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Availability:
In Stock.
Arrives
Saturday, Jan 24
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Color: Love Cake
Size: 0.18 Fl Oz (Pack of 1)
Features
- Light Coverage: Provides a natural, matte finish blush for a light coverage look
- Cruelty-Free: Made with cruelty-free materials and free from harsh chemicals
- Moisturizing Formula: Infused with moisturizing ingredients to hydrate and nourish skin
- Vibrant Color: Features a vibrant, matte shade in a creamy, pigmented formula
- Easy Application: Comes in a palette for seamless, streak-free application
Item Form: Cream
Coverage: Medium
Brand: SHEGLAM
Color: Love Cake
Skin Tone: Fair
Product Dimensions : 1.38 x 1.21 x 3.07 inches; 0.17 ounces
Item model number : sb3240
Manufacturer : SHEGLAM
Best Sellers Rank: #693 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #4 in Face Blushes
#4 in Face Blushes:
Customer Reviews: 4.5 4.5 out of 5 stars (14,237)
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Saturday, Jan 24
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
Color: Fine Carmine
Size: 0.18 Fl Oz (Pack of 1)
I’ve been using the Sheglam Color Bloom liquid blush for a few weeks now, and I am genuinely impressed. The formula is lightweight, super easy to blend, and gives my cheeks a natural, healthy flush that lasts throughout the day. A little goes a long way thanks to its high pigmentation, and I love that it’s cruelty-free and has a smooth, comfortable finish on the skin. The applicator makes it so convenient to use, whether I’m applying with my fingers, a brush, or a sponge. It’s perfect for creating both subtle day looks and more vibrant evening looks. Honestly, for the price, it’s one of the best liquid blushes I’ve tried, and I highly recommend it to anyone looking for a budget-friendly, high-quality blush.
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Reviewed in the United States on December 22, 2025 by Visarenis Delgado Vilches
Color: Matte Petal Talk
Size: 0.18 Fl Oz (Pack of 1)
I have never used a liquid blush before so I wanted to try it. Great product for the price! Blends easily and gives a beautiful rosy color. Works well on the eyes too. I will definitely be trying more colors.
Reviewed in the United States on January 5, 2026 by Amazon customer.
Color: Shimmer Love Cake
Size: 0.18 Fl Oz (Pack of 1)
This is one of the best blushes I have ever used and being a senior woman, I have used many! I purchased the Shimmer Finish Love Cake, and it is the perfect level of shimmer giving a slight rosy glow. It does have staying power and is one of the few that lasts all day. I have found that every now and then, the less expensive cosmetics can be the best!
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Reviewed in the United States on January 8, 2026 by bdowc
Color: Matte Petal Talk
Size: 0.18 Fl Oz (Pack of 1)
I really wanted to love this Sheglam Color Bloom Liquid Blush—the packaging is adorable, the texture is smooth, and the tone is gorgeous on the cheeks. However, when it arrived, I discovered it’s much less pigmented than I’d hoped. As one reviewer said, “you have to use a lot to get any significant color payoff” . What I love: The shade is so pretty—it blends like a dream and gives a natural, matte-yet-soft flush with no streaks . Formula texture is silky and buildable, and it dries down beautifully without feeling heavy . What could be better: Barely noticeable with one dot—especially on medium or darker skin tones. As a very pale-skin reviewer pointed out: “just a small dot kinda disappears… I have to apply more than I would expect” . Because of the lack of pigment, I find myself layering it—first multiple dots, then a powder blush on top for more color. Bottom line: If you're after a subtle, natural look, this blush is a good pick—lovely tone, easy to blend, skin-friendly and affordable (~$7). But if you want something that delivers a bold, vibrant flush in a single swipe, you’ll probably need more product or should consider a more pigmented option. Still, for sheer everyday wear, it’s cute and budget-friendly.
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Reviewed in the United States on June 25, 2025 by Mother of Dachshunds Mother of Dachshunds
Color: Matte Swipe Right
Size: 0.18 Fl Oz (Pack of 1)
These blushes are incredible! I wanted to get an affordable blush when I was first starting makeup and invested in 2 of these. That was over a year ago, and I haven’t had to replace any of them yet!!! So light-weight, pigmented, and buildable. Super beginner friendly, lots of beautiful colors. Highly recommend, will be buying more!
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Reviewed in the United States on January 12, 2026 by Nylah Kimbrough
Color: Cutie Pie
Size: 0.18 Fl Oz (Pack of 1)
I love this blush and was so happy to see it available on Amazon. It’s such a beautiful color and lasts such a long time. They are also very pigmented and blend nicely.
Reviewed in the United States on December 29, 2025 by Amy L Montgomery
Color: Matte Petal Talk
Size: 0.18 Fl Oz (Pack of 1)
I was super excited to try this bright baby pink shade and it’s really lovely, exactly what I wanted for my ultra fair, cool toned complexion. The packaging is nice and makes the product easy to use. My only issue with this is blend ability. I usually put just a couple of dots on either side of my face and then blend out, but by the time I put the cap on and get my brush (only a few seconds) the spots where I’ve dotted the blush on have already seeped into my skin and left a stain mark. I do get product that blends out, and it looks nice except for the noticeable round dot outline that never quite goes away. It’s a little concerning how fast this literally stains my skin, and sort of defeats the purpose of the applicator since the only way around this is to transfer the product from the applicator to a brush instead of applying it directly. Maybe I got a bad batch? Or maybe it’s just not for very pale skin. I love the color, but wouldn’t repurchase this one.
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Reviewed in the United States on January 7, 2026 by Ela
Color: Real Deal
Size: 0.18 Fl Oz (Pack of 1)
I had low expectations due to the price, honestly but it blends well, builds well, and is a really nice color. I also use it daily and it has lasted me a long time!
Reviewed in the United States on January 3, 2026 by Kylee Smith