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Maidenform

Maidenform Women's Underwire Bra, Natural Boost Demi Push-Up T-Shirt Bras for Women, Lace Trim, Convertible, Plunging

  • Based on 3,483 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon
Arrives Thursday, Sep 3
Order within 23 hours and 36 minutes
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Size: 36A


Color: Black


Description

The Maidenform® Love the Lift® Natural Boost Bra is the cup-boosting, sexy shaping bra that adds up to one cup size for a natural boost you’ll want every day. Designed for all women, including those with larger busts, this push-up underwire style offers plush padding for maximum lift, shaping, and cleavage without bulk. The demi coverage and low-cut neckline work perfectly under scoop necks and plunging tops, while the soft, satin fabrication feels smooth against your skin and is designed to be sleek under clothes. Plush underwire lining ensures lasting comfort, while fully adjustable straps give you a custom fit. A delicate lace trim along the neckline adds a feminine finishing touch that looks as good as it feels. Wear it your way with three convertible strap options - traditional, halter, or crisscross. Available in black bras, white bras, nude bras, pink bras, and purple bras with core and plus-size options, it’s a bra for women that blends support, style, and versatility.

Item model number ‏ : ‎ 09428


Department ‏ : ‎ womens


Date First Available ‏ : ‎ April 6, 2021


Manufacturer ‏ : ‎ Maidenform


Best Sellers Rank: #19,781 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry) #391 in Everyday Bras


#391 in Everyday Bras:


Customer Reviews: 4.2 4.2 out of 5 stars (3,483)


Bra Design: T-Shirt


Bra Cup Coverage: Demi


Strap Type: basic


Underwire Type: underwire


Back Style: Strappy Back


Color: Black


Bra Padding Level: Medium


Support Level: High Support


Apparel Closure Type: Hook & Eye


Pattern: Solid


Seasons: Back_To_School


Apparel Closure Orientation: Front


Material Opacity: Opaque


Style Name: Underwire Bra, Natural Boost Demi Push-up T-shirt Bras for Women, Lace Trim, Convertible, Plunging


Neck Style: Plunging


Bra Shape: push-up


Occasion Type: Birthday, Wedding


Brand Name: Maidenform


Age Range Description: Adult


Unit Count: 1 Count


Model Name: Underwire Bra, Natural Boost Demi Push-up T-shirt Bras for Women, Lace Trim, Convertible, Plunging


Style Number: 09428


Garment Size Country: United States


Number of Items: 1


Global Trade Identification Number: 58


UPC: 014671184358 761350126306


Item Weight: 3.2 ounces


Manufacturer: Maidenform Women's IA - Bras


Manufacturer Part Number: 9428


Material Type: Synthetic Fiber


Product Care Instructions: Hand Wash Only


Fabric Type: Cups and Backs 76% Polyamide, 24% Elastane; Lace 84% Polyamide, 16% Elastane; Back Lining 80% Polyamide, 20% Elastane


Inner Material: Nylon/elastane


Apparel Fabric Stretch: Medium Stretch


Apparel Fabric Weight Class: Lightweight


Total Product Quantity: 1 Count


Fit Type: fitted


Fit to Size Sentiment: Positive


Bra Function: everyday


Sleeve Length Description: Sleeveless


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Sep 3

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Similar Products

Top Amazon Reviews

    • Comfortable and affordable
Size: 40D Color: Black
I gave Alexa clear instructions on what I was looking for and wanted a great price and she delivered! The bra is very comfortable and has high sides to avoid the side boob issue, the straps are comfortable and the lift is natural and amazing. A great looking bra !
Reviewed in the United States on July 9, 2026 by Dana Pugsley
    • Love at First Fit: The Perfect Bra for Enhanced Confidence!
Size: 38C Color: Black
I recently purchased the Maidenform Natural Boost Demi Bra, Push-Up Lace T-Shirt Bra with Convertible Straps, Add-One-Cup-Size Push-Up T-Shirt Bra in size 38C, and I couldn't be happier with my purchase! This bra has truly been a game-changer for me, providing both comfort and style that surpassed my expectations. Firstly, the fit is absolutely amazing. The Maidenform Natural Boost Demi Bra provides the perfect amount of support while enhancing my natural shape. The push-up feature adds a subtle lift, making me feel confident and feminine in any outfit I wear. The adjustable and convertible straps are a great bonus, allowing me to customize the fit to suit different outfits and shoulder styles. The lace detailing on this bra is exquisite. Not only does it add a touch of elegance, but it also ensures that the bra remains discreet under my clothing. The smooth, seamless cups are a dream, creating a seamless appearance under even the thinnest of fabrics. Whether I'm wearing a t-shirt, a blouse, or a dress, this bra ensures a flawless look every time. One of the standout features of this bra is the "Add-One-Cup-Size" enhancement. As someone who desires a little extra confidence and shape, this feature truly delivers. It provides a gentle lift and adds just the right amount of volume to create a natural, enhanced silhouette. I've never felt more comfortable and confident in my own skin. Comfort is paramount for me when it comes to lingerie, and this bra checks all the boxes. The fabric is incredibly soft against my skin, and the underwire is well-designed, providing support without digging or discomfort. The band is firm yet gentle, and the hook-and-eye closure ensures a secure and adjustable fit. Additionally, the durability of this bra is impressive. Despite regular wear and washing, it has maintained its shape and quality. The materials used are clearly of high quality, and the attention to detail is evident. Lastly, I must mention the fantastic value for the price. Maidenform has truly crafted a bra that competes with higher-end brands but at a much more affordable price point. The quality and features offered at this price make it an exceptional deal. In conclusion, the Maidenform Natural Boost Demi Bra, Push-Up Lace T-Shirt Bra with Convertible Straps, Add-One-Cup-Size Push-Up T-Shirt Bra in size 38C has exceeded my expectations in every way. It provides an excellent fit, superior comfort, and a beautiful aesthetic. It's a versatile and dependable bra that boosts my confidence and complements my wardrobe flawlessly. I highly recommend it to anyone looking for a reliable, flattering, and affordable bra option. ... show more
Reviewed in the United States on June 19, 2023 by Tyler
    • Beautiful bra, but too much padding for me!
Size: 36A Color: Latte Lift
This is a stunning bra and fit me perfectly, but it is far too padded for my taste. I'm a size A and this easily increased my bust size to a B or more. However, the shape is very natural and the coverage was perfect. Seemed very silky and comfortable on the inside of the cups.
Reviewed in the United States on December 31, 2025 by M. Jackson
    • Really nice bra
Size: 40D Color: Latte Lift
I wear and ordered a 40 c which is what I received and it fits perfectly, the bra is beautiful, the coverage is right for a demi, it is very comfortable, lovely, soft material, nice thickness as well as stretchiness, launders well - I machine wash in a bra washing bag and hang dry, great price, great value for the money, I purchased two more after this one and intend to buy more. ... show more
Reviewed in the United States on November 12, 2025 by Awesome Possum
    • Great fit, weird color choice
Size: 34C Color: Sandshell
Love this bra, but I don't understand why they stopped making it in other colors and why this weird sandshell color. How about just plain white???
Reviewed in the United States on January 29, 2026 by M. Hochman
    • Just As Advertised
Size: 40B Color: Latte Lift
Good product and value. Quick delivery. Comfy to wear
Reviewed in the United States on July 3, 2026 by Deuce
    • These are great!!
Size: 38D Color: Black
They fit PERFECT. I measure slightly under a 38D (underbust is 37in and bust is 41in). They cover everything I want covered. The black ones are super cute. They have lace in places so it doesn’t irritate your skin. The padding is nice and bounces back quite well (they shipped with one cup in the other). Idk about durability or washablity cause I just got them but they’re SILKY soft and fit perfect. ... show more
Reviewed in the United States on February 18, 2026 by Jocelyn
    • Poor packaging causes frequent warping and damage upon delivery.
Size: 34D Color: Latte Lift
Review Image by Reviewer
The packaging process ruins the bra. It was folded over and squished together making one of the cups wrinkled and unusable, ordered 4 of these and 3 out of 4 were like this. And getting a replacement is very difficult the manufacturer makes you jump through hoops and takes forever. And replace is not an option only return so you have to keep ordering and returning in hopes of getting one that is packaged correctly from where they are made. ... show more
Reviewed in the United States on July 7, 2026 by Reviewer

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