wet n wild Prime Focus Primer Serum for Face, Hydrating for Dry Skin, Makeup Primer Serum
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Availability:
In Stock.
Arrives
Sunday, Sep 7
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Style: Hydrate
Color: Orange
Features
- Makeup Primer Serum: This lightweight, hydrating water-bases serum preps and primes skin for longer lasting makeup application. Formulated with nourishing Rose Water, Camellia Leaf, and Green Tea Extracts
- Prep and Prime: This makeup primer helps blur and soften imperfections and the silky, creamy texture creates the perfect canvas so foundation glides on effortlessly for a luminous, flawless finish
- Best Face Forward: From bronzer and blush to primer, highlighter, natural finish powder, and concealer, we've got you covered and photo ready for your next big thing. You've met your true makeup match
- Always Cruelty Free: We are 100% cruelty free and always have been. We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes and more
- Stay Wild: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, and economic statuses. No matter who or where you are in life, we have a product for you
Description
A lightweight, ultra-hydrating water-base serum that preps, primers and refines skin for longer-lasting makeup application. Formulated with skin- nourishing ingredients, including rose water, Camellia lead extract and green tea extracts, that moisturize and smooth the skin. The silky, creamy texture Creates the perfect canvas for a smooth, even complexion, so that foundation glides on effortlessly for a luminous, flawless finish.
Brand: wet n wild
Product Benefits: Hydrating
Coverage: Lightweight
Item Form: Liquid
Skin Type: Combination
Product Dimensions : 1.2 x 1.2 x 4.54 inches; 3.36 ounces
Item model number : 1111598
UPC :
Manufacturer : Markwins Beauty Brands
Best Sellers Rank: #10,801 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #68 in Foundation Primers
#68 in Foundation Primers:
Customer Reviews: 4.3 4.3 out of 5 stars 4,819 ratings
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Sunday, Sep 7
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
Style: Natural
Color: Purple
This is one of my favorite primers to use! I use this every morning and have never had an issue with it. I love this primer!
Reviewed in the United States on June 19, 2025 by Dene Young
Style: Natural
Color: Purple
This has become my go to makeup staple, during my make up routine. It smells really nice and goes on very smooth. It gives my skin a nice glass looks before I apply my makeup.
Reviewed in the United States on May 12, 2025 by Angela Scruggs
Style: Radiant
Color: Iridescent
Cute, shimmery but no smell. I personally like a little fragrance in my primers. Definitely not for serious makeup people. Does give a nice shine on those bare skin days however for me it is very drying!
Reviewed in the United States on April 9, 2025 by Michelle
Style: Hydrate
Color: Orange
wet n wild Prime Focus Primer Serum for Face, Hydrating for Dry Skin, Makeup Primer Serum stacks up to what it advertises. It is lightweight hydrating formula that I use before I put on any makeup. It goes on smoothly and dries quickly. I find that it is nicely hydrating without being too oily. I tend to have T zone skin and this doesnt cause it to be shiny but instead my makeup goes on smoother and doesnt fall into lines as it slightly pumps up the skin. It comes in easy little bottle with a dropper - you just need a couple drops to put on your face. It's lightweight and doesnt feel greasy. My makeup stayed on all day and looked great. No need to buy fancy expensive primer the wet n wild Prime Focus Primer Serum for Face, Hydrating for Dry Skin, Makeup Primer Serum works great as a makeup primer and makes my makeup stay on and look good. Definitely worth the price and is a great purchase!!
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Reviewed in the United States on June 17, 2024 by Karen TG
Style: Dewy
Color: Light Pink
its pretty sticky. i like the feel. the pump doesnt work so i have to unscrew the lid to use product.
Reviewed in the United States on June 22, 2025 by dahlia borowiak
Style: Dewy
Color: Light Pink
Y'all. I swear on my life that I almost started crying last night because of how good this primer was for me. I've always hated doing makeup, specifically when it'd come to applying foundation and concealer and what not. No matter how great my skincare routine is, no matter what I'd do, my foundation would always start cracking or separating and looking extremely cakey either immediately after applying it or 30 minutes after. Now, I understand that foundation is naturally going to look cakey because—surpruse—you're adding a layer of colored cream to your face along with other products on top of that, but it was always too much. I've been wearing makeup on and off for years, but never wearing it consistently because I've been dreading the thought of having to use foundation once again. However, I saw this the other day and decided to give it a try. I've already spent a lot of money on a couple other primers and even tried different foundations, so spending $6 won't kill me. Used it last night while I was playing with makeup, followed the directions and waited a minute or two before putting my foundation on and oh. My. Gosh. I never thought I would see the day that my foundation would actually look smooth. I hadn't even put my powder on top yet and it looked so freakin' good to me. I was SCARED because of how good my foundation looked on me. I'm 24 but I swear somewhere in me my 14-year old self was quaking, lol. I wasn't as smooth as a dolphin, but like I mentioned above I understand that foundation will still be a little cakey regardless. I just never thought I could ever get it to look as smooth as it did last night. One thing worth mentioning is this stuff will start getting tacky within a few seconds of applying it and rubbing it into your face, but what I did was I just did different sections of my face at a time to make sure it was applied evenly. I rarely write reviews for anything, but I just needed to share my experience because I was honestly about to quit on makeup completely and just stick to some simple eyebrows and a lash-liner combo. If you or someone you know—maybe your daughter, niece, granddaughter—are looking for an affordable primer to try out, I would start here.
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Reviewed in the United States on May 11, 2025 by Jenni Jenni
Style: Hydrate
Color: Orange
I love everything about WW primers and foundations they’re better for my skin than higher end stuff UD Tarte et al. This always improves tone texture evens everything out and makes me look better in pics or on zoom. Crazy
Reviewed in the United States on April 14, 2025 by I hate scammers
Style: Dewy
Color: Light Pink
This does EXACTLY what it says it will. Yes it feels a little sticky when you first apply but this is what you want. It will really hold the makeup in place, even without* setting it after. I have tried multiple brands and most at a much, much higher price point, but this one is the best of all of them.
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Reviewed in the United States on August 14, 2025 by AML