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e.l.f.

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

  • Based on 36,347 reviews
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Availability: In Stock.
Fulfilled by Amazon
Arrives Monday, May 4
Order within 9 hours and 17 minutes
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Size: 0.81 Fl Oz (Pack of 1)


Features

  • SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. Its not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
  • FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores.)
  • MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
  • HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
  • VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

Description

What it is: A gel-based, hydrating face primer that smoothes skin while gripping your makeup.Why we love:Gel primer formula grips makeup Gives skin a soft-focus effect Enriched with hydrating ingredients like Hyaluronic Acid Translucent finish gel primer works on all skin types and skin tones Key Ingredients:Hyaluronic Acid - Helps skin retain moisture for a plump complexion Your makeup? It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a soft- focus effect for a smoother complexion. Infused with powerhouse ingredients like Hyaluronic Acid, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin. The formula goes on clear, making it the ideal makeup application base for all skin types and skin tones.Great for: All skin typesAll e.l.f. products are made from skin-loving ingredients you want at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified. Because kindness is chic.

Product Dimensions ‏ : ‎ 5.91 x 3.94 x 1.97 inches; 0.85 ounces


Item model number ‏ : ‎ 82846


UPC ‏ : ‎


Manufacturer ‏ : ‎ e.l.f. Cosmetics


Best Sellers Rank: #147 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #1 in Foundation Primers


#1 in Foundation Primers:


Customer Reviews: 4.6 4.6 out of 5 stars (40,628)


Brand Name: e.l.f.


Country as Labeled: United States


Number of Items: 1


Manufacturer: e.l.f. Cosmetics


UPC: 609332828469


Global Trade Identification Number: 69


Manufacturer Part Number: FD-MS-221205-269


Model Number: 82846


Product Benefits: Hydrating


Item Form: Gel


Skin Type: All


Container Type: Bottle


Specialty: Vegan


Finish Types: Dewy


Skin Tone: All


Coverage: Translucent


Item Volume: 0.81 Fluid Ounces


Item Weight: 24 Grams


Item Dimensions: 5.91 x 3.94 x 1.97 inches


Material Type Free: Cruelty-free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, May 4

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Great primer
Size: 0.81 Fl Oz (Pack of 1)
This is a great primer for a good price. Its easy to apply, dries quickly and leaves a tacky canvas that adheres to your makeup once applied and keeps it fresh all day. Its the only primer I use. Great buy.
Reviewed in the United States on April 21, 2026 by t.s.
    • Amazing Grip
Size: 0.5 Fl Oz (Pack of 1)
I recently tried the e.l.f. Power Grip Primer, and I’m honestly impressed. The texture is lightweight and slightly tacky, which helps my makeup grip onto my skin and stay in place all day. It gives a smooth, hydrated base without feeling heavy or greasy. I noticed that my foundation applied more evenly and lasted much longer, especially around my T-zone where I usually get oily. It also didn’t clog my pores or cause breakouts, which is a big plus for me. For the price, the quality is amazing — it performs just as well as higher-end primers. I would definitely repurchase and recommend it to anyone looking for a long-lasting, smooth makeup base. ... show more
Reviewed in the United States on March 4, 2026 by Almighty_papillon
    • Love this stuff! Great primer!
Size: 2.5 Fl Oz (Pack of 1)
This product is so good! It’s give me a glowy look while make sure my foundation sticks are all day! This is one I just buy the big jar because I know I will use it all up! Grab it for glowing skin and all day makeup
Reviewed in the United States on April 11, 2026 by c. king
    • e.l.f. Power Grip Primer — good grip, but very tacky feel
Size: 0.81 Fl Oz (Pack of 1)
I tried the e.l.f. Power Grip Primer and overall it does what it says in terms of helping makeup stick and last longer. It has a gel texture that goes on smoothly and then becomes very tacky on the skin, which really does help foundation hold in place throughout the day. Makeup definitely applies more evenly over it, and I noticed less separation around areas like the nose and cheeks after a few hours. It also works well with both light and medium coverage bases. That said, the texture is very sticky, which might not be for everyone. You can definitely feel it sitting on the skin before you apply foundation, and it stays slightly tacky even after blending makeup on top. It also isn’t the best for blurring pores or giving a smooth, filtered finish — it’s more about grip and longevity than skin-perfecting. Overall, it’s a solid budget primer if your main goal is making makeup last longer, but the texture takes some getting used to. ... show more
Reviewed in the United States on April 27, 2026 by Jaiden
    • A great primer
Size: 0.81 Fl Oz (Pack of 1)
It’s not the best primer that I’ve used, but it is the most effective one and cheapest one. Also, it dries nicely. It’s not too sticky.
Reviewed in the United States on April 21, 2026 by Devin
    • Must have face primer
Size: 0.81 Fl Oz (Pack of 1)
Great face primer it locks everything into place. Its a super nice statement for an everyday makeup base. Love that it doesnt have a smell to it.
Reviewed in the United States on April 21, 2026 by Brenda V.
    • Smooth gripping and budget friendly perfection
Size: 0.81 Fl Oz (Pack of 1)
Review Image by IAMKACY
Second time purchasing and I’m truly an elf fan and it will always exceed my expectations from the first use I could tell this product was doing something right it has. A lightweight gel like texture that feels super refreshing on the skin and blends effortlessly what really stands out is how well it grips makeup once applied my foundation goes on smoother and stays put all day without sliding or fading it creates a soft even base that makes my skin look naturally lock makeup in place while keeping the skin hydrated and dewy I also appreciate how affordable it is without sacrificing quality it genuinely performs like a high end product but at a fraction of the price plus it works well for different skin types whether you’re dry oily or somewhere in between another bonus is it doesn’t feel heavy or clog ores and my skin still feels breathable throughout the day overall this primer is a must have in my routine if you want smooth long lasting makeup on a budget honestly can’t go wrong with elf ... show more
Reviewed in the United States on April 3, 2026 by IAMKACY
    • Good primer
Size: 0.81 Fl Oz (Pack of 1)
I use this primer before I do my makeup and it has helped my make up last . No heavy, thick feeling at all. You won’t be disappointed
Reviewed in the United States on April 21, 2026 by Nik

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