I wasn't prepared for how runny it is; I'm not sure that is a bad thing, it's just different. I would say the coverage is pretty good, not amazing. I'm older- I have deep wrinkles and age spots so that should be considered. It does set into the wrinkles, the same as my previous cheaper makeup. I find that if I go over and over with the brush, I can 'fix' that. I don't have to use very much so it will last a good while. I'm not sure if I will reorder.
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Reviewed in the United States on May 17, 2025 by LS
Color: 31 Medium Neutral (medium complexion wit...
I love this foundation! It’s my go-to! It gives such a light, natural look. The ONLY thing I would change about it is giving it a little more coverage to cover under my eyes and pimples better. I have tried SO many full coverage foundations and they don’t give a natural finish like this one. So I’ll have to stick with concealer! This foundation doesn’t feel cakey or heavy. It feels very light. It lasts a long time. I use 1-2 squirts all over my face. 1 if I don’t have any problem areas. 1 more if I want to put another coat on problems areas. This is definitely worth the money. If you have tried the other IT cosmetics foundation and felt like it was way too heavy, try this one! Since it’s not a full coverage, it’s so much different!!!!
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Reviewed in the United States on April 13, 2025 by Stephanie Wells Stephanie Wells
Color: 22 Light Neutral (light to medium comple...
Love this product, not sure why the are discontinuing a winner!
Reviewed in the United States on May 31, 2025 by Angela Franzini
I'm 73 w lines around eyes, crepey skin, & full blown wrinkles. Regarding color, I needed one shade darker. This product feels good on my skin, moisturizing, applies smoothly. Didn't notice a scent. Negatives: it melts off in southern heat & humidity. It also accentuates every line & wrinkle even though I use a moisturizer prior to app. It has enough positives that it would be a beautyful foundation for a woman wo my issues. Value for the money a 3 .
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Reviewed in the United States on May 18, 2025 by Amazon Customer
Color: 51.25 Rich Neutral (dark tan complexion ...
This foundation is so beautiful, I just recently got it about a month ago. I figured I would try it because it was lightweight and I was looking for something comparable to the discontinued makeup forever water weight foundation. This foundation is so beautiful, dries down very nicely. No tacky feeling after it dries down. I noticed hands or sponge application gives the best dry down. I have combination skin, so I like for my makeup to dry down completely. It last all day, had a beautiful pearlescent radiant finish without dewy or glowy look. Helps so I don’t look greasy at the end of the day in my normally oily Tzone. I got color 51.25, normally NC45/46 MAC or C8, Georgio Armani’s Luminous Silk shade 11. I am a deep Tan olive, hard finding true neutral or dark olive, this is a little red but still nice. I just use a yellow powder to set and balance it out. I think this will be discontinued so I bought 3 😩. Lots of compliments.
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Reviewed in the United States on March 14, 2025 by Morganlove Morganlove
Color: 31 Medium Neutral (medium complexion wit...
Love 😘 It Makeup! It's fantastic! Love Love Love it! Amazon is fantastic getting my orders to me in a timely manner!!
Reviewed in the United States on May 11, 2025 by Melany D Franklin