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Natori Women's Pure Luxe Custom Coverage Contour

  • Based on 1,268 reviews
Condition: New
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$72.00 Why this price?
New Year Deal · 31% off was $105.00

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Availability: 17 left in stock
Fulfilled by Amazon

Arrives Wednesday, Jan 28
Order within 11 hours and 46 minutes
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Size: 36D


Color: Cafe


Description

Modern details, sleek support and ultimate comfort are complimented by an updated fit and even better feel. We're customizing the coverage so the shape and capacity compliments your size.

Package Dimensions ‏ : ‎ 1 x 1 x 1 inches; 3 ounces


Item model number ‏ : ‎ 732080


Department ‏ : ‎ womens


Date First Available ‏ : ‎ October 7, 2014


Manufacturer ‏ : ‎ Natori Women's IA


Best Sellers Rank: #56,761 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry) #735 in Everyday Bras


#735 in Everyday Bras:


Customer Reviews: 4.2 4.2 out of 5 stars (1,275)


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Jan 28

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
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Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Worth the money
Size: 38D Color: Linen/Mineral
These are the best bras. Worth every penny. I’ve had this brand for four years and they’ve held up really well. They fit well. I wash them in a bra net and hang dry. I added this one to my closet and it is so comfortable and beautiful.
Reviewed in the United States on November 13, 2025 by Diana J.

  • My wife loves this bra!
Size: 38B Color: Cafe
My wife says this bra fits true to size and is very comfortable with great support. These padding is just right. Not to much. She has asked for more.
Reviewed in the United States on November 17, 2025 by Kevin Houston

  • Very Comfortable Supportive Bra
Size: 38DD Color: Cafe
This has been one of my favorite purchases. The bra itself is extremely comfortable - the material is soft, and it is very supportive. I wear it quite often, and it still is in good shape and holding up well. I would definitely purchase in the future.
Reviewed in the United States on November 1, 2025 by Liz

  • Nice tee shirt bra but overpriced for how long it lasts!
Size: 36C Color: Cafe
I really love how these bras fits, they are smooth under clothes, flattering and comfortable. However for a bra that costs over $70 they should last much longer than 6 months. The smoothness of the cups starts flipping up and it's awful under shirts when this happens. A shame is this is the most comfortable bra I have found. I willbe searching elsewhere for a longer lasting better quality bra. ... show more
Reviewed in the United States on March 13, 2023 by Amazon Customer

  • Pretty and supportive
This bra fits perfectly and is high quality. The material is luxurious and the claps are sturdy and plentiful. I would definitely recommend this for well-endowed ladies!
Reviewed in the United States on November 2, 2025 by BB

  • Poor Quality
Size: 38C Color: Cafe
This bra has already started to curl out after one wash. It does not match the quality of bras I have previously purchased from Natori. I will not be buying another from them.
Reviewed in the United States on December 22, 2025 by Allison

  • 38D here. Read below for
Size: 38D Color: Cafe
Here is my bra story: I'm 35 and have 3 children that have been breast fed at least for a few weeks each. I have never ordered a bra online because I figured it would be just as horrible as IRL shopping. I would always go to Target and purchase what I thought was my size, go home, try it on, realize it didn't fit. I would then have to constantly remind myself to return the bra and talk myself up to try again only to pick another ill fitting bra and start that cycle again. Because of this I have not bought a bra in over 5 years. The two bras I do have are in horrible shape. I'm slightly horrified and embarrassed to admit this online. So lets get to the reason you're reading this. I saw this bra online and was a little taken aback about the price. I'm used to Target prices but then I thought if it has this many reviews at this price it deserves at least a little trust. So I measured myself exactly as ordered for these bras. Turns out I'm a 38D when I thought perhaps I'd be a 40DD. NoPe. So I ordered the nude to have a bra that is more universal for my clothing. The bra was suppose to be here the first week of Feb but I got it today (Jan 28th), 5 days after ordering. I opened the box super fast and was pleased to see the padding on the bra is just enough to make it so your nipples wont show when cold. The straps are a lace but the lace it smooth and soft. The clasp is a triple hook and feels secure. I'm able to clasp at the second one to the smallest comfortably. I could go bigger or smaller easily. This bra feels COMFORTABLE! I'm not one to ever really like no wire bras and definitely do not like bralettes. If you're a wired girl like me, this is it! The top of the cup does not pucker out and the front connection between my breasts lays mostly flat against my chest. I know I can wear this with all my shirts without the bra cups showing. However the straps are a little thicker so I will probably not be wearing any spaghettis straps with this bra. Final thoughts: Please do your boobies a favor and buy this. I'm going to be wearing this for a week to just be doubly sure that I like this bra and I have every intention to buy the black one next. ... show more
Reviewed in the United States on January 28, 2021 by J. C. Everhart

  • Edges curl up after one wash!
Size: 36DDD Color: Rose Beige/Pink Pearl
Have had this bra for several weeks and hoped it would be great. However, I am noticing the same problem many that others mentioned and the edges of the bra curl up significantly, making it visible under my shirts. Otherwise it is comfortable and fits great, but this should NOT be happening with a bra at this price. Will not be purchasing another one. ... show more
Reviewed in the United States on October 5, 2025 by Tiffany

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