How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often
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Description
This book is for everyone who needs to write copy that sells – including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How To Write Copy That Sells supplies specific copywriting techniques for everything from email marketing, web sites, and social media, to traditional media ads and direct mail. Read more
Publisher : Morgan James Publishing; Reprint edition (February 16, 2016)
Language : English
Paperback : 186 pages
ISBN-10 : 161448502X
ISBN-13 : 25
Item Weight : 2.31 pounds
Dimensions : 5.5 x 0.4 x 8 inches
Best Sellers Rank: #121,319 in Books (See Top 100 in Books) #88 in Direct Marketing (Books) #113 in Advertising (Books) #116 in Web Marketing (Books)
#88 in Direct Marketing (Books):
#113 in Advertising (Books):
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Top Amazon Reviews
This book was a great read! If you are interested in a copywriting career, Ray Edwards is the author to follow. The book is very informative, easy to understand, and has great insight on copywriting from one of the best in the business!
Reviewed in the United States on September 27, 2024 by Christy L.
If you are tired of marketing and promoting your products, services and ideas and not getting anyone to listen, get a copy of this book now! If you think all salespeople as slimy snake oil solicitors who don’t care about anything but making a quick buck and moving on, you don’t know people like Ray Edwards, who wrote this book to dispel that myth. You can sell by presenting facts, feelings, true stories, well-worded headlines, and varied-style bullet points, in a memorable formula that helps you P.A.S.T.O.R., or take care of your customers, just as a shepherd cares for their sheep. Read it, listen to it and take notes, then take action with the free video quick copy course included as a link to the author’s website and start persuading people on a hassle-free, unforced way, and start getting cash flowing into your bank account immediately! I really like this book because I wanted to learn how to persuade people to buy something, but only if it’s what they really need. It’s not your typical sales-y way of making people feel guilty or tricked into buying something they don’t want or need. The book is logically outlined according to the structure of a sales letter, and gives you lots of tips, tricks, and secrets to helping people know about, feel, and understand what they get when they buy what you’re offering. I’ve been listening to Ray Edward’s podcast for years and have enjoyed getting to know him and what he does to serve business owners, teaching them how to write great, persuasive copy. By the way, copy is every word you write to promote anything, from emails to videos and everything in-between! You also get a chapter summarizing product launches, which is everywhere online these days, and is bringing people lots of cash flow serving their customers with each new product or service they create, and getting them new customers quickly to boot. So, stop suffering from your sales slump or even your soul-sucking job, and learn how to increase your business or your personal cash flow by writing persuasive copy ethically!
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Reviewed in the United States on March 17, 2020 by Shane Hazlewood
The media could not be loaded. I have used Ray's PASTOR formula to sell products, write emails to my list, and even create videos. The book is well written and easy to follow. 5 stars.
Reviewed in the United States on September 29, 2024 by Mary-Claire Fredette
A solid book and well-written. The author definitely had some great ideas. I would have liked more: 1. Complete examples. 2. More B2B and tangible product examples. 3. A stronger finish and conclusion at the end. The book seemed to run out of steam and did not close me hard considering the topic. Overall, definitely worth the read!
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Reviewed in the United States on September 24, 2019 by Rick Crossland
Great Read. A lot of valuable and practical information penned down in a simple and straight forward manner. I realized how pleasant it is to read material organized in Bullet Points. Great Book!
Reviewed in the United States on May 1, 2024 by Shakti Chauhan
Ever write using Chat GPT? The responses are disjointed, and sound "machined". Well, they are coming from a machine, and they don't work. Machines don't know about human emotions. Ever hire a $100 copywriter? Yea, they didn't even bother to use a spell checker. The appeal is all wrong. Their copy doesn't work either. Copywriting is a skill, to help HUMANS decide things. It takes HUMANS to do this. It takes HUMANS who use a SYSTEM that works, creating EMOTIONS to encourage HUMANS to open their wallets and buy your service or product. Aside from the cheap expense, how much $ did you LOSE by NOT reading this book? Cheap copy leads to DISMAL results. This book is written by one of the world's top copywriters. He spells out his SYSTEM in this book. A system that produces enormous CASH returns. How many sales would it take to pay for this book, and the time to devour it? How many of sales will you LOSE if you DON'T invest in this book? I am a tradesman and we have a trades business. We were doing ok. Then I read this book. Then I listened to it on Audible several times. And I read it several more times underlining, making notes, applying the "system" to my business. Then I signed up for a FREE workshop Mr. Edwards holds occasionally. The results for us are SPECTACULAR. PS: If you are my competitor, forget what I just said, please DON'T buy it.
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Reviewed in the United States on October 22, 2024 by Stephen
I found this book very helpful to enhance my copywriting skills. The main framework PASTOR is amazing, memorable, and I helped me to craft better copy. I can easily second Michael Hyatt's testimonial, "Ray ... the best copywriting teacher I know!" ** Pros: - Practical tips and strategies - Step by step guides and frameworks - Most of examples on service/coaching/training providers (which is great for me and similar audience) - Hints on ethics throughout the process - The accompany free training videos and template that included with book purchase are amazing and to the point. In approx. 45 min will get more than 70% of the main book concepts. - Good summary after each chapter ** Cons: - I think those who sell physical products especially if cheap price may find examples not so related to them. - Some religious metaphors, for me it's acceptable but maybe off to some other people. I really Thank Ray Edwards for delivering such GREAT VALUE.
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Reviewed in the United States on February 6, 2022 by Taher Abdel-Hameed