FUNDAMENTALS OF TICKET SALES AND REVENUE MANAGEMENT: PREPARING THE NEXT GENERATION OF SPORT SALES AND REVENUE LEADERS
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Description
Fundamentals of Ticket Sales and Revenue Management is a practical, applied guide designed to prepare the next generation of sport sales and revenue leaders. Blending theory with real-world application, this book walks readers through the full lifecycle of ticket sales, from prospecting and communication to pricing strategy, technology, customer experience, and long-term retention.Written by experienced sport management educators and industry professionals, the text explores how ticket sales drive organizational revenue and fan engagement across collegiate and professional sport. Each chapter includes applied projects and discussion prompts that help students translate concepts into actionable skills used in modern sales environments.Ideal for sport management courses, sales training programs, and early-career professionals, this book emphasizes relationship-building, data-driven decision making, and career development. By the end, readers will not only understand how ticket sales function within the broader sport business model, but also develop the practical competencies needed to succeed in the industry. Read more
Publisher : Independently published
Publication date : January 2, 2026
Language : English
Print length : 279 pages
ISBN-13 : 87
Item Weight : 1.08 pounds
Dimensions : 6 x 0.63 x 9 inches
Best Sellers Rank: #1,639,161 in Books (See Top 100 in Books) #372 in Sports Industry #15,969 in Higher & Continuing Education
#372 in Sports Industry:
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