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Availability:
In Stock.
Arrives
Saturday, Aug 30
Recently Viewed
Color: Caramel
Features
- YOUR SKIN, ONLY BETTER: Our high-performing, skin-perfecting foundation is formulated with a matte, light-diffusing complex to help prevent white cast in photos & deliver a radiant-looking complexion.
- SELFIE-APPROVED FOUNDATION: Color matched for all undertones with a matte, second-skin finish, this foundation delivers buildable coverage for a flawless-looking complexion in any kind of light.
- BEST FACE FORWARD: From bronzer & blush to primer, highlighter, natural finish powder, & concealer, we've got you covered & photo ready for your next big thing. You've met your true makeup match!
- ALWAYS CRUELTY FREE: We are 100% cruelty free, & always have been! We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes & more.
- STAY WILD: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, & economic statuses. No matter who or where you are in life, we have a product for you!
Description
The newest innovation to the cult-favorite photo Focus franchise: dewy foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, This moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.
Item Form: Cream
Color: Caramel
Skin Type: Combination
Finish Type: Dewy
Recommended Uses For Product: Face Makeup
Product Dimensions : 1.1 x 1.38 x 3.62 inches; 0.29 ounces
Item model number : 1111530
UPC :
Manufacturer : Markwins Beauty Brands
Best Sellers Rank: #2,230 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #25 in Foundation Makeup
#25 in Foundation Makeup:
Customer Reviews: 4.4 4.4 out of 5 stars 11,986 ratings
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Saturday, Aug 30
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
Color: Soft Ivory
I use this interchangeably with my Armani Luminous Silk foundation and I’ve grown to prefer this one! It has the perfect medium but buildable coverage that looks great when you first put it on and wears naturally on dry skin. No ugly patches at the end of the day, just some fading that still leaves you looking put together even after hours of wear. The shade range isn’t perfect so I do have to mix a bit of the soft ivory with the soft beige in the dead of winter but I can overlook that due to the price point! I hope they never discontinue this line as it is my holy grail!
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Reviewed in the United States on May 15, 2025 by Dorina Palushaj
Color: Soft Beige
I am a newly turned 47-year-old woman with combination skin. I do not wear much makeup and usually, if I do, it’s maybe once or twice a week. I found this foundation at Walmart and I purchased it because I wanted something Dewey-esque that matched my skin tone and something to cover up redness on my face. One of my biggest issues is redness, which will be exacerbated because I just started a very popular prescription drug that helps with wrinkles and acne, but prior to utilizing this new prescription, I have used the foundation and a very small amount does a lot of coverage on your face. I don’t feel like it dried my face out and seriously every single time I wore this, someone said, “Wow, you, your skin looks great.” I’m like, “That’s a Wet and Wild cheap foundation lol.” My skin care routine is fairly basic. I do use a little bit of an expensive moisturizer a few times a week. I won’t say my skin is perfect. I think it looks awful. Sometimes I feel like my skin looks like that of a teenage girl. However, this foundation really works for me. It might not work for you, especially if your skin is extremely dry, but I do use a moisturizer and I just put this on top. I sometimes mix it with a little Cereve lotion and I feel like it does pretty good coverage. I definitely recommend it for the price. I know there are better foundations out there, but if you’re a minimalist and want a more natural look with your makeup, this is a wonderful choice in my opinion and if you end up not liking it, you’re not out very much money. I have had no issues with caking, drying out my face or flaking off. It doesn’t sit in my lines and wrinkles.
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Reviewed in the United States on January 9, 2025 by TamBerine:
Color: Cream Beige
Received the Shell Ivory shade today and it’s perfect! Had previously ordered one of the beige shades and it was yellowish. Nice medium coverage too. Great price!
Reviewed in the United States on July 30, 2025 by Amazon Customer
Color: Soft Beige
So the first time I bought this kind had changed my outlook on wet & wild foundation. It was a hurricane that trapped my husband and I inside of Boone and I couldn't make it back to my home for around a week And I had to stay at the app state convocation center homes arena, thankfully or we would have had to sleep in our car. So I needed some makeup but didn't want to spend a ton of money when I had makeup newly bought at home and I knew eventually I would have made it home. So, I get one of these and in a different shade (bronze beige) 💓 perfect shade almost for me. It's so smooth and creamy it allows a dewy set and is super easy to use because it had an applicator tip built into the cap! So it glides your foundation onto your face,brush,sponge) with absolute ease. It's not overly thick and creamy coverage it brightens your face and makes you have a beautiful glow. I know it's a more cheaper brand. But honest to God. I would pick this over my old makeup Mac and no joke is amazing coverage! It blends well with bronzers and highlighters along with blush and you can build with it and it's flawless. I love it ! It's now my go to and since the begining of October end of September I've purchased at least 4 bottles now 5th bottle to play with the colors and to find my perfect match ! And since it was in-between summer and fall I have been losing some of my natural tan from summer and went down a shade to soft beige and it matches perfect here in January. Time has past so fast. All in all. It's definitely my go to now and new favorite ! I love all of their makeup now. I'm begining to be obsessed
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Reviewed in the United States on January 9, 2025 by Rae wertheimer
Color: Shell Ivory
Wow! I actually wear Wet and Wild lipstick, which is $1.99 and stays on all day so I thought I would try this! This foundation is amazing. It covers nicely but looks natural. Some of my freckles are still slightly visible but my face has an even balance. It doesn’t feel like a “mask” I can’t wait to wash off. I am excited to have found this product. Give it a try…you only have $5.00 to lose!
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Reviewed in the United States on August 1, 2025 by Fashion lover
Color: Bronze Beige
Sometimes Wet n Wild has products that outperform more expensive brands. I saw a few TikTok videos where people were recommending this foundation for it's performance on mature skin. I'm in my late 40's and seeing the typical fine lines/texture that one would expect. From the reviews I saw I had my hopes up a little too much. I didn't expect a miracle but I was hoping I could get decent coverage without emphasizing all the stuff I'm trying to cover. Sadly I got the opposite. It dries down more like a matte finish than dewy. It also accentuated my fine lines in a way I didn't expect. It didn't settle in them but pretty much refused to stick in those areas. I guess separated? I tried applying with a sponge, brush, with and without primer. The results didn't change noticeably with the different methods. The only reason I gave this 3 stars is because of the coverage. It's more of a medium coverage but it's buildable. This foundation might work for someone who has less problematic skin, but if you struggle with fine lines, dry skins, large pores, this might not be for you.
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Reviewed in the United States on July 18, 2025 by Julia Ostertag