Search  for anything...

Aura Digital Picture Frame - 10.1" HD Mat Display | Wirecutter's Best Digital Frame for Gifting - Send Photos Directly from Your Phone from Anywhere | Quick & Easy Setup Over WiFi - Free App | Black

  • Based on 16,089 reviews
Condition: New
Checking for product changes
$179.00 Why this price?
Save $179.00 was $358.00

Buy Now, Pay Later


As low as $29.83 / mo
  • – 6-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: In Stock.
Fulfilled by Amazon

Arrives Tuesday, Jun 17
Order within 4 hours and 17 minutes
Available payment plans shown during checkout

Color: 10" - Black with Mat


Features

  • TOP RATED WIFI DIGITAL FRAME: Millions of customers are delighted by Aura as a private and secure way to share and display photos. Recommended by The New York Times/Wirecutter, Wired, and Oprahs Favorite Things.
  • QUICK & EASY SETUP: Set up in minutes on WiFi and instantly add photos and videos from your phone using the free Aura app, available on iOS and Android.
  • ADD FROM THE APP: Invite friends and family to share photos directly to your digital picture frame. Free unlimited cloud storage, no subscription fees.
  • SMART FEATURES: Designed with high-quality materials and a color-calibrated HD display, the Aura Carver Mat landscape frame automatically manages photo cropping, screen brightness, auto on/off, and more.
  • PERFECT FOR GIFTING: Pre-load this Aura smart frame with photos, videos, and a gift message in the app before its opened. Comes in a premium gift-ready box.

Brand: AURA


Color: 10" - Black with Mat


Resolution: 1280 x 800


Compatible Devices: Works with Apple (iOS 13+) and Android (5.0+) devices


Screen Size: 10 Inches


Product Dimensions: 7.32 x 10.51 x 0.99 inches


Item Weight: 3.98 pounds


Item model number: UKEU900-MBLK


Date First Available: April 1, 2022


Manufacturer: Aura Home, Inc.


Country of Origin: China


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Jun 17

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • So nice, I bought it twice.
Color: 10" - Black with Mat
So, I’m a bit of a hobbyist photographer , and I’d been wanting something to show off the photos I’ve taken throughout the years without having to shuffle through thousands of images. After doing a bit of research I stumbled across this brand and I’m glad I did. I love it. The frame is so elegant and looks nice on our tv stand. It stays plugged in 24/7, and will power itself off when it detects that the lights are all off. A convenient feature if you plan on keeping one in the bedroom. My favorite thing about this device is that Aura provides you with unlimited cloud storage for your photos and videos. That is almost unheard of now a days and since they are stores in the cloud, I’m assuming if the frame ever “goes bad” you could just get another one and sign back into your account and reconnect your photos. It’s fun going through my library of photos and picking and choosing which I want to upload and share. You can set a timer on how long you want the photo displayed . I chose 30 seconds as I plan on uploading hundreds of photos. Videos will also play back on the frame, but are limited to 30 seconds as well. (I think). The display is nice and antireflective. It has nice colors. It doesn’t have the best contrast ratio, and looks washed out from extreme angles, but that’s ok. For the most part it’s a beautiful screen in a beautiful frame. I love this thing so much, I immediately bought a second one to gift to my uncle for his birthday. Oh and you can send a link to your family members to register an account and also upload photos to the same frame! So cool! ... show more
Reviewed in the United States on May 5, 2025 by David G David G

  • Wonderful Digital Frame: The Gift That Keeps on Giving!
Color: 10" - Black
This was one of the best Christmas gifts I've ever received! My kids gave it to my husband and me. We keep it in the kitchen, and the pictures change regularly. We see it all the time and get to enjoy all the pictures. We need another one so we can see more! The only drawback is that I'd like a bigger size. I think it is available in a bigger size. ... show more
Reviewed in the United States on June 9, 2025 by R. Family R. Family

  • perfect mothers day gift!
Color: 10" - Black with Mat
I bought this for my mom for mother's day this year and she LOVED it. She is a photo fanatic and constantly printing out photos and hanging them around her house. This frame has unlimited storage capacity which makes it so easy to photo share onto the frame with anyone she shares the link with! She said it was super simple to set up by herself and she has it on her desk at work :) ... show more
Reviewed in the United States on June 3, 2025 by Abbie N

  • Amazing frame
Color: 10" - Black with Mat
I tried a few different digital frames but I was constantly let down by the image quality, storage, transfer or functionality. Needless to say, this frame is amazing! I love the picture quality - I used to take pictures professionally and this frame displays them gorgeously. The app and upload speed are great. The functionality is overall very good. There isn't really a touchscreen, and that's fine. I'm happy for a gorgeous display of my images that can be edited through the app. Also, it can take some old black and white photos and colorize them! That is an added bonus not really advertised (that I saw). I have zero complaints about this frame and I have recommended it to several of my friends and family. ... show more
Reviewed in the United States on May 13, 2025 by Tibbs

  • Amazing frames!
Color: 10" - Black
100% would recommend! We got out for our wedding and have loved being able to look at pictures throughout the day. We have given this as a gift to multiple family members as well. They have loved it and enjoyed looking through pictures to find the ones to add to their frame. One of the best things is you can add others to your frame- this has allowed us to add pictures of our baby to her grandmas frame! A great way to stay in touch! ... show more
Reviewed in the United States on May 28, 2025 by Madi

  • LOVE and GREAT gift for many occasions!!!
Color: 10" - White
Great gift for Mother's/Father's Day. Or a housewarming gift, an empty-nester gift. Love the app that goes with the frame, it's so easy to use and is such a good upgrade to regular photo frames! LOVE! Highly recommend and it's pretty cheap for what you're getting! Would give it 6 stars if I could.
Reviewed in the United States on June 11, 2025 by ally amezcua

  • Game changer!!
Color: 10" - Black with Mat
This is all you will ever need in displaying your precious memories. I love this frame. Easy to set up, wonderful picture quality, you can andd unlimited photos. And others you invite can add photos to your frame. So awesome. I have one, I bought one for my daughter. My sister bought one for her daughter-in-law who will be having a baby. And she will be getting one for the great-grandparents as well. And I will be buying one for my other daughter as well. What a wonderful gift to give. ... show more
Reviewed in the United States on May 18, 2025 by RoseZee

  • Vibrant screen, great build quality, decent app support (not too difficult), good value.
Color: 10" - Black
This purchase was made with the recommendation from the Wirecutter dot com. The frame must always be plugged in, with a proprietary (but included (and very long)) charge cable. Very vibrant screen and decent screen to frame ratio. The frame itself is very well built. Unfortunately, there is no way to wall mount it. It has to be placed on a shelf or put on a table. Also, the frame is landscape only, no way to turn it sideways. Some portrait pictures sent to it end up with large black bars on the side, whereas some get cropped to fill the frame. In my experience , portrait pictures sent from an android device got cropped and iPhone portrait pictures displayed with black bars (no cropping in). I don't know if this is a rule, as I've only played with it for 30 minutes or so. The setup was fairly simple, but it took a while to load pictures once they were sent. The app would say that the pictures were added to the slideshow and sent to the frame, but they didn't load for a solid 30 minutes. There is a great feature that allows friends or family to add pictures to the frame. This made a great Mothersday gift for a mother who has limited wall space for more pictures. There is an option to add a caption to each picture which is extremely handy for when you send pictures to a family member's frame, so they can get a clue as to what the picture is of or when it was taken. Very pleased with it so far. ... show more
Reviewed in the United States on May 11, 2025 by Chris Greer

Can't find a product?

Find it on Amazon first, then paste the link below.