IT Cosmetics Your Skin But Better Foundation + Skincare - Hydrating Medium Buildable Coverage - Minimizes Pores & Imperfections - Natural Radiant Finish - With Hyaluronic Acid - 1.0 fl oz
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Availability:
Only 3 left in stock, order soon!
Arrives
Sunday, Aug 10
Color: 30 Medium Cool (medium complexion with subtle red undertone)
Brand: IT Cosmetics
Item Form: Liquid
Item Volume: 5 Milliliters
Scent: Unscented
Special Feature: Lightweight
Product Dimensions : 1.44 x 1.44 x 5.31 inches; 4.25 ounces
Item model number : S3873000
Manufacturer : IT Cosmetics
Best Sellers Rank: #15,892 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #161 in Foundation Makeup
#161 in Foundation Makeup:
Customer Reviews: 4.4 4.4 out of 5 stars 2,823 ratings
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Sunday, Aug 10
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
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Top Amazon Reviews
My favorite foundation. Its light with good coverage. Doesn't age my aging skin like some do
Reviewed in the United States on July 6, 2025 by Karen
excellent product. recommended to me by several friends so i tried it and was very pleased. I like it because it doesn't smear across your face and streak like some foundations do. it goes on nice and has good coverage for blemishes but doesn't cover your face like a thick sheet of plastic either. i use a brush to apply it and i moisturize lightly beforehand and it goes on great.... will buy again!!!!
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Reviewed in the United States on July 24, 2025 by Angel
This is a light foundation with medium coverage which looks nice when applied with a sponge. It does not have sunscreen which I like. Everything these days are loaded down with sunscreen which does not allow for any Vitamin D absorption. If you want sunscreen, theres plenty of moisturizers with that. This is not think and does not rub off on people when you hug and kiss them, like family members. It looks very natural.
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Reviewed in the United States on June 30, 2025 by Beth S.
Color: 51.25 Rich Neutral (dark tan complexion ...
This foundation is so beautiful, I just recently got it about a month ago. I figured I would try it because it was lightweight and I was looking for something comparable to the discontinued makeup forever water weight foundation. This foundation is so beautiful, dries down very nicely. No tacky feeling after it dries down. I noticed hands or sponge application gives the best dry down. I have combination skin, so I like for my makeup to dry down completely. It last all day, had a beautiful pearlescent radiant finish without dewy or glowy look. Helps so I don’t look greasy at the end of the day in my normally oily Tzone. I got color 51.25, normally NC45/46 MAC or C8, Georgio Armani’s Luminous Silk shade 11. I am a deep Tan olive, hard finding true neutral or dark olive, this is a little red but still nice. I just use a yellow powder to set and balance it out. I think this will be discontinued so I bought 3 😩. Lots of compliments.
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Reviewed in the United States on March 14, 2025 by Morganlove Morganlove
I love this foundation! It’s my go-to! It gives such a light, natural look. The ONLY thing I would change about it is giving it a little more coverage to cover under my eyes and pimples better. I have tried SO many full coverage foundations and they don’t give a natural finish like this one. So I’ll have to stick with concealer! This foundation doesn’t feel cakey or heavy. It feels very light. It lasts a long time. I use 1-2 squirts all over my face. 1 if I don’t have any problem areas. 1 more if I want to put another coat on problems areas. This is definitely worth the money. If you have tried the other IT cosmetics foundation and felt like it was way too heavy, try this one! Since it’s not a full coverage, it’s so much different!!!!
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Reviewed in the United States on April 13, 2025 by Stephanie Wells Stephanie Wells
It turns really tan on me but has great coverage!
Reviewed in the United States on June 25, 2025 by Mildred Johnson
Color: 30 Medium Cool (medium complexion with s...
This is my favorite foundation and I love it. It's great for mature skin and your skin does actually look better after wearing it for awhile. I have been using this since it first came out. However, I was very disappointed that I can no longer purchase it at Ulta or on the IT website. I wrote to the company and they said they are discontinuing it. I was so very sad to hear this. I was so excited to find this on Amazon in my shade, but I'm sure that it won't be on here for long either. Now, I have to find a new foundation that works. I did try their CC Cream but I cannot use products that have SPF in it unless it's mineral. I have sensitive eyes and skin and it burns my eyes. If they do come out with a replacement, I hope that it isn't more expensive. This product is expensive but it does last for awhile.
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Reviewed in the United States on March 6, 2025 by PCH
Color: 22 Light Neutral (light to medium comple...
Best foundation ever! I have been using it for years. Lightweight on my skin and can be easily layered for heavier coverage. Has never caused breakouts and I have very sensitive skin.
Reviewed in the United States on June 4, 2025 by carolynb