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BenBella Books

Traction: Get a Grip on Your Business

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OVER 2 MILLION COPIES SOLD! Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations—personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It's not complicated or theoretical.The Entrepreneurial Operating System® is a practical method for achieving the business success you have always envisioned. More than 250,000 companies have discovered what EOS can do. In Traction, you'll learn the secrets of strengthening the six key components of your business. You'll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses—and you can too. For an illustrative, real-world lesson on how to apply Traction to your business, check out its companion book, Get A Grip. Read more

Publisher ‏ : ‎ BenBella Books


Publication date ‏ : ‎ April 3, 2012


Edition ‏ : ‎ Expanded ed.


Language ‏ : ‎ English


Print length ‏ : ‎ 246 pages


ISBN-10 ‏ : ‎ 1936661837


ISBN-13 ‏ : ‎ 31


Item Weight ‏ : ‎ 12.2 ounces


Dimensions ‏ : ‎ 5.98 x 0.75 x 9.02 inches


Best Sellers Rank: #916 in Books (See Top 100 in Books) #1 in Entrepreneurship (Books) #6 in Leadership & Motivation #14 in Business Management (Books)


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Top Amazon Reviews

    • An Owner's Manual for your Business
Format: Paperback
This is not a particularly entertaining book. You will find a lot of the ideas are not that new to you, and are similar to what a practical, business minded person will tell you. No ideas jumped out as shocking or exceptional. You may even call it boring. However, as I read it and the EOS (Entrepreneurial Operating System began to crystallize, I realized that it is intended to be that way. It is an owner's manual for your business and owner's manuals are not designed to be entertaining. You will find multitudes of books available for pretty much every individual subject Gino covers, or as he calls them, the 6 Key Components of the EOS . But what I got out of the book was not that any of these ideas are new and stunning. His innovation is a system (EOS) that lets you apply a balance of these components to your business, and maintain them. My challenge has always been trying to figure out what I should be focusing on to strengthen in my business. Each book I read has a principle to focus on, but frankly it can get exhausting to try and apply each new thought experiment. But instead of giving you a bunch of quick fix hacks, this book gives you a way of reorganizing what you may very well already know, and create a framework that your business runs on. I plan on implementing the EOS in my business, and having this book be my reference point that I always keep laying on my desk. It will be my business instruction manual I go back to when uncertainty hits. My leadership team will review chapters of this book in monthly meetings, and assess how we can better adhere to the system. Instead of looking at every new business book as a potential life saver I will apply only what makes sense and fits into this framework. In a summary I do not know if the EOS, is the best system for your or my business. But I do know it is A system, and it is clearly articulated, practical, and complete. This is way more than any other business book has been able to offer me. I look forward to reading the other books by Gino, and gaining some Traction in my business! ... show more
Reviewed in the United States on February 17, 2026 by Blanket Entrepreneur
    • Stop fire-fighting and get inspired again
Format: Kindle
Are you a growth-orientated entrepreneur who owns a small to mid-size organization? ($2 million to $50 million in revenue with 10 to 250 employees) Then some of these problems should be familiar? - Lack of control over your time, the market and your company. - You are frustrated with your employees, customers, vendors or partners - You are not all on the same page. - Not enough profit. Growth has stopped - no matter what you do. - Nothing is working: You have tried various strategies and quick fix remedies. You're spinning your wheels, and you need traction to move again. If that describes you, then the author invites you to join him on a journey to better control your business and burst through the ceiling - to have better balance, better results, more fun, and more profitability. Briefly, his Entrepreneurial Operating System (EOS) has six key components that go right to the roots of the six most important aspects of the business and strengthens them, eliminating the symptomatic issues by solving the real ones. The principles are not new. What is dramatically new is the integration of these best practices into a complete system for organising and operating the business. It takes two to tango. The author provides the framework and a step by step guide. You and your management must provide the energy, the orchestration and implementation. In summary, "successful businesses operate with a crystal clear vision that is shared by everyone. They have the right people in the right seats. They have a pulse on their operations by watching and managing a handful of numbers on a weekly basis. They identify and solve issues promptly in an open an honest environment. They document their processes and ensure that everyone follows them. They establish priorities for each employee and ensure that a high level of trust, communication, and accountability exists on each team." This book is practical, down to earth, and concise. It does not only provide the why and the what, but also the how. There may be differing opinions about what could or should be added to the system. However, on balance The Entrepreneur Operating System is comprehensive and solid. While the book is a 'do it yourself' manual you could add significant value to its implementation by using an objective third party to assist with the strategic review. This person need not be an industry expert. You just need someone with a good business brain and an objective view of the issues being raised. This could prove the difference between lots of chat and real strategic change. ... show more
Reviewed in the United States on July 26, 2015 by The Business-Doctor
    • Great Read!
Format: Paperback
Great cover to cover read! Very informative!
Reviewed in the United States on March 15, 2026 by MB
    • Practical, sound advice
Format: Paperback
My CFO recommended Traction to me. It's all about helping business owners and entrepreneurs get a better handle on running their companies. The core idea is the Entrepreneurial Operating System (EOS) - a set of tools and principles to help make your operations more efficient, manage growth better, and overcome any roadblocks in your way. The writing style is pretty straightforward, which I appreciate. No beating around the bush. It's broken down into chapters covering different components of EOS: Vision, People, Data, Issues, Process, and Traction. Going through each one systematically lets you pinpoint your company's weak spots and apply specific fixes. But the real strength is how practical it is. There are exercises, checklists, real-world examples - stuff you can just dive right into at your own company. I'd definitely recommend giving it a read if you're looking to bring more discipline to your business operations. It's useful for companies struggling to scale up or needing a solid foundation to manage growth without losing control. ... show more
Reviewed in the United States on May 10, 2024 by setho

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