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The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns

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Description

The best-selling investing "bible" offers new information, new insights, and new perspectives The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.While the stock market has tumbled and then soared since the first edition of Little Book of Common Sense was published in April 2007, Bogle's investment principles have endured and served investors well. This tenth anniversary edition includes updated data and new information but maintains the same long- term perspective as in its predecessor.Bogle has also added two new chapters designed to provide further guidance to investors: one on asset allocation, the other on retirement investing.A portfolio focused on index funds is the only investment that effectively guarantees your fair share of stock market returns. This strategy is favored by Warren Buffett, who said this about Bogle: "If a statue is ever erected to honor the person who has done the most for American investors, the hands-down choice should be Jack Bogle. For decades, Jack has urged investors to invest in ultra-low-cost index funds. . . . Today, however, he has the satisfaction of knowing that he helped millions of investors realize far better returns on their savings than they otherwise would have earned. He is a hero to them and to me."Bogle shows you how to make index investing work for you and help you achieve your financial goals, and finds support from some of the world's best financial minds: not only Warren Buffett, but Benjamin Graham, Paul Samuelson, Burton Malkiel, Yale’s David Swensen, Cliff Asness of AQR, and many others.This new edition of The Little Book of Common Sense Investing offers you the same solid strategy as its predecessor for building your financial future.Build a broadly diversified, low-cost portfolio without the risks of individual stocks, manager selection, or sector rotation.Forget the fads and marketing hype, and focus on what works in the real world.Understand that stock returns are generated by three sources (dividend yield, earnings growth, and change in market valuation) in order to establish rational expectations for stock returns over the coming decade.Recognize that in the long run, business reality trumps market expectations.Learn how to harness the magic of compounding returns while avoiding the tyranny of compounding costs.While index investing allows you to sit back and let the market do the work for you, too many investors trade frantically, turning a winner's game into a loser's game. The Little Book of Common Sense Investing is a solid guidebook to your financial future. Read more

Publisher ‏ : ‎ Wiley


Publication date ‏ : ‎ October 16, 2017


Edition ‏ : ‎ Updated and Revised


Language ‏ : ‎ English


Print length ‏ : ‎ 304 pages


ISBN-10 ‏ : ‎ 1119404509


ISBN-13 ‏ : ‎ 07


Item Weight ‏ : ‎ 11.2 ounces


Dimensions ‏ : ‎ 5.4 x 1.2 x 7.1 inches


Part of series ‏ : ‎ Little Books. Big Profits


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Top Amazon Reviews


  • Big Bogle Benificence!
Format: Hardcover
Concise, easy to read, exceptionally helpful investing introduction written by a famous developer of the Vanguard family of low cost funds. Read it BEFORE you start investing!
Reviewed in the United States on April 11, 2026 by Brian Sparks

  • Great All-around Investing Book
Format: Hardcover
I read this over and over again. It is such a great book, lots of wisdom in a compact form. If there is a downturn in the markets, or if people become more pessimistic, it is good to just go back to this book and get grounded in fundamentals rather than following the crowd and sell everything. I encourage anyone just starting out to read this, or even to younger folk to know what to do once they start having income. ... show more
Reviewed in the United States on April 20, 2026 by Steven

  • Great tool to stop spouse from continuously asking investment questions at the dining room table
Format: Hardcover
My spouse was really starting to ask me a few too many questions about investing in the stock market ever since the pandemic started. It's actually caused me to seek help from a psychologist. Finally, I decided to just buy this book for my wife's birthday. She was so happy to get it. However, she wasn't reading it... At all! So my daughter picked it up one day and wrapped it up again and gave it to her boyfriend for his birthday! So I purchased another copy for my spouse, and left it near the dining room table. Now every time my wife asks me an investment question, I point to the book. It's been an incredible tool in this regard. And the red cover!! It's excellent!! It's hard to lose the book. It's so visible and easy to point at whenever questions about investing arise, I just point at the book. It's been awesome!! And it's mainly about how to avoid fees, value investing through index funds...common sense investing stuff. It's beautiful! And I've heard that my daughter's boyfriend is actually reading the book and is learning a lot and loving it. My psychological issues have disappated and I'm no longer needing talk therapy. I love this book! Buy the book! It's brilliant! Especially for people who refuse to read and just ask annoying questions, or a person getting into investing for the first time. ... show more
Reviewed in the United States on March 9, 2024 by Joey

  • A good read for index fund beginners. Could be shorter.
Format: Kindle
When someone as successful as John Bogle attempts to impart knowledge in the form of a book, people ought to listen and heed his advice. This is the man who practically invented the index fund, after all. While there's much wisdom to be found in The Little Book of Common Sense Investing, the first third to half of the book is dedicated to discussing the sheer arithmetic of how actively managed funds eat away investors' gains: fees, taxes, and all. I cast no doubts on the value of these discussions, particularly to readers for whom the topic of index fund investing is novel in its entirety. That said, this first part could have been significantly shortened without much loss to its value, if at all. After tackling the disadvantageous arithmetic of actively managed funds, Bogle dedicates a few more chapters to drive his point home and details how these funds consistently fail to match the returns of the index. Two-thirds into the book, commentaries on and new information about other matters such as investment advisors, bond funds, and ETFs finally surface. Beyond a critical assessment of non-index ETFs, little explanation of the tax differences between long-term index fund and long-term index ETF investing is offered before the book circles back to theme, with a section on what the great Benjamin Graham would have said about index funds promptly following. For the uninitiated, The Little Book of Common Sense Investing serves as a good resource to explain the how's and why's of index funds. For individuals who have read enough about index funds as to already be invested in them, however, four-fifths of the book may feel little more than one thick advertisement, living up to "The Only Way to Guarantee Your Fair Share of Stock Market Returns" well. But what about the last few chapters? This is where the earlier-mentioned "much wisdom" enters the equation, with Bogle providing timeless insights on assembling portfolios, building them efficiently, customizing them for retirement, and a myriad other ideas that can only come with maturity and experience. For these alone and despite all my ramblings above, I recommend alloting space in one's collection and a few hours of one's time for this book. ... show more
Reviewed in the United States on May 2, 2022 by Chez GKY

  • Another great investment book
Format: Hardcover
Another great book for investors. Easy to read but not very long. Packed with good information.
Reviewed in the United States on February 11, 2026 by RJ

  • This is a book for every high school student!!!
Format: Hardcover
This is the best advice on early investments any person must have IMO, understanding the stock market with quotes from industry titans, analogies and how to start investing you money and even tax free through IRAs, I spent easily $250,000 (granted $50k loss through COVID was one) but as I worked my was through trades, Robinhood, TD Ameritrade, and Charles Schwab, the goal of WS "It's all a fugazi. You know what a fugazi is? It's a fake. It's a whazy. It's a woozy. It's fairy dust. It doesn't exist. It's never landed. It is no matter. It's not on the elemental chart. It's not F*^%ing real." This quote is from the movie "The Wolf of Wall Street" (2013), where Leonardo DiCaprio plays the role of Jordan Belfort. The specific scene is a conversation between Jordan Belfort and Mark Hanna (played by Matthew McConaughey) during a lunch meeting. where the only goal is to bring home cold hard cash through commission! It erodes the wealth of individuals. ... show more
Reviewed in the United States on March 4, 2024 by Amazon Customer

  • A million stars recommend
Format: Hardcover
I started learning about the stock market in Jan 2025. I'm self-teaching off YouTube but this book is exactly what I've been needing because all the data (definitions) were still overlapping and confusing. As in what's more important, expense ratio or growth rate, etc. I wanted the bottom line of where to begin as a measuring stick on what is considered good or bad (low or high). This is such an easy book that breaks everything down into A, B, C. SIMPLE!!! ... show more
Reviewed in the United States on December 9, 2025 by Tracy

  • Informative
Format: Hardcover
This book is very informing and easy to ubderstand
Reviewed in the United States on March 3, 2026 by Louise Skidmore

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