The Power of Moments: Why Certain Experiences Have Extraordinary Impact
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Description
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences. Read more
Publisher : Simon & Schuster
Publication date : October 3, 2017
Edition : 1st
Language : English
Print length : 320 pages
ISBN-10 : 1501147765
ISBN-13 : 60
Item Weight : 14.7 ounces
Dimensions : 5.5 x 1 x 8.38 inches
Best Sellers Rank: #5,431 in Books (See Top 100 in Books) #28 in Communication & Social Skills (Books) #43 in Interpersonal Relations (Books) #74 in Happiness Self-Help
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Top Amazon Reviews
Format: Hardcover
I love the Heath brothers writing style. 'Made to Stick' was great and this one was no less engaging. The way they weave stories in and out of what they are trying to communicate is fantastic. I find myself reading for the story and then surprised by the insight that I gain when a chapter/section is complete. It may come across as scattered, but what they do is cast a net and pull it back to the boat. It's awesome and captivating. When I arrived to the portion on Creating Shared Meaning (Chapter 10), the story immediately gripped me. My mother, who is an oncology nurse, was treated in similar fashion as Mrs. Rhodes father. The treatment was great, but the service was subpar. This moment changes the culture of Sharp hospitals. "Highlighting the mission that binds us together and supercedes our differences." (Pg 211). This is what it's about. Where I work, in a rescue mission, we have to create shared meaning, because we are bound in Christ. We make the moments everyday, struggle alongside of those we serve, and connect the dots towards wholeness. We cultivate purpose! Meaning slingshots organizations into the next level. Creating Shared meaning grabs all those who are working beside us (and in my case those I'm working for) and brings them along into something wholely better. The Heath brothers communicate this idea perfectly with their use of stories, studies, and thought. "It instills not the pride of individual accomplishment, but the profound sense of connection that comes from subordinating ourselves to a greater mission." (Pg 222) Go create meaning!
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Reviewed in the United States on June 16, 2020 by Justin Scoggins
Format: Hardcover
Wow! There is something in here for everyone. Business, education, government, personal - quality content, thought provoking solutions. BUILD PEAK MOMENTS. "We all have a superpower we are not using" - so simple! Highly recommend. Updated 9/12/2019 I highly recommend this book. It’s presently at the top of my list for 2019 reading. Chip & Dan Heath take you through some very basic concepts that are easily implemented. The stories they share are relatable and real. I’ve listened to a number of interviews with Dan Heath where he shares some of the same information and two recurring themes I find incredibly powerful are: 1 – Creating moments is like a superpower we all have that we are not using right now 2 – Beware the soul-sucking force of reasonableness The Magic Castle Hotel story is incredibly thought provoking. This place has reviews through the roof and has won numerous prestigious awards. It’s an old 1950s apartment complex and there is nothing amazing about the physical plant. The experiences however, are AMAZING. Magicians walking around, FREE snacks (and not airline size – think full sized supermarket bags), a phone by the pool where kids can call and get popsicles delivered to them by a white-gloved server on a silver platter, and much more. After you are fully amazed by the experiences at The Magic Castle Hotel – the Heath brothers get you thinking about typical discussions around the conference room that go like this: (this is all in the book – these are my words & memories from reading – a few of the scenarios I thrown in my own “voice of reason” scenarios – the Ideas are realities at The Magic Castle Hotel) Idea: “Hey we could have magicians walking around performing magic tricks for the kids” Voice of Reason: “Yeah that would be nice, but what if guest attendance was low and there weren’t any kids around – we’d be paying them to do nothing. What if one of these magicians upset a kid? Anyway, kids don’t like magicians any more – they want to see videos – we could save money by having a TV screen in the lobby that we call the ‘Magic TV’ and put some magic videos on it.” Idea: “Hey we could put a red phone outside by the pool and whenever someone picked it up a person would answer and take their order for a popsicle and then we could have someone in a butler suit with white gloves come deliver it to them poolside on a silver platter.” Voice of Reason: “Great idea, but how would we staff that? What if we were busy and nobody answered the phone and a kid was upset? Aren’t popsicles choking hazards? Butler suits are cool, but then we are asking our employees to do something different and keep up with a whole new uniform standard. How about we just put a cooler out by the pool with a sign above it that says “FREE Popsicles.” Idea: “Hey we could have a snack list for kids and whatever they wanted at anytime they could get for FREE, and it wouldn’t just be a small snack – it would be a legit sized bag of whatever they wanted.” Voice of Reason: “I like that idea, but think how much money we could save if we did smaller portions – also that would be healthier for the kids. Actually now that we’re thinking about it, should we be giving away free food? – what about liabilities? What if a child ate something and had an allergic reaction? What if the snack they wanted wasn’t on the list and they got upset.” It’s comical when you look at these powerful moments from the reverse point of view. We’ve all been in meetings where someone is hell-bent on defending the status-quo; or comes up with multiple alibis for failure. STOP THE INSANITY! The biggest brands, the truly trademark companies, the ones making the $$, getting the reviews, the ones that have the raving fans – they have crossed over the reasonableness boundary and are thinking outside the box, breaking the script, and making the ordinary extraordinary. Thank you Chip & Dan Heath!
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Reviewed in the United States on August 20, 2019 by Jonathan Peyton
In everyone’s life, there are moments that have enormous impact. The moment when you look at your manager doing the same work as you, only with larger numbers, and you realize that you will be her if you stay in this job for the next ten years. And so, you make plans to leave. That moment when you find your calling because of something someone says spontaneously, as they catch you doing something exceptional. In very accessible book, the brothers, Chip and Dan Heath examine defining moments, identify the traits they have in common, and what makes a particular experience memorable and meaningful. They demonstrate how defining moments share a set of common elements. More importantly, they demonstrate how you can create defining moments by using those elements. Why would you want to create them? “Our lives are measured in moments, and defining moments are the ones that endure in our memories,” they explain. Their insights are critical lesson for anyone in a service business (as we all are), in management, and in our personal lives. A study of hotels reviewed on TripAdvisor shows that when guests say they experienced a “delightful surprise,” (or what the Heaths call a “moment’) 94% unconditionally recommend the hotel, but only 60% of guests who were “very satisfied,” will do the same. Can you remember your first day at your current company? Most likely it was not a defining moment. The receptionist didn’t think you were starting until next week. She shows you to desk with the previous incumbent’s remnants. Your boss has not arrived yet. Eventually, a friendly person from your floor introduces herself and then interrupts 11 people by introducing you to them. You have managed to annoy all your colleagues within the first hour. You immediately forget all their names. Compare that to joining John Deere office in Asia. Soon after you accept employment there, you get an email from a “John Deere Friend.” She introduces herself and shares some of the basics: where to park, what the dress norms are, and tells you that she’ll be waiting to greet you at 8:00 on your first day. The flat-screen monitor in reception has a headline: “Welcome, Sam!” Your John Deer Friend shows you to your desk where there is a tall banner that alerts people that you are new. People stop by during the day and introduce themselves. The background image on your monitor is a gorgeous shot of John Deere equipment on a farm at sunset, with the caption: “Welcome to the most important work you’ll ever do.” The first email you receive is from the CEO of John Deere with a short video, in which he talks about the company’s mission, and closes by saying, “Enjoy the rest of your first day, and I hope you’ll enjoy a long, successful, fulfilling career as part of the John Deere team.” There’s a gift on your desk - a replica of John Deere’s 1837 plow, and a card explaining why farmers loved it. Your Friend fetches you for lunch with a small group who ask about your background and tell you about projects they’re working on. Later, your manager comes over and makes plans to have coffee with you next week. You leave the office that day thinking, I belong here; the work we’re doing matters. And I matter to them. This is a defining moment, a relatively short experience that is both memorable and meaningful. So, how are defining moments created? The Heath’s have identified four elements. Moments are created by “Elevation” – going beyond the normal course of events to create the extraordinary. A bouquet of flowers from your bank, celebrating the opening the opening the bond so that you can acquire your new home and thanking you for choosing them. Defining moments can also rewire our understanding of ourselves or the world through an “Insight”. In seconds or minutes, we realize something that might influence our lives for decades: Now is the time for me to start my own business, or this is the person I’m going to marry. It can also be a “crystallization of discontent,” when you suddenly see an awful truth about a situation or person that you have ignored. When we attain important milestones, we experience moments of “Pride”. These are defining moments because they catch us at our best, in moments of achievement, showing courage, earning recognition, or conquering challenges. Moments of “Pride” usually involve having our skill noticed by others. Much research show that while 80% of managers claim they frequently express appreciation, less than 20% of employees report they do. Surveys find the top reason people leave their jobs is a lack of praise and recognition and the absence of ‘Pride’. The corporate response has generally been to create recognition programs, like ‘Employee of the Month’ awards or annual banquets recognizing star performers. These programs are inadequate - one employee per month! How about recognition weekly or even daily? And the formality of corporate programs often breeds cynicism. The last element of moments that are defining is that they are social moments of “Connection”. Weddings, graduations, baptisms, work triumphs - are strengthened because we share them with others. “If you want to be part of a group that bonds like cement, take on a really demanding task that’s deeply meaningful. All of you will remember it for the rest of your lives.” People don’t connect as deeply around ‘passion’ as they do around ‘purpose’. Passion is the feeling of excitement or enthusiasm that you have for your work or interest. ‘Purpose’ is the sense that you are contributing to others, and that your work has broader meaning. Passion is individualistic, and while it can energize, it also isolates, because my passion isn’t yours. By contrast, purpose is something people can share. It can knit groups together. In a study of 32 paid lifeguards, one group read four stories describing how other lifeguards had benefited from the skills they acquired on the job. The second group read four stories about other lifeguards rescuing drowning swimmers. The difference between the two groups was striking. The group that read about the meaning their work had for others voluntarily signed up for 43% more hours of work in the weeks following the intervention, and their helping behaviour increased by 21%. There was no increase in helping behaviour or hours worked by those who read about the personal benefits of the job. These differences in behaviour were produced by nothing more dramatic than a 30-minute of reading and talking about what they read. Such is the power of moments of ‘Connection.’ Some powerful defining moments contain all four elements, and using all adds even more impact. Three situations deserve punctuation. Some are “transitions” such as a new job, or retirement. “Milestones” such as promotion or graduation, and “pits” such as divorce or the death of a loved one. We will benefit greatly by being alert to these opportunities and the huge value they can hold if done well. A good place to start is to read this book. Readability Light --+-- Serious Insights High +---- Low Practical High +---- Low *Ian Mann of Gateways consults internationally on leadership and strategy, and is the author of the recently released ‘Executive Update.
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Reviewed in the United States on November 29, 2017 by Ian Mann