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Availability:
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Saturday, Aug 30
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Color: Love Cake
Size: 0.18 Fl Oz (Pack of 1)
Features
- Light Coverage: Provides a natural, matte finish blush for a light coverage look
- Cruelty-Free: Made with cruelty-free materials and free from harsh chemicals
- Moisturizing Formula: Infused with moisturizing ingredients to hydrate and nourish skin
- Vibrant Color: Features a vibrant, matte shade in a creamy, pigmented formula
- Easy Application: Comes in a palette for seamless, streak-free application
Item Form: Cream
Finish Type: opaque
Coverage: Medium
Brand: SHEGLAM
Color: Love Cake
Product Dimensions : 1.38 x 1.21 x 3.07 inches; 0.17 ounces
Item model number : sb3240
Manufacturer : SHEGLAM
Best Sellers Rank: #506 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #2 in Face Blushes
#2 in Face Blushes:
Customer Reviews: 4.5 4.5 out of 5 stars 11,370 ratings
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Saturday, Aug 30
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View our full returns policy here.
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Top Amazon Reviews
Color: Love Cake
Size: 0.18 Fl Oz (Pack of 1)
was pleasantly surprised by the SHEGLAM Color Bloom Liquid Blush. The packaging is compact and cute, perfect for keeping in your bag. The formula is lightweight and blends very easily into the skin, leaving a natural and radiant finish. The pigmentation is great, so you only need a small amount for a healthy flush on the cheeks. I also noticed it lasts well throughout the day without needing to reapply. Perfect for anyone looking for an easy-to-use liquid blush with good quality at an affordable price. I would definitely repurchase it in other shades.
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Reviewed in the United States on July 17, 2025 by Gissel moreno Gissel moreno
Color: Matte Devoted
Size: 0.18 Fl Oz (Pack of 1)
I was honestly surprised by how good this blush is, especially for the price! “Devoted” is a soft coral shade that gives a fresh, natural flush. The formula is creamy but dries down quickly to a matte finish, so you have to blend fast. A little goes a long way, and the applicator makes it super easy to control. It wears really well throughout the day without getting patchy or sticky. The color is buildable but stays subtle, and perfect for everyday makeup. For under $7, this is such a great deal for higher-end liquid blushes. If you like a clean, matte cheek look, this one's it. Thank you
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Reviewed in the United States on July 22, 2025 by Courtney Courtney
Color: Love Cake
Size: 0.18 Fl Oz (Pack of 1)
I am absolutely in love with this liquid blush! The creamy texture blends seamlessly into my skin, providing a natural, radiant finish. The color is absolutely stunning and complements my complexion perfectly, giving me a healthy glow without ever looking cakey. I appreciate how lightweight and buildable it is, allowing me to achieve the perfect amount of color every time. The long-lasting formula ensures my cheeks stay flushed throughout the day. I only wish I had discovered this product sooner – it has quickly become an essential part of my makeup routine!
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Reviewed in the United States on July 31, 2025 by Kenzie
Color: Matte Petal Talk
Size: 0.18 Fl Oz (Pack of 1)
I really wanted to love this Sheglam Color Bloom Liquid Blush—the packaging is adorable, the texture is smooth, and the tone is gorgeous on the cheeks. However, when it arrived, I discovered it’s much less pigmented than I’d hoped. As one reviewer said, “you have to use a lot to get any significant color payoff” . What I love: The shade is so pretty—it blends like a dream and gives a natural, matte-yet-soft flush with no streaks . Formula texture is silky and buildable, and it dries down beautifully without feeling heavy . What could be better: Barely noticeable with one dot—especially on medium or darker skin tones. As a very pale-skin reviewer pointed out: “just a small dot kinda disappears… I have to apply more than I would expect” . Because of the lack of pigment, I find myself layering it—first multiple dots, then a powder blush on top for more color. Bottom line: If you're after a subtle, natural look, this blush is a good pick—lovely tone, easy to blend, skin-friendly and affordable (~$7). But if you want something that delivers a bold, vibrant flush in a single swipe, you’ll probably need more product or should consider a more pigmented option. Still, for sheer everyday wear, it’s cute and budget-friendly.
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Reviewed in the United States on June 25, 2025 by Mother of Dachshunds Mother of Dachshunds
Color: Cutie Pie
Size: 0.18 Fl Oz (Pack of 1)
I just started using this. So far, I like the color saturation-- it is enough to show, and not too much. Requires very little-- I just have to dot it on. I have a light, or sometimes light-medium, warm-leaning peachy complexion. Medium/caramel blonde hair. I chose the Cutie Pie shade because is described as a muted mid-tone pink. It works well for my complexion and is soft enough to give that "no makeup" look if used judiciously. I like using it on my upper cheeks for a youthful, "sun-kissed" look.
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Reviewed in the United States on July 11, 2025 by Aim
Color: Matte Night Drive
Size: 0.18 Fl Oz (Pack of 1)
She glam strikes again with amazing makeup. This liquid blush is blendable and very pigmented. Comparable to high end liquid blushes. And it’s very cheap! I love sheglam.
Reviewed in the United States on August 13, 2025 by Soukaina Chaina Soukaina Chaina
Color: Matte Night Drive
Size: 0.18 Fl Oz (Pack of 1)
I have very fair, very cool toned skin. Anything with even a HINT of warmth looks even warmer on me (like like those with warm undertones who use anything even slightly cool looks even cooler toned on them). It’s hard finding good blush shades for my very cool skin. I’ll get a pink and it ends up looking peach if it has a little warmth to it (and many do, although now the cool toned baby pink has become more popular, finding a pink that works for me hasn’t been as hard as it used to be). But I found dusty pinks, mauves, purple, berry, and plum tones look best on me. With berry tones, I usually need to be careful since I’m very fair and most are deeper in color. They can also lean warm and end up looking more like a red on me than a berry. The shade “Night Drive” in the first photo looked like it was a beautiful dusty rose color. In the photo showing all the shades swatched together, it looked like a beautiful plum color. But then in the other photo where it showed the 3 new shades and had a shade description, the color looked like it was more of a reddish berry, but was described as a deep plum red. To me it’s either plum (a purple toned shade) or red, but I guess “deep plum red” means it’s a berry with a red tone. I was hoping it would end up looking more like it did in the first photo (a kind of dusty rose color) or the swatch photo (a beautiful plum color), and not be too red toned. They have both matte and shimmer finishes. 4 shades have a shimmer finish and 11 shades have a matte finish. Some shades come in both finishes - matte and shimmer - while some of the others only come in one finish (either matte or shimmer). I was happy when I saw the shade I wanted (“Night Drive”) was one of the matte shades. I don’t like my blushes to be shimmery. Shimmery usually means glittery, which I don’t like. Shimmer/glitter can accentuate texture and fine lines, plus depending on the shimmer (if it’s larger shimmer/glitter particles), then that can migrate to the rest of my face. And even if there’s no glitter, dewy/glowy finishes still can accentuate texture and fine lines. So I prefer my blushes to be matte, and I can add glow another way if I want it. In person, the shade is more like it appeared in the photo showing the 3 new shades with the description, and I’d definitely agree with the description of “deep plum red.” It definitely is a kind of plum color but with a red tone to it. On my very cool toned skin, it shows more as a red than I wanted, but it still looks nice. The component is nice! It’s a plastic, hexagonal tube that has a soft, baby pink kind of color that has a frosted gradient look to it. The top twists off to reveal a pointed sponge tip that you can easily dot onto the cheeks. When the sponge tip goes into the bottom of the tube, there’s a piece inside that I guess is kind of like a stopper to keep too much product from coming out. I was worried how that’ll work once I’ve used these a lot and they start to get low - will I still be able to get product on the sponge? Because with that stopper in there, it seems like once it gets low and the product isn’t hitting that spot, I wonder how it gets the product? But only time will tell. So far, I’ve been using this shade off and on for 5 months and it doesn’t seem like there’s any less product on the sponge tip when I take it out now than there was when I first started using it. So I’m happy about that. You get enough product on the sponge tip where you can use the tip to dot it on your cheeks. That’s how I’ve been preferring it when I apply it. I take the pointed tip, and do a couple tiny dots. Then I take my fave brush for any liquid/cream product (Elf Putty Brush) and dab the product out. I stamp the brush over the dots to spread the color out where I want it, and then keep lightly stamping to blend it to where I want it. It blends out nice and easy. I prefer doing dots on one side, blending that out, then doing the dots on the other side. I have tried it where I apply the dots to both sides and blend out one side then go to the other, and I’m still able to blend the other side easily. I also tried applying some to the back of my hand (stamping the sponge onto the back of my hand, then dabbing my brush into it to pick some product up and spreading it evenly on the brush) then going in and applying it on my cheeks. This worked well to, but I felt like I wasted a decent amount of product doing it this way. I had to keep putting more on the back of my hand to pick up more product. But this is a good way to do it if you feel like it’s too pigmented or want a slight wash of color. Unfortunately, even on my very dry skin, this does NOT look matte AT ALL. It looks REALLY dewy. Thankfully, it doesn’t have any shimmer to it. But it has a very dewy look to it. Because of that, I feel like it can sometimes pick up product underneath (like my foundation), which I HATE! I at the same time I got this, I also got 2 shades of the SheGlam Sun Sculpt Bronzers and I LOVE those. They apply nice and easy, dry down and set on their own, and have a matte finish but not too matte where it looks dry. They’re beautiful. I was expecting the formula of this blush, being a matte finish, to be similar to those. So I was pretty disappointed when it wasn’t. I have to be really careful when applying it to make sure my foundation underneath doesn’t lift up. I have to usually wait a bit after I apply my foundation before I apply this, which just isn’t always easy to do. I use a fan sometimes to speed the process up. But, it’s just not something I like having to deal with. I’ve used tons of liquid/cream blush formulas and I’ve never had issues with them lifting any of my foundations underneath when using my HG brush for them (the Elf Putty Brush). There’s just something about that brush that’s always magic with liquid blushes. But NOT with this one. I also tried using a sponge and my fingers, and still had the same thing. I’ve tried this with different foundation formulas and finishes. This seems to work best with a matte foundation, but even then, I need to be careful when applying it so foundation doesn’t lift up underneath. I tried setting my face with powder before applying this and that didn’t work at all! It just made this look patchy and uneven. So, I just need to let my foundation set completely on its own before applying this and be careful when applying it so it doesn’t lift my foundation underneath. Then, I need to put a tiny bit of powder of this so that it doesn’t look so dewy. Overall, this one wasn’t a win for me. I LOVE the Sun Sculpts (in shade Tawny Amber for bronzer and Soft Tan for contour). If the formula on this blush was like those, I’d love this too. But, unfortunately, it’s not. It’s glowy when it’s supposed to be matte and just finicky to work with. So this isn’t something I’d recommend unless you WANT a dewy blush that isn’t shimmery/glittery and don’t mind it might be finicky to work with and lift up your foundation. I give it 3 stars. It’s okay, but not great.
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Reviewed in the United States on March 12, 2024 by Lover of All Things Beauty Lover of All Things Beauty