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Winner Sells All: Amazon, Walmart, and the Battle for Our Wallets

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A riveting investigation of the no-holds-barred battle between Amazon and Walmart to become the king of commerce.For years, Walmart and Amazon operated in separate spheres—one a massive brick-and-mortar retailer, the other an online giant. But in 2016, Walmart aggressively moved into the world of e-commerce, while Amazon made big bets in physical retail.The resulting rivalry is a bare-knuckle power struggle as each titan tries to outmaneuver the other to become the biggest omnichannel retailer in the world. As the two megacorporations have consolidated power, troubling consequences have also emerged—for consumers and small merchants faced with fewer buying and selling options, and for millions of workers paid meager wages for demanding and sometimes dangerous work.Winner Sells All is a tale of disruption and big money moves, with legendary executives and fearless entrepreneurs in a battle—between rival corporations and sometimes even within the same company—to invent the future and cement their own legacies. Veteran journalist Jason Del Rey chronicles the defining business clash of this generation—a war waged for our loyalty and our wallets, with hundreds of billions of dollars at stake and millions of jobs on the line. As both companies continue to expand their empires into new industries, Winner Sells All reveals how this battle will change the ways we shop, live, and work—for decades to come. Read more

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Top Amazon Reviews

    • Great read!
Format: Audiobook
Winner Sells All is an incredibly captivating book that dives deep into the intense rivalry between Amazon and Walmart. If you're like me and discovered this topic through the podcast "Land of Giants: Season 1" you'll be thrilled to find that Jason Del Rey's book delivers the same level of entertainment and enlightenment. Del Rey's storytelling skills shine as he takes you on a journey filled with exclusive interviews, insider stories, and mind-boggling facts about these retail behemoths. It doesn't matter if you're not a tech enthusiast or into business books—this read is for everyone curious about how these two companies operate. You'll gain a whole new perspective and understanding of their core values and the impact they have on our lives. Del Rey's writing style is engaging, easy to follow, and leaves you craving more. Winner Sells All is a captivating page-turner that will entertain, educate, and perhaps even make you rethink your shopping habits. It's a must-read for anyone interested in the fascinating world of Amazon and Walmart. I especially enjoyed learning some of the background stories of some of the individuals who shaped these companies. I am a sucker for a good origin story and took home some great nuggets that I plan to always keep in the back of my mind when it comes to business. ... show more
Reviewed in the United States on July 6, 2023 by abritez
    • Very enlightening read
Format: Hardcover
Listened to the author’s podcast on the topic of Amazon and the book is a great follow up to how it all comes together behind the scenes of such competing giants.
Reviewed in the United States on June 28, 2023 by Jake R.
    • Exceptionally well-written!
Format: Hardcover
A true deep dive into the longstanding rivalry between two superpowers that influence our spending habits, our thinking, and our overall consumerism in ways unimaginable and incalculable. This isn't a sexy topic, per se, and Jason knows this so to keep our attention, he spins a narrative that is doused in facts, quotes, and anecdotes from the inside players. This book is steeped in veracity and legitimacy. He is, himself, an insider, after all, so his access to this Hatfield and McCoy saga is truly unprecedented. It makes for great reading - is funny, tongue-in-cheek, and committed to truth telling from start to finish. What makes it truly great is the quality of the writing (I'm a writer myself and don't hand out that compliment willy nilly) and the commitment to open-endedness. For a work of such breadth, Jason methodically builds in a good amount of breathing room implicitly inviting his readers to ask questions of the book - and ultimately, of themselves. ... show more
Reviewed in the United States on July 7, 2023 by Jennifer Grady
    • Insightful quick read
Format: Hardcover
I listened to the authors podcast a while back (Land of the giants), and couldn’t believe how he could present a topic, which I generally wouldn’t find interesting, in an engaging and fascinating manner. I started going down an Amazon rabbit hole and love finding out strange but true facts about this organisation. So when I saw Jason Del Rey had written a book I had to buy it. Read it in a couple of days - it is well written, well researched and an enjoyable read. I am not someone who is particularly interested in e-commerce but this book is so much more than that. How these retailers operate affects all of us. Highly recommend ... show more
Reviewed in the United States on June 29, 2023 by SP
    • Confusing at times
Format: Kindle
Very interesting book, particularly as I am a former grocery exec. However, the continued flipping back and forth between the two companies and in time confused me on occasion.
Reviewed in the United States on August 31, 2023 by Good Guy
    • The Inside Scoop on the Two Mega Retailers
Format: Hardcover
I'm an Amazonian and I don't work for Amazon, that is how much I love the company. Jeff Bezos is in the top 10 of all entrepreneurs worldwide and defied odds and experts after the .com crash. I love Sam Walton's story too and now Walmart has 5400 SC's and does $600B in business. But is it enough to stay #1? According to Jason Del Ray, maybe not. Some say Amazon will zip by Walmart by 2024-2025 which would be an incredible feat. But Walmart with its 5th CEO, Doug McMillan, isn't going to relinquish its title just yet. The book offers an incredible amount of inside information from live interviews Jason did with many current and ex-executives. Bottom line: It's Amazon (risk taker) vs. Walmart (risk averse). Who will win over the next 20 years? Jason doesn't give us the answer but perhaps one could say both companies are the best as to what they deliver to consumers. ... show more
Reviewed in the United States on July 10, 2023 by LG Spartan
    • MUST READ!
Format: Hardcover
I just discovered this book while listening to Kara Swisher and Scott Galloway interview the author on their podcast, Pivot. The author is Kara's former employee and it's clear he has done his research and knows these two mega companies expertly well. The book is skillfully written and it has been fascinating to read how these two companies began their rivalry to be top dog and gain full access to our wallets. I'm thoroughly enjoying the insider stories that employees and ex-employees have shared that these two companies typically wouldn't want us consumers to know. I even find myself chuckling at some of the little tidbits and anecdotes that these employees have revealed to the author. The magnitude of what these companies are willing to do to control retail is eye opening, impressive and quite scary. I highly recommend this book. ... show more
Reviewed in the United States on June 29, 2023 by JoAnn Collado
    • Clinical Look
Format: Hardcover
How are Amazon and Walmart similar, how are they different, how are they intertwined both in ambition and in people? Fascinating look at the two companies with lots of quotations from company execs that help the reader understand their motivations during key decision points. Quick, enjoyable read—this isn’t Gravity’s Rainbow. I’ve professionally worked with both Amazon and Walmart, though more with Amazon. The Walmart sections were most interesting, as I learned a ton, especially on Doug McMillon who comes across as a class act. M&A chapters also good, but supply chain sections the best. The book bridge’s Sam’s Walton’s autobiography with Brad Stone’s work. ... show more
Reviewed in the United States on June 22, 2023 by Patrick

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