A Car Dealership Owner Tell-All: How to Save Time, Money, & Stress Buying or Leasing Your Next Vehicle
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This book will not only pay for itself many times over, but if everyone understood how the car business "works," it would revolutionize how people buy and lease vehicles. Update 2022: Having (mostly) left the car business after 20 years to become a math teacher (yes, I truly enjoy dealing with people at their worst), I'm shocked by what's happening right now. Y'all are getting destroyed at the dealerships! And many of them have adopted an air of arrogance that shows how much they truly (don't) care about customer loyalty. To quote attorney John Possumato in WardsAuto: "Frankly, I was dumbfounded when one dealer justified his extra markup by saying, 'We have to keep the doors open and feed mouths here.' That’s disingenuous to say the least, as last year franchise dealers made record net profits...and this year is forecast to be even better."Better for dealers means tougher for consumers.From cashing out your lease equity, maximizing your trade-in value, and not overpaying in the finance office, I've shared the information you need to succeed in this take-it-or-leave it market. That's why it doesn’t matter if you’re a shy wallflower who hates to haggle or a professional negotiator: you'll be ready to take on the surreal idiocy of car shopping in 2022. I’ve armed with you with ALL the skills and insider knowledge to make the best of buying or leasing a vehicle - if you absolutely must do so right now. Even adjusted for inflation, prices are insane. NPR reported (2/22) on "Why buying a car is still such a miserable experience right now" and it revealed just how miserable it is, no matter what price point you're shopping at. I'm not going to sugarcoat things and say that you can get an amazing deal right now, but at least you can avoid massively overpaying. Do yourself a favor. Learn what’s happening behind the scenes.Chapters: 1. Pinpoint the Best Car for Your Lifestyle/Budget: We figure out which models best meet your lifestyle needs/desires while considering mechanical reliability, safety, and residual value. This'll be familiar to more experienced buyers, but it doesn’t hurt to review the basics - especially with all the new technologies. Also, there’s so many kinds of cars to choose from today, e.g., electric, plug-in electric, hybrids. 2. How to Shop Efficiently: Sure, time = money, but time also = time, time you could be doing something better with your life than car shopping. 3. How to Negotiate the Best Price: Whether you’re buying or leasing, how to obtain the lowest price AND reap the highest value for your trade. 4. How to Examine & Evaluate the condition of a CPO or Used Vehicle: Some unscrupulous dealers have no qualms about concealing a serious defect that won’t rear its ugly head for months. We’ll go over what to look for and whether it’s prudent to bring the vehicle for an independent mechanical inspection. 5. How/What to Negotiate if You’re Financing or Leasing: You know that person you meet after the sale? That’s the finance manager. Get this... at 29 dealership groups, the average back end (finance) profit is over $2,000 per customer (this number doesn't include what they made on the sale of the car or your trade-in which is front end profit.) I share war stories so you don’t get duped into paying a dollar more than you should. We take a deep dive into the math of leasing, which only a small percent of the population understands. 6. Aftermarket Products : Gap insurance, extended warranties, tire & wheel, exterior appearance packages. What you need (if anything) and how much to pay. This is where most people lose BIG TIME. They see that menu, their eyes glaze over, and they start making crazy decisions. Don't let that be you. 7. After the Sale: What to do when/if something goes wrong. I cover how to handle it and make sure the manufacturer/dealer lives up to their obligations. Read more
Accessibility : Learn more
Publication date : August 23, 2017
Language : English
File size : 1.5 MB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Not Enabled
Print length : 303 pages
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