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Tru Fragrance Beauty American Men's Cologne, 3.4 fl oz (100 ml) - Fresh, Bold, Masculine

  • Based on 699 reviews
Condition: New
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Availability: In Stock.
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Arrives Tuesday, Sep 2
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Features

  • Authentic and Masculine: Inspired by traditional American values, this masculine men's cologne is inviting and the perfect fragrance for the confident, hard working all-American man.
  • Fresh and Bold: Tru American fragrance is bursting with notes of grapefruit, pepper, musk, and amber.
  • All American Presentation: Reminiscent of the classic whiskey flask & finished with a real wood cap, star accents on the bottle & American flag wrapping the carton, this mens cologne is the perfect gift for someone special, or even for yourself.
  • Find your Fragrance: From Leather and Cowboy to Musk and Tru American, Tru Western has the men's fragrance you're looking for. For masculine scents that last all day, Tru Western is the cologne choice you can feel great about.
  • Tru Western: Established in 1969, Tru was built through handshake agreements and a sacred trust that each fragrance would be authentically crafted with a clear commitment to quality.

Brand: Tru Fragrance Beauty


Item Form: Liquid


Item Volume: 100 Milliliters


Scent: Fresh


Fragrance Concentration: Eau de Toilette


Is Discontinued By Manufacturer ‏ : ‎ No


Package Dimensions ‏ : ‎ 4.72 x 4.33 x 1.97 inches; 0.64 ounces


Item model number ‏ : ‎ 90081


UPC ‏ :


Manufacturer ‏ : ‎ Tru Fragrance & Beauty, LLC


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Sep 2

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • I love me a big sniff of my man
On my knees, always wanting more... giiiiiiilr this will turn you into a 60s submissive give up my rights as a woman kinda girl. It you are in a long distance relationship buy 2 bc its a smell you always want around.
Reviewed in the United States on May 15, 2025 by PointBlank

  • I love this!
The media could not be loaded. This is my favorite scent on my husband! It’s masculine without being too heavy. It lasts for hours and is gentle on his skin. It’s gotta be the best cologne for only 45 bucks out there! He’s running out so we’ll have to make another purchase soon!
Reviewed in the United States on April 12, 2025 by WoodsenTN WoodsenTN

  • Love this, so do most ladies
I get many compliments, this is my gf favrote cologne, it's a semi sweet masculine smell, almost leathery,it's affordable,it lasts a long time, it comes in a 4 oz bottle and the bottle looks nice with a wooden cap, the atomizer is very good, it last about 8 hours, and is able to spread around for about 3 to 4 hours, 3 squirts is perfect, but if u want people in the room to smell u use 4 or 5 squirms, great cologne ... show more
Reviewed in the United States on December 30, 2024 by Zechariah g.

  • Incredible Scent, Great Product!
To be honest, I kept this in my cart for a long time before I reluctantly bought it. It sounded great, but a lot of scents can be overwhelming and several colognes I have tried have given me serious headaches. I am glad I took the chance and bought Tru American. It is now my favorite cologne. The scent is fresh and clean. To me it smells kind of citrus-y and woodsy (I’m no expert on scents). I have seen other reviews where some have said the scent doesn’t last long, but that has not been my experience. I have no trouble picking up the scent at the end of the day, and think that some of those who say it doesn’t last may simply have gone “nose-blind” to it. Of course, differences in how it lasts may be due to body chemistry and other factors I suppose. In addition, the packaging is sturdy and the bottle is nice and very solid (I knocked it off the counter by accident…I don’t recommend trying it, but the bottle didn’t even chip). I rarely write reviews, but this cologne definitely deserves a good word from me. I will definitely buy it again and highly recommend it for others. ... show more
Reviewed in the United States on April 7, 2023 by MikeE

  • Great Scent
The scent it is very nice while not being too overpowering.
Reviewed in the United States on February 11, 2024 by David W. Beck

  • Nice scent
Bought for my Guy. Nice scent. Not heavy.
Reviewed in the United States on January 19, 2025 by Brooklyn girl

  • Great
Great
Reviewed in the United States on January 17, 2025 by Cody coleman

  • Great smell!
Love this smell on my guys. Smells a little differently on both my husband and son but they both smell so delicious. Second time buying and will buy again.
Reviewed in the United States on November 8, 2024 by Laura Blanchard

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