The Wal-Mart Effect: How the World's Most Powerful Company Really Works--and HowIt's Transforming the American Economy
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"Highly readable, incisive, precise, and even elegant." —San Francisco Chronicle "Insightful." —BusinessWeek Wal-Mart isn’t just the world’s biggest company, it is probably the world’s most written-about. But no book until this one has managed to penetrate its wall of silence or go beyond the usual polemics to analyze its actual effects on its customers, workers, and suppliers. Drawing on unprecedented interviews with former Wal-Mart executives and a wealth of staggering data (e.g., Americans spend $36 million an hour at Wal-Mart stores, and in 2004 its growth alone was bigger than the total revenue of 469 of the Fortune 500), The Wal-Mart Effect is an intimate look at a business that is dramatically reshaping our lives. Read more
Publisher : Penguin Books; Reprint edition (December 26, 2006)
Language : English
Paperback : 352 pages
ISBN-10 : 0143038788
ISBN-13 : 88
Item Weight : 2.31 pounds
Dimensions : 5.5 x 0.7 x 8.4 inches
Best Sellers Rank: #138,430 in Books (See Top 100 in Books) #17 in Retailing Industry (Books) #232 in Company Business Profiles (Books) #279 in Economic History (Books)
#17 in Retailing Industry (Books):
#232 in Company Business Profiles (Books):
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Top Amazon Reviews
This book jumped out at me from the very first moment I saw it. It wasn't on my list of books to read however the title grabbed me. Wal-mart is on the leading edge of my favorite topics. I don't shop at Wal-mart anymore. I have come to dislike Wal-mart. As far as the book goes its a good read. Fishman has a nice style of writing like any good reporter should and the pace and presentation of the story he tells reads like a good episode of 60 Min. I enjoyed it. There is nothing stunning about the facts Fishman presents to the reader. That is, if you, like me, read a wide variety of center to left news magazines in addition to all the right wing spew that oozes out of the Television. The Wal-mart effect has been well documented in "The Nation", "Mother Jones" and "The Progressive" magazines for years. It is an ongoing story. The real kick in the pants is that this is now main stream. Wal-mart is way out of control. Wal-mart is out of control in the way a 380 lbs linebacker with the mind of a 4 year old is out of control. The linebacker needs handlers to keep him from hurting those around or himself and in that sense Wal-mart needs the government to step in and handle them. The reasons why are very well presented in the book which I encourage you to read. (I borrowed the anology from Fishman) There are two other things that interested me about this book. One is Wal-marts dedication to bringing the shopper the lowest price at any expense. I feel quality has been sacrificed. Fishman lists a variety of examples from sprinkler to blue jeans that have had the quality cut as well as the cost of labor inorder to achieve the 5% cost cut per year mandated by Wal-mart policy. I think that the shopping experience at a Wal-mart suffers from lack of quality as well. Wal-mart is a manisfestation of the cheapening of our society. The other thing is taxes. Fishman doesn't really go into the Wal-mart effect on local municipalities. (Some but there is much more) Wal-mart shops for locations. They want cheap. They want towns to fork over municiple service and build streets and handle traffic AND give up a big tax break. They present themselves to the town selectmen as if the 300 jobs they bring into a community will be the payoff. If the town won't budge on a Wal-mart demand then they head up the road to the next town. Wal-mart dosn't want just the cake and the frosting... Wal-mart wants the serving spoon, the plate, the cart you wheeled it in on, you get the point. Fishman does touch on this issue in general. I would like to have seen a bit more information on this. The cost of 300 low pay, part time jobs with crummy insurance to the town that gets saddled with a Wal-mart is often so high thats it is not worth it. The health insurance gets paid by governemt services, the traffic gets handled by an already over stretched police force, the firedepartment now has added responsibility and by the time all the real costs are added up Wal-mart starts looking like a 800 lbs gorilla on the back of local taxpayers. I would venture a guess that would be one Wal-mart does not want to be well known. All in all this is a must read. I use to shop a Wal-mart. Then I became a guilty exploiter of just the amazing fishing department. Now I have weaned myself off Wal-marts low price altogether. I just can't afford them anymore
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Reviewed in the United States on June 17, 2006 by Jeffrey Dorn
My subtitle would be: Wal-Mart is a Bully Imagine this scenario: A 115-year old company respected for its quality product/s and loyal buyers is selling an item for X amount, which allows them to compete, provide medical coverage for its employees, donate to local charities, pay for the raw materials, give employees the weekend off and a week (at least) paid vacation. These employees earn enough to save for eventualities, afford a reasonable house and so on. The company decides to become a supplier to Wal-Mart because of its vast national and international reach. Its product soars via Wal-Mart, eventually amounting to 75% of the company's sales. That is year one. Year two, Wal-Mart has a "talk" with the venerable company and tells the CEO that if they want to continue with Wal-Mart they will have to reduce their price to a set amount--this is not a negotiation--because Wal-Mart's goal is: "Always the lowest price. Always." The producer/supplier/manufacturer winces, but takes the squeeze. But the supplier soon finds out that the Wal-Mart "talk" is yearly and each year there must be a price cut, which will affect the supplier's number of employees, the benefits it gives and so on. Eventually, the only way the company can survive is to cheapen its product and/or move overseas. So, employees are fired, their spending in the community lessened, life's benefits are lowered or eliminated and life is more miserable. Pleading or reasoning with Wal-Mart is useless: They don't care. They want more and more customers and the way to get them is lowering prices. The above is the essence of this book, except the book is more dramatic, more depressing and shocking (though enlightening), and based on real scenarios, over and over. Seldom have I read a book that was so overwhelming. Although the author seems to go off on a tangent at times, the main gist of his book is that Wal-Mart is the best (read: worst) example of the high cost of low prices. Personally, I never shop at Wal-Mart. Yes, I have visited twice and bought exactly one item, regardless of its price. I don't like the moral tone of a company that browbeats its suppliers--other companies--out of existence or forces them to go to very poor countries where 20 people can be hired for a living wage of one U.S. worker. It has an end goal--the lowest price--and doesn't seem to much care about the means to that end. Our country and people will become economic slaves with not much freedom to shop elsewhere for variety and quality. Following are some pertinent quotes from the book: PAGE 103: "Sure, Wal-Mart has held inflation down; it's great to have bargains. But you can't buy anything if you're not employed. We are shopping ourselves out of jobs" PAGE 106: "Eventually, the only way to lower costs is to manufacture outside the U.S., in countries with lower labor costs, fewer regulations, less overhead. This [constant price-lowering] element of the Wal-Mart effect remains largely hidden from public view." PAGE 165: "We find the presence of Wal-Mart unequivocally raised family poverty rates in U.S. counties..."--a university study where everything else but Wal-Mart was controlled for. PAGE 179: "Part of the reason Wal-Mart can sell a salmon fillet [dirt cheap] is they don't [accept] all the costs. Pollution ultimately costs money--to clean up, to prevent. [As does] reasonable wages, proper equipment, worker breaks, days off [even ONE]. Right now those costs aren't in the price of a pound of Chilean salmon." PAGE 203: "The only thing likely to make you smile at Wal-Mart is the price. In fact, it isn't really a place to shop, it's a place to buy things--bring a list, check the items off, get out. ... Wal-Mart is relentless at measuring its own costs; it isn't so interested in measuring its customers' costs." PAGE 236: "Wal-Mart isn't subject to the market forces because it is creating them [because of its size: the biggest company in the world]." PAGE 240: One of the highest percentages of workers on Medicaid work for Wal-Mart--mostly because they don't make enough money at Wal-Mart not to be on Medicaid. PAGE 269: "Wal-Mart can't seem to grasp an essential fact: The company has exactly the reputation it has earned: ... How it treats store employees; the relentless pressure that hollows out companies and dilutes the quality of their products; the bullying of suppliers and communities; and its corrosive secrecy." PAGE 272: "Low prices looked great for years, until we got a peek at [Wal-Mart's] hidden....costs. It's possible that the long-term consequences of muscling suppliers into sustainability will actually be unsustainable." On the flip side, Wal-Mart is so big, powerful and influential that it can actually change the economic life of it's customers (and citizens around the world) for the better. If it took the lead others would follow. But it keeps its head in the sand and continues to be what it mostly always has been. If you're not sure what I mean, simply re-read the review.
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Reviewed in the United States on January 27, 2012 by James Charnock
This is a very good, even-handed analysis of the the WalMart effect on the economy from the local consumer to the globalized manufacturing of the products we consume ever day. It was well-written and easy to read. My main complaint is that the writer at times speaks of some of what we might call the company's evils in a most dispassionate manner. At the time of reading, this feels like he is implicitly condones the actions of the companies and its suppliers (even though its clear the suppliers have little option in going along with WalMart). Overall, I think the objectivity of the author plays a key part on the effectiveness of the book. His bias is in the pages, but they do not yell too loud. Anyone looking int the effect of late twentieth century capitalism on America would be well served to read this book.
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Reviewed in the United States on March 26, 2010 by J. Edgar Mihelic, MA, MA, MBA