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Natori Women's Pure Luxe Custom Coverage Contour

  • Based on 1,196 reviews
Condition: New
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Availability: Only 1 left in stock, order soon!
Fulfilled by Amazon

Arrives Sunday, May 4
Order within 13 hours and 54 minutes
Available payment plans shown during checkout

Size: 34D


Color: Cafe


Description

Modern details, sleek support and ultimate comfort are complimented by an updated fit and even better feel. We're customizing the coverage so the shape and capacity compliments your size.

Package Dimensions ‏ : ‎ 1 x 1 x 1 inches; 3.04 ounces


Item model number ‏ : ‎ 732080


Department ‏ : ‎ womens


Date First Available ‏ : ‎ October 7, 2014


Manufacturer ‏ : ‎ Natori Women's IA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, May 4

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • VERY COMFORTABLE !!!
Size: 38C Color: Cafe
Exactly what I was looking for. Great fit and very comfortable.
Reviewed in the United States on April 10, 2025 by Mary Weinzirl

  • Love these bras!
Size: 34G Color: Linen/Mineral
Natori is my favorite bra! This is the best fitting me.
Reviewed in the United States on April 23, 2025 by Amazon Customer

  • Best bra ever!
Size: 38C Color: Cafe
I’m 62 and have always bought good bras . I had never heard of this brand before. I have a drawer full of vanity fair. I first saw 4 of these bras at Belk’s on clearance. ( They do not carry in our store ) bought all four of them. It is by far the softest supportive bra - it feels like butter .
Reviewed in the United States on February 14, 2025 by gunn seroy

  • Amazon is fast.
I ordered this on a whim as I needed a new bra. It fits well and is comfortable. Cute color.
Reviewed in the United States on April 24, 2024 by GoNavy2004

  • 38D here. Read below for
Size: 38D Color: Cafe
Here is my bra story: I'm 35 and have 3 children that have been breast fed at least for a few weeks each. I have never ordered a bra online because I figured it would be just as horrible as IRL shopping. I would always go to Target and purchase what I thought was my size, go home, try it on, realize it didn't fit. I would then have to constantly remind myself to return the bra and talk myself up to try again only to pick another ill fitting bra and start that cycle again. Because of this I have not bought a bra in over 5 years. The two bras I do have are in horrible shape. I'm slightly horrified and embarrassed to admit this online. So lets get to the reason you're reading this. I saw this bra online and was a little taken aback about the price. I'm used to Target prices but then I thought if it has this many reviews at this price it deserves at least a little trust. So I measured myself exactly as ordered for these bras. Turns out I'm a 38D when I thought perhaps I'd be a 40DD. NoPe. So I ordered the nude to have a bra that is more universal for my clothing. The bra was suppose to be here the first week of Feb but I got it today (Jan 28th), 5 days after ordering. I opened the box super fast and was pleased to see the padding on the bra is just enough to make it so your nipples wont show when cold. The straps are a lace but the lace it smooth and soft. The clasp is a triple hook and feels secure. I'm able to clasp at the second one to the smallest comfortably. I could go bigger or smaller easily. This bra feels COMFORTABLE! I'm not one to ever really like no wire bras and definitely do not like bralettes. If you're a wired girl like me, this is it! The top of the cup does not pucker out and the front connection between my breasts lays mostly flat against my chest. I know I can wear this with all my shirts without the bra cups showing. However the straps are a little thicker so I will probably not be wearing any spaghettis straps with this bra. Final thoughts: Please do your boobies a favor and buy this. I'm going to be wearing this for a week to just be doubly sure that I like this bra and I have every intention to buy the black one next. ... show more
Reviewed in the United States on January 28, 2021 by J. C. Everhart

  • Poor quality
Size: 34DD Color: Cafe
Love the fit and shape of this bra but this is second bra where the cups have curled up (which you can see under shirts-looks terrible). This one started curling before it was even washed! When I do wash it's by hand and I air dry and it still curls. Do not recommend.
Reviewed in the United States on September 30, 2024 by Jen

  • Very comfortable.
Size: 38DDD Color: Cafe
You know when you go to get measured for a bra in a fancy shop, and the lady is like "Oh you're a 34 F!" And she forces you to buy a $100 bra that is ultra pinchy, hard, and leaves you with a roll of back fat? Such women are in the cleavage market. They want you to look like your boobs are 20, and somehow they think you are willing to suffer all day to get it. I am 43 years old. I need enough support to make me look polished under my work clothes, but I don't need so much that it looks like my ta-ta's are attempting to eat my neck. My twenties are frikking over. I've got kids, for chrissakes, and my husband watched them be born and he watched my boobs feed them. He has no illusions that I am 20. We are home wearing sweatpants, working from home during the COVID-19 pandemic. Enter the Natori. Like I said, I'm a 34F. I ordered myself a 38DDD. The cups are a little big. That's OK. The strap is bigger too, which is very much OK. On the very first rung of the hooks, I can breathe easy. My back looks like it belongs to a human, not a sausage. My boobs are well supported. If I gain a little weight, I'll go to the second rung. I'm wearing this bra right now under those super soft 32 Degree tops you can get at Costco, 3 a pack for $15. This is is the team I play on. Comfort is key, but this gives me a nice shape. Order your bras a little bit bigger, my friend. There's no reason for a woman of any age to have to endure all day in a bra that leaves a red mark all around, and causes you to say AAAAAAAAAAAAAAAAAHHHHHH when you take it off. Say ahh all day. ... show more
Reviewed in the United States on June 20, 2020 by Leslie

  • Original was GREAT but then they changed the style
Size: 30C Color: Black Combo
I wear bra size 30 C, which is shockingly difficult to find. I tried at least two dozen different bras trying to find a brand style that I liked until I finally found this one. I loved it! Lightly lined good support didn’t give me an unsightly back bulge- I ordered two in August 2023. One black and one light beige/nude. Recently, I decided I needed at least one more because I need something to wear when the others are in the laundry so I decided to get a second black one in January 2024. The bra that arrived looked identical except it was no longer lightly lined, it just had thin spandex fabric. I thought maybe there was a mistake at the warehouse so I returned it and ordered a replacement, received the same style again! I can’t tell you how devastating it is given how many bras I tried and dismissed that now it seems I have to go through the whole process again but I’m not happy. These bras are not inexpensive at $74, especially given how small mine is, but a girl has to have good bras no matter the cost right? As of the writing of this review in early February 2024, I have only re-ordered the black one, the other color options may still be lightly lined. ... show more
Reviewed in the United States on February 6, 2024 by Jen

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