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e.l.f.

e.l.f. Brightening Lavender Face Primer, Face Makeup Primer For Neutralizing Uneven Skin Tones & Brightening Complexion, Vegan & Cruelty-free

  • Based on 2,811 reviews
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Availability: In Stock.
Fulfilled by Amazon
Arrives Sunday, Sep 20
Order within 11 hours and 45 minutes
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Color: Brightening Lavender


Size: 0.47 Fl Oz (Pack of 1)


Features

  • COLOR-CORRECTING FACE PRIMER: Shift your skin back to neutral with this color-correcting face primer.
  • NEUTRALIZES TONE & REDUCES REDNESS: Infused with lavender, the creamy formula works to neutralize uneven yellow skin tones and redness from rosacea, blemishes, and dry skin, while instantly brightening even the dullest complexion.
  • DELIVERS A MATTE FINISH: The perfect cosmetic prep step, this primer delivers lightweight wear and a sheer, matte finish.
  • PREPS FACE FOR MAKEUP: Transforms your face into a smooth canvas that grips makeup all day long.
  • SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you dontall at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

Description

"The Brightening Lavender Face Primer is your secret weapon to a flawless face. The primer transforms your face into a smooth canvas ideal for long- lasting makeup application. It’s smoothing texture leaves with you with a natural, matte finish, allowing your foundation to do its job and not get stuck in the wrong places. e.l.f. makes the best of beauty accessible to every eye, lip, and face. Your originality is infinite, and we are inspired by what makes you unique. From the early explorer to the trend-obsessed beauty junkie—glam or bare faced, minimalist, maximalist and every look in between—we are for every eye, lip, and face. Proud to be 100% vegan and cruelty-free, worldwide."

Product Dimensions ‏ : ‎ 1.6 x 1.6 x 5.5 inches; 0.8 ounces


Item model number ‏ : ‎


UPC ‏ : ‎


Manufacturer ‏ : ‎ e.l.f. Cosmetics


Best Sellers Rank: #29,319 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #120 in Foundation Primers


#120 in Foundation Primers:


Customer Reviews: 4.4 4.4 out of 5 stars (2,811)


Brand Name: e.l.f.


Country as Labeled: United States


Package Type Name: Bottle


Number of Items: 1


Manufacturer: e.l.f. Cosmetics


UPC: 798813275004 609332834033 646809510540 791916812473


Global Trade Identification Number: 33


Model Number:


Manufacturer Part Number: 83403


Product Benefits: Brightening


Item Form: Cream


Skin Type: All


Container Type: Bottle


Specialty: Vegan


Finish Types: Matte


Coverage: Sheer or Light


Skin Tone: Clear 0


Item Volume: 1 fluid ounces


Unit Count: 1 Count


Item Weight: 22.68 g


Item Dimensions: 1.6 x 1.6 x 5.5 inches


Material Type Free: Cruelty-free


Material Features: Creamy formula, matte finish, cruelty-free, vegan


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Sep 20

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews

    • Love it!
I love all elf products. This primer is very soft and silky like all of them. I continue to buy elf. Love it!
Reviewed in the United States on August 17, 2026 by Jane Doe
    • A Nice Primer for a Fresh, Radiant Look
Brightens My Complexion and Helps Makeup Apply Smoothly
Reviewed in the United States on June 17, 2026 by Deanna
    • Works as described
This makes a nice surface to build my foundation on and keeps my pores from clogging. The price is phenomenal for how well it works. I see an immediate difference in skin tone when I apply it. I will continue buying it.
Reviewed in the United States on February 27, 2026 by hobbit house
    • Doesn't come off
I like it!
Reviewed in the United States on February 23, 2026 by Amazon Customer
    • It works!
Its my favorite item.
Reviewed in the United States on September 1, 2026 by Ramia
    • Perfect primer but the pump is HORRIBLE!!
POSITIVES: The primer corrects my pores, my imperfections like discoloration, leaves my skin super soft and luminous without looking sparkly or greasy. It really is the perfect primer (so far). I can count on it to leave it a perfect canvas so that makeup doesn't pill up and glides on without tugging and it lasts. It adds a layer of moisture without being heavy. It is so soothing and like my skin actually craves it. I have seen previous complaints when people used this on a clean face with no other skincare products. One must prepare their face with those products or this won't spread correctly, you may need to use too much because it is being absorbed when your face needs the moisture, it may feel greasy because it is just sitting on top of your skin because there is nothing in between, or your skin is patchy from not being taken care of properly. It does feel slightly slick especially at first but then it dries and feels soft. To me that was a big draw because makeup didn't settle in uneven places or get thick or pill or ball up because the area wasn't being dried out. I didn't feel like I was wearing paste or clay. It is extremely light. It gave me a healthy glow like I was lit within with no sparkle or dewy shine that can be bad for acne prone or oily skin. This is perfect for skin with issues. It helps my concealer go on without getting thick or cakey around the under eye folds and small creases. When makeup gathers in creases, even tiny ones, it just emphasizes them and makes them stand out. This helps everything blend in so they are not noticeable. If I'm having a puffy eye day or dark circles, this helps bring that down and calm the area. I also like to wear it with my skincare without foundation or powder and just a little concealer because it really is that good. The other products I've used and the order I use them in matters. I have super sensitive allergy prone skin that likes to react and turn red or get hives so this is one that I have not reacted to and if I'm already in a reaction it helps tone it down and soothe my skin. NEGATIVES: Now, for the bad part. Nobody likes pointing out the bad things, at least I don't but I wanted to let people know a few things. The pump dispenser is HORRIBLE!! Like, almost non-existent, it is that bad!! Please see my video. It has a very short little nub that is supposed to pump out all the product down to the bottom of the jar. It used to be the packaging was misleading and it was not filled all the way down and had a wider chamber inside. People had complained on here that it didn't fill the container so maybe the company found out and listened. That little nub tube still didn't reach all the product even when it was a shorter chamber and they didn't correct the issue with it. Now they have the tube of product go all the way down (much skinnier inner chamber of product than the outside package would have you believe) but there is no way to get it out after the first 2 or 3 uses without jamming a q-tip down in it because there is no tube connected to the pump to go down in there to retrieve the product. It is such an easy fix and they have had the same pump for ages now. I'd think with the complaints sprinkled in about it on here that they have had over the years they would have upgraded it by now. My guess is they have not gotten enough complaints directly to their company and people aren't checking the packaging to find out what is really going on. I think people are just replacing it without realizing there is a bunch of product they can't get out and not paying attention how long it's been since the last time they ordered, or just switching to something else altogether out of frustration. I'm only knocking down a couple stars because the pump is such a complete fail. They would do much better putting it in a squeezable tube. We could actually get the product out, it would be cleaner than a pot, and we could see how much product we have left. If you've read this far and this was informative or helpful in any way, please let me know by liking my review. Thank you! ... show more
Reviewed in the United States on June 4, 2023 by Your New Best Friend
    • Nice coverage
Feels lightweight and covers well. Definitely notice makeup goes on smoother with this base and lasts all day without having to touch up.
Reviewed in the United States on August 24, 2026 by Country Rose
    • Although it is purple, it goes on your skin clear.
Have been using under my makeup for some time. Makeup goes on smoother when applied first. Makes a nice finish.
Reviewed in the United States on July 26, 2026 by Amazon Customer

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