Search  for anything...

e.l.f. Primer-Infused Matte Blush, Always Crushing

Based on 7,491 reviews
Condition: New
Checking for the best price...
$7.00
Save $1.00 was $8.00

Buy Now, Pay Later


As low as $1 / mo
  • – 4-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Zip, Apple Pay, and Google Pay. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

FREE 30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: In Stock.
Fulfilled by Amazon

Arrives Thursday, Oct 29
Order within 6 hours and 32 minutes

Available payment plans shown during checkout

Protect Your Purchase

Easy claims online, fast replacements, no fees

Checking for protection plans...

At a glance

Condition
New
Color
Always Crushing
Size
0.35 oz (Pack of 1)
Item Form
Powder
Coverage
Full
Skin Tone
All
Container Type
compact" or "pan

Features 5

  • 2-IN-1 MAKEUP: This long-wear, 2-in-1 powder blush is infused with primer to deliver the perfect pop of color that won't budge.
  • LIGHTWEIGHT & BUILDABLE: The weightless formula blends and builds pigment with ease.
  • DELIVERS A MATTE FINISH: This blush wears like a second skin, working to help minimize shine for a smooth, matte finish.
  • HOW TO USE: Lightly dab a fluffy brush into the pan, then sweep across the cheeks for blush that lasts all day.

Description

Talk about a major glow up—e.l.f. Cosmetics Primer-Infused Matte Blush features sleek new packaging and 4 new shades! What it is: This long-lasting, 2-in-1 primer and powder blush delivers the perfect pop of color that lasts. The weightless formula blends and builds pigment with ease and wears like a second skin, working to help minimize shine for a smooth, matte finish. Why you’ll love it: Primer-infused blush for long-lasting color Buildable coverage with a matte finish Infused with skin-loving ingredients Available in 6 gorgeous shades (4 new!) New, sleek-as-e.l.f. packaging and formula Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product Proud to be 100% Vegan, Cruelty-Free and Leaping Bunny Certified. Because kindness is chic.

Specs 27

Package Dimensions 3.86 x 2.83 x 0.47 inches; 1.41 ounces
Item model number 83748
Department Women
Manufacturer e.l.f. Cosmetics
Item Form Powder
Coverage Full
Color Always Crushing
Skin Tone All

Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Oct 29

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • Zip Pay in 4
  • Financing through Apple Pay
  • Financing through Google Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


long lasting and good quality
Color: Always Rosy Size: 0.35 Ounce (Pack of 1)
i love this blush! i used to only use MAC brand blush but it became too expensive. i had to look for an alternative that matched the shade i used to buy so i took a chance and ordered this. i was extremely surprised at how nice the blush was applied and how long it stayed on. i was nervous that because it was a cheaper alternative that the quality would not be there. however, this elf blush is not only cost effective but its long lasting and the perfect shade for my complexion! this is the only blush i use now and it comes at less than half the cost!! ... show more
Reviewed in the United States on August 21, 2026 by stacey orlando

Love it. Color is exactly what I've been looking for.
Color: Always Rosy Size: 0.35 Ounce (Pack of 1)
Surprisingly awesome! Always leery buying a new product online but really like this blush. Hard to fine a mauve color blush without another color included I don't want so super happy with this purchase.
Reviewed in the United States on October 21, 2026 by Barbara Sixt

Great shade
Color: Always Rosy Size: 0.35 Ounce (Pack of 1)
Long-lasting, super blendable, and the perfect rosy tone! This e.l.f. Primer-Infused Blush is seriously underrated. The “Always Rosy” shade is the perfect soft pink that gives a natural flush without being too bold. It’s great for everyday wear but buildable for a more dramatic look too. Here’s why I love it: • 🌸 Beautiful matte finish – No shimmer, no glitter—just smooth, even color. • 💪 Stays on all day – The primer-infused formula really works. I don’t have to reapply, even after a long day or workout. If you’re looking for a long-wear, natural-looking blush that won’t break the bank, this one’s a winner. I’ll definitely be grabbing more shades! ... show more
Reviewed in the United States on July 16, 2025 by kirsten

Good product, I’ll try more .
Color: Always Crushing Size: 0.35 Ounce (Pack of 1)
I like it, nice shade, easy to use, good price. I like this company doesn’t test with animals. Recommend it,
Reviewed in the United States on October 19, 2026 by Patty

Decent Value
Color: Always Fresh Size: 0.35 Ounce (Pack of 1)
I was looking for a new blusher and since I have oily, sensitive, rosacea skin creamy blushers can either slide off my skin or possibly clog pores. This is a powder type blusher I can apply with a fluffy blusher brush. Being primer infused it lasts quite awhile too. There are several shade options too which can work for either cool toned skins (those with mainly blue wrist veins) or like myself warm skin tones (the greenish vein type). Peaches and Corals look best on me, so the "Always" Fresh" shade was a good match as it is more of a peachy shade. Sometimes shade names aren't the most descriptive of the actual color of the blush so if in doubt you can always type in the name of the product and shade name in a subject and/or search bar and ask for the undertones, whether it would be appropriate for cool or warm toned skin and how exactly the color is described-pink, rosy, peach, coral, etc. It was a decent value compared to some of the pricey name-brands and should last quite awhile. So, I will probably stick with it. ... show more
Reviewed in the United States on August 31, 2026 by RLH

Very pigmented
Color: Always Vibrant Size: 0.35 Ounce (Pack of 1)
Very pigmented. I dont need to apply too much coz i can already see the blush with just a few strokes in my cheeks. Easy to blend also and i love the shade.
Reviewed in the United States on September 14, 2026 by GVP

Good blush!
Color: Always Crushing Size: 0.35 Ounce (Pack of 1)
I was unsure about buying on line but i did. And so glad ! Natural look, easy application, great product!
Reviewed in the United States on September 22, 2026 by Roberta Smith

Lovely tone 🍑
Color: Always Fresh Size: 0.35 Ounce (Pack of 1)
I love this blush! It has the perfect shade, a natural finish, and lasts a long time without needing a touch-up.
Reviewed in the United States on September 13, 2026 by VIANNY LOPEZ
Checking for best price...