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Wiley

The Food Truck Handbook: Start, Grow, and Succeed in the Mobile Food Business

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How to start, grow, and succeed in the food truck business.Food trucks have become a wildly popular and important part of the hospitality industry. Consumers are flocking to these mobile food businesses in droves, inspiring national food truck competitions and even a show dedicated to the topic on The Food Network. The relatively low cost of entry as compared to starting a restaurant, combined with free and low-cost ways to market them to the masses via platforms like social media, are just two of the reasons that food truck business are drawing in budding entrepreneurs.Author David Weber, a food truck advocate and entrepreneur himself, is here to offer his practical, step-by- step advice to achieving your mobile food mogul dreams in The Food Truck Handbook. This book cuts through all of the hype to give both hopeful entrepreneurs and already established truck owners an accurate portrayal of life on the streets. From concept to gaining a loyal following to preventative maintenance on your equipment this book covers it all.Includes profiles of successful food trucks, detailing their operations, profitability, and scalability.Establish best practices for operating your truck using one-of-a- kind templates for choosing vending locations, opening checklist, closing checklist, and more.Create a sound business plan complete with a reasonable budget and finding vendors you can trust; consider daily operations in detail from start to finishStay lean and profitable by avoiding the most common operating mistakes. Author David Weber is Founder and President of the NYC Food Truck Association (NYCFTA), which brings together small businesses that own and operate premium food trucks in NYC focused on innovation in hospitality, high quality food, and community development. Read more

Publisher ‏ : ‎ Wiley


Publication date ‏ : ‎ April 3, 2012


Edition ‏ : ‎ 1st


Language ‏ : ‎ English


Print length ‏ : ‎ 288 pages


ISBN-10 ‏ : ‎ 1118208811


ISBN-13 ‏ : ‎ 16


Item Weight ‏ : ‎ 2.31 pounds


Dimensions ‏ : ‎ 5.9 x 0.9 x 8.9 inches


Best Sellers Rank: #41,985 in Books (See Top 100 in Books) #7 in Restaurant & Food Industry (Books) #18 in Hospitality, Travel & Tourism (Books) #236 in Entrepreneurship (Books)


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Top Amazon Reviews

    • Perfect book for beginners! Very explanatory!
Review Image by Lindsey Katherine Lindsey Katherine
Review Image by Lindsey Katherine Lindsey Katherine
"The Food Truck Handbook" by David Weber is a comprehensive guide that delves into the intricacies of the mobile food business. Weber provides invaluable insights into starting, operating, and thriving in the competitive food truck industry. His practical advice, from menu planning to marketing strategies, is accompanied by real-world examples that make this handbook an essential companion for aspiring and existing food truck entrepreneurs. The author's passion for the subject matter is evident, and his expertise shines through, making this book a must-read for anyone looking to navigate the exciting world of food trucks! The package was delivered free of damages and the book came completely unbent without blemishes. 10/10! ... show more
Reviewed in the United States on September 29, 2023 by Lindsey Katherine Lindsey Katherine
    • Read this review like for more
Review Image by ProtoEvan ProtoEvan
Starting a food truck Iv read all the books and this one was full of good working thoughts and considerations. I recommend joining a food truck group in your city just about all of them have one even here in Oklahoma City the OKC food truck association is a great way to go beyond the book and find out what permits and check lists you have to follow for your area. As long as your not the same type of food truck you'll find others will be more than happy to help and guide you. These books will help you build the plan but you need a working local knowledge in order to not violate a law. Just in my city I needed a LLC, a Inspection by the city health department, a permit by the health department, a site permit every time I park on private property, a annual permit I have to buy every year to go to special events, and a site inspection permit every time I park at a public event. Hope that helps like my reviews for more ... show more
Reviewed in the United States on May 26, 2015 by ProtoEvan ProtoEvan
    • I am finding it to be quite useful and informative to some one who is thinking about ...
have not finished reading this yet but so far very informative. give me a lot to think about, things that I never would have thought about on my own. It is geared more for big city food trucks and I am in a small town that only has 2 food trucks. I am finding it to be quite useful and informative to some one who is thinking about starting a food truck or just new at it. I would to anyone who is thinking about getting into the food truck business to read this book before making any decisions on whether or not this is a business for you. ... show more
Reviewed in the United States on September 7, 2014 by Karen
    • A must-read for any aspiring mobile food entrepreneurs
My high rating for this book has a lot to do with the fact that this book was EXACTLY what I needed to prepare to launch my own NYC food truck. Easy to follow and enjoyable to read, yet full of plenty of details, great tips and fun interviews with other food truckers. I kept a notebook next to me while I read this and wrote down things like: "test COGS at 30% to set final menu prices," "ask insurance broker if there are fees for additional insured (there shouldn't be!)," "sign up for free Google Voice phone number," and "consider hourly time limit on catering rates to cover staff pay." Really practical advice. My only complaint is that this book wasn't around three years ago when I started planning the food truck business. Of course if it had, it might have scared me off! Weber doesn't sugarcoat things, but he also makes sure to highlight the joys of street vending too. I feel so much more prepared after reading this handbook. ... show more
Reviewed in the United States on May 21, 2012 by Elizabeth Schroeter
    • good start
good start
Reviewed in the United States on September 11, 2024 by caroline gray
    • Good starting point for those persons thinking to open a food truck
I read this book as guidance to my students in gastronomy school. I then discovered a deep analysis on the food truck business. Certainly I feel better prepared to guide my students in this field
Reviewed in the United States on June 9, 2013 by Hector AA
    • A Must Read for anyone even remotely interested in Food Trucks
Review Image by Jorge A. Ruiz Jorge A. Ruiz
This book is a gem, as I am conducting research to hopefully one day venture into the industry, this book has opened my eyes and has provided me with tips and useful information to better launch a food truck. This is a must read book for anyone even remotely interested in the industry. It touches a lot of areas that can be easily overlooked. Truly recommend this book, absolutely a quality piece of business literature. ... show more
Reviewed in the United States on May 26, 2022 by Jorge A. Ruiz Jorge A. Ruiz
    • Great read for food enthusiasts and entrepreneurs
I got this as a gift because i'm a die hard food truck consumer in nyc. And i happen to love the business of food, too. Honestly, I didn't expect too much before i started to flip through it. But I was wrong, and pleasantly surprised. Excellent read, extremely well written, and great for entrepreneurs, food enthusiasts, and of course anyone in your life who likes a food truck (who doesn't?!). A timely and relevant book to a food trend in our society and a refreshingly straight forward and thorough handbook. Will definitely recommend to others and keep a look out for more from this author. 5 stars. ... show more
Reviewed in the United States on June 5, 2012 by DvS

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