Search  for anything...

IT Cosmetics Do It All Radiant Concealer with Hydrating Multivitamin Serum

  • Based on 82 reviews
Condition: New
Checking for the best price...

Buy Now, Pay Later


As low as $7 / mo
  • – 4-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Zip, Apple Pay, and Google Pay. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

FREE 30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon

Arrives Tuesday, Sep 1
Order within 7 hours and 28 minutes
Available payment plans shown during checkout

Protection Plan Protect Your Purchase
Checking for protection plans...

Color: 125 Fair Cool (fair/light with pink undertones)


Features

  • AN EYE CONCEALER THAT DOES IT ALL - Developed with doctors, Do It All Radiant Concealer is the only clinically tested 4-in-1 medium coverage concealer + multivitamin serum that does it all... and doesnt settle into lines! This multitasking makeup must-have with a silky texture plumps, conceals, hydrates and brightens with 16HR wear plus 24HR hydration.
  • TESTED & LOVED BY 40 & OVER - Perfect for all skin types, and our best concealer for older women, Do It All Radiant Concealer provides glowy medium coverage and can be used as a color corrector for dark circles, line eraser, or like a foundation. With hyaluronic acid, niacinamide and vitamins B5 & E, it helps improve skin hydration, texture and radiance.
  • CLICK, PLUMP & GLOW - Features an easy-to-use soft tip applicator that can be applied directly to clean bare skin. Use 1 click to spot conceal and 3 clicks for all-over face application. You can then use a makeup brush to blend. We recommend Heavenly Luxe Dual Airbrush Concealer Brush #2 for targeted application and Heavenly Luxe Complexion Perfection Brush #7 for all-over face application.
  • REAL BEAUTY, REAL RESULTS - Developed with plastic surgeons insights and dermatologists ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you real results.

Description

What are the benefits of a concealer with niacinamide (vitamin B3)? Niacinamide, also known as vitamin B3, acts as an antioxidant that helps hydrate the skin, improve uneven skin tone, diminish dullness, soften fine lines and wrinkles and strengthen the skin barrier. I’m having trouble getting the product out of the package. Any tips? Click the bottom until the product appears on the soft tip applicator. This may take up to a minute as the formula is initially protected to ensure freshness. From there, it’s 1 click for spot concealing and 3 clicks for all-over face application. What should I use to set this concealer? Depending on the finish desired, use a setting spray or setting powder to lock in your concealer. For a dewy makeup look, set Do It All Radiant Concealer with a setting spray. For a more natural finish, set with a loose or pressed powder. How do I clean Do It All Radiant Concealer? Quick, easy coverage with every click! Our uniquely designed concealer offers antimicrobial protection and a consistently fresh formula that won't dry out. Simply wipe the tip with a dry cotton swab to remove any excess. My new concealer has formula on the applicator despite a sealed cap. Is this product still new and fresh? Yes, the seal on the cap guarantees the freshness of the formula. Sometimes during transit, the product may migrate toward the tip of the applicator, causing a light tint to appear. Please note that this does not impact product performance.

Product Dimensions ‏ : ‎ 0.74 x 0.74 x 4.57 inches; 0.35 ounces


Item model number ‏ : ‎ 7


Best Sellers Rank: #11,300 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #63 in Concealers & Neutralizing Makeup


#63 in Concealers & Neutralizing Makeup:


Customer Reviews: 4.2 4.2 out of 5 stars (82)


Item Form: Cream


Color: 125 Fair Cool (fair/light with pink undertones)


Skin Type: All


Recommended Uses For Product: Brighten skin tone, hide stains or discolouration


Container Type: Tube


Brand Name: IT Cosmetics


Product Benefits: Plumps wrinkles, conceals imperfections, hydrates & brightens dull skin with 16-hour wear plus 24-hour hydration.


Skin Tone: Very Light


Age Range Description: Adult


Country as Labeled: United States


Global Trade Identification Number: 47


Model Number: 7


Manufacturer Part Number: 7


Finish Types: Radiant


Coverage: Full


Item Weight: 0.01 kg


Item Dimensions: 0.74 x 0.74 x 4.57 inches


Number of Items: 1


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Sep 1

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • Zip Pay in 4
  • Financing through Apple Pay
  • Financing through Google Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Exactly what I needed for my sensitive eyes!
Color: 125 Fair Cool (fair/light with pink unde...
Wow- love this product. Doesn’t settle into creases and doesn’t irritate my sensitive eyes. The applicator is extremely convenient and helps the product last SO long. One bottle lasted me 7 months for under eye coverage! So worth every penny. Thank you for marking such a great product.
Reviewed in the United States on July 4, 2026 by Naveen Ramnanan

  • Love the amount of coverage this gives.
Color: 125 Fair Cool (fair/light with pink unde...
Love IT products. Very moisturizing without being greasy. Covers just right!
Reviewed in the United States on April 23, 2026 by Karen C.

  • Very good coverage and is lightweight
Color: 125 Fair Cool (fair/light with pink unde...
Very lightweight. Blends very smoothly. Color match is as advertised.
Reviewed in the United States on June 13, 2026 by SaraW.

  • How great it is
Color: 125 Fair Cool (fair/light with pink unde...
It’s a great product
Reviewed in the United States on November 3, 2025 by Amazon Customer

  • Next
Color: 125 Fair Cool (fair/light with pink unde...
The label is disintegrating every time I use it and leaves glitter like residue all over my hands that then gets on to my skin. Straight to the trash bin.
Reviewed in the United States on July 1, 2026 by Roni

  • Very good concealer with added skin benefits
Color: 125 Fair Cool (fair/light with pink unde...
Great concealer with added skin benefits. It goes on very smoothly and the sponge on the end of the applicator is very helpful. Given that it has some beneficial ingredients for your skin and hydrates your under eye area, it is fairly prices.
Reviewed in the United States on November 19, 2025 by Margo

  • Well liked
Color: 125 Fair Cool (fair/light with pink unde...
Great for mature skin. Doesn't crease.
Reviewed in the United States on May 19, 2025 by cathy

  • Disappointed
Color: 125 Fair Cool (fair/light with pink unde...
This didn’t work for me, even though I was excited to try it. The formula did not sit well on my dry skin, I cleansed, hydrated and used my normal sunscreen. The color was also way off. I’ve used the brand in the past, but this was totally different. It was too dark and orangey for my fair, cool toned complexion. Very disappointed. I’ve enjoyed other concealers from this brand, but I do not recommend this one. ... show more
Reviewed in the United States on September 27, 2025 by Di J

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...