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Portfolio

This Is Marketing: You Can't Be Seen Until You Learn to See

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Publisher ‏ : ‎ Portfolio; Illustrated edition (November 13, 2018)


Language ‏ : ‎ English


Hardcover ‏ : ‎ 288 pages


ISBN-10 ‏ : ‎ 0525540830


ISBN-13 ‏ : ‎ 30


Item Weight ‏ : ‎ 11.2 ounces


Dimensions ‏ : ‎ 5.3 x 1 x 7.3 inches


Best Sellers Rank: #13,002 in Books (See Top 100 in Books) #32 in Marketing & Consumer Behavior #94 in Marketing (Books) #312 in Business & Investing Skills


#32 in Marketing & Consumer Behavior:


#94 in Marketing (Books):


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Top Amazon Reviews

    • Seriously? Random musings at best.
Let me be clear up front: I’m a huge SG fan and believe his approach to Marketing is spot on. I was very hopeful and anticipated this new release for months. I was looking forward to a work that tied all of Mr. Godin’s theories and advice together in one volume. As soon as it was available I ran out, bought it and scurried home to devour it. My hopes were quickly dashed in my quest for some “meat”, something of genuine value, something I could put to use in my daily job as a marketer. Unfortunately, the book Is really just a continuous string of Mr. Godin’s rambings on various topics he’s discussed in previous works. All of a sudden I was skipping huge swaths of examples and musings in the hope of finding something useful. I know Mr. Godin has a lot of useful advice and insights, but I just couldn’t find anything I could sink my teeth into in this particular book. I’m hugely disappointed. I kno Mr. Godin can do much much better than this. ... show more
Reviewed in the United States on November 17, 2018 by George T
    • A truly valuable lesson in self-marketing
I purchased this book because Seth lured me by offering a code would give access to a community with tons of value. The tons of value were more or less videos I could watch on YouTube too and a groupie-like community. Seth never showed up. He added some stale content and closed the threats to make sure his readers understand that he's not planning to interact. He then (or his staff) tried to motivate us to review his book for an "exclusive opportunity" to sit by a short event where Seth would actually show up. Video reviews only. This is why a book with re-purposed content from a blog can have so many video reviews in such a short time. No, thanks. I'm not into that pop star thing and I feel you should treat people, especially people who support your work, with respect and care. Please don't insult my intellect while you attempt to manipulate me. Seth does deliver a lot of value. But so do others that don't have a "prettiest cheerleader" attitude. This is an incredible lesson on self-marketing and selling for when you have reached the size where you can pull something like this off. It's also a great lesson on the importance of humility and respect. I feel Seth should re-visit some of his older work and practice what he teaches. ... show more
Reviewed in the United States on December 27, 2018 by Margarita
    • You'll never be famous, but you can choose to be "famous to the family"
You'll never be famous, but you can choose to be "famous to the family." In other words, you can make a decision to choose a tribe who will care about the story you have to tell, and you can connect that tribe and serve that tribe. In Seth's words: "If you're a business consultant, a designer, or an inventor, being famous to the right three thousand people is plenty." If you are new to Seth Godin, his latest book is a great encapsulation of many of his major themes: - The job of marketers is to change people through stories - Go for the smallest viable market (as opposed to the minimum viable product) - "When you know what you stand for, you don't need to compete." - "People like us do things like this." - Treat different people differently - Price is a story you are telling - "Trust is as scarce as attention." - Earn the permission to send regular, expected communications to your customers - "Who would miss you if you didn't show up?" - Organize and lead your tribe - "If people care, you've got a brand." Don't expect a technical guide to the latest SEO techniques. This is a book of philosophical riffs to ponder and reflect on. I've been reading Seth's blog every day for ~15 years and his insights have helped me build a thriving, global business that gives me the chance to do meaningful work that I love. If you haven't been following Seth, now is a great time to start. Do buy this book, and Google "Seth's Blog" to continue receiving a daily dose of generous insight. ... show more
Reviewed in the United States on November 13, 2018 by William Bachman
    • Seth is good but too idealistic
I like Seth a lot but sometimes his ideas are not a reflection of the real world. There are some products that benefit from telling a brand story but 99% of products don’t need a story. When I buy a frozen pizza or cereal I don’t need a brand story, just give me a good product at a fair price. If marketers should want to change the world why do some brands who have violated consumer trust still grow and make money? Yes, some products solve my problems but most just meet my basic need as a consumer. ... show more
Reviewed in the United States on November 17, 2018 by R Meyer
    • Just read his blog
I'm a HUGE fan of Seth Godin and pre-ordered 2 copies of this book thinking it would be so great I'd have to give it to others. I was largely disappointed to find that it's all excerpts from his blog, basically a collection of ramblings. I wish I would have known that upfront.
Reviewed in the United States on December 9, 2018 by Adriana Gurdian

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