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Availability:
In Stock.
Arrives
Friday, Mar 13
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Size: 44DD
Color: Rose Beige
Description
Finally, strapless bras that stay in place! Our Beauty Back Strapless Underwire Bras feature silicone along the underwire, sides and back to hold against your skin for no slipping. The lightly limed cups give you great shape and modesty with comfortable all day support. Our strapless bras come with removable straps so you can wear multiple ways such as traditional, criss- cross or halter for wardrobe versatility. Like all of our Beauty Back Bras, the double knit fabric smooths your sides and back, giving you a flawless look under clothes. Available in both Full Figure and Full Coverage sizes.
Item Weight : 4 ounces
Item model number : 74380
Department : womens
Date First Available : March 22, 2016
Manufacturer : Vanity Fair Women's Intimates
Best Sellers Rank: #873 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry) #33 in Everyday Bras
#33 in Everyday Bras:
Customer Reviews: 4.1 4.1 out of 5 stars (29,780)
Bra Design: Contour
Bra Cup Coverage: Full Coverage
Occasion Type: Birthday, Wedding
Strap Type: Strapless
Underwire Type: underwire
Pattern: Solid
Back Style: Backless, Criss-Cross Back
Color: Rose Beige
Bra Padding Level: Light
Support Level: Light Support
Sport Type: Walking, Yoga
Apparel Closure Type: Hook & Eye
Apparel Closure Orientation: Back
Material Opacity: Opaque
Style Name: Vanity Fair Women's Beauty Back Smoothing Strapless Bra, 4-way Stretch Fabric, Lightly Lined Cups Up to H
Brand Name: Vanity Fair
Age Range Description: Adult
Model Name: Vanity Fair Women's Beauty Back Smoothing Strapless Bra, 4-way Stretch Fabric, Lightly Lined Cups Up to H
Style Number: 74380
Global Trade Identification Number: 22
UPC: 083626000722
Included Components: Strap
Item Type Name: Bra
Manufacturer: Vanity Fair Women's Intimates
Item Weight: 4 ounces
Unit Count: 1 Count
Material Type: Cups 80% Nylon 20% Spandex Back 80% Polyester 20% Spandex
Product Care Instructions: Hand Wash Only
Fabric Type: Cups 78% Nylon, 22% Spandex; Backs 80% Polyester, 20% Spandex
Total Product Quantity: 1 Count
Fit Type: Full Figure
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Friday, Mar 13
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
Size: 38DDD
Color: Midnight Black
This strapless bra is it! Vanity Fair, thank you! This bra fits absolutely amazing. Sizing is not an issue. I wear a 38 DDD in Victoria’s Secret and I ordered the same size with this bra and it’s perfect! I love that it has the no slip silicone so I know it’s not going anywhere and I won’t have to keep tugging at it. It doesn’t smash me in like other strapless bras I’ve purchased in the past. It’s good quality material which I expected it to be since it’s Vanity Fair. It’s comfortable and doesn’t pinch. There’s no extra padding in it which is perfect because I don’t need or want it lol. I purchased the black one because a couple of reviews I read said that they were sizing issues with the nude color. Another plus is it comes with straps if you need them. Overall, this is a great strapless bra and I would definitely recommend it!
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Reviewed in the United States on January 21, 2026 by Kendra Kendra
Size: 42D
Color: Midnight Black
EDITED 12/18/2023 Still the best strapless ever. And still inconsistent sizing. My testimonial below was for the black color in 40D. I ordered same bra in beige to cover all bases. 40D Beige arrives, I cut off the tags and throw it in my drawer. Couple of days later, I receive an off-shoulder blouse to try on. I whip out the Beige strapless, only to find the same size bra is NOT the same size at all! The cups looked smaller to my naked eye, but I also took a pic with rulers for the VF folks to see there is at least 1/2" difference in the height of the band. Beige is shorter, and I spilled out everywhere! Needless to say, Beige bra already returned, but I have no idea what to do for neutral now. I already returned Beige in 42D because it was too big in the band. Only buy halters and off-shoulder in black? Oy vey! UPDATED 1/27/2024 Tried some other strapless bras from other brands hoping to find another gem in a light or neutral color. All I found were multiple trips to the return counter. I decided to return here once again and give 74380 another chance, this time in White. When it arrived, I didn't even have to open it; the back of the bra was visible through the clear VF bag, and I could count 5 glorious hooks. The shorter (less tall) Beige only had four hooks. Tried it on to verify, and it's just the same as Black. Beautiful! Officially ready now for summer and all that romantic off-the-shoulder action, in any (every?) color! :) The last hopefully helpful thing I would like to offer is, when you wash these beautifully lined bras in the washing machine, use cold water, a delicate, low-spin cycle, and put them in a hosiery bag if you have one large enough; if not, use a pillowcase. They work just as well! Tie a loose knot at the top of the case to keep the bras inside. Loose being the operative word here, otherwise you'll struggle to open it afterwards when wet. I've never dried my bras in the dryer, I just lay them out on the bed and make sure the cups are smooth. Mine require a flip to get both sides dry, but it's worth it to avoid the heat damage and keep the colors vibrant long-term. My grandfather used to say, if you took care of your car, it would take care of you. Bras are absolutely no different! ;) ************************************************************************************************************************* This strapless bra is amazing! It lifts like a crane, it doesn't move, and in the correct size, it's actually comfortable! I've been on the bra hunt lately, and VF is my brand. I didn't realize I've always been wearing them until I went to throw away some 20-year-old retirees and saw the VF tags. They didn't have the Full Figure feature back then, which is absolutely incredible for back and sides! And this strapless version is definitely Full Figure, not Full Coverage. Meaning, the cups are lined/padded/molded, giving perfect shape, while the higher sides do lovely things for the underarm and back areas. Now, here's the trick. Getting the right size. In this bra, you want to be accurate. Bigger is NOT better, neither is smaller. When you first get this bra, it should be snug to your body on the last/furthest-out hook, with no more leeway than a finger between you and the bra. If it stretches as you wear it, you will have two more hooks/places to go inward. The cups should fit around your breasts snugly without spillage over the top, or a gap at the top between you and the bra. If you first get this bra in your typical size, but the cups seem gigantic, try tightening the hooks. If that helps the cups fit better, there's your first clue you have the wrong band size, not cup size. I know, right? I would have thought a bigger band would always be more comfortable, but I couldn't have been more wrong. Bigger chafes where it shouldn't, nor does it perform on sides/back like the correct size. The first size chart I saw for this bra said my measurements should be wearing a 44D. (My underbust is about 39.5" and my overbust is 44".) That chart must have been incorrect, because three orders and returns later I can personally attest I am a 40D in this strapless model. And though the 44D (and 42D!) fit me comfortably, I wasn't comfortable in the way I should have been, and now I know the difference. Tight IS right because the bra doesn't slide or roll; it just stays flat and stationary...and correctly positioned! Of course, too tight wouldn't be very comfortable either. If you must err, go with the closer fit! You came to the right place if you have bodacious tatas in need of a strapless crane. This bra will be your new best friend! :)
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Reviewed in the United States on December 16, 2023 by Toni Toni
Size: 38H
Color: Rose Beige
The fit is almost perfect, the girls STAY up, and the bra barely moves! I’m a 38 HH and 5’4. I will be purchasing again because strapless will be in my future. It was fairly comfortable, the quality is extremely nice for the price and the coverage is perfect! It gives you the lift that you need while also being seamless. Towards the end of my night, it was digging into the sides of my underarms/chest area but no other complaints here!! Fair warning—no straps + big chest = double the back pain
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Reviewed in the United States on July 14, 2025 by Yvonne Cole Yvonne Cole
Size: 36C
Color: Rose Beige
Perfect strapless bra: fit, color and great price. My size is 34D but after reading reviews about this bra fitting tight I ordered 36C. Will be wearing with a dress cut low in back and the bra does not show. Fits great across front and not high under arms. Covers and does not flatten or cause unwanted push-up with my square neck dress. Color is very pretty and fabric is soft. Made lots of arm and back moves and the bra stayed put. Amazing!
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Reviewed in the United States on February 19, 2026 by rk
Size: 40DD
Color: Midnight Black
Update 6/21/23: I wore this bra two times while on vacation this past week. I thought it was super comfortable, gave great lift and shape, and was barely noticeable. I wasn’t adjusting it constantly and I didn’t feel like my boobs were going to pop out if I bent over. I was in a tropical setting and even with humidity, the bra did not feel uncomfortable nor did I feel like it was irritating if I sweated. However, I am updating my review to take some stars away since I have noticed that I now have bruises or marks on my chest after wearing the bra. Many other reviewers noted this as well. I did not notice until a few days after wearing the bra, but I definitely have dark marks across the sides of my chest. I am not sure if these are scars or what. But they are unattractive and I have no idea when they’ll go away. So it loses two stars because while it’s a great bra in function, there is NO reason for it to leave marks like this. And given that many people comment on it, I am not sure why they have not re-engineered this to avoid that. I was really impressed with this bra. I haven't worn (or bought) a strapless bra in a looong time. So long that when I was trying to pack one for a vacation, I realized the cup size for my old bra was maybe 1-2 cups too small, so that means it's been long enough that my body has changed significantly. Items that require a strapless bra aren't my go-to outfit of choice in any case. But I am going to a very warm location, so that meant a lot of things with fine straps. I needed a bra really last minute (ordered this like 2 days before my flight) and I have a larger chest (40 DD). And based on some of the reviews, I was concerned the bra wouldn't fit. But this bra was a PERFECT fit. I was shocked. As a disclaimer, I already wear Vanity Fair as my daily bra (I own the Beauty Back Smoothing Full-Figure Contour bra in 4 colors), so when purchasing this I took a "gamble" and bought my regular size in VF. When I opened the package, I was nervous because the cups looked HUGE. I was like, "no way is this going to fit." But I tried it on and it was great. First off, the silicone grips around the back really make this thing feel like it will not budge. I did not hop up and down or anything, but I did feel like it was kind of suctioned to my skin. And to pull it up or down I really had to grip it. And the cups also fit great. I guess there is something in the construction between a regular "strapped" bra and the strapless in which they might distribute the cup differently. They know what they're doing, in any case. Because I felt it fit great and did not have a ton of gapping and didn't feel like the cups were going to bend over or my boobs fall out. I don't think the back had a ton of stretch, and I was nervous I wasn't going to be able to get it around me, but, again, it was perfect. I wore mine on the furthest out hooks, but to my understanding, that is what you're supposed to do with bras (and then move in to the tighter ones as the bra becomes worn). I also think this is a high quality bra. In waiting for this bra to arrive, I did pop into Walmart to see if I could pick up something in person, and the only strapless bras they had were Maidenform. While it was maybe a few dollars cheaper than this VF bra, I did not buy the Maidenform bra because it felt flimsy and uncomfortable. So I'm glad I held out to wait for the VF bra to come. Very happy with it so far.
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Reviewed in the United States on June 14, 2023 by QuirksSeraSera QuirksSeraSera