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Wiley

The Food Truck Handbook: Start, Grow, and Succeed in the Mobile Food Business

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How to start, grow, and succeed in the food truck business.Food trucks have become a wildly popular and important part of the hospitality industry. Consumers are flocking to these mobile food businesses in droves, inspiring national food truck competitions and even a show dedicated to the topic on The Food Network. The relatively low cost of entry as compared to starting a restaurant, combined with free and low-cost ways to market them to the masses via platforms like social media, are just two of the reasons that food truck business are drawing in budding entrepreneurs.Author David Weber, a food truck advocate and entrepreneur himself, is here to offer his practical, step-by- step advice to achieving your mobile food mogul dreams in The Food Truck Handbook. This book cuts through all of the hype to give both hopeful entrepreneurs and already established truck owners an accurate portrayal of life on the streets. From concept to gaining a loyal following to preventative maintenance on your equipment this book covers it all.Includes profiles of successful food trucks, detailing their operations, profitability, and scalability.Establish best practices for operating your truck using one-of-a- kind templates for choosing vending locations, opening checklist, closing checklist, and more.Create a sound business plan complete with a reasonable budget and finding vendors you can trust; consider daily operations in detail from start to finishStay lean and profitable by avoiding the most common operating mistakes. Author David Weber is Founder and President of the NYC Food Truck Association (NYCFTA), which brings together small businesses that own and operate premium food trucks in NYC focused on innovation in hospitality, high quality food, and community development. Read more

Publisher ‏ : ‎ Wiley


Publication date ‏ : ‎ April 3, 2012


Edition ‏ : ‎ 1st


Language ‏ : ‎ English


Print length ‏ : ‎ 288 pages


ISBN-10 ‏ : ‎ 1118208811


ISBN-13 ‏ : ‎ 16


Item Weight ‏ : ‎ 2.31 pounds


Dimensions ‏ : ‎ 5.9 x 0.9 x 8.8 inches


Best Sellers Rank: #154,926 in Books (See Top 100 in Books) #15 in Restaurant & Food Industry (Books) #47 in Hospitality, Travel & Tourism (Books) #383 in Entrepreneurship (Books)


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Top Amazon Reviews

    • Perfect book for beginners! Very explanatory! Perfect book for beginners! Very explanatory!
Format: Paperback
Review Image by Lindsey Katherine
Review Image by Lindsey Katherine
"The Food Truck Handbook" by David Weber is a comprehensive guide that delves into the intricacies of the mobile food business. Weber provides invaluable insights into starting, operating, and thriving in the competitive food truck industry. His practical advice, from menu planning to marketing strategies, is accompanied by real-world examples that make this handbook an essential companion for aspiring and existing food truck entrepreneurs. The author's passion for the subject matter is evident, and his expertise shines through, making this book a must-read for anyone looking to navigate the exciting world of food trucks! The package was delivered free of damages and the book came completely unbent without blemishes. 10/10! ... show more
Reviewed in the United States on September 29, 2023 Reviewed in the United States on September 29, 2023 by Lindsey Katherine
    • A great guide to getting into the business
Format: Paperback
I read through the book quickly, since it is uncomplicated and presents the basic concepts in a clear and distinct way. For anyone who is thinking about starting a food truck business or is simply interested in what everyone is talking about, this is the book to buy. The author hits on the big picture "policy" issues and delves into the nitty gritty that you would never know unless you had been on the streets running a truck for years. Since he's in NYC, where operating a business can be the most difficult, it's good to get an almost 'worst case' scenario. The section on regulations was helpful, since the author shows the different requirements and issues faced in different cities. I liked the commentaries from other truck operators; a good way to bring in different viewpoints. ... show more
Reviewed in the United States on March 26, 2012 by Peter Stuyvesant
    • Great information.
Format: Paperback
This is a great book for someone wanting to start a food truck in a large city; however, I am in a small city with only a few trucks, so some of the information was not applicable. Overall, the author covers a lot of considerations -- which opened my eyes to the realities -- and discouraged me from pursuing starting a Food Truck business -- at least for now. ... show more
Reviewed in the United States on January 5, 2017 by Ljw
    • Read this review like for more Read this review like for more
Format: Paperback
Review Image by ProtoEvan
Starting a food truck Iv read all the books and this one was full of good working thoughts and considerations. I recommend joining a food truck group in your city just about all of them have one even here in Oklahoma City the OKC food truck association is a great way to go beyond the book and find out what permits and check lists you have to follow for your area. As long as your not the same type of food truck you'll find others will be more than happy to help and guide you. These books will help you build the plan but you need a working local knowledge in order to not violate a law. Just in my city I needed a LLC, a Inspection by the city health department, a permit by the health department, a site permit every time I park on private property, a annual permit I have to buy every year to go to special events, and a site inspection permit every time I park at a public event. Hope that helps like my reviews for more ... show more
Reviewed in the United States on May 26, 2015 Reviewed in the United States on May 26, 2015 by ProtoEvan
    • A must-read for any aspiring mobile food entrepreneurs
Format: Paperback
My high rating for this book has a lot to do with the fact that this book was EXACTLY what I needed to prepare to launch my own NYC food truck. Easy to follow and enjoyable to read, yet full of plenty of details, great tips and fun interviews with other food truckers. I kept a notebook next to me while I read this and wrote down things like: "test COGS at 30% to set final menu prices," "ask insurance broker if there are fees for additional insured (there shouldn't be!)," "sign up for free Google Voice phone number," and "consider hourly time limit on catering rates to cover staff pay." Really practical advice. My only complaint is that this book wasn't around three years ago when I started planning the food truck business. Of course if it had, it might have scared me off! Weber doesn't sugarcoat things, but he also makes sure to highlight the joys of street vending too. I feel so much more prepared after reading this handbook. ... show more
Reviewed in the United States on May 21, 2012 by Elizabeth Schroeter
    • Brutally Honest
Format: Paperback
To be fair, the book may be great for someone else and their needs. It had a lot of info in it, a bit of a deeper dive than I expected. But I do really appreciate the honest in it - it talked me out of doing a food truck.
Reviewed in the United States on February 6, 2026 by N. Zobell
    • A Must Read for anyone even remotely interested in Food Trucks A Must Read for anyone even remotely interested in Food Trucks
Format: Paperback
Review Image by Jorge A. Ruiz
This book is a gem, as I am conducting research to hopefully one day venture into the industry, this book has opened my eyes and has provided me with tips and useful information to better launch a food truck. This is a must read book for anyone even remotely interested in the industry. It touches a lot of areas that can be easily overlooked. Truly recommend this book, absolutely a quality piece of business literature. ... show more
Reviewed in the United States on May 26, 2022 Reviewed in the United States on May 26, 2022 by Jorge A. Ruiz
    • Ready for a truck?
Format: Paperback
If you think that you're ready for a food truck and haven't picked up any "How To" literature yet, I suggest this book! I am about half way through and not only does David Weber give you a kick of reality right off the bat, he tries to help you fully realize your idea by giving you facts and tips the entire way through. I now know more about accounting than I ever thought that I would and have a real idea of the business plan that I need to produce to be business ready. In addition to all of these wonderful things, I sent Mr. Weber a message thanking him for taking his time to write the book, and he took the time to respond, which I did not expect, as most people these days don't take too much time for others. Great book, great guy! Best of luck on your food truck adventures! ... show more
Reviewed in the United States on January 11, 2013 by Sydney

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