The Xbox 360 Uncloaked:: The Real Story Behind Microsoft's Next-Generation Video Game Console


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Description
A fascinating insider's look at the evolution of the Xbox 360 and Microsoft's ambitious gamble to become a leading force in the multi-billion dollar video gaming industry. Through extensive interviews and unprecedented access, San Jose Mercury News Technology and Gaming Writer Dean Takahashi takes you behind the scenes as he reveals... The birth of the machine as seen through the eyes of the Xbox 360 engineers who designed it... Blow-by-blow coverage of the heated internal debates as senior Microsoft executives battle to define the future of the Xbox brand... The strategic chess moves as Bill Gates, Steve Ballmer, and company take risk after risk, trying to outmaneuver their archrivals for the brass ring: dominance of the incredibly lucrative video game market... Sony, Nintendo, Electronic Arts, the entire Microsoft Xbox 360 team, and the industry's most celebrated video game developers -- all of the major players are included in this captivating story. Read more
Publisher : Lulu Press; First Edition (May 17, 2006)
Language : English
Paperback : 404 pages
ISBN-10 : 0977784215
ISBN-13 : 19
Item Weight : 1.32 pounds
Dimensions : 6 x 0.91 x 9 inches
Best Sellers Rank: #2,878,861 in Books (See Top 100 in Books) #5,205 in Video & Computer Games #6,714 in Computer & Video Game Strategy Guides
#5,205 in Video & Computer Games:
#6,714 in Computer & Video Game Strategy Guides:
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