The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
Condition: New
Buy Now, Pay Later
As low as
$6
/ mo
Learn more
- – 4-month term
- – No impact on credit to apply
- – Instant approval decision
- – Secure and straightforward checkout
Ready to go? Add this product to your cart and select a plan during checkout.
Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.
Learn more about financing & leasing here.
Selected Option
Free shipping on this product
30-day returns
Learn more
FREE 30-day refund/replacement
To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
Availability:
In Stock.
Arrives
Thursday, Jul 2
Recently Viewed
Format: Hardcover
Description
The missing manual on how to apply Lean Startup to build products that customers loveThe Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:Determine your target customersIdentify underserved customer needsCreate a winning product strategyDecide on your Minimum Viable Product (MVP)Design your MVP prototypeTest your MVP with customersIterate rapidly to achieve product- market fitThis book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource. Read more
Publisher : Wiley
Publication date : June 2, 2015
Edition : 1st
Language : English
Print length : 336 pages
ISBN-10 : 1118960874
ISBN-13 : 75
Item Weight : 1.2 pounds
Dimensions : 6.2 x 1.2 x 9.1 inches
Best Sellers Rank: #48,935 in Books (See Top 100 in Books) #9 in Business Research & Development #10 in Lean Management
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Thursday, Jul 2
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
- Klarna Financing
- Affirm Pay in 4
- Affirm Financing
- Afterpay Financing
- PayTomorrow Financing
- Financing through Apple Pay
Learn more about financing & leasing here.
Similar Products
Top Amazon Reviews
Format: Kindle
I’m a product manager who has been involved in the creation of a wide range of web and mobile products. Some have been great and some have bombed (unfortunately like many new products). The Lean Startup movement was a breakthrough for me and many others who work on technology products as it provided a framework for creating products that customers actually want. There are a lot of great Lean books that I’ve read including The Lean Startup, Running Lean, and The Four Steps to the Epiphany. The Lean Product Playbook is unique in that it takes the perspective of an entrepreneur or product manager and has a lot of very practical advice for putting the Lean principles into practice. The other Lean books provide some great information about Lean concepts, but I found that it was often hard to translate these concepts into real world actions. The Lean Product Playbook provides very practical advice for doing so. This book gives the reader a rare glimpse into what it takes to define a successful technology product. Most product leaders have to learn these lessons the hard way by just doing it and seeing what works and what doesn’t…..the school of hard knocks. This book would be ideal for anybody who is taking the lead in defining a new tech product, but would also be useful for entrepreneurs, designers, and developers. Its good for pretty much anybody involved in the process of creating products. There are some great concepts from the book that I have already started utilizing in my work. Some include: - Problem space vs. Solution space - many product teams get these concepts confused. This book has a great discussion and examples that describe how you can identify a problem and a solution that meets the problem. The approach taken in this book is nuanced and very practical compared to other Lean books which tend to be much more dogmatic about how you identify the solution. - Lean Product Process - the author walks you through a step-by-step process for achieving product / market fit. - Feature selection - There is also a lot of great discussion about how you pick which features to include in the product. This is one of the hardest things to figure out as a product owner. - User testing on a Ramen budget - some great ideas for doing user testing on the cheap. Some of the ideas in this book can be found in other places, but this book does an amazing job of integrating those ideas + mixing in some great new ideas in a way that makes it easy to get going on your next great idea. I highly recommend this book!
...
show more
Reviewed in the United States on June 1, 2015 by Product Mgr Guy
Format: Kindle
This book is without a doubt one of the most useful guides I’ve ever read when it comes to applying Lean Product concepts to real-life situations. It guides you through a step by step (it’s a playbook!) strategy for helping you build better, more innovative products, and while you are reading it, it gives you key examples and engaging stories to illuminate each of the steps. Contrary to other “business” books I’ve read, this one is directed and insightful (and entertaining!), making me want to continue reading, and more importantly, enabled me to immediately utilize the strategies. The book offers a combined discussion of Lean Product process, UX Design, Agile Development, and Analytics, which truly covers everything you need to know to build great products that customers will love. One of the key ideas of the book revolves around Product-Market fit, and how to achieve it using a 6-step process. The steps are clear and concise, and the examples and included figures are very tangible and easy to understand. Additionally, this is one of the few books I’ve come across that clearly explains and puts into the proper context how to think about things such as UX design (a 4-layer model of conceptual design, information architecture, interaction design and visual design), User testing (and various methods of doing it quickly and cheaply), Personas, the Kano model, Kanban, and Scrum, to name a few. Whether you’ve already successfully implemented Lean Product principles, are looking to start, are having trouble applying the concepts, or maybe you just aren’t sure where to begin, I highly recommend this book.
...
show more
Reviewed in the United States on June 2, 2015 by A. Longinotti
Format: Kindle
I have worked as a director of engineering at a brand-name post-IPO tech company. I have worked with product managers and group product managers, including people we hired from Microsoft, Spotify, Google, etc. I worked there for 8 years, from before we had a single product manager, and watched the product management discipline evolve. I didn't learn anything new from this book, since it captures (more or less) how we work. But that doesn't mean it doesn't have value. This is the best one-book summary of how a modern product manager should approach building a product. I would happily give this to every product management new hire. It captures the current zeitgeist and, especially in the first half of the book, provides the execution details that are sometimes missing from otherwise great but theory-laden product development books. (I'm looking at you Principles of Product Development Flow!!!) I knocked off a star because the book has some flaws that could be rectified in a future edition. Some topics are covered so superficially you'd almost be better served just by a link to the relevant wikipedia page (this was most noticeable in the sections on execution covering Scrum, Kanban, Continuous Integration, and Continuous Deployment). I would rather these sections be either shorter (just a reference to a more definitive book on the subject) or longer (and have more of a focus on how a product manager is affected by the topic or should drive change). There were several sections where I felt the writing belabored obvious points and what was explained in 5 or 10 pages probably could have been done in 1 or 2. For instance, the example of "waves" of user testing that gradually refine the product or the examples of "equations" for business metrics. But again, take my opinion on this with a grain of salt because all of this stuff is how I'm used to working. Possibly readers who are newer to this approach NEED the long-winded explanations to see how it works in practice. Due to the above two points, the last 1/3 of the book I skimmed large sections. But the first half or two-thirds of the book are really, really good.
...
show more
Reviewed in the United States on January 6, 2016 by Justus Pendleton
Format: Hardcover
This is my first ever Amazon review so a couple quick disclaimers I always wonder about with these: 1) I don't know Dan 2) I loved the book and tweeted as much to Dan. He asked me to leave a review and I was happy to do so for zero compensation. Now, onto the review! I'm a tech founder and by default, product manager. I was never trained for the role. My education in product has been through experience and lots of education. This book is the best resource I have ever come across for how to be an effective PM and I'm applying it to my business. Here's my criteria: 1) Readable - 5/5. Dan's writing style is accessible. I never read a paragraph and thought to myself "What the heck did he just say?" 2) Actionable - 5/5. Most important, the book is action oriented. It's easy to take a chapter and apply directly to your business. 3) Cohesive - 5/5. Framework is my new favorite word. Seriously, if you are going to be a successful PM you need frameworks. Frameworks are lenses through which your decisions are more effective and efficient. And there is no dogma here. Dan pulls from various sources for his frameworks, not just his own head. I appreciate the different perspectives. The overarching Product Market fit framework is powerful and is central to my love of this book. 4) Study-able - 5/5. There are books you read once and never touch again. Then there are books you STUDY. This is the latter and my ultimate compliment for LPP. Great read. So great in fact that after I finished the kindle version, I just picked up the Audible version :)
...
show more
Reviewed in the United States on May 28, 2016 by Rob
Format: Hardcover
This is a great reference book for large-scale software products. Early in his career, Olsen designed nuclear-powered submarines and in one of the chapters he relates this to product design and development. Throughout the book Olsen shares several of his experiences managing projects like Quickbooks and Friendster. These accounts are often used to illustrate certain ideas. With regard to discussions about user testing, key metrics and analytics, I find it very helpful that the book includes tables, diagrams and mathematical equations along with charts to help visualize the concepts. He also uses plenty of hard data from successful projects that he has managed, and he often draws upon (and sometimes extends) ideas developed by various industry moguls. In chapters where the subject matter is beyond the scope of the book, he provides solid overviews and helpful guides to facilitate understanding. I particularly enjoyed the smooth, steady pace of this book. Olsen carefully defends his arguments, using narratives and different scenarios to clarify ideas that may be hard to understand. The topics from preceding chapters gradually build upon each other in steps, so parts of it read like an informative guide. Details about software development are not introduced until Chapters 7 and 8 (Part II). Chapters 1 to 6 are spent describing core concepts about the product market, its value, and target customers. Chapters 9 through 14 are deeply profound in their exploration of topics such as testing, design, software development, optimization, analytics and the measurement of key metrics. Overall, I would call this a great book with valuable reference material for scalable software products.
...
show more
Reviewed in the United States on December 15, 2016 by Stephen Tillman
Format: Kindle
Most new products (70-80%) fail in the market. And most of these products don't fail because they were built or marketed poorly; they fail because they are the wrong products to start with. Products that people don't really want or need (despite what they may have thought or blurted out during focus groups.) A great product-market fit is a rare beast and most companies discover too late that they've spent months or years developing and perfecting a product that the market does not care about. The Lean Startup approach has, deservedly, gained a lot of recognition and praise for helping entrepreneurs and innovators minimize their chances of failure by focusing them on validating their ideas before over-investing in them. But I've seen many entrepreneurs talking the Lean Startup talk and not walking the walk. Not because they do not WANT to, but because they are not sure HOW to. Experienced people have a hard-time giving up their old ways, and first-timers are not sure where to start. This is where Dan Olsen's book comes in. Dan guides you, step-by-step–and with a lot of examples and case studies–through the Lean Product process. The thing I liked best about "The Lean Product Playbook" is that, unlike many business books, there is no fat in it: it's a LEAN book about LEAN product–the opposite of those books that take one concept that can be explained in 10 pages and turn it into a 300-page book through repetition and filler material. Every chapter and every section contains clear and actionable instructions on what to do, what to measure and how to make sure you don't fool yourself. Winning in the market with a new product is a challenge, but Dan Olsen is a great coach and if you follow his advice and techniques you will be in a great position to beat those terrible odds for market success that I mentioned at the beginning of this review. Bravo "coach" Dan, and thank you for sharing your playbook with us!
...
show more
Reviewed in the United States on June 8, 2015 by AlbertoS
Format: Hardcover
I've sampled about a dozen books on product management, and bought four or five. This one is my favorite. Dan Olsen brings a great combination of theory and practical experience to the problem of product management. Something that distinguished this book from the others was Dan's sense of practicality and humility. You get the sense that the book is written to actually help PM's manage actual products - not just to further the author's career. He's not trying to claim credit for making up a whole new theory; he supplies plenty of concepts of his own, but he's happy to include solid methodologies from other practitioners. A few of the items I liked best: * Problem space vs. solution space. This is a simple and clear way to frame the problem of product design, and a great way to get a team on the same page during the ideation and design phase. * A survey of several methodologies for evaluating possible features, including Dan's own ROI-based approach. I like Dan's suggestion as it's lightweight and effective - which makes it easier to communicate and more likely to be used. * A frank discussion of the usefulness of specification documents in Agile development environments. I'm not sure I'm totally in agreement with Dan on this one but his approach does seem more cognizant of reality than most. Overall the signal/noise ratio in the book is extremely high. Obviously the book is heavily tilted towards consumer-oriented software products. The book would be a useful perspective for, say, CPG product managers, but its primary focus is certainly on software. For both aspiring and experienced product managers in that category, though, this book is indispensable.
...
show more
Reviewed in the United States on October 8, 2015 by Michelle Copley
Format: Kindle
Great book after reading the original by Eric Ries. Why not 5 stars? Well, the last part of the book is extremely technical and focused on software and app development. I'd like to read some more non-IT cases.
Reviewed in the United States on August 20, 2015 by Philippe Bailleur