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MIT Press

Graphic Artists Guild Handbook, 16th Edition: Pricing & Ethical Guidelines

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Format: Paperback


Description

The industry bible for communication design and illustration professionals, with updated information, listings, and pricing guidelines. Graphic Artists Guild Handbook is the industry bible for communication design and illustration professionals. A comprehensive reference guide, the Handbook helps graphic artists navigate the world of pricing, collecting payment, and protecting their creative work, with essential advice for growing a freelance business to create a sustainable and rewarding livelihood. This sixteenth edition provides excellent, up-to-date guidance, incorporating new information, listings, and pricing guidelines. It offers graphic artists practical tips on how to negotiate the best deals, price their services accurately, and create contracts that protect their rights. Sample contracts and other documents are included. For the sixteenth edition, the content has been reorganized, topics have been expanded, and new chapters have been added to create a resource that is more relevant to how graphic artists work today. Features include: More in- depth information for the self-employed on how to price work to make a sustainable living and plan for times of economic uncertainty.A new chapter on using skills and talents to maximize income with multiple revenue streams—workshops, videos, niche markets, passion projects, selling art, and much more.Current U.S. salary information and freelance rates by discipline.Pricing guidelines for buyers and sellers.Up-to-date copyright registration information.Model contracts and forms to adapt to your specific needs.Interviews with eleven self-employed graphic artists who have created successful careers,using many of the practices found in this Handbook. Read more

Publisher ‏ : ‎ The MIT Press


Publication date ‏ : ‎ May 18, 2021


Language ‏ : ‎ English


Print length ‏ : ‎ 504 pages


ISBN-10 ‏ : ‎ 0262542390


ISBN-13 ‏ : ‎ 95


Item Weight ‏ : ‎ 3.38 pounds


Dimensions ‏ : ‎ 8.5 x 1.38 x 10.87 inches


Best Sellers Rank: #67,080 in Books (See Top 100 in Books) #133 in Graphic Design Techniques #347 in Design & Decorative Arts #404 in Finance (Books)


#133 in Graphic Design Techniques:


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Top Amazon Reviews

    • Fantastic Book! Worth much more than they charge for it.
Format: Paperback
This book is amazing. If you're an artist who wants to make some money selling your art, this is your book. It's got a lot of pages, most of which weren't useful to me- I could tell that just by looking in the list of contents. BUT, the parts that ARE, are all things I would never have thought of- things I really needed to know. For instance, did you know that Charles Schultz, the creator of the Peanuts comic strip, got something like 5% of the income from his comics and his merchandise, and all the rest went to the syndicate that represented him? And he was famous all around the world, so how much do you think they'd give you? And there's great advice about contracts, really important advice, and potential markets for your work. This book is the most important source of information for me. ... show more
Reviewed in the United States on October 6, 2025 by DA
    • Great information
Format: Paperback
I purchased this book for my illustration marketing class. There is a lot of important information about being an entrepreneur as an artist. It covers areas about pricing your work, how to manage your tax deductions it provides contracts for clients and information of legalities when facing issues with clients or art plagiarism. If you are considering becoming a serious entrepreneur as as an artist I absolutely recommend you read this book because it will help you with questions you might have and present you with information that you might not have even considered before. ... show more
Reviewed in the United States on December 1, 2024 by Reanne Rothermel
    • An Incredible Investment!
Format: Paperback
This is such an incredible resource for Graphic Designers! It is so hard to know best practices and what to charge as freelancers, and this book covers it all! It is a great investment and I recommend it to anyone struggling with this area of their business.
Reviewed in the United States on July 16, 2024 by Bethany Bayless
    • Buy it. It's not just "x" job should be paid "x" amount. There's so much more in this.
Format: Paperback
This book is incredible and has much more useful information than I originally thought. It clearly explains why you should price your art and time the way it recommends (aka your work and time is worth the money), different pricing factors to consider, things to consider when negotiating with clients, proposal and contract design, and so much more. I'm not sure if it's just due to my absent-mindedness, but I just didn't expect this to go into such detail. I just assumed that this would just be a reference that I can use as a starting point for pricing my work. This really is a great resource for anyone whose goal is to live off their creative work. ... show more
Reviewed in the United States on October 19, 2021 by Itzel
    • "An Absolute Professional Art Business Necessity!"
Format: Paperback
The Graphic Artist's Guild Pricing & Ethical Guidelines reference book is an absolute necessity each time a new edition comes out! It keeps serious art working professionals, (& aspiring to be art working professionals), educated and informed regarding business practices & general pricing in all areas of various commercial art specialties and categories. In addition to new updated industry businesses & pricing, this most recent 16th edition contains a new section on successful artists in various field specialties with very valuable first-hand experiences &career advice. The Handbook is ALWAYS worth the investment and career educational references towards greater Professional Artistic Success!! ... show more
Reviewed in the United States on July 18, 2021 by C. Frazier
    • A Complete Arts Resource
Format: Paperback
Review Image by ringohime
Review Image by ringohime
Review Image by ringohime
Review Image by ringohime
First, I bought this book for professional/business use as a painter and designer in order to better diversify my income streams and study the current graphic arts market. I also bought this as a resource for a business skills class I’m teaching to artists. Second, I bought this book secondhand through Bellwether Books, and not only did the item arrive in near-mint condition, but I got a great deal on it too. Would buy from them again. Finally, although I haven’t studied the text in-depth yet, the material listed seems well-organized, thoughtful, and all-encompassing. I feel confident that this book will have everything I need and much more. Definitely worth the money, even on a tight budget. ... show more
Reviewed in the United States on August 18, 2022 by ringohime
    • Good all around creative reference book
Format: Paperback
This is pretty well rounded, just with the pricing part, the prices will fluctuate with economy. But it does have good material on establishing good relationships and good ethical practices. Also has a section on intellectual property rights and other legally related things to the art field. It is a good reference book for someone looking to be a freelance or start their own art or creative business. I wish I had more legal training in art school, or that they offered it. ... show more
Reviewed in the United States on March 31, 2025 by Shane H.
    • Comprehensive guide for making creative business decisions
Format: Paperback
A comprehensive guide for making creative business decisions, this book has been in my library as a go-to resource for years. The discussions of business situations have helped me tremendously.
Reviewed in the United States on December 5, 2024 by Brian G Jones

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