IT Cosmetics Your Skin But Better Foundation + Skincare - Hydrating Medium Buildable Coverage - Minimizes Pores & Imperfections - Natural Radiant Finish - With Hyaluronic Acid - 1.0 fl oz
Condition: New
Buy Now, Pay Later
As low as
$8
/ mo
Learn more
- – 4-month term
- – No impact on credit
- – Instant approval decision
- – Secure and straightforward checkout
Ready to go? Add this product to your cart and select a plan during checkout.
Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.
Learn more about financing & leasing here.
Selected Option
Free shipping on this product
Extended holiday returns
FREE refund/replacement until Jan 31, 2026 Learn more
FREE refund/replacement until Jan 31, 2026 Learn more
This item's return window has been extended for the holiday season: FREE refund/replacement until Jan 31, 2026
To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
Availability:
Only 3 left in stock, order soon!
Arrives
Wednesday, Nov 26
Recently Viewed
Color: 12 Fair Warm (fair complexion with yellow undertones)
Package Dimensions : 5.28 x 1.46 x 1.38 inches; 4.16 ounces
Manufacturer : IT Cosmetics
Best Sellers Rank: #19,174 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #179 in Foundation Makeup
#179 in Foundation Makeup:
Customer Reviews: 4.4 4.4 out of 5 stars 2,916 ratings
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Wednesday, Nov 26
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
- Klarna Financing
- Affirm Pay in 4
- Affirm Financing
- Afterpay Financing
- PayTomorrow Financing
- Financing through Apple Pay
Learn more about financing & leasing here.
Similar Products
Top Amazon Reviews
Match my skin tone perfect. Im very pale too
Reviewed in the United States on November 3, 2025 by Emily
This is my favorite foundation, hands down. It has medium, buildable coverage that goes on sooo smoothly and never pills no matter what I use underneath (including serums, sunscreens, etc). The texture is creamy and it blends really easily. The color match is perfect as well. It's fragrance free which is important to me. 10000% recommend.
...
show more
Reviewed in the United States on August 31, 2025 by Natasha
Color: 12 Fair Warm (fair complexion with yello...
Honestly so impressed with the light and airy coverage that really adapts to your skin. I just ran out of my first one, ordered Estée and tried it once to see how incredible the naturalness of It cosmetics is comparatively. No cake, buildable and NEVER sets into fine lines. Wear all day like a dream. 😍 You truly only realize how great a product is until you’re missing it. You can see how similar to my skin tone and light in the picture. This is by far the best foundation I’ve ever found. I know it for sure now. 😇 Thanks for the beautiful product It! 🤍💛
...
show more
Reviewed in the United States on August 2, 2025 by Amazon Customer Amazon Customer
This is a light foundation with medium coverage which looks nice when applied with a sponge. It does not have sunscreen which I like. Everything these days are loaded down with sunscreen which does not allow for any Vitamin D absorption. If you want sunscreen, theres plenty of moisturizers with that. This is not think and does not rub off on people when you hug and kiss them, like family members. It looks very natural.
...
show more
Reviewed in the United States on June 30, 2025 by Beth S.
I absolutely love this foundation. Why is the shade warm neutral #31 no longer in the selection of shades? It was my perfect match and I have purchased it several times from Amazon.
Reviewed in the United States on August 28, 2025 by Frank H. Jr.
I've wore this foundation for years. So I know it's thin but the pump on the bottle does not work correctly, it goes everywhere. Haven't decided if I'm going keep it or send back.
Reviewed in the United States on September 26, 2025 by Alivene Nester
My color was discontinued . I chose a close match and it worked perfect. I love the natural look and coverage.
Reviewed in the United States on September 5, 2025 by Amazon Customer
This foundation is so beautiful, I just recently got it about a month ago. I figured I would try it because it was lightweight and I was looking for something comparable to the discontinued makeup forever water weight foundation. This foundation is so beautiful, dries down very nicely. No tacky feeling after it dries down. I noticed hands or sponge application gives the best dry down. I have combination skin, so I like for my makeup to dry down completely. It last all day, had a beautiful pearlescent radiant finish without dewy or glowy look. Helps so I don’t look greasy at the end of the day in my normally oily Tzone. I got color 51.25, normally NC45/46 MAC or C8, Georgio Armani’s Luminous Silk shade 11. I am a deep Tan olive, hard finding true neutral or dark olive, this is a little red but still nice. I just use a yellow powder to set and balance it out. I think this will be discontinued so I bought 3 😩. Lots of compliments.
...
show more
Reviewed in the United States on March 14, 2025 by Morganlove Morganlove