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Morgan James Publishing

DotCom Secrets: The Underground Playbook for Growing Your Company Online (1st Edition)

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“Russell has spent over a decade successfully starting and scaling companies online. This book takes the best of what he’s discovered from over 1,000 unique split tests, tens of millions of visitors online and broken it down into a simple process that ANY company can use to geometrically improve their traffic, conversions and sales online.” -- Anthony Robbins“Russell is not a ‘pretend’ expert, but someone who has actually built one of the most successful businesses I know teaching entrepreneurs how to employ online marketing in their business that achieve exceptional results.” -- Bill Glazier“I sit now, as infrequently as possible, in meetings with young online marketing people demonstrably devoid of any disciplined thinking. They are full of opinion and youthful hubris but very short on facts. I do not want to share a foxhole with them or depend on them. I would risk it with Russell.” -- Dan Kennedy “I can say, without a second's hesitation, that Russell Brunson's "DOTCOM Secrets" book trumps all of them.” -- Allan Tutt, Amazon Customer “If you want to know how to prime a customer for a purchase and un- derstand how to get people to sell themselves on your product, then this is the book.” -- Linda Leon, Amazon Customer “Russell shares amazing insights into what makes a dotcom business succeed, if you don't follow these principles you'll surely struggle.” -- Dan, Amazon Customer “There is nothing to not like! The explanations are so clear. Combined with Expert Secrets you can learn all you need to skyrocket your business success beyond your wildest imagination.” -- Stan, AndertonThe Underground Playbook For Growing Your Company OnlineFounder of Click Funnels, Russell Brunson, shares the secrets that he’s learned about driving online sales from helping 10,000’s of en- trepreneurs sell millions of dollars of products, and servicesWhat is DotcomSecrets? It is NOT just another “how to” book on Internet Marketing. It is NOT about getting more traffic to your website - yet these secrets will help you to get exponentially MORE traffic than you’ve ever experienced before. It is NOT about increasing your conversion - yet these secrets will increase your conversion MORE than any headline tweak or split test ever could. In Russell Brunson's experience, after working with hundreds of thousands of businesses he realized that low traffic or conversions are symptoms of a much greater problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). Inside this book will find the actual playbook we created after running thou- sands of tests and perfecting what works online. You now have access to all of the processes, funnels and scripts that we used to scale companies online.DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.Russell Brunson is a serial entrepreneur who started his first online company while he was wrestling at Boise State University. Within a year of graduating he had sold over a million dollars worth of his own products and services from his basement! For over 10 years now Russell has been starting and scaling companies online. He owns a software company, a supplement company, a coaching company, and is one of the top super affiliates in the world.DotComSecrets was created to help entrepreneurs around the world to start, promote and grow their companies online. Read more

Publisher ‏ : ‎ Morgan James Publishing


Publication date ‏ : ‎ April 28, 2015


Edition ‏ : ‎ First Edition


Language ‏ : ‎ English


Print length ‏ : ‎ 236 pages


ISBN-10 ‏ : ‎ 1630474770


ISBN-13 ‏ : ‎ 75


Item Weight ‏ : ‎ 0.01 ounces


Dimensions ‏ : ‎ 5.4 x 0.7 x 8.4 inches


Best Sellers Rank: #211,446 in Books (See Top 100 in Books) #164 in Web Marketing (Books) #250 in E-Commerce (Books) #578 in Sales & Selling (Books)


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Top Amazon Reviews

    • Turn Yourself Into a Online Marketing Guru!
Format: Paperback
Russel Brunsons book DotCom Secrets is a very fulfilling read that gives you an enjoyable all around understanding of how to obtain customers online. While most of us are probably unaware of what a funnel system is or does for that matter, we have probably all been subjected to it at one point or another through various types of advertising steams such as Instagram, Facebook, Email letters, ect. Sadly though a lot of us are unaware of how to successfully use such a system to be able to attain new customers through such a system and thats exactly where this book comes into play. Rightfully so, the book starts out with a little background on the author, how he learned about the funneling system and the power that different, appropriately placed funnels within that system can make on being able to convert cold customers into high paying clients that make it all the way up to your value ladder (More of which is explained in the book). Topics covered range from all the different individual types of funneling pages, to what & how they are best used, How to structure scripts appropriately so that it is tailored specifically to a certain funnel allowing you the best chance of conversion and many other topics on the subject at hand. You learn about the three different types of traffic and how you need to have different messages for each one of those varying types of traffic because each type of traffic needs different types of advertising in order to be able to attract them to your service. You also learn how you can best attract your desired customer by going to your competitors webpages to run analytics on the exact banner ads that are working for them, as well as which ad copies are converting so that you know which tactics are best to use while also allowing you to know which ad tactics to avoid due to there lower success rate. After you receive a full description on all twenty-three different funnel building blocks and how to correctly structure them for specific marketing tactics, you’ll discover which funnel structures complement each other best and have the biggest success rates , learn how to write the appropriate scripts to match the funnels and many more tactics that’ll take you from a online marketing novice to sales generating guru! I highly recommend this book to anyone that is struggling or is coming up short on their desired results from paid advertisements through social media platforms as this book can and will dramatically help/change your marketing strategies for the better, while also giving you valuable, insightful tips & tricks that you probably would be unaware of unless you red this book. ... show more
Reviewed in the United States on March 12, 2018 by Zack Rao
    • This is the real deal - ignore the sales pitch cynics
Format: Paperback
This book is fantastic. I’m specifically writing this to address the reviewers claiming this book disappointed them because it’s “just a big sales pitch for ClickFunnels.” Imagine reading ‘Joy of Cooking’ because you want to feel confident in the kitchen. Maybe cooking is new to you, or you never had proper guidance. At the end of the book it casually mentioned that while you already have all the info you need to whip up delicious dishes – that *if* shopping for ingredients and preparing dishes sounds utterly overwhelming to you, that you feel lost, they also happen to have a takeout service you could call. For someone to chuck the book and say “it was all just a sales pitch” is to discard a wealth of knowledge and strategies. Having worked in website design, programming, and marketing since 2005 I can truthfully say you do not need to use ClickFunnels to put this information to use. It looks brilliant and I’m sure it would get you going faster than manually laying out a design, building the forms, hooking up a mailing list, etc. but that’s your call. I wish I’d read this years ago. I can already envision how I’ll adjust the way I present my own services to potential clients. More importantly, I can imagine how this would be helpful to other business owners big and small who have something to offer the world (whether you’re selling a product, or are service-based). If the only thing this book does is jog your thinking on the possibilities in separating yourself from your personal hours available – to replicate your expertise beyond what you can possibly offer by doing everything one-on-one, directly – then you’ll already add several digits in ROI for the meager $10-20 you spend to tap into this knowledge. (that's not the only concept in the book, but it really stood out for me, the guy always wearing lots of hats and feeling short on time) To be clear, I have no affiliation with ClickFunnels. I just hate to see reviews talking down genuinely valuable information all because they were soooo put off by the mention of software existing. I almost listened to them. If you’re on the fence, this book is worth a read. I’m almost overflowing with new ideas for growth and opportunity in 2019 now that I finished it. ... show more
Reviewed in the United States on January 21, 2019 by Bobby M
    • A $3,000 Internet Marketing Seminar For The Price Of A Cheap Lunch.
Format: Paperback
I bought this book a few years ago, and just picked it up to read a few days ago. First, as has been pointed out before....Yes, it's a book written to promote Clickfunnels. All marketing books are written as a lead generation tool. Mine are, as are everyone else's. Soooooo...why five stars? The content is phenomenal. Here is what you are getting... Tested and proven format and script for a lead generation page. Proven script and layout for a "Free plus shipping" lead generation offer.....and scripts and layouts for webinar selling...and a very proven script to sell high end coaching over the phone. You see everything you need to create upsells, downsells, and e-mail selling sequences after you get the e-mail. None of this is theory. All of it has been tested and proven in Brunson's business. You even get a complete template/script for writing a sales letter (online or offline) selling just about any offer. Very detailed. He only mentions Clickfunnels a few times, until the end. And of course the software would make setting up these offers easier. But you don't need Clickfunnels to learn from this book. And you don't need Clickfunnels to use what he teaches here. Most of what you learn here would even work when advertising a local business, or selling over the phone. No, I don't know Russell Brunson. No, I'm not a customer of his. (Except for a couple of his books). But if you are trying to sell something online, this book is your path to doing it so that you generate a profit. ... show more
Reviewed in the United States on November 28, 2019 by Claude Whitacre author of One Call Closing
    • The book you need for growing your business!
Format: Paperback
Review Image by Rakeem Coleman
Mr. Brunson provided some pretty helpful and thought-provoking insights on structuring business formulas for higher scale profit. I recommend this book for aspiring and veteran entrepreneurs who wish to provide more value for their clients and customers. The reason I gave the book 4 stars is because I haven't finished reading it yet, but the material thus far has been very helpful and I do enjoy Russel's easy to comprehend writing style. ... show more
Reviewed in the United States on January 30, 2020 by Rakeem Coleman
    • The only resource you need for launching an online marketing program
Format: Paperback
After having spent over $13,000 in the past year on various online marketing classes that all fell short with missing that last piece to make their programs take me from online marketing newbie to launching a solid plan. I lost $$thousands more running ads trying to figure out what I was missing... until I came across this book. Seriously... I hate to hype things up, but this book hands down gave me more information (and complete information) needed to launch a full online marketing system. Russell doesn't hold back, gives you all the info you need, delivered in an easy to understand book, and provides simple examples to help further drive home the lessons he teaches. I love that he even goes into webinar structures and provides free downloads you can check out too (with links in the book). This book is structured simply so you know exactly what you'll get with each chapter. I'd definitely recommend reading this book chapter by chapter... and rereading chapters as needed. Make sure you keep a couple highlighters in close proximity too. I now use this book frequently with the people I coach, to help them expand their wellness coaching businesses. We frequently do book clubs together... having read and referenced this book several times over the past few months, I can honestly say it is an invaluable book in my home library! ... show more
Reviewed in the United States on September 14, 2017 by Nicole
    • The Online Business Bible
Format: Paperback
Having had an online business since January 2003, I've read many, MANY books about online marketing, and have even purchased some of the big-ticket courses, such as Jeff Walker's "Product Launch Formula" and Mike Filsaime's "Butterfly Marketing". I've even had a chance to review Frank Kern's "Mass Control" and "List Control" products. Others I've learned from include Rich Schefren, Glenn Livingston, Todd Brown, Mark Joyner, Terry Dean, Yanik Silver, Jim Edwards, Willie Crawford, Jimmy D. Brown, Dan Kennedy, and the list goes on and on. I can say, without a second's hesitation, that Russell Brunson's "DOTCOM Secrets" book trumps all of them. This book has just the right mix of high-level strategy and low-level tactics to make it a solid playbook for anyone who wants to make their online business a profitable one, while operating with the highest degree of ethics and integrity. It has shown me where I have made many mistakes along the way, and as I implement the ideas, I'm finding that it's easier to attract the right customers who resonate with my materials, and help them see the value in owning my higher-end products. The only downside to this book is that it doesn't address the technical side of things, and this means that a newbie will need to go elsewhere for the final implementation. The good news is that once you have implemented the information here, you won't have to rebuild everything again, because you'll have done it right the first time. ... show more
Reviewed in the United States on July 5, 2015 by Alan Tutt
    • I hope you don't read this book (if you are my competition)
Format: Paperback
This book has a lot of great insights. But, selfishly, I hope you don't buy it... so not everyone will find out how good it is and risk losing effectiveness. There are a lot deeper you can go with each of these elements. And some of the information just isn't enough alone to have success. But as a book it accomplishes a lot. It gives you a lot of areas you can design/improve from. And so I feel I got more than my monies worth. Also because i have taken courses and worked with others who are doing internet marketing, I can recognize some of the powerful concepts he has shared here. If you are new to this, I warn you not to underestimate what you are reading. It may seem simple, It may seem hard in some ways. But the reality is you just need to try some things and develop your own area. Use this stuff as laying the groundwork then look around for what is working. This space is always changing -no evolving. This book being popular and may move the line, and make people have to go deeper into these to get the same effect if some aspects change. Also, I like how there is links given in a way to keep reader updated on certain subjects if recommendations change. ... show more
Reviewed in the United States on October 20, 2016 by Tony Shepherd
    • Most of the book is fine, and is pretty standard online marketing fare
Format: Paperback
Most of the book is fine, and is pretty standard online marketing fare. I liked the explanations for developing an "Attractive Character", as well as his explanations of funnels (even though at points he was clearly trying to sell his proprietary software). However, the author lost me right at the end of the book when he offers a script for readers to follow when offering high-end consultation services, which read eerily similar to a car salesperson's script: "Is there any reason why you can't commit today to investing in this program?" The author purports to sell high-priced consulting services with a script that sounds like a high-pressure tactic for selling seats in Trump University? As someone who ran my own consulting company for years, the author sounded like someone who'd never consulted professionally and was grasping for a model to use for his purposes. It's a shame he chose to use a script from this industry, as the car buying experience is consistently ranked among the least favorite among consumers. What a huge letdown. ... show more
Reviewed in the United States on March 2, 2016 by Rick

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