IT Cosmetics Do It All Radiant Concealer – Makeup Concealer – Hydrate & Brighten – Creaseless Medium Coverage & Radiant Finish – Niacinamide & Hyaluronic Acid - 0.2 Fl Oz
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To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.
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Availability:
Only 3 left in stock, order soon!
Arrives
Monday, Jun 15
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Color: 125 Fair Cool (fair/light with pink undertones)
Features
- AN EYE CONCEALER THAT DOES IT ALL - Developed with doctors, Do It All Radiant Concealer is the only clinically tested 4-in-1 medium coverage concealer + multivitamin serum that does it all... and doesnt settle into lines! This multitasking makeup must-have with a silky texture plumps, conceals, hydrates and brightens with 16HR wear plus 24HR hydration.
- TESTED & LOVED BY 40 & OVER - Perfect for all skin types, and our best concealer for older women, Do It All Radiant Concealer provides glowy medium coverage and can be used as a color corrector for dark circles, line eraser, or like a foundation. With hyaluronic acid, niacinamide and vitamins B5 & E, it helps improve skin hydration, texture and radiance.
- CLICK, PLUMP & GLOW - Features an easy-to-use soft tip applicator that can be applied directly to clean bare skin. Use 1 click to spot conceal and 3 clicks for all-over face application. You can then use a makeup brush to blend. We recommend Heavenly Luxe Dual Airbrush Concealer Brush #2 for targeted application and Heavenly Luxe Complexion Perfection Brush #7 for all-over face application.
- REAL BEAUTY, REAL RESULTS - Developed with plastic surgeons insights and dermatologists ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you real results.
Is Discontinued By Manufacturer : No
Product Dimensions : 0.74 x 0.74 x 4.57 inches; 0.96 ounces
Item model number : 7
Best Sellers Rank: #9,794 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #60 in Concealers & Neutralizing Makeup
#60 in Concealers & Neutralizing Makeup:
Customer Reviews: 4.3 4.3 out of 5 stars (873)
Item Form: Cream
Color: 125 Fair Cool (fair/light with pink undertones)
Skin Type: All
Recommended Uses For Product: evening out skin tone, concealing blemishes or discoloration, providing medium coverage, minimizing the appearance of fine lines and wrinkles
Container Type: Tube
Brand Name: IT Cosmetics
Product Benefits: Plumps wrinkles, conceals imperfections, hydrates & brightens dull skin with 16-hour wear plus 24-hour hydration.
Skin Tone: Very Light
Country as Labeled: United States
Global Trade Identification Number: 47
Model Number: 7
Manufacturer Part Number: 7
Coverage: Full
Item Weight: 27.22 g
Item Dimensions: 0.74 x 0.74 x 4.57 inches
Number of Items: 1
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Monday, Jun 15
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
Color: 120 Fair Warm (fair with yellow undertones)
I have used several high-end concealers over the years, but the IT Cosmetics Do It All Radiant Concealer has quickly become my new favorite for daily wear. Finding a shade that matches fair skin without looking chalky or overly pink can be difficult, but 120 Fair Warm is a perfect match. It provides a natural, golden undertone that instantly neutralizes any redness or discoloration around my eyes. The texture of this concealer is where it truly shines. It feels incredibly lightweight and serum-like upon application, likely due to the inclusion of hyaluronic acid and niacinamide. Unlike many medium-coverage products that can feel heavy or mask-like, this formula melts into the skin and provides a genuine glow. It brightens the under-eye area beautifully, making me look well-rested even on days when I am not. What impressed me most is the creaseless finish. I have fine lines around my eyes, and most concealers tend to settle and emphasize them by midday. This product stays flexible and hydrated throughout the day, maintaining a smooth appearance without the need for heavy setting powder. It manages to provide enough coverage to hide dark circles while still looking like actual skin. The applicator picks up just the right amount of product, and a little goes a long way. I find that it blends out effortlessly with either a brush or a damp sponge. If you are looking for a concealer that prioritizes skin health and hydration while still delivering reliable, radiant coverage, I highly recommend giving this one a try.
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Reviewed in the United States on January 18, 2026 by Tiffany Wright
Color: 225 Light Medium Warm (light/medium with...
Exactly the kind of serum concealer I am looking for - lightweight, enough coverage, and serum nourishing.
Reviewed in the United States on May 15, 2026 by pinkmarshmellow
Really great coverage yet, lightweight
Reviewed in the United States on May 2, 2026 by Julie R.
Color: 310 Medium Warm (medium with warm olive ...
This concealer does a great job of brightening and smoothing without feeling heavy or cakey. The formula feels hydrating on the skin, and I appreciate that it contains niacinamide and hyaluronic acid — it wears comfortably throughout the day and doesn’t settle into fine lines the way many concealers do. The radiant finish gives a fresh, healthy look rather than a flat matte effect. Coverage is solid for everyday use and works well under the eyes or for spot concealing. It blends easily and layers nicely without creasing. A reliable, skin-friendly concealer that delivers on comfort and glow.
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Reviewed in the United States on December 22, 2025 by Evelyn M
Color: 220 Light Medium Cool (light/medium with...
Love this concealer…it is a perfect match to my skin tone!
Reviewed in the United States on May 21, 2026 by Kathy
Color: 225 Light Medium Warm (light/medium with...
I got "influenced" into this one. It's not wonderful. Color matching is difficult on line and this is no exception. My mistake but I went a little too dark and it's got a lot of pink/peach in it when I wanted a more yellow based concealer. That's not the products fault, although the description could be a little better. The product itself is fine but it's not setting the world on fire. It's a decent size, it blends well but it's not significantly better than my Maybelline age rewind. This is a product to try if you can see it in person in a retail shop. It may work better for you but I don't think it's a good "roll the dice on-line" kind of product. It absolutely does not have the feel of skincare. It's concealer and that's it. Coverage is average and, again, Maybelline age rewind feels more moisturizing.
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Reviewed in the United States on September 22, 2025 by Laura Z.
Color: 505 Rich Warm (rich with golden undertones)
I love playing with cosmetics. 😂 I don't like foundation so my goal with cosmetics is to only use the bare minimum. If I can just use concealer and mascara and maybe eyebrows, I'm there!! Here is my honest review of the product that I received early today, 2.2. 26.. I tried iT products waaayyyyy before they were here on Amazon, when Jamie Kern-Lima was the model, the product spokesperson and alone. I bought her product during her very first show on QVC. This product is the best concealer I've ever used. The color match is perfect for me. Rich warm, 505. There's a dewy, not dry look. There's a natural look. Delivery system is not messy at all. Use you fingers to pat. I'm 60+. Just received it today and I love it already. 🤗 I don't know how long it stays in place. Will update my review soon, on that.. Thanks for reading this !
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Reviewed in the United States on February 2, 2026 by Placeholder
Color: 120 Fair Warm (fair with yellow undertones)
I twisted it numerous times and never worked plus it looked as if it was a return before it was shipped to me. If I could give a zero I would very disappointed! Amazon was very helpful and understanding when I contacted them.
Reviewed in the United States on May 5, 2026 by Pat Turner