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At a glance
- Condition
- New
- Dimensions
- 7.38 x 1.7 x 9.13 in
- Weight
- 1.21 lb
- Publisher
- Simon & Schuster
- Publication date
- March 10, 2026
- Language
- English
- Print length
- 608 pages
Description
This book lavishly illustrates the first 50 years of Apple’s history through stunning, full-color photographs. Instant New York Times Bestseller In time for Apple’s 50th anniversary, CBS Sunday Morning correspondent David Pogue tells the iconic company’s entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the world. The book features new facts that correct the record and illuminate its subversive culture and fresh interviews with the legendary figures who shaped Apple into what it is today. On April 1, 1976, two scruffy twentysomethings, both named Steve, founded a startup. Their goal: To bring the revolutionary power of computers to everyone. Over the next five decades, Apple reshaped the technology and cultural landscapes, introducing the public to breakthroughs like the mouse, laser printing, CD-ROM, WiFi, digital video, home networking, touchscreen phones, and tablets. Jobs’s obsessive eye for detail set the stage for products—Mac, iMac, iPod, iTunes, iPhone, iPad, AirPods, Apple Watch—that married advanced technology with beauty, simplicity, and fine design. Deeply researched, Apple: The First 50 Years includes new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, Jony Ive, and many current designers, engineers, and executives. The book busts long-held myths; goes backstage for both the titanic successes (450 million iPods, 700 million iPads, 2.2 billion iPhones) and the instructive failures (Lisa, Apple III, MobileMe); and assesses the forces that challenge Apple’s dominance as it enters its second half century. Bursting with tales of frenetic all-nighters, engineering genius, and creative rebellion, this book is a true testament to Apple’s unique and innovative vision, and a must read for anyone whose life Apple has touched. Read more
Specs 8
| Publisher | Simon & Schuster |
|---|---|
| Publication date | March 10, 2026 |
| Language | English |
| Print length | 608 pages |
| ISBN-10 | 1982134593 |
| ISBN-13 | 94 |
| Item Weight | 1.21 pounds |
| Dimensions | 7.38 x 1.7 x 9.13 inches |
No specs match.
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Top Amazon Reviews
The Definitive History of Apple
Format: Hardcover
When it comes to covering Apple, I can’t think of a journalist better situated for this subject. David Pogue has been covering Apple professionally for around 40 of it’s 50 years, at publications ranging from Mac World to the New York Times. He knows the products and the company intimately, and the people behind them on a first-name basis. It shows. Pogue follows Apple’s timeline in a linear fashion, starting with the milieux Steves Jobs & Wozniak grew up with in Silicon Valley, delving into how Wozniak’s fascination with technology lead him to create his own computers from scratch. Jobs spots the business opportunity, and gambles on selling enough of Woz’s Apple Is before the bill for the parts comes due. The gamble pays off. From there, Pogue follows the creation of the Apple II and the formation of the company producing them. The book is divided into four sections, based on the company’s leadership changes. The first is the early Jobs I era, covering the Apple I & II, the Apple ///, the Lisa and the early days of the Mac. A couple years into the Mac era, Jobs is forced out of the company, while John Sculley is the CEO. Sculley’s initial success fades as competition from cheap PC clones eats at Apple’s market share. The CEO role turns over multiple times, and by the mid 1990s, Apple is in dire straights. The third section details the “Second Coming of Steve”. Brought in to rescue Apple’s failing attempts to update Mac OS, Jobs dramatically trims Apple’s product lines, focuses Apple’s marketing, and lands hit products like the iMac and the iPod. The final section takes place after Job’s passing in 2011, covering the company’s dramatic expansion under the very different leadership style of CEO Tim Cook. Pogue does a great job of dispelling many myths and misunderstandings about Apple. For example, it’s easy to assume that as a co-founder, Jobs was the original CEO of Apple, but that wasn’t the case in its early years. The venture capitalists funding Apple insisted on bringing in more experienced management. Pogue untangles the story of how Steve Job’s famous visit to Xerox PARC lab came about and the real impact it had. The book is filled with hundreds of color photos, and many sidebars and capsule biographies of key players. This format works great, allowing Pogue to clearly tell the main thread of Apple’s story while bringing along dozens of the quirky anecdotes the company is famous for. The result is a big expensive book, but the meticulous presentation is worth it. Now, I personally have a good background on Apple’s story. I followed their rise in the pages of Byte magazine as a teenager, developed software for the Mac as soon as it was introduced, worked at Apple as an engineer for a few years as my first job after grad school. I’ve been developing Mac software for most of my professional career. I’ve read a few books on the company, and with most of them start rolling my eyes as I see writers tell stories that I personally know are off or outright wrong. That’s not the case with Pogue’s Apple. He talked to the people who were there, read the archives, tracked down the photographs and really got the story right. Not only is it fun to read now, but this will stand up in the future as the definitive history of Apple’s first five decades. [I have just one nit with the book I do want to note: In a couple of places Pogue resorts to using AI slop images – for example, Steve Jobs dressed up for a marketing stunt that never happened. Pogue calls these out in the text, but fake AI imagery has no place in a work of history and journalism].
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Reviewed in the United States on July 1, 2026 by Onyx Parrot
A provocative rollercoaster ride through the history of a mind-blowing unique company.
Format: Hardcover
A large book, concisely and tightly written on a complex history of a unique company with an amazing set of anecdotes. My life has paralleled the history of Apple, and I think it accurately gives deep insights in its unique culture. The author refrains from excessive editorializing, but like me, obviously is a fanboy. The brutality of Apple, is tough on employee and suppliers alike. But also brings out breakthrough innovation. It borders on a cult-like, arrogant environment and is not for the faint of heart. With that come blind spots, where the laser focus of Steve Jobs, has the backside of ignoring the obvious, resulting in stupid mistakes. One of these is the risk of Jobs "teachers pet" relationship with Ive. It should have had a counterweight in down-to-earth common sense about functionailty. As history, the book is a delight to read, and leaves the reader to decide for himself about the plusses and minuses of its unique culture. Sometimes I wish the David would let the spade dig a little deeper, and uncover more nuances, although that could result in a bloated book. So thank Goodness for the Easter Egg PDF available for the careful listener of the audio version. I speculate if the book would benefit from some reflective chapters near the end, talking about the lessons learned and prospects for the future. As a retired engineering manager and school teacher, I can't help but rating Apples silicon efforts A+, its foundational software, emerging out a total chaos, toward a B+ grade. It's user interface is an A- where non-obvious functions are hidden in strange places, and its usability is sliding downhill due to an increasing complexity that would make Steve Jobs roll over in his grave. It could be fruitful for readers to speculate how the current culture contributes to ups and downs in these grades, as well as risks future Achilles heels. I read this book, not only as an insightful and entertaining book, but unavoidably provoking me to reflect on what management styles and cultures are relevant in different corporate environments. Therefore, It might be a productive for someone to write a "business school" companion guide to this excellent book, asking searching questions about the Apple culture. There is more than enough fodder for fruitful discussions.
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Reviewed in the United States on April 6, 2026 by Carsten Thomsen
The Apple Story, Done Right
Format: Hardcover
I’ve followed Apple closely since its earliest days and was there in the early years. I also know many of the people who appear in this book. David Pogue even reviewed one of my products, and another shows up here. That context makes me particularly sensitive to how these stories are told—and he gets it right. This is one of the most comprehensive and accurate accounts of Apple’s history I’ve seen. What stands out is not just the breadth, but the texture. The book captures both well-known milestones and lesser-known details that even longtime observers will find new and surprising. It also works unusually well as a book you can dip into. You can open to almost any page and come away with something interesting—whether a product detail, a behind-the-scenes story, or a correction to a commonly held myth. In that sense, it has the feel of a coffee table book, but with far more substance. The index is also excellent—detailed and genuinely useful, which is rare. The photography and design deserve mention. The visuals aren’t filler—they meaningfully complement the narrative and help place each era in context. Pogue’s access to a wide range of voices shows. The interviews add depth without slowing the pacing, and the balance between successes and failures adds credibility. I’ve already bought multiple copies. If Apple has been part of your life in any way, this is an easy recommendation. It’s both a reference and an enjoyable read—no small feat.
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Reviewed in the United States on March 23, 2026 by Will Mayall
Well-written, thorough, and full of little gems
Format: Hardcover
I have read a lot about Apple and have done research on the birth of the personal computer and the graphical user interface, and still this book has anecdotes and stories that I had not read or heard elsewhere. A very nice read, with enough distance from the so-called Apple fandom that it does not feel biased or one-sided. Print quality, however, is disappointing, hence 4 stars instead of 5.
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Reviewed in the United States on May 1, 2026 by Michel B-L
Excellent book. Well written.
Format: Hardcover
Through, detailed, fun to read.
Reviewed in the United States on August 26, 2026 by Martha Magnus
Fantastic and Fun Book about Apple's History
Format: Kindle
Wow! Just Wow! I wanted this as soon I saw the preorder. I wanted to hear the history of Apple and this delivered in spades. Author David Pogue used to write the excellent Missing Manual series that covered software and hardware for many Apple devices and services. I was sad when it ended. This is a labor of love and you can tell. I purchased both the Kindle version and the audiobook. The author is a former newsman and is an excellent narrator." David, not that you don't have enough to do already, you are a fantastic narrator with a gorgeous voice." While the book has wonderful text, color photos and the wonderful sidebars, you must hear this book on audio. Narration is perfect. It made me laugh, cry and just enjoy. It's more like listening to a wonderful story. It also includes audio clips, so you can actually hear Jobs and Cook during the presentations and some of the other Apple veterans. From both Steves early years to the meeting of key friends, creation of the company, Jobs forced exit and triumphant return to the ground breaking products and Tim Cook's sheparding into the next era are covered. Lots of great stories, sidebars and more make this book a keepsake. I was sad when it ended because I enjoyed it so much. I will definitely to listening to and reading this again. 10 stars if I could and Thank you to the author, for taking us on an incredible journey with a wonderful friend.
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Reviewed in the United States on March 25, 2026 by Admiralu
A Smart, Even-Handed Look at Apple’s 50-Year Tech Legacy
Format: Kindle
If you love Apple—or you’re simply curious how modern technology got to where it is today—I highly recommend this book. We’re also fans of CBS Sunday Morning, so we came in already appreciating David Pogue’s style, which made this an especially enjoyable read (and a great listen on Audible, narrated by Pogue himself). One caveat: if your tech loyalties lean more toward Google or Microsoft—especially in the Android and PC worlds—some parts may feel a bit pro-Apple, with occasional jabs at Microsoft and Google. That said, it’s easy to take those moments with a grain of salt. The history and perspective you gain on Apple’s evolution more than outweigh any minor annoyances. Pogue does an excellent job navigating the tension between innovation, competition, and influence. He takes you through Apple’s journey over the past 50 years—and, in the process, the broader journey we’ve all been on as computers have become woven into nearly every part of modern life.
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Reviewed in the United States on May 17, 2026 by Scott Henson
Everything you need to know about Apple!
Format: Kindle
Granted, this is a long read. But if you want a condensed and at the same time a complete explanation of how Apple got to where we are today, this is it. The average Apple device user has no idea how many people were involved and what unique talents they possessed. Things we take for granted may start small but they don’t reach maturity overnight. Lots of thought, inspiration, talent and lots of hard work involved.
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Reviewed in the United States on July 11, 2026 by GarRey-AZ