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wet n wild Prime Focus Primer Serum for Face, Hydrating for Dry Skin, Makeup Primer Serum

  • Based on 4,034 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Monday, Aug 10
Order within 14 hours and 56 minutes
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Color: Orange


Size: 1.06 Fl Oz (Pack of 1)


Style: Hydrate


Features

  • Makeup Primer Serum: This lightweight, hydrating water-bases serum preps and primes skin for longer lasting makeup application. Formulated with nourishing Rose Water, Camellia Leaf, and Green Tea Extracts
  • Prep and Prime: This makeup primer helps blur and soften imperfections and the silky, creamy texture creates the perfect canvas so foundation glides on effortlessly for a luminous, flawless finish
  • Best Face Forward: From bronzer and blush to primer, highlighter, natural finish powder, and concealer, we've got you covered and photo ready for your next big thing. You've met your true makeup match
  • Always Cruelty Free: We are 100% cruelty free and always have been. We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes and more
  • Stay Wild: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, and economic statuses. No matter who or where you are in life, we have a product for you

Description

A lightweight, ultra-hydrating water-base serum that preps, primers and refines skin for longer-lasting makeup application. Formulated with skin- nourishing ingredients, including rose water, Camellia lead extract and green tea extracts, that moisturize and smooth the skin. The silky, creamy texture Creates the perfect canvas for a smooth, even complexion, so that foundation glides on effortlessly for a luminous, flawless finish.

Product Dimensions ‏ : ‎ 1.2 x 1.2 x 4.54 inches; 1.06 ounces


Item model number ‏ : ‎ 1111598


UPC ‏ :


Manufacturer ‏ : ‎ Markwins Beauty Brands


Best Sellers Rank: #13,806 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #86 in Foundation Primers


#86 in Foundation Primers:


Customer Reviews: 4.4 4.4 out of 5 stars (4,034)


Brand Name: wet n wild


Country as Labeled: China


Number of Items: 1


Manufacturer: Markwins Beauty Brands


UPC: 077802115980


Model Number: 1111598


Manufacturer Part Number: 1111598


Set Name: Prime Focus


Product Benefits: Hydrating


Item Form: Liquid


Skin Type: Combination


Container Type: Bottle


Specialty: Acne, Blemishes & Blackheads, Cruelty Free


Finish Types: Natural


Coverage: Lightweight


Skin Tone: All


Item Volume: 1.06 fluid ounces


Unit Count: 1.06 Fluid Ounces


Item Weight: 30 g


Item Dimensions: 1.2 x 1.2 x 4.54 inches


Material Type Free: Cruelty Free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Aug 10

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • Should gate keep this
Color: Orange Size: 1.06 Fl Oz (Pack of 1) Style: Hydrate
Amazing product for dry or dry/more mature skin. I’ve used so many primers over the years and have never had one work so well on a few levels. I’m 65 yo. Dryer skin and have some laxity here and there vs deep lines. I also live in a very cold climate about 6 months of the year. I just got this and used it 4 times thus far. Each time it performed as it claims. For me I noticed smoother appearing skin, a more refined look to pores, hydration during the whole day of wear, a brightness or more of a glow to the skin. Not a glow as in sparkles or shimmer, just a clear, smooth, refined clarity to my skin/make up. It has a subtle tacky feeling which I attribute in part to it working so well. Yes, it is orange in color in the bottle, has a very subtle scent which goes away fast and is not off putting, the cap does not have a clear type seal (I’ve since ordered one more so I have it during this brutal Winter) I have another bottle also no seal was on it either. A little goes a long way to cover the whole face so don’t over do it. Dry or dry over 50….. get it! ... show more
Reviewed in the United States on December 11, 2025 by Traveler

  • Great For Mature Skin - Hydrated Under-eye!
Color: Orange Size: 1.06 Fl Oz (Pack of 1) Style: Hydrate
For the price, this primer is amazing! Having very dry skin, this primer is perfect for under-eye. I use it before applying concealer and my under-eye area stays hydrated and not creasey or cakey. Love it!
Reviewed in the United States on October 21, 2025 by Kate H.

  • cute!
Color: Orange Size: 1.06 Fl Oz (Pack of 1) Style: Hydrate
doesnt rlly do much for me. still verryy cute and smells super nice. doesnt break me out
Reviewed in the United States on March 20, 2026 by hailey

  • Great price for a primer
Color: Orange Size: 1.06 Fl Oz (Pack of 1) Style: Hydrate
Affordable primer and hydrating. Nice want applicator to apply. No irritation or breakouts
Reviewed in the United States on July 22, 2026 by amy deblasio

  • Hydrating but lightweight
Color: Orange Size: 1.06 Fl Oz (Pack of 1) Style: Hydrate
I got this to use under my eyes and it works great. I use a whole dropper in my hand, apply a generous amount under my eyes, and spread the remaining all over my face. It sets up to be very slightly tacky. Works great under makeup and is a great way to get hydration under the eyes that won't make your concealor crease. Definitely recommend. ... show more
Reviewed in the United States on April 16, 2024 by Kelly H

  • Okay
Color: Orange Size: 1.06 Fl Oz (Pack of 1) Style: Hydrate
Not what I expected. Not something I would personally buy again.
Reviewed in the United States on February 23, 2026 by Amy McCaskill

  • Works well
Color: Orange Size: 1.06 Fl Oz (Pack of 1) Style: Hydrate
Really great primer. Especially helps plump up my under eye and keep my concealer in place. Has a light floral scent that dissipates as you rub it in. Dries easily without being overly sticky. Better than some of the more expensive primers, so for the price, you can’t beat the effectiveness of it.
Reviewed in the United States on May 20, 2026 by Julie G

  • Would recommend
Color: Orange Size: 1.06 Fl Oz (Pack of 1) Style: Hydrate
Great quality for price
Reviewed in the United States on February 14, 2026 by Somnath singh

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