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e.l.f. Primer-Infused Matte Blush, Long-Lasting, Lightweight & Buildable Powder Blush, Delivers A Matte Finish, Vegan & Cruelty-Free, Always Crushing

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Availability: In Stock.
Fulfilled by Amazon

Arrives Thursday, Mar 26
Order within 5 hours and 18 minutes
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Color: Always Crushing


Size: 0.35 Ounce (Pack of 1)


Features

  • 2-IN-1 MAKEUP: This long-wear, 2-in-1 powder blush is infused with primer to deliver the perfect pop of color that won't budge.
  • LIGHTWEIGHT & BUILDABLE: The weightless formula blends and builds pigment with ease.
  • DELIVERS A MATTE FINISH: This blush wears like a second skin, working to help minimize shine for a smooth, matte finish.
  • HOW TO USE: Lightly dab a fluffy brush into the pan, then sweep across the cheeks for blush that lasts all day.
  • SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you dontall at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan.

Description

Talk about a major glow up—e.l.f. Cosmetics Primer-Infused Matte Blush features sleek new packaging and 4 new shades! What it is: This long-lasting, 2-in-1 primer and powder blush delivers the perfect pop of color that lasts. The weightless formula blends and builds pigment with ease and wears like a second skin, working to help minimize shine for a smooth, matte finish. Why you’ll love it: Primer-infused blush for long-lasting color Buildable coverage with a matte finish Infused with skin-loving ingredients Available in 6 gorgeous shades (4 new!) New, sleek-as-e.l.f. packaging and formula Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product Proud to be 100% Vegan, Cruelty-Free and Leaping Bunny Certified. Because kindness is chic.

Package Dimensions ‏ : ‎ 3.94 x 2.76 x 0.43 inches; 1.66 ounces


Item model number ‏ : ‎ 83748


Department ‏ : ‎ Women


UPC ‏ :


Manufacturer ‏ : ‎ e.l.f. Cosmetics


Best Sellers Rank: #2,928 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #14 in Face Blushes


#14 in Face Blushes:


Customer Reviews: 4.6 4.6 out of 5 stars (6,342)


Finish Type: Matte


Coverage: Full


Item Form: Powder


Color: Always Crushing


Skin Tone: All


Product Benefits: Provides long-lasting, lightweight blush with a matte finish, infused with primer for blendable, buildable color, and made from vegan, skin-loving ingredients.


Container Type: compact" or "pan


Skin Type: All


Water Resistance Level: Not Water Resistant


Face Shaping Makeup Type: Blush Face Makeup


Complexion Benefits: matte


Brand Name: e.l.f.


Number of Items: 1


Country as Labeled: China


Package Type Name: Palette


Manufacturer: e.l.f. Cosmetics


UPC: 609332837485


Item Weight: 1.66 ounces


Material Type Free: Paraben Free, Phthalate Free


Product Style: Classic


Recommended Uses For Product: Blush


Material Features: Cruelty Free, Vegan


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Mar 26

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • Great blush!
Color: Always Crushing Size: 0.35 Ounce (Pack of 1)
I love this blush! It’s a nice big size, great color, and looks great on! I will definitely buy again! Great price point too!
Reviewed in the United States on January 30, 2026 by T. Compton

  • Great shade
Color: Always Rosy Size: 0.35 Ounce (Pack of 1)
Long-lasting, super blendable, and the perfect rosy tone! This e.l.f. Primer-Infused Blush is seriously underrated. The “Always Rosy” shade is the perfect soft pink that gives a natural flush without being too bold. It’s great for everyday wear but buildable for a more dramatic look too. Here’s why I love it: • 🌸 Beautiful matte finish – No shimmer, no glitter—just smooth, even color. • 💪 Stays on all day – The primer-infused formula really works. I don’t have to reapply, even after a long day or workout. If you’re looking for a long-wear, natural-looking blush that won’t break the bank, this one’s a winner. I’ll definitely be grabbing more shades! ... show more
Reviewed in the United States on July 16, 2025 by kirsten

  • Pretty Blush
Color: Always Fresh Size: 0.35 Ounce (Pack of 1)
Very pretty shade. Applies evenly and gives a soft finish. Nicely pigmented and plenty of product to last awhile. Great price, especially for Seniors or anyone on a budget.
Reviewed in the United States on December 9, 2025 by Aquamarine

  • Colour not exactly as shown
Color: Always Tempting Size: 0.35 Ounce (Pack of 1)
I ordered Always Tempting. If I could, I would give this product a solid 3.5, although my colour selection is partly at issue. I was looking for a blush that suited my colouring and had no sparkles, which tend to add texture to my mature skin. The blush itself is highly pigmented, applies well and lasts, and duly sparkle-free. However, the colour is deeper and cooler and a tad greyer than what I see in the picture. It is always a bit of a gamble to choose a colour through a screen. I suppose if you are familiar with the product and live somewhere you can see it in the stores, it would not be an issue. I live oversees, and this blush is more of a burgundy than a berry to me. The picture must have been taken in a bright light, and I wish the actual blush had the brightness/lightness/clarity that I see on the screen. I find it a little bit dark and dull for my pale olive skin. Can't get a decent picture on my phone, but will include one here nevertheless, hoping it helps. ... show more
Reviewed in the United States on April 27, 2025 by Mother of M.M. Mother of M.M.

  • Beautiful Color & Long Lasting! ✨
Color: Always Crushing Size: 0.35 Ounce (Pack of 1)
I got this Blush in “Always Crushing” and it’s gorgeous! The color is so pretty and flattering, and it lasts all day without fading. It’s lightweight, easy to blend, and gives a perfect matte finish. Love that it’s vegan and cruelty-free too!
Reviewed in the United States on November 11, 2025 by vonnie

  • Long wearing
Color: Always Rosy Size: 0.35 Ounce (Pack of 1)
A beautiful rose color. Blends easily. It wears all day.
Reviewed in the United States on February 28, 2026 by Sandy Fru

  • Wow, great blush for pale skin!
Color: Always Rosy Size: 0.35 Ounce (Pack of 1)
Wow! I normally don't purchase Elf makeup, but my favorite blush got too expensive and this one had good reviews. This is a high quality product, fairly priced, and amount you receive is great. I have fair skin and "Rosy" was perfect on my skin tone. The pigment doesn't fade and it's matte which I love! I'm about to be a regular customer 😁 ... show more
Reviewed in the United States on August 29, 2025 by Debra Joswick

  • Smooth, perfect amount of pigment.
Color: Always Crushing Size: 0.35 Ounce (Pack of 1)
Good pigment— strong yet buildable. smooth look. Not much blending required to disperse color.
Reviewed in the United States on February 7, 2026 by Caroline Denton

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