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e.l.f. Luminous Putty Primer, Skin Perfecting, Lightweight, Silky, Long Lasting, Hydrates, Creates a Smooth Base, Illuminates, Plumps, Infused with hyaluronic acid and vegan collagen, 0.74 Oz

  • Based on 5,857 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Saturday, Jun 6
Order within 13 hours and 20 minutes
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Color: Luminous Putty Primer


Size: 0.74 Ounce (Pack of 1)


Features

  • PRIMER FOR RADIANT COMPLEXION: The e.l.f. best-selling face primer goes luminous. This primer delivers a soft, radiant base for your makeup application.
  • THE ULTIMATE MAKEUP GRIP: Luminous Putty Primer grips makeup for long-lasting wear.
  • PLUMPS & HYDRATES SKIN: Infused with hyaluronic acid and vegan collagen to help plump and hydrate the skin.
  • HOW TO USE: Moisturize skin before applying a thin, even amount of face primer prior to makeup application. Allow to set for 30 seconds before applying foundation. Pro tip: Use the Putty Primer Applicator for easy and hygienic putty primer application
  • VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

Product Dimensions ‏ : ‎ 0.91 x 2.56 x 4.09 inches; 0.74 ounces


Item model number ‏ : ‎ 85910


Department ‏ : ‎ Women, All Ages


UPC ‏ :


Manufacturer ‏ : ‎ e.l.f. Cosmetics


Best Sellers Rank: #2,753 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #16 in Foundation Primers


#16 in Foundation Primers:


Customer Reviews: 4.4 4.4 out of 5 stars (5,998)


Product Benefits: Smoothening


Item Form: Cream


Skin Type: All


Container Type: Jar


Specialty: Vegan


Finish Types: Radiant


Skin Tone: All


Coverage: Lightweight


Brand Name: e.l.f.


Country as Labeled: China


Number of Items: 1


Manufacturer: e.l.f. Cosmetics


UPC: 609332859104


Global Trade Identification Number: 04


Manufacturer Part Number: 85910


Model Number: 85910


Item Type Name: Putty Primer


Item Volume: 21 Cubic Centimeters


Item Weight: 21 Grams


Item Dimensions: 0.91 x 2.56 x 4.09 inches


Material Type Free: Cruelty-free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Jun 6

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
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Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Great all day primer amazing price
Color: Luminous Putty Primer Size: 0.74 Ounce (Pack of 1)
My absolute favorite primer!! Game changer for sure. Makeup goes on much smoother and stays all day. Doesn't make my face greasy. Im 51 and finally found my go to primer that won't break the bank.
Reviewed in the United States on April 4, 2026 by MollyBKS

  • I tried it. I liked it!
Color: Luminous Putty Primer Size: 0.74 Ounce (Pack of 1)
This primer really works! It makes foundation glide on easily and leaves a nice, bright, flattering finish. Great price for TWO!
Reviewed in the United States on March 4, 2026 by marilyn

  • I like it
Color: Luminous Putty Primer Size: 0.74 Ounce (Pack of 1)
I like this product. I sometimes use it on top of makeup for a little shine.
Reviewed in the United States on April 11, 2026 by JOANNE ROGERS

  • Love for use with eye shadow and under eye smoothness.
Color: Luminous Putty Primer Size: 0.74 Ounce (Pack of 1)
This primer is great for the price. It works well under my eye shadow. I also love how moisturizing it is under my eyes.
Reviewed in the United States on April 12, 2026 by Liz

  • Great product my skin just hates it.
Color: Luminous Putty Primer Size: 0.74 Ounce (Pack of 1)
I have great skin and this stuff makes me break out. It’s become that thing in my drawer i use in emergency because it breaks me out that bad and every time without fail I get a zit or two. Really sucks because the product works super well. It’s a me thing. worth the buy to at least try. But be warned. ... show more
Reviewed in the United States on November 22, 2023 by Ashley Walsh

  • Ah-may-zing!
Color: Luminous Putty Primer Size: 0.74 Ounce (Pack of 1)
I am in love. This is amazing. I have mature skin and this primes it with a soft glow that blurs lines and wrinkles. It's easy to apply and well worth the price. Highly recommend.
Reviewed in the United States on February 6, 2026 by DeVa Darling

  • Great product
Color: Luminous Putty Primer Size: 0.74 Ounce (Pack of 1)
Love this stuff. Goes on smoothly and gives just a light glow. Will often just wear this as an alternative to full makeup. When I do wear full makeup this product works as promised- if you don't take it off you'll have full makeup the next morning.
Reviewed in the United States on October 4, 2025 by B. Foster

  • Elf Primer
Color: Luminous Putty Primer Size: 0.74 Ounce (Pack of 1)
Definitely will buy again
Reviewed in the United States on April 3, 2026 by Jodie Perez

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