Automotive Special Finance: The Road to the Sale: For the Automotive Sales Professional Looking for Guidance in the Area of Special Finance
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Description
Welcome to “Automotive Special Finance: The Road to the Sale” Unlike most other car sales books (at the time of publishing this was the only subprime car salesman book on the Amazon marketplace) this book is not about how to sell cars to anyone and everyone, it’s about how to sell cars to good people with bruised credit; a segment of car sales that’s often misunderstood, sometimes shunned, and other times glorified as a huge profit center! We're going to start from the beginning and talk about what automotive special finance is (and what it means in the world of car sales), introduce you to some of the “spi fi” terms that you'll need to know, and walk you through a subprime car deal. If you’ve been in a car sales environment that welcomes special finance as a sales department and accepts it as a large new and pre- owned car sales profit center, you know that special finance deals are different. If you don’t, then here’s your chance to learn why they’re different and see why following these steps to selling a car will sell you more cars! When you're selling cars in the world of automotive special finance (a highly profitable department of car sales) there are some things that you're going to need to do differently in order to make the deal happen for you and the customer (a.k.a sell the car). This car salesman book was created to walk you through the very basics of how to sell a car when your customer has some credit issues (which can make it difficult to get an auto loan). If you follow these simple steps you'll be able to navigate the waters with your customer so that you're not putting yourself between a rock and a hard place by showing your customers vehicles that they can't purchase (the opposite of how to sell a car!). It's a short read packed full of great automotive sales training information, so get started, get finished, and get selling! Read more
Accessibility : Learn more
Publication date : December 27, 2016
Language : English
File size : 823 KB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 14 pages
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