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Natori Women's Pure Luxe Custom Coverage Contour

  • Based on 1,219 reviews
Condition: New
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As low as $12.33 / mo
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Availability: Only 10 left in stock, order soon!
Fulfilled by Amazon

Arrives Friday, Sep 12
Order within 17 hours and 59 minutes
Available payment plans shown during checkout

Size: 36D


Color: Cafe


Description

Modern details, sleek support and ultimate comfort are complimented by an updated fit and even better feel. We're customizing the coverage so the shape and capacity compliments your size.

Package Dimensions ‏ : ‎ 1 x 1 x 1 inches; 3 ounces


Item model number ‏ : ‎ 732080


Department ‏ : ‎ womens


Date First Available ‏ : ‎ October 7, 2014


Manufacturer ‏ : ‎ Natori Women's IA


Best Sellers Rank: #45,676 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry) #659 in Everyday Bras


#659 in Everyday Bras:


Customer Reviews: 4.2 4.2 out of 5 stars 1,219 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, Sep 12

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Good bra
Size: 38DDD Color: Linen/Mineral
Supportive and comfortable bra. Great quality.
Reviewed in the United States on July 19, 2025 by Marjorie

  • Great bra
Size: 32D Color: Black Combo
Perfect fit.
Reviewed in the United States on August 27, 2025 by reader

  • 38D here. Read below for
Size: 38D Color: Cafe
Here is my bra story: I'm 35 and have 3 children that have been breast fed at least for a few weeks each. I have never ordered a bra online because I figured it would be just as horrible as IRL shopping. I would always go to Target and purchase what I thought was my size, go home, try it on, realize it didn't fit. I would then have to constantly remind myself to return the bra and talk myself up to try again only to pick another ill fitting bra and start that cycle again. Because of this I have not bought a bra in over 5 years. The two bras I do have are in horrible shape. I'm slightly horrified and embarrassed to admit this online. So lets get to the reason you're reading this. I saw this bra online and was a little taken aback about the price. I'm used to Target prices but then I thought if it has this many reviews at this price it deserves at least a little trust. So I measured myself exactly as ordered for these bras. Turns out I'm a 38D when I thought perhaps I'd be a 40DD. NoPe. So I ordered the nude to have a bra that is more universal for my clothing. The bra was suppose to be here the first week of Feb but I got it today (Jan 28th), 5 days after ordering. I opened the box super fast and was pleased to see the padding on the bra is just enough to make it so your nipples wont show when cold. The straps are a lace but the lace it smooth and soft. The clasp is a triple hook and feels secure. I'm able to clasp at the second one to the smallest comfortably. I could go bigger or smaller easily. This bra feels COMFORTABLE! I'm not one to ever really like no wire bras and definitely do not like bralettes. If you're a wired girl like me, this is it! The top of the cup does not pucker out and the front connection between my breasts lays mostly flat against my chest. I know I can wear this with all my shirts without the bra cups showing. However the straps are a little thicker so I will probably not be wearing any spaghettis straps with this bra. Final thoughts: Please do your boobies a favor and buy this. I'm going to be wearing this for a week to just be doubly sure that I like this bra and I have every intention to buy the black one next. ... show more
Reviewed in the United States on January 28, 2021 by J. C. Everhart

  • Nice tee shirt bra but overpriced for how long it lasts!
Size: 36C Color: Cafe
I really love how these bras fits, they are smooth under clothes, flattering and comfortable. However for a bra that costs over $70 they should last much longer than 6 months. The smoothness of the cups starts flipping up and it's awful under shirts when this happens. A shame is this is the most comfortable bra I have found. I willbe searching elsewhere for a longer lasting better quality bra. ... show more
Reviewed in the United States on March 13, 2023 by Amazon Customer

  • Very comfortable.
Size: 38DDD Color: Cafe
You know when you go to get measured for a bra in a fancy shop, and the lady is like "Oh you're a 34 F!" And she forces you to buy a $100 bra that is ultra pinchy, hard, and leaves you with a roll of back fat? Such women are in the cleavage market. They want you to look like your boobs are 20, and somehow they think you are willing to suffer all day to get it. I am 43 years old. I need enough support to make me look polished under my work clothes, but I don't need so much that it looks like my ta-ta's are attempting to eat my neck. My twenties are frikking over. I've got kids, for chrissakes, and my husband watched them be born and he watched my boobs feed them. He has no illusions that I am 20. We are home wearing sweatpants, working from home during the COVID-19 pandemic. Enter the Natori. Like I said, I'm a 34F. I ordered myself a 38DDD. The cups are a little big. That's OK. The strap is bigger too, which is very much OK. On the very first rung of the hooks, I can breathe easy. My back looks like it belongs to a human, not a sausage. My boobs are well supported. If I gain a little weight, I'll go to the second rung. I'm wearing this bra right now under those super soft 32 Degree tops you can get at Costco, 3 a pack for $15. This is is the team I play on. Comfort is key, but this gives me a nice shape. Order your bras a little bit bigger, my friend. There's no reason for a woman of any age to have to endure all day in a bra that leaves a red mark all around, and causes you to say AAAAAAAAAAAAAAAAAHHHHHH when you take it off. Say ahh all day. ... show more
Reviewed in the United States on June 20, 2020 by Leslie

  • DONT ORDER
Size: 30DDD Color: Cafe
DON’T ORDER FROM THIS SELLER! Cups run small, and they give you the run around when you try to request a refund. VERY UNHAPPY WITH THIS PRODUCT AND SELLER!
Reviewed in the United States on May 9, 2025 by Anne

  • BEST BRA EVER
Size: 32DD Color: Berry/Blush Pink
I am in my 50's and have never had or worn such a perfect fitting, comfortable & luxurious looking bra. Have never worn Natori bras as they are a bit pricey but was at a department store and they had one color of the Natori Pure Luxe bra on sale (realized I was wearing the wrong size bra all my life....haha). They only had one but I fell in love with it & love the beautiful straps! I found these on Amazon and scored on some fun colors in my size for a great price. I now have purple, pink, cream & black colors. I did try a few other Natori bras but did not like they way they felt or fit so will stick with the Pure Luxe Natori bras. I LOVE THEM! ... show more
Reviewed in the United States on September 24, 2022 by Jules

  • over priced
Wife said a little pricey but comfortable
Reviewed in the United States on June 14, 2025 by William

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