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e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

  • Based on 29,504 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Wednesday, May 7
Order within 19 hours and 42 minutes
Available payment plans shown during checkout

Size: 0.81 Fl Oz (Pack of 1)


Features

  • SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. Its not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
  • FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores.)
  • MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
  • HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
  • SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you dontall at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

Description

What it is: A gel-based, hydrating face primer that smoothes skin while gripping your makeup.Why we love:Gel primer formula grips makeup Gives skin a soft-focus effect Enriched with hydrating ingredients like Hyaluronic Acid Translucent finish gel primer works on all skin types and skin tones Key Ingredients:Hyaluronic Acid - Helps skin retain moisture for a plump complexion Your makeup? It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a soft- focus effect for a smoother complexion. Infused with powerhouse ingredients like Hyaluronic Acid, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin. The formula goes on clear, making it the ideal makeup application base for all skin types and skin tones.Great for: All skin typesAll e.l.f. products are made from skin-loving ingredients you want at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified. Because kindness is chic.Ingredients: Water (Aqua), Butylene Glycol, Glycerin, Peg-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, Peg-240/Hdi Copolymer Bis-Decyltetradeceth-20 Ether, Peg-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium Edta, Trideceth-9, 1.2-Hexanediol May Contain: Blue 1 (Ci 42090), Yellow 5 (Ci 19140).

Brand: e.l.f.


Product Benefits: Hydrating


Coverage: Translucent


Item Form: Gel


Skin Type: All


Product Dimensions ‏ : ‎ 5.91 x 3.94 x 1.97 inches; 0.85 ounces


Item model number ‏ : ‎ 82846


UPC ‏ :


Manufacturer ‏ : ‎ e.l.f. Cosmetics


Country of Origin ‏ : ‎ China


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, May 7

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • Accesible
El primer de e.l.f. ha sido una excelente adición a mi rutina de maquillaje. Tiene una textura suave y ligera que se difumina fácilmente en la piel, creando una base perfecta para la aplicación del maquillaje. Lo que más me gusta es que controla el brillo durante todo el día, dejando mi piel con un acabado mate pero no reseco. Además, ayuda a que mi maquillaje se adhiera mejor y dure más tiempo sin necesidad de retoques. Es ideal para pieles mixtas o grasas, y lo mejor es su precio, que lo hace accesible sin sacrificar calidad. ¡Definitivamente seguiré comprando este producto y lo recomiendo mucho! ... show more
Reviewed in the United States on April 29, 2025 by Camila Antelo

  • Affordable and Effective—Makeup Lasts All Day
I’ve been really impressed with the e.l.f. Power Grip Primer, especially considering how affordable it is. It works just as well as some high-end primers I’ve tried. I definitely notice a difference on the days I use it—my makeup lasts significantly longer and looks fresher throughout the day. The primer has a slightly tacky texture, which helps grip foundation and other products really well. It also feels lightweight and hydrating, and it doesn’t pill or interfere with my other products. If you're looking for a budget-friendly primer that genuinely improves makeup wear time, this is a great choice. ... show more
Reviewed in the United States on April 29, 2025 by NorthwoodsNotes

  • Love it!
This primer works so well! I still have a couple other primers, but I don't want to use them now that I've used this one. To put it in perspective, I am a metal fan and avid concert-goer, and this keeps my makeup intact, even at an 80 degree outdoor concert in GA. I haven't worn it in hotter temps than that yet, but I was sweating like crazy and my makeup looked fine at the end of the night. I definitely recommend it. ... show more
Reviewed in the United States on April 30, 2025 by M.TMW

  • My face may be too dry for this to work.
I'm older and bought this hoping my skin would look better when applying this before my foundation. It made my foundation feel and look very dry and my face looked like I had no moisture. I don't know if it's due to this or this combination with my foundation. I can say though that I applied it for a few days and then stopped for a few days. When I then reapplied my foundation thereafter. My face did look better when applying my foundation alone. So, I don't know. It could be that my face is way too dry, and I would need time to use this in order for this to work. ... show more
Reviewed in the United States on April 27, 2025 by nothinfornothin

  • Beats all the high priced primers hands down!
I love writing reviews for things that are fantastic. This ELF gripper primer is awesome. Makes your make up stay all day long. I put it on first thing before I put any other makeup on then I put my blush on then I put a light weight foundation over that then powder . At the end of the workday I can still see my blush in place just as I did it that morning. I've tried a lot of other primers from very high-end stores and I can say this is still my favorite one. ... show more
Reviewed in the United States on April 24, 2025 by Karen B

  • Will continue to reorder
Bruh. This was a game changer for me. I’ve recently been trying to get better at doing my makeup, (specifically because I’ve had more breakouts lately and need to cover them up without looking like a cake), and this did the trick for me. I was initially turned off because it’s a sticky primer, but once it dries it doesn’t feel that way at all. I apply it over a moisturized face and then let it dry all the way, and my makeup really applies nicely to it, covers evenly, doesn’t cake up, and stays all day (I work 12 hour shifts). I will be reordering when I’m out! ... show more
Reviewed in the United States on April 22, 2025 by Caitlyn Deck

  • Only primer I've ever liked and will ever use!
I swear this stuff is magic. ELF really knows how to not only dupe something, but to make the dupe even better than the original! I rub and then really pat this in all over my face, let it set for a minute, and then it's lightly tacky/grippy and ready to go. It keeps my makeup in place for hours and helps it go on evenly and smoothly. I will literally never use another primer for as long as this one is being made, it's the ONLY primer that's ever done anything for my makeup! It grabs on to my makeup and doesn't let go! ... show more
Reviewed in the United States on April 16, 2025 by Ashley

  • ELF Primer
Not to bad of a primer if you're looking for a tacky primer that grips and holds your makeup for several hours. The consistency is almost serum like as opposed to a "gel", which is fine because it is quite easy to apply and glides on effortlessly. Once it's on the recommendation is to let it dry for roughly half a minute prior to using complexion makeup products. After the dry down the facial canvas is left with a slightly tacky surface which does in fact aid in longer wear time. It does remain tacky throughout the day and hair flyaways have a tendency to stick to the face, also after several hours of wear it starts to look a bit oily and breaks down. If you're out n about you may want to do a quick touch-up or give your face a light dusting of powder. This is the point where you start getting that feeling that all you want to do is get home and wash your face ~ at least this is how I felt and what I experienced. I gave this ELF PRIMER a shot because I wanted to see how well it helped the staying power of my makeup, and it definitely does increase wear time. Unfortunately, there's zero blurring capabilities and this is a must have feature for me. I applied the primer all over my face and let it dry down the recommended time and then went in and applied my blurring primer in the areas where I needed it the most, then proceeded with complexion application. End result with both primers gave me a nice end result. Overall, the primer works as intended. I'm less than thrilled with the break down after several hours and definitely not fond of my hair sticking to my face or the stray eyelash that dances on my face until it gets stuck. I will use it on the days I need staying power, aside from those days I will stick with my blurring primer for a more flawless finish. ... show more
Reviewed in the United States on March 25, 2025 by Jacqueline M. Wolfe-Bongiorno

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