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Playtex Women's 18-Hour Sensational Support Wireless Full-Coverage Bra for Full Figures

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Availability: In Stock.
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Arrives Thursday, Feb 26
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Size: 50D


Color: White


Description

Perfect for those who crave wirefree comfort without skimping on support, this 18 Hour® bra brings together a retro cone shape and a vintage vibe that’s both chic and flattering. The famous M Frame and 4-way stretch Spanette® fabric team up to offer maximum support, so you can move confidently throughout your day - minus the wires. You’ll also appreciate the back and side smoothing, full-coverage cups, and fully adjustable straps. With its pretty lace design and extra support, this wirefree bra gives you the best of both worlds – retro style and modern stability.

Package Dimensions ‏ : ‎ 8.6 x 5 x 1.6 inches; 3.99 ounces


Item model number ‏ : ‎ 27


Department ‏ : ‎ womens


Date First Available ‏ : ‎ December 14, 2002


Manufacturer ‏ : ‎ Hanesbrands - Playtex


Best Sellers Rank: #14,149 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry) #264 in Everyday Bras


#264 in Everyday Bras:


Customer Reviews: 4.0 4.0 out of 5 stars (9,809)


Brand Name: PLAYTEX


Age Range Description: Adult


Model Name: 18 Hour Original Soft Cup Bra


Style Number: 27


Global Trade Identification Number: 23


UPC: 042714087823


Item Type Name: Bras


Manufacturer: Hanesbrands - Playtex


Item Weight: 0.26 Pounds


Unit Count: 1 Count


Bra Design: Bandeau


Bra Cup Coverage: Full Coverage


Occasion Type: Birthday, Wedding


Strap Type: Adjustable


Underwire Type: Wire Free


Pattern: Solid


Back Style: Strappy Back


Color: White


Bra Padding Level: Light


Support Level: High Support


Sport Type: Outdoor Lifestyle


Apparel Closure Type: bras


Pattern Style: Solid


Neck Style: V-Neck


Apparel Closure Orientation: Back


Material Opacity: Opaque


Style Name: 18 Hour Soft Cup Wirefree Bra Us0020


Fit Type: fitted


Material Type: Spandex


Product Care Instructions: Machine Wash


Fabric Type: Cup Exterior 100% Polyester; Cup Interior 50% Cotton, 50% Polyester; Band Exterior 84% Natural Rubber Latex, 16% Spandex; Mesh 85% Nylon, 15% Spandex


Total Product Quantity: 1 Count


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Feb 26

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • Best, comfortable bra made.
Size: 40C Color: White
The color is white so it will go with everything you have. I have been wearing this brand for years and I love it. It is comfortable and provides support with no underwire. Playtex has always been known for its quality and their 18 hour line is no exception. The fit is true to size if you use their sizing chart. I love the fact that they are lightweight as well. I have found that I can usually use one for a year alternating with a second one before they finally get to the point of being unusable. I usually set those to the side and use on days for when I know I will be doing work outside or anything where I am going to end up outside for a long period of time. I am so glad that I am able to find these on Amazon now as I find they are less expensive than department store prices. ... show more
Reviewed in the United States on January 14, 2026 by Lisa

  • comfort is amazing
Size: 36C Color: Natural Beige
absolutely wonderful fit for my body style ...the only bra that is comfortable for me
Reviewed in the United States on January 13, 2026 by Amazon Customer

  • Very cheaply made,
Size: 36D Color: Natural Beige
Playtex is stiff and scratchy,has no give at all, the color is not beige or skin tone more like old hay. If this was the 40's when pointy bras were the fad , then this bra might make it . Very disappointed in a supposedly trustworthy brand name. It's in the trash can . No way this is an 18 hr. Brangman. 10 mins. Is painful. ... show more
Reviewed in the United States on January 9, 2026 by Amazon Customer

  • Still the BEST Support Bra's on the market, even after 59 years!
Size: 44D Color: White
When I was 11 my mother bought me these bras at Sears & Roebuck. And she taught me to sleep in them. Thanks to her and these bra's, my boobs were the perkiest in the school of 10,000. And I'm not just saying it. I was a professional swimmer, I loved a lot of sports, but swimming was my favorite and still is at age 70. Mom taught me to wear them all the time. I still sleep in them. I've tried so many different bra's just to see how they looked on me and how they supported me. I paid a lot more money, than what these cost and none of them ever held me up like these do. In fact, there was no support. Still to this day these bra's are the best support bra's on the market. I saw a new bra on QVC the other day and it was flimsy looking. Even smaller breasts need to be supported or they'll be flat. I'm so thankful my mother knew about these bras and that they are still for sale today. I just wish they came in more colors. Oh someone said they itch and scratch. What? No, they don't! They feel very comfortable. I can't stand things that itch, and these feel great and make me look good. I love them and as a matter of fact, so does my new husband. ... show more
Reviewed in the United States on October 23, 2025 by Barbie

  • I was hoping these worked for me.
Size: 40D Color: White
I measured as described. Measurements indicated I needed a 42 D. I ordered and it arrived in the time frame given, clean package, unopened and never worn. However, when I tried it on, it was still to small for me. I had to return it. In addition, the part of the bra that goes down under the arm rubs to much for my liking. I purchased a 44D and even that is a little to small around my chest. Even though those are what I don't like, what I do like is that the cup size holds my girls like I want, in place and not trying to make an escape. ... show more
Reviewed in the United States on October 11, 2024 by JonsieGirl

  • comfy all day. great fit
Size: 42D Color: Beige
super comfy and great lift!!!
Reviewed in the United States on January 2, 2026 by AB

  • Sizing
Size: 34DD Color: White
Ordered regular Bali size 34/dd, So wanted these because the straps have elastic added for give. But, the band was so tight, I could hardly get it hooked. Not sure the straps would stay in place either, especially if I ordered larger. Returning.
Reviewed in the United States on January 5, 2026 by Jean Nichols

  • Favorite bra!
Size: 34B Color: Natural Beige
My perfect bra! Keeps the sisters high.
Reviewed in the United States on January 10, 2026 by Amazon Customer

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