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Social Media Marketing Workbook: How to Use Social Media for Business

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The NEW 2024 Edition is NOW available - Search for '2024 SEO Workbook' Buy this edition ONLY if assigned in a University Course Learn Social Media Marketing for business step by step in this new, 2019 book on social media by Jason McDonald. Used in his classes at Stanford Continuing Studies, the Social Media Marketing Workbook has become a beloved classic among small business owners and marketing managers. Why? The reason is that this is one of the best selling social media marketing books, one that lays it out clearly step-by- step. The book begins with content marketing, proceeds through each major platform (such as Facebook, Twitter, LinkedIn, Instagram, and YouTube) and helps you to make a plan for how to market a business on social media. The book is based on an analogy - that social media is like a party and that you are the 'party thrower.' You need content just as you'd need food and entertainment, you need a promotion strategy just as you'd need invitations, and you need a systematic understanding of each social platform, just as you'd need a lot of technical knowledge to throw a great wedding or a great corporate meet-and-greet. Indeed, you'll be throwing a 'party with a purpose,' using social media marketing to build your brand and ultimately sell more stuff. Compare the Social Media Marketing Workbook to other books out there on the topic. It plays well with Social Media Marketing for Dummies, for example, and is an excellent companion to more conceptual books like Crushing It or Building a StoryBrand. It's the perspiration to their inspiration. It's the zig to their zag, and it's a book that gives you more than 500 social media marketing tips. It provides practical, hands-on knowledge for 2018 and 2019. Got questions? Just Google the author, Jason McDonald, and send him a quick email or message. The book includes massive links, videos, resources, and an amazing companion toolbook with free social media tools. It's a must buy book. Read more

Publisher ‏ : ‎ CreateSpace Independent Publishing Platform (July 28, 2019)


Language ‏ : ‎ English


Paperback ‏ : ‎ 452 pages


ISBN-10 ‏ : ‎ 1979424993


ISBN-13 ‏ : ‎ 98


Item Weight ‏ : ‎ 2.57 pounds


Dimensions ‏ : ‎ 8.5 x 1.02 x 11 inches


Best Sellers Rank: #2,267,174 in Books (See Top 100 in Books) #555 in Social Media for Business #993 in Social Media Guides


#555 in Social Media for Business:


#993 in Social Media Guides:


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Top Amazon Reviews

    • Social Media Bible!
This book is an absolute must for anyone using social media for marketing! It includes basic principles for those brand new to social media as well as a number of helpful strategies to understand your market and competitors to be more successful. By purchasing the book, you also receive codes to quite a few helpful online resources that compliment the book. It was well worth the money! I also purchased his book related to SEO. ... show more
Reviewed in the United States on June 6, 2024 by Kelli S.
    • Comprehensive and Not boring!
Wow. Just wow. This book is comprehensive! I have a small online business and I needed to read this book. Funnily, I didn't actually want to because I despise social media and hate that I have to be a part of it to be successful with my business in this world. Plus, I've taken a couple courses here and there and it's always so boring. This book though, well, the author has a sense of humor which is thoroughly appreciated and makes the book so much easier to read. Do yourself a favor, also, and download the PDF version! It has clickable links, worksheets, and so much more than just the kindle version. The interactiveness of it also makes the whole experience engaging. Not quite fun, but definitly not as dry and boring as I anticipated. There is a link to register the book and when you do, then you can download a ton of more resources than just what the book has. Totally worth it. The book starts out with an extensive explanation of what social media is, how it works, and the various ways to interact. In fact, this book is great for folks who don't have experience with the different social media channels as it takes you through all the steps of setting up your sites and managing the settings. I kinda thought I knew all about social media since I've been using it for so long, however, Jason had some ways of looking at it that opened my eyes to new ways of interacting. The only thing that was missing for me was which channels work best and which ones I should use more. The book does a great job of explaining everything, however, with so many options it's easy to throw money away trying them all (like all the promotional options with facebook) and not getting much in return. I would have liked to hear which facebook promo option is best and why. ... show more
Reviewed in the United States on November 27, 2018 by jld2
    • If you know nothing about using social media for your business, this is the book to read
I myself do not know much about using social media to market a business. This book covers step-by-step instructions on how to set up a page, contents, tying different social media accounts together, search engine optimization, keywords, how to find your reviews, etc. The nice thing about the book is that many of the steps, is that in most all of them the steps are relatively the same, just a slightly different platform. Now I put a simple step to the test. I have been an Avon Rep for years, I have a website but I haven't done much with it until recently. So I decided to create a post that was engaging, asking them to also look at my website to just few the products and asking them to like and share my Facebook post. Then I went to my Instagram page and did the same thing only I tied my Instagram page to my Facebook page. It worked. So now when I post on Instagram it also posts it to my Facebook page. The book explains how to determine content and to make it more engaging that out right asking them to purchase your product or services. It also explains the differences between the major social media platforms. YouTube is a little different in that it mainly is about posting videos, Pinterest the smaller of the group is geared more to women and DIY. Now Facebook and Instagram can do all of those things and more, as were LinkedIn is more about setting up your business profile to network with other businesses and/or finding applicants to fill jobs. All-in-all it is a great book for beginners or technology challenged people who want to use it to promote there business. I will say that, I did not read anywhere in the book on how to make money using these social media platforms, other than the obvious use of keeping your business in front of your family, friends, current and/or potentially new customers. The book is packed with information and instructions, a good social media book. ... show more
Reviewed in the United States on January 7, 2019 by Kellylynn
    • A great resource for marketing and entrepreneurs
Let me start by saying that I have never used Instagram, Snapchat, Pinterest, etc.; I have strictly been a Facebook user. Being ‘old school’ and still referring to # as a pound sign and not a hashtag, this book was very intriguing and insightful to me. I love to learn, and this book is invaluable. I have had small business endeavors in the past. I only used a website that I created to market my products or services. I wish I had this book then, but will make use of it now. This workbook is mainly geared towards small businesses and entrepreneurs, but is useful for many other business formats. It helps to understand the social media craze and why/how to get in on this free form of advertising and marketing. The table of contents is set up so that you can easily find the platform you want to start with or use, i.e. Content Marketing, Facebook, LinkedIn, Twitter, Instagram and YouTube, to name a few. The author also makes himself available via email to answer student questions and requests feedback for updates to future editions. If you register your book with the link provided, the author also offers other ‘free’ tools, including a .pdf version of the workbook. This is useful to access the many hyperlinks throughout the book. The author discusses the social media formats at great length, includes links, screenshots and details what is successful, and what may not be. He offers great insight into tools that will help promote or expand your business. Many of these, I had never thought of before. The book is straightforward and easy to follow, a lot of step-by-step. A great resource for anyone starting their own business, or looking to expand their market via social media sites. I have thoroughly enjoyed perusing through this workbook. It is very lengthy and I will continue to refer to it. I see it as a helpful tool if hiring marketing personnel, as well. ... show more
Reviewed in the United States on February 6, 2019 by D. A. Bryant

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