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IT Cosmetics Do It All Serum Color Balm - Sun-kissed Cream Blush + Bronzer

Based on 553 reviews
Condition: New
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$27.20
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Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon

Arrives Wednesday, Nov 4
Order within 11 hours and 34 minutes

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At a glance

Condition
New
Color
Sun Blossom 20 (soft peach)
Dimensions
2.2 x 2.2 x 1.06 in
Item Form
Balm
Coverage
Buildable
Skin Tone
All
Container Type
Jar

Features 5

  • Serum Cream Blush & Bronzer: A hybrid formula that delivers buildable, long-lasting, sun-kissed color to instantly lift, reshape, and smooth your complexion. Experience a radiant finish paired with intensive 24-hour hydration, keeping skin looking fresh, dewy, and vibrant all day long without fading, settling, or smudging.
  • Glowing, Mature-Skin Friendly Formula: Achieve a naturally glowing, lit-from-within look with zero shimmer or glimmer. These versatile cream formulas melt into bare skin or layer smoothly over makeup, adding youthful dimension and lift without settling into fine lines or pores for a smooth finish.
  • 92% Solid Serum Skincare Base: Infused with nourishing Hyaluronic Acid, firming Peptides, and Vitamin E. Non-comedogenic and safe for sensitive skin, this high-performance formula continuously delivers 24-hour hydration while visibly smoothing, plumping, and restoring dimension and lift to your face.
  • Effortless Application & Lift: Apply with your fingers or with our our Heavenly Luxe Complexion Perfection Brush #7 by gently tapping and blending on or slightly above the apples of the cheeks and high points of the face. For a sculpted, lifted look and cohesive all-over color, extend to the forehead, nose, and eyelids.

Description

How can I know which shade would best suit me? Do It All Serum Color Balm has 4 blush shades and 2 bronzer shades. Refer to the swatch image to see how each of these shades look on different complexions! To customize your color, try layering two shades together! What skincare benefits does the Do It All Serum Color Balm deliver? The Do It All Serum Color Balm has a 92% solid serum skincare base with hyaluronic acid, peptides, and vitamin E. It provides 24-hour hydration and helps smooth skin while adding dimension and lift, without settling into fine lines. What color payoff can I expect from the Do It All Serum Color Balm? This balm delivers a buildable sun-kissed color with a naturally glowy finish, without shimmer. Apply a small amount with the Complexion Perfection Brush #7, and layer the product onto your cheek bones to reach your desired intensity. How should I apply the Do It All Serum Color Balm for the best results? To ensure a flawless application, apply a small amount and gently tap and blend it onto your cheekbones using either your fingers or our Complexion Perfection Brush #7. For a smooth application, make sure your skin is moisturized and hydrated. How can I incorporate the Do It All Serum Color Balm into my IT makeup routine? Apply the Do It All Serum Color Balm over CC+ Nude Glow Foundation for a flawless glowy complexion. If you prefer a more matte finish or want to control shine, lightly dust Bye Bye Pores Pressed Setting Powder over areas that tend to look shiny. CC+ Nude Glow SPF 40 Do It All Concealer Do It All Color Balm Complexion Brush #7

Specs 22

Product Dimensions 2.2 x 2.2 x 1.06 inches; 3.17 ounces
Manufacturer IT Cosmetics
Item Form Balm
Coverage Buildable
Color Sun Blossom 20 (soft peach)
Skin Tone All
Product Benefits Formulated with Hyaluronic Acid to plump and hydrate, Peptides to help minimize the look of lines, and Vitamin E to moisturize skin.
Specialty Anti-Aging, Color Enhancing/Extending, Moisturizing, Smoothing

Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Nov 4

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


Look alive!
Color: Sunlit 10 (soft pink)
I have bought it twice, once in #10 and once in #20. (I WISH that the word SUN was not in front of each name, as I find it confusing. In any case # 10, (SUNLIT soft pink), is very similar to # 20 (SUN BLOSSOM soft peach). As I have slight yellow undertowns, pinks don't work well on me, so I bought the # 20. I liked it a lot and bought the #10, which I liked even better, but honestly both work. The difference is subtle even in the photos online. Many other reviews have said that just putting this on with no makeup "wakes up the face". I can tell you, it is true!! As much as I love makeup, I also love putting a bit of this on with just a dash of mascara and still look alive! It will last a long time and it is worth the price. LOVE it! ... show more
Reviewed in the United States on September 28, 2026 by Lynn F.

Smooth skin cheeks !
Color: Sunlit 10 (soft pink)
I love the blush! It is my new fav one! I love the color and how summer feeling it is!
Reviewed in the United States on August 6, 2026 by Glitz n glam j

Love IT Products
Color: Sun Bronze 200 (light bronze)
Nice but looked darker in the ad than it actually is.
Reviewed in the United States on August 30, 2026 by Joanne H.

Yes!!!
Color: Sun Blossom 20 (soft peach)
I am SO glad I decided to try this blush! I ordered the Sun Blossom shade and it has been a great match. I am a natural redhead with fair skin and cool/pink undertones and this peach shade is spot on for me. I have always been taught to choose peach cheek shades and this does that for me. It is a true peach, not orange or pink. It is creamy and easy to apply and blend in, and it’s not bright and ”in your face” color wise. Love it!! ... show more
Reviewed in the United States on December 11, 2025 by J&S

Not enough color choices for me
Color: Sunlit 10 (soft pink)
Easy to use. Not sure I like the color.
Reviewed in the United States on April 29, 2026 by Rhonda

Love it - perfect color, great texture
Color: Sun Blossom 20 (soft peach)
Love this brand. The balm lasts soooo long! I have it in multiple colors. The color is not too intense, and you can layer for more color.
Reviewed in the United States on June 25, 2026 by Veronica

Hard color to match
Color: Sun Warmth 30 (neutral coral)
Bad color. Does not appear in nature
Reviewed in the United States on September 12, 2026 by Amazon Customer

Winner
Color: Sun Blossom 20 (soft peach)
Great feel, texture, and so lightweight it’s easy to apply. I appreciate adding a healthy product to my cheeks for my glow🤗
Reviewed in the United States on June 14, 2026 by JQ
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