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e.l.f. Brightening Lavender Face Primer, Face Makeup Primer For Neutralizing Uneven Skin Tones & Brightening Complexion, Vegan & Cruelty-free

  • Based on 2,506 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Thursday, Sep 4
Order within 18 hours and 31 minutes
Available payment plans shown during checkout

Color: Brightening Lavender


Size: 0.47 Fl Oz (Pack of 1)


Features

  • COLOR-CORRECTING FACE PRIMER: Shift your skin back to neutral with this color-correcting face primer.
  • NEUTRALIZES TONE & REDUCES REDNESS: Infused with lavender, the creamy formula works to neutralize uneven yellow skin tones and redness from rosacea, blemishes, and dry skin, while instantly brightening even the dullest complexion.
  • DELIVERS A MATTE FINISH: The perfect cosmetic prep step, this primer delivers lightweight wear and a sheer, matte finish.
  • PREPS FACE FOR MAKEUP: Transforms your face into a smooth canvas that grips makeup all day long.
  • SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you dontall at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

Description

"The Brightening Lavender Face Primer is your secret weapon to a flawless face. The primer transforms your face into a smooth canvas ideal for long- lasting makeup application. It’s smoothing texture leaves with you with a natural, matte finish, allowing your foundation to do its job and not get stuck in the wrong places. e.l.f. makes the best of beauty accessible to every eye, lip, and face. Your originality is infinite, and we are inspired by what makes you unique. From the early explorer to the trend-obsessed beauty junkie—glam or bare faced, minimalist, maximalist and every look in between—we are for every eye, lip, and face. Proud to be 100% vegan and cruelty-free, worldwide."

Brand: e.l.f.


Product Benefits: Brightening


Coverage: Sheer or Light


Item Form: Cream


Skin Type: All


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 1.6 x 1.6 x 5.5 inches; 2.08 ounces


Item model number ‏ :


UPC ‏ :


Manufacturer ‏ : ‎ e.l.f. Cosmetics


Country of Origin ‏ : ‎ China


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Sep 4

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • Good Product
Size: 0.47 Fl Oz (Pack of 1)
It's purple, it spreads on clear. My skin feels nice, great product. I like it a lot, I will purchase it again.
Reviewed in the United States on March 2, 2025 by fearless

  • Buy it
Size: 0.47 Fl Oz (Pack of 1)
The product I never knew I needed! Makes your skin feel like silk
Reviewed in the United States on March 1, 2025 by Kristine Nelson

  • This product performs.
Size: 0.47 Fl Oz (Pack of 1)
I love this product. It’s silky smooth, feels great on your face, does the job, very reasonable price. I will definitely purchase it again.
Reviewed in the United States on February 21, 2025 by bev p.

  • Great product
Size: 0.47 Fl Oz (Pack of 1)
I love this product. Only reason I knocked one star off is the bottle is a little small. I'd be happy to pay a little more to get more product in each order.
Reviewed in the United States on July 19, 2024 by Antoinette

  • The best!
Size: 0.47 Fl Oz (Pack of 1)
This is the best face primer I have found. And I have used a few brands. This one goes on very silky and smooth and makeup goes on over it the same. Silky and smooth. I love this face primer!
Reviewed in the United States on January 14, 2025 by Margo B. Smith

  • A Game-Changer for a Bright, Even Complexion!
Size: 0.47 Fl Oz (Pack of 1)
This brightening lavender face primer is amazing! It evens out my skin tone so well that I can confidently go without any other makeup. I love it so much that I’ve added it to my subscription—highly recommend!
Reviewed in the United States on January 3, 2025 by K. Erdel

  • Perfect primer but the pump is HORRIBLE!!
Size: 0.47 Fl Oz (Pack of 1)
The media could not be loaded. POSITIVES: The primer corrects my pores, my imperfections like discoloration, leaves my skin super soft and luminous without looking sparkly or greasy. It really is the perfect primer (so far). I can count on it to leave it a perfect canvas so that makeup doesn't pill up and glides on without tugging and it lasts. It adds a layer of moisture without being heavy. It is so soothing and like my skin actually craves it. I have seen previous complaints when people used this on a clean face with no other skincare products. One must prepare their face with those products or this won't spread correctly, you may need to use too much because it is being absorbed when your face needs the moisture, it may feel greasy because it is just sitting on top of your skin because there is nothing in between, or your skin is patchy from not being taken care of properly. It does feel slightly slick especially at first but then it dries and feels soft. To me that was a big draw because makeup didn't settle in uneven places or get thick or pill or ball up because the area wasn't being dried out. I didn't feel like I was wearing paste or clay. It is extremely light. It gave me a healthy glow like I was lit within with no sparkle or dewy shine that can be bad for acne prone or oily skin. This is perfect for skin with issues. It helps my concealer go on without getting thick or cakey around the under eye folds and small creases. When makeup gathers in creases, even tiny ones, it just emphasizes them and makes them stand out. This helps everything blend in so they are not noticeable. If I'm having a puffy eye day or dark circles, this helps bring that down and calm the area. I also like to wear it with my skincare without foundation or powder and just a little concealer because it really is that good. The other products I've used and the order I use them in matters. I have super sensitive allergy prone skin that likes to react and turn red or get hives so this is one that I have not reacted to and if I'm already in a reaction it helps tone it down and soothe my skin. NEGATIVES: Now, for the bad part. Nobody likes pointing out the bad things, at least I don't but I wanted to let people know a few things. The pump dispenser is HORRIBLE!! Like, almost non-existent, it is that bad!! Please see my video. It has a very short little nub that is supposed to pump out all the product down to the bottom of the jar. It used to be the packaging was misleading and it was not filled all the way down and had a wider chamber inside. People had complained on here that it didn't fill the container so maybe the company found out and listened. That little nub tube still didn't reach all the product even when it was a shorter chamber and they didn't correct the issue with it. Now they have the tube of product go all the way down (much skinnier inner chamber of product than the outside package would have you believe) but there is no way to get it out after the first 2 or 3 uses without jamming a q-tip down in it because there is no tube connected to the pump to go down in there to retrieve the product. It is such an easy fix and they have had the same pump for ages now. I'd think with the complaints sprinkled in about it on here that they have had over the years they would have upgraded it by now. My guess is they have not gotten enough complaints directly to their company and people aren't checking the packaging to find out what is really going on. I think people are just replacing it without realizing there is a bunch of product they can't get out and not paying attention how long it's been since the last time they ordered, or just switching to something else altogether out of frustration. I'm only knocking down a couple stars because the pump is such a complete fail. They would do much better putting it in a squeezable tube. We could actually get the product out, it would be cleaner than a pot, and we could see how much product we have left. If you've read this far and this was informative or helpful in any way, please let me know by liking my review. Thank you! ... show more
Reviewed in the United States on June 4, 2023 by Your New Best Friend

  • Super smooth
Size: 0.47 Fl Oz (Pack of 1)
Very smooth application, holds foundation well. The color correction is very sheer, but it does it’s job well.
Reviewed in the United States on December 30, 2024 by Puleo Puleo

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